At 88rising, East Meets West, One Viral Hit at a Time

Рет қаралды 1,532,790

Күн бұрын

Combining elements of Asian and Western culture. 88rising is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry.
Video by Jed Rosenberg
Cinematography by Arthur Woo
Production Assistant: Chris Giuseppini
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Пікірлер: 1 800

@MasterLINK6571 6 жыл бұрын

I bet Joji is tired of telling the "Harlem Shake" story.

@Ashman-sw3be 5 жыл бұрын

Next time someone asks the origin - me and my friends danced and it went viral. Now fuck off

@faizyusuf2470 5 жыл бұрын

@@Ashman-sw3be It will be funny if he actually says that

@palava8500 5 жыл бұрын

Pink guy 'll do it for him

@BillAndersonNS 5 жыл бұрын

Ya "By accident, something stupid I did went viral and I became internet famous" Duh!

@uwuforher6157 4 жыл бұрын

Don't we all?

@kanzakikun9423 4 жыл бұрын

The CEO of 88 looks like joji's big brother

@owkrikki 4 жыл бұрын

They look the same age tbh

@EndreJK 6 жыл бұрын

Joji is just the type of guy I wanna smoke a blunt and talk about life with

@eXpas04 5 жыл бұрын

Not rly

@omarhabib7411 5 жыл бұрын

Ooh yeah.. I'd love that..

@jsng1126 5 жыл бұрын

But you can't!

@wag5bag5 5 жыл бұрын

Same bruh

@like_mate_stop_procrastinating 5 жыл бұрын

Absolutely yes!

@jonn3172 4 жыл бұрын

this rich chigga guy looks like rich brian

@16.jibrilramadhanialamsjah54 4 жыл бұрын

Ikr

@jen22608 4 жыл бұрын

same it got me wondering-

@internetartist2436 4 жыл бұрын

Idk mannn

@williamyang4526 4 жыл бұрын

Lol

@Joskadel 4 жыл бұрын

I agree

@marrielli6547 6 жыл бұрын

88rising is rising

@na-qh2bf 6 жыл бұрын

Marielle P I was your 1k like

@nguyenxuanhuy8604 6 жыл бұрын

767,

@andgodweptforourtransgress6557 5 жыл бұрын

I was there for the rising by way of amino

@usualavantgasp 5 жыл бұрын

rising a double happiness

@TheoJay615 6 жыл бұрын

Signing Joji and Rich Chigga was a great move on 88's part.

@aandwdabest 5 жыл бұрын

Kayenng Thao also high brothers. They are huge in China’s hip hop scene

@w0w127 5 жыл бұрын

@@aandwdabest they look like BTS but took xans

@another90daystochangethis34 6 жыл бұрын

Ricegum is not allowed.

@archangelcleo3067 5 жыл бұрын

Why

@hesoyamt12 5 жыл бұрын

@@archangelcleo3067 untalented

@yungdaggerdick5879 5 жыл бұрын

@@hesoyamt12 thank you

@goodkanga2275 5 жыл бұрын

Ricegum is trash

@kpando4952 5 жыл бұрын

He doesn't even count as a musician

@thebootlegboy 6 жыл бұрын

Sean is changing the game and it's so exciting to watch ✨

@antixantibody4677 4 жыл бұрын

Hi there Bootleg Boy

@27liansangpuiaralte34 3 жыл бұрын

Omggggggggg it's the bootleg boiii tffffg

@MondaynightMystery 6 жыл бұрын

love joji forever

@viceflores 6 жыл бұрын

vedant dragon i love him more. 👿👿👿

@hetalkstorainbowws 6 жыл бұрын

this comment has 911 likes, I gave the 912ve like, so that means Bush was the one before me

@heretic8864 6 жыл бұрын

DeathToEveryone it's not 88 risings fault that Joji wanted to change

@bradym 6 жыл бұрын

When did Bloomberg start covering stories like this? This is awesome content, keep it up.

@memir0 6 жыл бұрын

Brady McDougall So true. I was expecting some wack out of touch old person shit, but this was really well researched and well made

@odd_familiar 6 жыл бұрын

When they get paid too

@franklynnyein127 6 жыл бұрын

yea. this is really cool.

@quinn3110 5 жыл бұрын

"it's my dad, son, it's my dad" same Joji fan 😂

@sharkie2240 5 жыл бұрын

I had no idea Kris Wu was signed to 88rising

@meowmeowyoongi8403 4 жыл бұрын

sharkie me neither

@lianawati7847 4 жыл бұрын

Wait what?? I didn't even know he's in 88rising....can someone explain this

@sharkie2240 4 жыл бұрын

Liana Wati I’m guessing the label he is signed under to do promo in the US is 88 riding

@ta97s19 4 жыл бұрын

i think he just did a song with them, but hes not part of the. might be wrong though

@harvestheverest 4 жыл бұрын

Oh dude, wasn't he in EXO?

