How will Apple use artificial intelligence? How will it integrate into its own ecosystem? What will be the place of artificial intelligence in phones, tablets and computers? The answers to these eagerly awaited questions have finally become clear. At the opening of the software developers conference that started this week, we learned about the artificial intelligence strategy of one of the world's largest hardware and software manufacturers.
Many innovations were announced at the software developers conference, or WWDC with its short and stylized name. For example, you can now freely arrange the location of icons and widgets on the phone screen. Or you can change the camera and flashlight on the lock screen. iOS users, you are now free. Android fans welcome you to 2024 :)
Apple's artificial intelligence strategy has two important legs. Privacy and security. They focused on these two concepts throughout the event.
“Privacy” is their value proposition. Because when you think about it, we store our most personal information on our phones. The most personal type of electronic device is the phone. When you combine this with artificial intelligence, you make the biggest contribution to the life of ordinary people. “Apple Intelligence” will enable you to take action within applications. For example, it will be able to manage your notifications and highlight important messages. Or it will automatically write something for you. Moreover, you will be able to use this feature anywhere in the operating system. For example, you can ask it to rewrite an e-mail in a more professional language, or it can summarize the texts in mail and other applications for you.
These are all things LLMs were already able to do, but now they'll become more core-built features at the operating system level, so the "rest of us" will be able to benefit from them, too.