Very few startups take advantage of a good narrative to help them sell.
​Are your sales meetings closer to an overview of features than a set of compelling reasons to buy?
​Do your sales meetings leave customers excited or confused?
​Are you losing deals to competitors with clearly inferior products?
​April Dunford is the author of the best-selling book Obviously Awesome, the go-to guide to product positioning. Her latest book, Sales Pitch, aims to teach you the structure and process to build a great sales pitch.
​In this session, April outlines a framework on how to build a story that is differentiating, compelling, and, most importantly, wins you business.