Shoutout to the CEO actually sitting down to answer these questions.
@guilhermelemes74908 ай бұрын
It was his responsibility after what happened to clean the image
@furezj8 ай бұрын
Did he say anything?
@thetruemorg8 ай бұрын
I thought it was very nice to hear a thoughtful answers even to what would be difficult questions. When I saw the ab Matt video my brain kind of did a double take because it sure felt like they had just ripped them off. And doing something like stepping to a company like Kabuki with legal proceedings is a real big deal but also being willing to find a way out of it so you don't find financially screw up. Both companies is exactly the kind of thing that a good CEO would do. And with a legacy brand with such a history of products, I think they're doing it really well with slowly moving into some of these markets and making sure that they continue on with quality products. There is probably some finance person sitting around in the background who has literally said you could turn this into a billion dollar company with the history you have, but we're going to order everything from China. I get a little teary-eyed remembering the very first time I touched and eleiko bar and just the quality was so there versus using some POS for years. The guy that brought it totally told us that that would probably happen when he pulled it out of the bag he carried it in. You can't get away from that quality. And genuinely the price for a set of calibrated plates and two bars is exactly the same price that I paid for my car that I do all my work in. It doesn't change that feeling you have by using that kind of quality product. Sending it off to China would have change that and the value of the company.
@JonHanner-un7ef8 ай бұрын
He came across as a business/ceo type. 6:05 - he kinda jokes it off... but sad for them to rip a small company like ab mat.
@HEAVYMUG6 ай бұрын
💯
@datguy51278 ай бұрын
You should have just asked him about the heavy mug for 90m straight until he broke down and committed to an entire production line for mugs. Im trying to PR my one handed mug snatch, but i cant set world records when I cant get a mug.
@HEAVYMUG6 ай бұрын
Exactly!
@ScottO847 ай бұрын
Pretty incredible to see you reaching the point where you're able to sit down at an Eleiko facility and interview their top guy.
@martystrasinger38018 ай бұрын
Coop, look at you transitioning from youtube gear reviewer to full-fledged journalist!
@fwiffo428 ай бұрын
Honestly, the biggest problem I had with the Eleiko Ab Mat clone was they called their version Ab Mat. There are other ab pads on the market, but a big company using the same name as a competitor was an unforced error.
@Davis.smith.weightlifting8 ай бұрын
I 100% agree with Eleiko bar feel. I compete in weightlifting and so I own a Pyrros bar since that’s what USAW meets run with. My primary focus with my setup was to look as close to what I’d have at an American open series as possible. A buddy of mine gifted me an old Eleiko barbell he didn’t really love to have as a spare for when people visit to replace my Ohio bar as a secondary bar, and I find myself using the Eleiko way more than my rogue bar now. It’s hard to want to train on a bar that causes so many hand tears out of the principal of practicing on what you compete with, when there’s a bar that’s just so much more enjoyable to use sitting right there.
@JoshuaLTRyan8 ай бұрын
I just started the video and I'm already laughing at the heavy mug shot. 😂
@billscott68197 ай бұрын
Great look into this company. Amazing, luxury quality stuff. I'm used to rusty beater equipment aside from one pendlay bar, but the dream is always to have Eleiko, Ivanko, etc. Best of luck with the brand into the future.
@johnroux87738 ай бұрын
Wish the heavy mug was an in stock item instead of limited offer :>
@nKrandom8 ай бұрын
+1
@aronnemcsik7 ай бұрын
It's probably difficult to make and they haven't figured out the way of mass production
@HEAVYMUG6 ай бұрын
Milling machinery hourly cost is tricky@@aronnemcsik
@HEAVYMUG6 ай бұрын
@@nKrandom
@SuperIronDan8 ай бұрын
Make the heavy mug a real product, LETS DO THIS
@Mukation8 ай бұрын
They could easily outsource it via license to a different factory if they feel that they can't make them in that quantity themselves.
@gabegabriel92888 ай бұрын
@@Mukationwouldn’t have the same appeal to people
@aronnemcsik7 ай бұрын
I believe x master makes heavy mug as well
@user-he8lq8ny3v8 ай бұрын
Support Eleiko AND Rogue, two great companies
@TheKrumster6 ай бұрын
Dude is right saying they aren’t a mug company. Gotta dance with who bring ya at the end of the day
@toniscepanovic29387 ай бұрын
Their Limited one-time-only Heavy Mug batch is being made for the third time, whaaat? Any more news on that?
@ermeriodsassperini8 ай бұрын
You should have never mentioned the heavy mug, now i want one!
@HEAVYMUG6 ай бұрын
😂
@NSJ18 ай бұрын
On a side note - they should create a larger clothing range of well engineered, durable, high quality, comfortable clothing.
@winanderson41438 ай бұрын
Eleiko has always been the best and the gold standard. Mark Cameron @ 12:23 lifting in the 110 kg class.
@Rocket4ce8 ай бұрын
Luv to add a Heavy Mug and 28mm weightlifting barbell from them. And that platform is aesthetic AF.
@bmstylee8 ай бұрын
Elieko definitely makes good gear. I would be interested in their take on a deadlift bar.
@agill21038 ай бұрын
The Best Bar In The World.
@juan-carlosmaldonado66248 ай бұрын
They should do a "made to order" heavy mug the same way Konami did the kaiba corp. Suitcase
@JustinKhoe8 ай бұрын
How do I get one of those eleiko sweaters? That's clean!
@joestella19108 ай бұрын
Kabuki had already been working on the design of the open trap bar and released the plans the day after Eleiko announced to show it wasn’t a copy, it wasn’t “soon after” they came out with it. They didn’t “set the standard” then have it copied by Kabuki. There’s a reason they dropped the lawsuit
@SirSketchable8 ай бұрын
"Its so weird people seem to get hostile when you sue them"
@satricon8 ай бұрын
Finally someone mentioning what i thought was the case. Eleiko has turned into BS... im pretty sure its the new ceo's fault. Stealing ideas and treating customers/fans bad. (the mug fiasko)
@mikerodriguez5568 ай бұрын
Hey Coop, great interview. I wish they would’ve given you some more insights into future products for the Pero line. I bought the half rack with the cable system a little over a month ago and I love it. But I do wish there would’ve been more thought put into low cable row and lat pulldowns.
@chrismarroquin80358 ай бұрын
Great interview Coop you should ask if they ever would do treadmill or rower or bike in the future? and get in the Cardio machines in the future?
@blommen19868 ай бұрын
I hope that you’ll some day review their classic squat stand.
@brandonhoover21208 ай бұрын
I’ve never bought a product from them, but I would buy the mug. Hell, I imagine rogue might soon, so I’ll hopefully buy it from them.
@andrewzach19212 ай бұрын
Well done video and interview.
@ErikBlekeberg8 ай бұрын
I want the heavy mug so bad...
@HEAVYMUG6 ай бұрын
Do you?
@FLEXNIVORE8 ай бұрын
I’ll take a “HEAVY MUG” w/o the discount code! WHERE CAN I ORDER ONE????
@andyharrison24248 ай бұрын
Anyone else think they scored another own goal by making coop drink out of a paper cup while the CEO has a branded one? 😂
@flacobrt8 ай бұрын
They felt like kabuki infringed their patent, but they didn't see that when they copied Abmat. (Even their marketing commercial) 😂
@MrliPortuguese8 ай бұрын
😅
@kimaboe8 ай бұрын
That is kinda how patents work. They need a certain degree of innovation, and you know, actually applying for a patent and getting it approved. A key thing with patentable IP is that it has to be "non-obvious", and a soft piece of foam to put under you when you du situps is pretty obvious. Its utility as it would be described in a patent application would be virtually indistinguishable from a couch cushion or a towel. An open trap bar that allows for stable vertical storage, easy loading, increased safety during lifts etc. is a non-obvious improvement, as shown by there being hundreds of products on the market without that improvement. However, it seems clear here that Kabuki could show their development docs and that they hadn't stolen the idea, but had in fact come up with it on their own. Non-obvious doesn't mean it is impossible for two people to arrive at the same conclusion. Technically Eleiko, if they did in fact get the patent registered, could have been dicks here and said "ok, you didn't knowingly infringe, but you still can't put this thing out there without licensing it because we have a patent for all the things you've done" and had a decent case. But it would probably have been years during which neither company would have been able to fully utilise the invention and it would probably have taken a nice chunk out of the margins for a reasonably niche product, hurting expensive brands like that more than most.
@user-wk3np3sh2j8 ай бұрын
There was a "abmat" at my gym 30yrs ago. I guess the patents are younger. Copys of Copys of Copys of Copys
@petter57217 ай бұрын
It is all about patent infringement, not feelings 😀
@Ryanv7x8 ай бұрын
This was awesome! I enjoyed the interview!
@JoelClarkeMusic8 ай бұрын
Please review the Stray Dog Goat!
@indianajonze8 ай бұрын
Eleiko CEO: the heavy mugs were REALLY expensive to make Everyone: ok well just sell them for more Eleiko CEO: so anyway the heavy mugs were REALLY expensive to make Everyone: ...............
@kaistreet97648 ай бұрын
I thought the same, the stuff is all expensive.
@satricon8 ай бұрын
There's so much fucking bs from their side about the mug. it doesnt make any sense! shouldnt be hard to make either. Just get a piece of metal on the lathe, weld a handle on it and boom, a heavy mug for the fans!
@thinkmore80248 ай бұрын
We want to see the CEO home gym!
@josemv258 ай бұрын
We didnt rip them off we just used the same design and name
@richardjennings46858 ай бұрын
I hope to someday have an Eleiko barbell.
@satricon8 ай бұрын
After the mug fiasko, i'll never buy eleiko gear again! (i have their barbell since 10 years ago)
@nKrandom8 ай бұрын
@@satricon 🤡
@ricardomendoza52228 ай бұрын
Bring the mug back 😢
@HEAVYMUG6 ай бұрын
Mug is back, upgraded.
@JC-yc2sz8 ай бұрын
WHERE MY HEAVY MUG. Only kidding, great interview. CEO is clearly a sharp man, full respect. Also COOP shining as usual
@FoxStrength_Performance8 ай бұрын
Epic interview!
@TheBcoolGuy8 ай бұрын
You should've asked him what he does on the big 3.
@bmstylee8 ай бұрын
I would say 1000 POUNDS!!!!!!!!
@user-wk3np3sh2j8 ай бұрын
Put out a DIY on a concrete heavy mug 😂
@Exodus26.13Pi8 ай бұрын
Great interview OR very loud stock music... not both
@1imanni18 ай бұрын
Great video!!!
@MagDumpsBicepPumps8 ай бұрын
Dude, copying their ad is wild.
@scoobtoober29757 ай бұрын
We really want that heavy mug. We want to feel strong at work. My mouse and pen are not doing it for me. Please make it and charge the right amount to keep it sustainable. Very tough questions and great answers. Have different weights available too. or plates to add to the bottom
@Coltrane458 ай бұрын
As a finance person I take great offense to be accused of not working out - I will accept a heavy mug as an apology. TIA
@HEAVYMUG6 ай бұрын
Counting is important skill during the workout!
@PBlaik8 ай бұрын
Great video, honest answers.... but comon there is a demand for more Heavy Mugs!!
@HEAVYMUG6 ай бұрын
True!
@jakobaa90315 ай бұрын
6:53: "It was the other way around" - so it was Abmat copying Eleiko? I think Abmat would disagree - what do you think COOP? 10:13: "It was less than a hundred we put out" - why would you let people sign up for an item, if you never had any intentions of making them? Is this an okay market strategy - what do you think COOP?? HARD QUESTIONS ARE ONLY HARD IF YOU FOLLOW UP.
@ssjmenno8 ай бұрын
#raisethemug
@SteezySteez20117 ай бұрын
For power bars, I think Rogue's Ohio Power Bar is superior, the knurling is perfect. Eleiko's bar is mid, tbh. For olympic weightlifting, I think Eleiko is probably top notch.
@pipozZz5 ай бұрын
Should have asked them why they're still using stickers on end caps!
@williambilinski8 ай бұрын
Livin’ the dream, Coop!
@savingyoutime47558 ай бұрын
Kind of skated over the whole abmat thing. But we all know they fooked up but just smile and carry on😂
@JonHanner-un7ef8 ай бұрын
I don't think they care about other small companies like ab mat. Literally stole their ads and their product name. How could he say it was the other way around?
@sdspecto8 ай бұрын
That was in response to the open trap bar.
@JonHanner-un7ef8 ай бұрын
@@sdspecto Naw, re-watch 6:05... Coop literally plays eleikos and ab mats ads side by side and shows the title of their product too. Blatant rip. Sad to see, but I don't think he really cares.
