Ariel Fashion Shoot - Aug 29-Sep 3

Рет қаралды 99,732

13 жыл бұрын

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.
BRAND: Ariel
CLIENT: Procter & Gamble Nordic
AD AGENCY: Saatchi & Saatchi Stockholm
PRODUCTION COMPANY: B-Reel and B-Reel Films
PR AGENCY: MSL Nordic (MSLGROUP)
EVENT PRODUCTION: Atomgruppen
MEDIA: Mediacom
apps. arielfashion...
/ arielsverige
/ arieldanmark
/ arielnorge
/ arielsuomi

Пікірлер: 13

@GameReality Жыл бұрын

I build the telerobotic system with AXIS cameras as the telerobotic system. It was a nice project.

@ArielNordics 13 жыл бұрын

Mandukcja, this is stock music from Universal. Glad you like it!

@2284felipe 13 жыл бұрын

excelente interaccion con redes sociales!!!!

@AustralAlien 13 жыл бұрын

@tommo9 You sir win the internets today.

@Mandukcja 13 жыл бұрын

what's that beautiful soundtrack? anyone knows? please!

@thesolitaryparty 13 жыл бұрын

00:55 are agency people =)

@ariel88ariel74 8 жыл бұрын

my name is ariel

@valentinabrusadelli7678 11 жыл бұрын

Hi, I'm currently working on a Master Thesis about Social Media and Branding Events and would like to ask you a few questions about the project, would it be possible to get in touch with someone from Ariel? I hope to hear from you soon, Thank you in advance, Valentina

@autistika 12 жыл бұрын

really? ^^

@RexCymru 13 жыл бұрын

Toilet cleaner has low engagement. Let's build a giant fucking toilet next to the Brandenburg gate with a giant robo-arse hovering above it. Fans on Facebook log in to the app, to take control of the arse, directing it along an X and Y axis, dropping shits into the bowl, aiming to create maximum splashage around the rim area. A team of domestos branded minimum wage workers dressed as ducks than abseil into the bowl to demonstrate the cleaning power of toilet duck via a live webcam.