What is Google ADX | Earn money From Google ADX Ad Manager | Google ADX Approval | AdSense Alter

  Рет қаралды 32,431

Arup Ghosh

Arup Ghosh

10 ай бұрын

Boost UP Blog Website Speed - • (100% Free) How to Spe... Blogging SEO 2024 - • Blogging SEO 2024 | Ho... Blogging Earning - • Blogging Se Paise Kais... ☑ What is Google ADX | Earn money From Google ADX Ad Manager | Google ADX Approval Kaise le
👉🏼 Lifetime Free Hosting - client.googiehost.com/aff.php?...
⚪ Understanding Google Ad Manager ADX - A Comprehensive Guide
⚪ Welcome to our video on Google Ad Manager ADX! In this comprehensive guide, we'll take you through everything you need to know about this powerful ad exchange platform.
⚪ Key Topics Covered:
✔ Introduction to Google Ad Manager ADX
Learn what Google Ad Manager ADX is and how it plays a crucial role in the world of digital advertising.
✔ Benefits for Publishers
Discover the advantages of using Google Ad Manager ADX for publishers. From higher CPMs to improved fill rates, we'll explore the benefits it brings to your ad revenue strategy.
✔ Demand Partners and Auction Dynamics
Understand how ADX works with demand partners and the auction process. Learn about the various types of demand and how they impact your ad inventory.
✔ Optimizing Ad Inventory
Get insights into best practices for optimizing your ad inventory with Google Ad Manager ADX. Learn how to maximize your revenue potential while maintaining a great user experience.
Dealing with Programmatic Direct Deals
Learn how to set up and manage programmatic direct deals within Google Ad Manager ADX. Discover how to negotiate terms and ensure seamless transactions.
✔ Ad Quality and Brand Safety
Dive into the features and tools within ADX that help maintain ad quality and ensure brand safety. Learn how to protect your brand while still monetizing effectively.
✔ Reporting and Analytics
Explore the robust reporting capabilities of Google Ad Manager ADX. Learn how to track key metrics, generate reports, and gain valuable insights to drive your ad strategy.
Don't forget to like and subscribe for more in-depth guides on digital advertising and ad monetization strategies. If you have any questions or want to see specific topics covered in future videos, leave a comment below.
☑ Namaskar Dosto, is Channel pe Blogging, Digital Marketing, or kuch Google SEO Improvment se Releted Videos hamesha aaplogo ko dekhne ke liye milega.
☑ For instant Help - Join My Telegram - t.me/arupghosh1
☑ Hostinger 22% Extra Off - www.hostg.xyz/SH9fY
☑ Coupon - ARUPGHOSH
#arupghosh #googleadx #adx #KZfaq_succes_ki_raaz #blogger_succes

Пікірлер: 145
@pawaramit1924
@pawaramit1924 9 ай бұрын
Sir maza aa gaya, itana ichache sai samjane ki liye.❤😊
@onkarmehtavlogs2390
@onkarmehtavlogs2390 7 ай бұрын
Very nice information ❤❤❤... From zero to advanced level 👆😘👍😍😍💓💓💓😎😎😎💯
@manojbera596
@manojbera596 9 ай бұрын
Which Adx should I use? I used ezoic, but implement ke bad website slow ho gaya. Ab ezoic bandh kar diya.
@learnwithpuran
@learnwithpuran 10 ай бұрын
Wow Arup Sir On Top 👑Google Adx (Ad Manager) Par Clear Step by Step Video KZfaq par kahi bhi nhi hai. sir ne Itna Aasan samjaya. Great ho sir ❤ and is Video ko Share naa kiya toh kya kiya. 😊
@sushilchaudharytech
@sushilchaudharytech 9 ай бұрын
Ha or tum phele hi dekh chuke ho anup ko impress karne ke liye juth mat bolo
@learnwithpuran
@learnwithpuran 9 ай бұрын
​@@sushilchaudharytechmere ko pata hai lekin mere ko koi trusted youtuber chahiye tha jo shi bataye isliye mene comment kiya ab aapki ichaa 😅
@sushilchaudharytech
@sushilchaudharytech 9 ай бұрын
@@learnwithpuran trusted sab hai lekin jyada earning dekhkar fake lagta hai sabko ) lekin yah dekhne ke liye hai or sikhne not partnership ☺️
@examtayarixyz
@examtayarixyz 8 ай бұрын
भाई मेरा एडसेंस एकाउंट डिसेबल हो गया हैं, अभी मुझे क्या करना है। कोई बताओ यार मुझे हेल्प करो मेरी कोई भाई।।।
@FaisalMalik198
@FaisalMalik198 7 ай бұрын
Jis site py google adsense aporve ho Or us k add Chl rhy ho tu kiya usi site py adx approve hojata hai?
