Apple's marketing strategy revolves around creating a seamless user experience, exceptional design, and a strong brand identity that resonates with their target audience. You must have noticed that Apple products are becoming more and more famous all over the world. But how has the company managed to achieve this? It is a result of their marketing strategies.
Steve Jobs and Stephen Wozniak started Apple Inc. in 1976. Back then, it was called Apple Computers Inc. The company began by making personal computers. Since then, they have made a lot of changes in the market, making them one of the most creative firms in the field. The company now sells personal computers, cell phones, TVs, and tablets.
Apple’s Marketing Mix
For a more simplified explanation of Apple’s success, here’s a look at the company’s general marketing mix.
Product
Apple has a lot of products, and they all work together as a system. They are designed based on a lot of study about what customers want, which keeps customer loyalty high.
Here are a few of Apple’s primary product lines:
Macintosh (Mac, Macbook Air-Pro)
Apple Software (iTunes, MacOS, iCloud)
iPod
iPhone
iPad
Apple Watch
Apple TV
Price:
The following price strategies are used by the brand:
Premium pricing strategies
Freemium pricing strategy
The tactic of selling goods at a higher price than usual is called "premium pricing." By charging more for their goods than their competitors, Apple gives the impression of luxury and high status.
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Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev