Archetype Cards: Igniting Inspiration and Innovation in Branding

Рет қаралды 290

10 ай бұрын

Sometimes your customers are just not that into you... no matter what you do.
Join me on a short journey to introduce how you could uncover hidden insights, ignite inspiration, and fuel innovation in branding through the storytelling prowess of archetypes.
Introducing the Archetype Cards from Livid Design Studio ( www.livid.be ) -a powerful tool to help you harness the transformative power of archetypes. With these cards, you can spark creativity and forge authentic connections that resonate with your audience.
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You can find me most active on LinkedIn at www.linkedin.com/in/wernerpuchert
Website: www.xperience.consulting
Podcast: www.findingfrequency.show

Пікірлер: 7

@WernerPuchert 10 ай бұрын

Have you experimented with Archetypes and have you used them for anything else than brand work?

@peachenelle 10 ай бұрын

So interesting, I kind of notice these behaviour/personality tendencies within people, or even their ideas, just intuitively. That said, I'd never actually realised they were in fact archetypes! Taking advantage of this kind of thinking has opened my mind a little more, thank you!

@WernerPuchert 10 ай бұрын

They are a great compliment to persona development and segmentation. Super happy this video helped you 🙏

@peachenelle 10 ай бұрын

Your video quality is outstanding as usual, only 10 seconds in and I'm hooked!

@WernerPuchert 10 ай бұрын

Thank you 🙏

@TerriHansonMead 10 ай бұрын

Nice new backdrop. New office space?

@WernerPuchert 10 ай бұрын

Its my country office ;) …. We are still unpacking here in Z, and im trying to figure out my “new” studio. Hope to give you a preview soon (and a catchup of course :) ).