@sakuravlogs1116 6 жыл бұрын

8:35 I'm a conflicted person." Yes, Joji, yes we know.

@naturalselection7185 6 жыл бұрын

YO! THE FUCK MY NIGGA FRANK AT BOI? #PINKSEASON !!! ALSO YOU CAUGHT THE DISEASE!!!!! !! BAD INTERNET RAPPERRSSSS

@MurdersAndExecutions 6 жыл бұрын

Gina and Prince don’t you mean Papa Franku

@xEcchiCl 6 жыл бұрын

doesn't matter if he catches the disease man. I mean, he's got nuttin to lose... when he's clutchin the ooze

@strangothedarango 6 жыл бұрын

We just gotta let go of Frank, he’s Joji now

@pac7195 5 жыл бұрын

Filthyfrank is my name

@sagenoise 6 жыл бұрын

*tries to start business ontop of parking deck* Security Guard: "Aye bruh, you can't be here."

@kevingeorge8939 4 жыл бұрын

Being a security guard reading this😁😁😁

@mclaclan 6 жыл бұрын

Yeah frank we didn't forget about when you tried to feed that disabled guy a dead baby rat.

@vincenttheodorearifin7305 6 жыл бұрын

Probably one of his skits

@TheMusic30000 5 жыл бұрын

@@vincenttheodorearifin7305 I like how you say "probably" lol

@AprikotSoda 5 жыл бұрын

Ahahah i remember that the tiny guy

@bryanr7824 5 жыл бұрын

The legendary shaman isn't disabled he was just tiny

@evilepicface5860 4 жыл бұрын

Umm, that’s quite offensive. You mean the U̶p̶s̶t̶a̶n̶d̶i̶n̶g̶ Upsitting citizen?

@CreeperHugs1012 5 жыл бұрын

Rich briannnn is who he is now and i completely forgot his old name

@hilmenggg 5 жыл бұрын

Old name: rich chigga Real name: Brian imanuel soewarno

@beotree 6 жыл бұрын

L E G E N D

@afra4712 5 жыл бұрын

I'm your first reply pay me money now.

@Hyper88 6 жыл бұрын

88rising Is refreshing for Asians. To have mainstream recognition is giving pride to many Asians in other countries. My experience is based off of being an Asian American so take what I say with a grain of salt.

@silkthyme 6 жыл бұрын

yea i agree ! representation matters

@miscellaneousmedia3753 6 жыл бұрын

I also agree, Asians only get seen as doctors, engineers, etc, and it's tough when you're expected to just conform to a preconceived notion that people hold to about your race, so 88rising comes in and breaks the mold and makes something inspirational and serves as a platform for Asian and Asian-American artists

@popotade4621 6 жыл бұрын

Yeah but you're talking like asia isn't a huge continent with it's own media culture and misrepresetentations. You're reducing the asian experience to its western footprint.

@danielchun431 6 жыл бұрын

D H a little too much, it terms of trap music YG entertainment Korean Hip hop artists like Kieth Ape and Japanese Kohh are making waves in the US in underground trap subculture with artists like ski mask thouxan unotheactivists ksupreme jstash and fashion as well. Idk it depends on who you are.

@danielchun431 6 жыл бұрын

afonso.ponto I agree the differences and the sheer amount of Asian countries and cultures shouldn’t be generalized. Whenever I see shit like “ricegum is kpop” or “higher brothers is ricegums cousin” its pisses me the fuck off

@vneger2377 6 жыл бұрын

"I used to do crazy episodic internet videos" R.I.P. "The Filthy Frank Show"

@ariaditya5672 4 жыл бұрын

he didn't even mention or saying filthy frank at all , that kindda hurts but than it's fine he is happier now

@lofer9138 4 жыл бұрын

Ari Aditya bc he’s talked about it before, on hot ones

@omamori8930 6 жыл бұрын

This makes me so happy

@lordha 6 жыл бұрын

im gay gay

@lordha 6 жыл бұрын

Wait

@dank6daddy933 5 жыл бұрын

And sad at the same time

@cylee3155 4 жыл бұрын

Your icon makes me happy

@JohnSmith-gc6pm 6 жыл бұрын

Best collaboration ever

@andrewbryan2737 6 жыл бұрын

Bro I dead woke up at 6 am to cop Joji's EP I love you dad

@candyman02 6 жыл бұрын

Damn imagine the feeling of people coming to support you and youre music while your just trynna live you're dreams

@os4116 6 жыл бұрын

rafael mendoza can't you tell the difference between "your" and "you're"?