@rahman100-
@rahman100- 7 ай бұрын
Thanks for the video finally cleared everything
@soumiksaha9341
@soumiksaha9341 9 ай бұрын
@arup: Aisa konsa niche hain jo 4 din mein 2 lac ka traffic de??? Expired traffic domain hain right?
@tabahikid6996
@tabahikid6996 9 ай бұрын
Sir mere site pe 20000 Tak page view aate hai per approval nhi hai toh adx approval milega
@samdairies2801
@samdairies2801 12 күн бұрын
meri wordpress site crypto service based, freelance service based + blog site hai, adx policies ky according approve hjae gi ? mxla to ni hoga
@kowlnet
@kowlnet 6 ай бұрын
Bhai same ad manager account me approve mil sakta hai kya? Ya naya gmail se account banake apply karna padega
@Dstheaza
@Dstheaza 9 ай бұрын
I am from Bangladesh. ❤ Best explain........🎉
@aakashnishad7205
@aakashnishad7205 6 ай бұрын
Hi bro, Mere account google adsense se approved haiz and usme mcm vi hai.
@usamariaz6174
@usamariaz6174 2 ай бұрын
Bhai mera adsense closed hy r alrigh6ka rejected by parent hy ab new kam start krna hy to kaisy kru adsense ka dashboard kaisy active kru
@AJEETKUMAR-ov2ii
@AJEETKUMAR-ov2ii 9 ай бұрын
Mene AdSense ka Approval le rakha hai. Me Adx ka approval lena chahta hu kyunki earning bahut hi kam ho rahi hai. Kripya bataye Adx ka approval kaise le aur apni website par Adx ka ads kese lagaye. Kripya Adx par approval Lene se lekar website par ads code lagane tak ka video banaaiye.
@hindiparivahan
@hindiparivahan 5 ай бұрын
bhai aap bahut acche se samjhate hai har ek detail me apko 2 saal se jada dekh raha hu
@WaleedSheikh-kg5pg
@WaleedSheikh-kg5pg 3 ай бұрын
ll
@dodolanjar
@dodolanjar 4 ай бұрын
Bhai ezoic ka mila huwa he kiya sahe hy ya fair ma account le lon approval
@knowledgegrowofficial
@knowledgegrowofficial 9 ай бұрын
Bhai is video ke liye dil se dhanyavaad. Lekin agli video me aap hame yah bataiye ki adx ki ads achhe se setup kaise karte hai jisse ki hame achha ecpm mil sake, hindi blog par. Dhanyavaad.
@Umaronlinetech4
@Umaronlinetech4 6 ай бұрын
Sir please mujy btwo website kasy bnaty hn adx ke jahn ads show hon may new hun may Kam krna chata hun 😢 please help me mery dost krty hn wo bataty ni han 😢😢
@user-kt8sm7lh9b
@user-kt8sm7lh9b 9 ай бұрын
super explainaton mere bhai love you yaar
@tufangamingsmg4459
@tufangamingsmg4459 9 ай бұрын
Bhai kya link shortner per adx approval dega?
@Knowledge_QNA
@Knowledge_QNA 5 ай бұрын
Adx approval ke bad adsenece se earning bandh ho jayega keya... Please boliye sir
@AkashSharma-sq4rd
@AkashSharma-sq4rd 7 ай бұрын
Free adx account jo adsense se bnaye hai usape pe ads chalataa hai ki nahi
@b.dhorpuriya6470
@b.dhorpuriya6470 12 күн бұрын
Kya isme without investment income kr sakte?
@unknown_bro_38
@unknown_bro_38 Ай бұрын
Thanks For This Informative Information
@bidhanp4p4
@bidhanp4p4 9 ай бұрын
Dada ami 90 ta web stories baniye felechi kin2 traffic e asche na ki korbo ektu bolo please 🙏
@saeedhere
@saeedhere 6 ай бұрын
Nice video.. Thank you
@dhavalrathod1450
@dhavalrathod1450 5 ай бұрын
Account nahi ban raha hai har baar "Get in touch" dikha raha hai... kaise banau account???
@arjunpatidar6650
@arjunpatidar6650 10 ай бұрын
Bhai Hamri ads account me Ezoic ka child account mujhse glti se Reject ho gaya ab hm use vapis kese apruval karvaye
@dipaodedra4706
@dipaodedra4706 9 ай бұрын
How to apply for ADX? Can to you make video for that
@RahulRaj-gt6he
@RahulRaj-gt6he 9 ай бұрын
Bhai Mera adx me ecpm only .08 tak mil rha hai
@Jayysinghal
@Jayysinghal 4 ай бұрын
bhaiya bina koi parent ke nahi kar sakte kya earning?
@user-ez9mi8um4s
@user-ez9mi8um4s 9 ай бұрын
❤❤❤Best of information for adx ❤❤❤ Bro.... Plz next video in adx .....
@TechnicalDurgesh1
@TechnicalDurgesh1 5 ай бұрын
Google webstory par adx ka appurwal kaise lete hai
@aurehman3152
@aurehman3152 5 ай бұрын
Sir payment yom digi Adsense m kb transfer krty??
@sadibutt-wg1nt
@sadibutt-wg1nt 9 ай бұрын
Very well explain❤
@Swapnillokhande1
@Swapnillokhande1 9 ай бұрын
Best video on Adex❤
@Shri_Explore
@Shri_Explore 4 ай бұрын
Big Brother mujhe Fully ADX sikhna hai please reply
@Karankvlogs
@Karankvlogs 9 ай бұрын
Jis company se aapna ma account liya hai us company ne apne dashboard me mujhe approval diya, matlab mera mi account hoga shyad
@funtime9872
@funtime9872 9 ай бұрын
Jani kamal kar diya Love you bro 👌🏻🥰🥰🥰
@fpscspsccssntsptspastpaper8143
@fpscspsccssntsptspastpaper8143 9 ай бұрын
Kon sa adx lena chahye?
@VishalRavalvbraval
@VishalRavalvbraval 6 ай бұрын
Sir aapne bataya 17:42 me ki sirf 4 din purana website tha per 2 lac traffic thaa😮 ? Kese laaye sir itna traffic please sikhao 🙏🏻
@indraloka
@indraloka 6 ай бұрын
This is a really good information.
@softtechnoworld
@softtechnoworld 4 ай бұрын
Very nicely explained ❤
@dsyoutuber
@dsyoutuber 9 ай бұрын
Video ad kaise lagate hai child account me
@impresskro
@impresskro 9 ай бұрын
Sir mi free ad manager 360 pr ad kaise lagaye?
@user-iw8og1xl9x
@user-iw8og1xl9x 6 ай бұрын
Bohaat ache banatay ho yar video
@user-qc9pf5sf2g
@user-qc9pf5sf2g 4 ай бұрын
adsesnce hai mere to iske bad kuch dikt to na hoga na
@MdFahat-lz4qm
@MdFahat-lz4qm 23 күн бұрын
Bhai mara pass traffic ha ma gar website nay ha jis ka pass ma ma sa traffic lalo 50 50 ma
@kajal_vlogs01
@kajal_vlogs01 6 ай бұрын
Sir aap plz mujhe aapne blogs se mujhe backlink de sakte hai
@VivekTiwari-xx5fg
@VivekTiwari-xx5fg 3 ай бұрын
Nicely explained.🎉❤
@mustaqueahmed8144
@mustaqueahmed8144 9 ай бұрын
Thanks for sharing
@TechnicalDineshOnline
@TechnicalDineshOnline 10 ай бұрын
Great video bhi next video
@user-pn5mj7rd2h
@user-pn5mj7rd2h 6 ай бұрын
Great information bro 👍
@kailashmeena7178
@kailashmeena7178 9 ай бұрын
Free 360 ad manager pr ad kaise lagate hai sir is pr video banaiye plz.