@kane65298 ай бұрын
Coop can you answer the mustache Natty or not accusations?
@marijnjanssen47367 ай бұрын
Is there a video on that GHD bench at 5:22?
@chrisridesbicycles8 ай бұрын
Talking about buy once and buy good: A guy in the next village is selling a set of old Eleiko plates (2x5kg 2x10kg 2x15kg) for 425€. It looks expensive to me. How much do you think they are worth? (I am mainly a cyclist and looking into gaining more max strength and have no clue about gym equipment)
@raven-19x8 ай бұрын
Meh. I can’t afford their gear anyway. And even if I could, it doesn’t seem worth it compared to Rogue, etc.
@johnwesley29438 ай бұрын
Is it fewer things or less things?
@carpfisher31578 ай бұрын
If they want their barbells to be lifetime use why "only" offer a 12 year warranty period on certain bars?
@PaytonGuthrie8 ай бұрын
Need his pullover
@MeepMeep888 ай бұрын
8:00 we never got an update to this wtf... Did they win did they lose, settle?
@LisaSamaritan8 ай бұрын
Sounded like they dropped it. Because it was too expensive to go on.
@MeepMeep888 ай бұрын
@@LisaSamaritan guess that's what we'll go with
@brianahern40668 ай бұрын
They dropped it. Kabuki and Chris Duffin both posted about it when they did.
@satricon8 ай бұрын
I was under the impression that chris came up with the trap bar first? i cant say for sure. But i remember him showing it several times as a concept WAY before i ever saw anything from eleiko. and when eleiko released theirs i just logged it as a rip off
@MeepMeep888 ай бұрын
@@satricon Who's Chris?
@Slipperie8 ай бұрын
WOOOOOOOOOOOOOOOOOOOOOOOOOOO
@amunra698 ай бұрын
You raised hard topics but didn’t press him when he gave lazy political answers. This doesn’t nothing to save Eleiko in my eyes.
@wavell148 ай бұрын
lol what a baby
@KamenRider0008 ай бұрын
Agreed that they did not really answer these questions
@Hellbull898 ай бұрын
What's he supposed to do? Bust the guy's balls and potentially be banned from posting the video?
@brianahern40668 ай бұрын
Agreed - bringing up a subject then accepting his answers without any type of cross examination is hardly being tough.
@nicholashanna57227 ай бұрын
PLEASE REIVEW THE ELEKO SMITH ATTATCHMENT
@lauriecct8 ай бұрын
You don’t have any videos on calf machines/attachments. Do you skip calf day? C’mon Coop. Standing, seated, hacks and whatever else you can come up with. 👍🏻✝️🎺☁️
@satricon8 ай бұрын
I was under the impression that chris came up with the trap bar first? i cant say for sure. But i remember him showing it several times as a concept WAY before i ever saw anything from eleiko. and when eleiko released theirs i just logged it as a rip off! #raisetheMUG #mug404
@rjm6568 ай бұрын
Respect for CEO answering tough questions. Abmat one though...he basically said, "no, the sun is not yellow, you're mistaken." Like, of course it was copied, it's right there in front of us. The honest answer is the patent on abmat is probably just the precise shape, or it's expired, and now it's free for people to copy and they did so. I'm also shocked that any CEO would say, "oh hey, 50,000 people want a product we made. Nah, not worth doing."
@SirSketchable8 ай бұрын
"People said we copied them just because we made the same thing with the same name with the same marketing...but.... we feel as though thats not the case" haha
@satricon8 ай бұрын
Honestly, that ceo is a turd. his "apology" for the mug was absolute disrespectful trash. They copied the abmat, im pretty sure the copied the kabuki trap bar too. only good new product they've made is the magnetic collars! (they're really good)
@chrisriker8186Ай бұрын
HEAVY MUG????
@bobbyhunt30098 ай бұрын
Eleiko is Great but a working man in America cannot afford anything from Eleiko. Their cheapest barbell is what $600 and to them that bar is a wal mart bar but to us it's too expensive and nobody will even buy their wal mart barbell and this is across their whole line of products. I bet Coop didnt even pay full price for his Eleiko stuff, not one piece, especially those Eleiko dumbbells he says are the best ever in the world. Nothing against Coop, get what you can. Point is Americans that are not rich cannot afford Eleiko even if they wanted to.