@digitalsanjanaa1919
@digitalsanjanaa1919 8 ай бұрын
Good evening sir muha bhi sikhna hai please reply
@traderrahulyadavofficial
@traderrahulyadavofficial 6 ай бұрын
Direct mil jata hai adx to fir hum parents ke pass kyu jaye
@bangkokGirlStreetFood
@bangkokGirlStreetFood 3 ай бұрын
meri sarri traffic facebook stories se nearby 10k per day.. so but adsense give me policy so what to do.. can adx help me in that
@VamsiRugged-sq6cg
@VamsiRugged-sq6cg 3 ай бұрын
Thumara site send karo Mai dekhe review deta ek time
@statushub6331
@statushub6331 4 ай бұрын
Bhai tum bhi adx use krte ho
@mohammadsalman3410
@mohammadsalman3410 9 ай бұрын
Kya Hindi language Blog ke liye Adx ma account better perform karega, mere blog par 2 lakh monthly traffic hai, 99% traffic India se hai aur total oraganic traffic hai
@gujjuisland4885
@gujjuisland4885 4 ай бұрын
Adx le lijiye earn achha honga
@user-bw2ck7ti6u
@user-bw2ck7ti6u 2 ай бұрын
Child account or parent account smj nhi ayaa😢
@Amanac7325
@Amanac7325 Ай бұрын
Gajab ❤
@shortstory3313
@shortstory3313 9 ай бұрын
Self service adx app kya hai bhai
@SRPBTech
@SRPBTech 9 ай бұрын
Badhiya bhai
@Artvisionmind
@Artvisionmind 7 ай бұрын
Adx ka approval kaise le aur Google adsense se kaise link kare app full detail Video banaye
@ramjigupta382
@ramjigupta382 Ай бұрын
Bhai mujhe chalana sikha do adx adsense account
@aurehman3152
@aurehman3152 5 ай бұрын
Can you explain what is the difference between the programmetic channels and non-programmatic channels and can we get non-programmatic payments in our AdSense? I have a exblog approved exblog plz guide sir
@parambhatia51
@parambhatia51 4 ай бұрын
Hi, you will not get your AdX non-programmatic earnings as these aren't your actual earnings. This is because you set up your Adsense as Price priority which is an incorrect setup. To set up Adsense via GAM, simply enable Ad-unit level backfill. Check out my detailed video tutorial here and. your questions will be answered: kzfaq.info/get/bejne/i7p-mt1l0bPUl4U.html
@realnews3043
@realnews3043 9 ай бұрын
Adx kaha se milega Mera adx ud Gaya h
@mrdexter4386
@mrdexter4386 9 ай бұрын
Ek question tha agar Adx ko AdSense jodne ke baad adx se Ads chalane ke baad ...jo Google Adsense ke Ad code pahle Daale the wo disable karne chahiye ya nahi?...matalab Google Adsense ke Ads off karna chahiye ya nhi...plz bata dijiye
@ArupGhosh1
@ArupGhosh1 9 ай бұрын
Ji Off Karna hoga..
@mrdexter4386
@mrdexter4386 9 ай бұрын
@@ArupGhosh1 ok Thanks
@dj_ghost9133
@dj_ghost9133 9 ай бұрын
agar MI account hai to usse kya hum khud kuch ad units banake apne site pe use kar sakte hai? agar ha hai to kaise wo thoda dikhaiye sir please
@xstudio66
@xstudio66 8 ай бұрын
Nhi
@gyansagara2sir667
@gyansagara2sir667 8 ай бұрын
adx appruval kaise le?
@digitalsanjanaa1919
@digitalsanjanaa1919 8 ай бұрын
Sir muha bhi sikhna please 🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾 reply sir
@androidgyaan4993
@androidgyaan4993 9 ай бұрын
Nhi bhai adx mat lena main 12000 main adx liya hoon 90-10 bala lekin ecpm 0.06 ka mil raha h daily ka 1 lakh impression tha ads ka lekin sab kuch bekar h adsense sahi usi Main lage raho ye youtube par kuch log chutiya bana rahe h ki adx se 5000 kamao ki 6000 doller kamao bo sab ads loading karte hain logo ko pagal bana rakha h maine bhi youtube par video dekh kar hi 12000 main adx liya h kuch fayda nhi hua ads bhi achche se placement kiya hoon
@Jonhsmith3
@Jonhsmith3 10 ай бұрын
Bhai for example agar adx approved k bad company rejected mar geyga to dusri adx ka approval pir se le sakta hu please?
@ArupGhosh1
@ArupGhosh1 10 ай бұрын
Han
@vijayteli1992
@vijayteli1992 10 ай бұрын
Agar hamne adx ka approval le lia and then bahot direct traffic liya website pe to Mera adsense ko limit lagti hai kya?
@Hindicollage
@Hindicollage 10 ай бұрын
ADX ME KOI LIMIT NHI LGTI
@HaiderAli-rk2vd
@HaiderAli-rk2vd 8 ай бұрын
Thank you
@vijayteli1992
@vijayteli1992 10 ай бұрын
Adx ka approval Milne ke bad ham Google Adsense ka auto add off kr sakte hai kya?? Jisase adsense me limit na lage??
@Hindicollage
@Hindicollage 10 ай бұрын
ADX ME KOI LIMIT NHI LGTI
@Sandeepsonis
@Sandeepsonis 4 ай бұрын
Sir mere pass MI account hai... Lekin mujhe ye smjh nhi aya ke mujhe ads kaha se lgani hai... Google Adsense se ya ads manager se
@ArupGhosh1
@ArupGhosh1 4 ай бұрын
Ads manager se
@Sandeepsonis
@Sandeepsonis 4 ай бұрын
@@ArupGhosh1 mera account MI hai
@techforall6928
@techforall6928 9 ай бұрын
Please bro make a detail video of adx options and how to setup your adx if you have been approved for the first time. Love from pakistan
@deepanshu.pathania
@deepanshu.pathania 9 ай бұрын
AdX mere paas bhi hai monthly 100k pageviews par ecpm vahi aa rha hai adsense wala. Poora google search traffic hai. Agar tumhara traffic usa se hai ta fir education ya finance niche mein (India) mein hai tabhi fayda hai otherwise kuchh fayda nahi hai.
@apdpfilms1437
@apdpfilms1437 9 ай бұрын
AdSense aor ad x do no sath use ker sakte hai ?
@WorkVisaProcess
@WorkVisaProcess 9 ай бұрын
Sir expired domain lene se paihle index ho jaruri ya index na ho to le sakte hai (expire ho gya domain)
@ArupGhosh1
@ArupGhosh1 9 ай бұрын
Bahat sare check point hota hai. usme pehle se Index rehana jarurai hai.
@WorkVisaProcess
@WorkVisaProcess 9 ай бұрын
@@ArupGhosh1 noted sir
@quitelovely1317
@quitelovely1317 10 ай бұрын
Wait video
@sandeshpanmand1855
@sandeshpanmand1855 6 ай бұрын
Adx ke sath Adsense ke ad lagaye ya phir Adsense ke ad ko off kare
@parambhatia51
@parambhatia51 4 ай бұрын
Please test, take 2 Ad-units with similar positions, and then test the revenue you get from Adsense Vs Ad Exchange. For some Publishers, Adsense may perform better than AdX.
@Anonymous-im2ju
@Anonymous-im2ju 9 ай бұрын
Bohot bohot sukriya, bohut kosis ki iskebareme jannekeliye.. finally sab clear ho geya..from Bangladesh
@gamekhelo4635
@gamekhelo4635 9 ай бұрын
Valuable content bhai❤❤
@blogdude7172
@blogdude7172 10 ай бұрын
Ooh bhai, adx chahiye hume bhi. daily 25k traffic h, 5$ bhi mushkil se ban rhe
@androidgyaan4993
@androidgyaan4993 9 ай бұрын
Nhi bhai adx mat lena main 12000 main adx liya hoon 90-10 bala lekin ecpm 0.06 ka mil raha h daily ka 1 lakh impression tha ads ka lekin sab kuch bekar h adsense sahi usi Main lage raho ye youtube par kuch log chutiya bana rahe h ki adx se 5000 kamao ki 6000 doller kamao bo sab ads loading karte hain logo ko pagal bana rakha h maine bhi youtube par video dekh kar hi 12000 main adx liya h kuch fayda nhi hua ads bhi achche se placement kiya hoon
@SunnyKushwaha315
@SunnyKushwaha315 9 ай бұрын
​@@androidgyaan4993🥲
@shrinivas9302
@shrinivas9302 5 ай бұрын
Full wrong information Uncomplete this video your visit is a confused MI and Ma account
@rahulsuman2304
@rahulsuman2304 9 ай бұрын
Hello i have an adx 360°, I want to discuss something with you
@ArupGhosh1
@ArupGhosh1 9 ай бұрын
Share your contact no on my mail
@examtayarixyz
@examtayarixyz 8 ай бұрын
Bhai mera एडसेंस का एकाउंट डिसेबल हो गया है, मुझे क्या करना चाहिए।
@ArupGhosh1
@ArupGhosh1 8 ай бұрын
App Dubara Usi account se Review ke liye Send kar sakte ho.. pehle issue find karo usko sahi karo, and after Review ke liye Send karo..