@wearetheremnants16158 ай бұрын
Yeah the dollar is a lot weaker than it used to be hence everything affordable gets made in china ..
@LisaSamaritan8 ай бұрын
I'm a swede and I can't afford them either...
@Beardsandbars8 ай бұрын
ok? So then get the bar you can afford. And like he said, they aren't focusing on the working man in America. They are primarily B2B. They sell their equipment to businesses and universities who will gladly pay top dollar. They know who their customer is.
@bobbyhunt30098 ай бұрын
@@LisaSamaritan Yeah, here we can get a super barbell for $300-$400 and it is of the highest quality. Probably cant get Eleiko collars for that price.
@bobbyhunt30098 ай бұрын
@@Beardsandbars I get that, what I dont get is why universities would pay those prices when they can get equal quality for half the price. Rogue is expensive but Eleiko is out of this world
@zacharykennedy57528 ай бұрын
Kabukis trap bar is better
@martin12345123458 ай бұрын
Dude looked nervous from the jump lol. Ive yet to find a company as large as Eleiko that doesnt do creepy shit. I feel like its impossible not to when you get that big. It is what it is.
@dogcatdogable8 ай бұрын
he's not nervous he's just swedish
@Matsoni858 ай бұрын
true lol@@dogcatdogable
@thesummoning148 ай бұрын
Had no idea about the abmat copying from them. What a scummy pathetic thing to do as a company. Very obvious they copied especially with the side by side videos and the same name. Him saying that is not the case when the evidence is in this video is straight up gaslighting. They ripped off another company and cant even be honest. I was planning to build out more of my gym with Eleiko but not anymore.
@Mukation8 ай бұрын
In reality most companies hire advertisment agencies to make their advertisment for them. He is probably not lying when he says "they" didn't copy Abmat, rather the advertisment agency did. And well, they probably threw said agency out the window when it came to light and refuse to work with them, but keeping it professional and not making a public scene about it. Now i'm not saying that is what happend, i'm just used to working close with big companies and they tend to outsource _alot_.
@thesummoning148 ай бұрын
@@Mukation So you really think a company hires some third party marketing firm and Eleiko has no oversight or final approval on said marketing
@Mukation8 ай бұрын
@@thesummoning14 Of course they do, but that doesn't mean Eleiko is out and looking at every other add every other company has posted.
@sdspecto8 ай бұрын
They improved the concept but absolutely failed on the naming and ads.
@satricon8 ай бұрын
Same here. Didnt know about the abmat. Eleiko has turned into scum. Never buying eleiko again.
@jensronnest10728 ай бұрын
He can speak english???
@Warbaby_8 ай бұрын
Most people in Sweden speak English fluently.
@bmstylee8 ай бұрын
It's a normal thing outside of America to speak multiple languages. Hindsight being what it is I wish I could still speak Spanish. Took 4 years of it in high school. It might be slightly helpful given the current state of the country.
@nKrandom8 ай бұрын
In Europe most people can speak English.
@pipozZz5 ай бұрын
Most people outside the USA can speak multiple languages. It's not hard or uncommon.
@northbuster2908 ай бұрын
Their shit are at least 30% overpriced. A pair of collar is the price of a regular bar.
@highstax_xylophones8 ай бұрын
60 percent better product. They aren't interested in catering to mainstream wal mart crowds. I like it myself. Water downed products just for your measure are inferior
@nKrandom8 ай бұрын
🤡
@Dangling_Carrot8 ай бұрын
I bet 98% of viewers cant afford There equipment. There is nothing different from weider equipment.
@nKrandom8 ай бұрын
*their
@leifhbrown8 ай бұрын
Gyat
@mattmarsicano57628 ай бұрын
First
@reallyzero35118 ай бұрын
Funny how the CEO did not comment on how a special link was given to “special people’ so they could actually purchase one. The hidden double standard is what makes this company trash.
@nKrandom8 ай бұрын
Of course he did.
@WORKOUTSOLUTIONS8 ай бұрын
We are not alone, God is with us ☦🙏💪 ❤🔥🔥❄😍✌🏋️♂️👩❤👨💪🕊🙏✝CHRIST IS BORN ☦🙏💒🌟👨👩👧👦☃🫶🎄🥇⛸🧗♂️🚨🙌💯❤