@examtayarixyz
@examtayarixyz 8 ай бұрын
रीजन उन्होंने misslabel का दिया हैं, मै auto ads का यूज कर रहा था, अभी मुझे क्या करना चाहिए। वह फाइनल डिसोजन दे चुके हैं। मैंने अपील करी थी और उन्हे बताया भी था।
@relaxmind6736
@relaxmind6736 7 ай бұрын
no information
@MycarHub
@MycarHub 2 ай бұрын
Adx payment Adsens Mein aye Gi....?
@ArupGhosh1
@ArupGhosh1 2 ай бұрын
Han.. Adx Payment Adsense par hi aata hai...
@MycarHub
@MycarHub 2 ай бұрын
@@ArupGhosh1 kitny din Bad add Hota blnace bhai
@amgaaamgaa6384
@amgaaamgaa6384 10 ай бұрын
What is approved one?
@Pro-Prime
@Pro-Prime 9 ай бұрын
Bhai am From pakistan so ap Mujhy koi acha sa niche bta skty han jis mn traffic achi ay please guide me
@info4you452
@info4you452 9 ай бұрын
👍😘😘😘
@Sherazkhanofficial8
@Sherazkhanofficial8 6 ай бұрын
love from pakistan
@Umaronlinetech4
@Umaronlinetech4 6 ай бұрын
Please mujy jawab dydo
@Jonhsmith3
@Jonhsmith3 10 ай бұрын
Bhai mera adsense me ad limit hai or adx ka approved hua hai aj, to kya mera adsense koi khatra hai agar ads limit remove nahi hoga to koi problem hoga please????
@Hindicollage
@Hindicollage 10 ай бұрын
NHI HOGI
@veerfiregaming9699
@veerfiregaming9699 10 ай бұрын
আপনার ভিডিও খুব সুন্দর লেগেছে
@daniyalsheikh1
@daniyalsheikh1 10 ай бұрын
diDNA Company hai broo😮
@santoshsahu4523
@santoshsahu4523 10 ай бұрын
Bhai faltu ka gyan dene ki jagah ye btao ki ma account ka approval milne ke bad ads kaise lagaye jate h...
@ArupGhosh1
@ArupGhosh1 9 ай бұрын
Mujhe shunkar accha laga mere bhai
@fpscspsccssntsptspastpaper8143
@fpscspsccssntsptspastpaper8143 9 ай бұрын
Jahil
@newgovtjob1
@newgovtjob1 10 ай бұрын
I am excited🎉
@BhawaniShankarYT
@BhawaniShankarYT 10 ай бұрын
S2u
@digitalsanjanaa1919
@digitalsanjanaa1919 8 ай бұрын
Sir😊😊😊😊😊😊 reply
DEFINITELY NOT HAPPENING ON MY WATCH! 😒
00:12
Laro Benz
Рет қаралды 21 МЛН
Каха и суп
00:39
К-Media
Рет қаралды 3,5 МЛН
БОЛЬШОЙ ПЕТУШОК #shorts
00:21
Паша Осадчий
Рет қаралды 9 МЛН
Жайдарман | Туған күн 2024 | Алматы
2:22:55
Jaidarman OFFICIAL / JCI
Рет қаралды 1,7 МЛН
AdSense and Adx Traffic Arbitrage Secret Method 2024 | AdSense loading 2024
30:07
ПОКУПКА ТЕЛЕФОНА С АВИТО?🤭
1:00
Корнеич
Рет қаралды 3,7 МЛН
WATERPROOF RATED IP-69🌧️#oppo #oppof27pro#oppoindia
0:10
Fivestar Mobile
Рет қаралды 17 МЛН