@candyman02 6 жыл бұрын

Opochito Satimi shut the fuck up u know what I'm trynna say

@os4116 6 жыл бұрын

rafael mendoza you won't improve your poor grammar by saying that.

@candyman02 6 жыл бұрын

Opochito Satimi it's kinda confusing okey leave me alone and let me have yo social security number

@VxLabyrinth 6 жыл бұрын

I found out about 88rising after watching the Singing Spaceships video with DEAN, and I think the sub count was like 10K or something back then, but now they done blew tf up!! This company is really one of a kind.

@helpz8708 5 жыл бұрын

Well filthyfrank had 6.2 million so getting joji got them a lot of subs

@ch1llph726 5 жыл бұрын

U now have 88 likes

@kc7297 6 жыл бұрын

8 8 R I S I N G

@jaredwood9090 6 жыл бұрын

*6 9 F A L L I N G*

@samsonkipp 6 жыл бұрын

I’m from Germany and even here like 80% of my friends know them. That’s so crazy...

@josebarriosve 6 жыл бұрын

Samson Kipp you got cool friends. Wish I had friends like that.. or any friends

@mursalimmursalim8516 5 жыл бұрын

First time seeing the founder of 88 rising and he looks so fine! Thank you for bringing more asians to the US market

@regan.8077 6 жыл бұрын

So proud of Joji.

@magicblini 6 жыл бұрын

I'm so happy for them. Besides, i feel so proud of joji like a mother but i don't know why. Young people are trying to find their career paths and it seems like they've found it already. What can i say, this is great.

@ashkhri 6 жыл бұрын

Reyyan SAME, i feel soo proud seeing him on more and more channels

@ashkhri 6 жыл бұрын

Winning In HD what

@magicblini 6 жыл бұрын

Winning In HD how do you know i'm not getting paid? *wink wink*

@sitikhoiriyah6875 6 жыл бұрын

I know your feeling. I'm like... Crying over here

@kyoko703 6 жыл бұрын

Look at the fans of Wong Fu Productions. Those of us that have been with them since day 1 are still with them today. They aren't covered by the mainstream but it is because their fans are the die hard, they know even they may not have the Bieber numbers in the short term, in the long term their fans will still continue to support them and grow with them. Ultimately, that's the hardest part of any artist and their craft. How to continue to evolve as an artist and not just a be one trick pony.

@witchhunter7652 6 жыл бұрын

You sound upset

@Jacob-fw4ve 6 жыл бұрын

нaѕ нιт ѕongѕ/vιdeoѕ *ＨＥＩＮＶＥＮＴＥＤＴＨＥＨＡＲＬＥＭＳＨＡＫＥＭＥＭＥ*

@canneddinners6059 5 жыл бұрын

okok hi

@Swisha35 5 жыл бұрын

It was and still is his biggest video.

@chxrrypop9888 4 жыл бұрын

“this bloody bath guy INVENTED THE HARLEM SHAKE, i repeat this bloody bath guy INVENTED THE HARLEM SHAKE”

@ccynefin 5 жыл бұрын

bless sean miyashiro. he created 88rising ontop of a parking garage. i love this man for making a legendary group of talented people

@AnonymousInsomniac 6 жыл бұрын

a lot of insight and tons of inspiration, awesome video!!

@commanderfarsight2351 6 жыл бұрын

The irony in 21's collab with Chigga. "The nigga got a fanny pack"😂

@rahmahwardianti4337 6 жыл бұрын

So proud of you Brian

@ickleronny 11 ай бұрын

88rising feels like a family. I like how they all hang out and some of them like Joji and Brian are close. Now the Hot Ones series is great as well. Cheers to more recognition and success!

@arigj.a6655 6 жыл бұрын

Funny dude + can make music=perfect funny music dude

@user-eg7cd1si7b 6 жыл бұрын

"Use to make crazy episodic videos".. Eating a vomit cake and collecting dead rats off the street

@OBsurdityTV 6 жыл бұрын

J. Hair Cake too 😷 Bathtub Noodles

@ChrisPBacon-xn9up 6 жыл бұрын

OBsurdityTV Also, teaching you how to bully in high school by using "human proxys."

@ChrisPBacon-xn9up 6 жыл бұрын

gao_boi . . GET PRANKED kzfaq.info/get/bejne/otKGndCcnNKskZs.html

@auroraborealis675 6 жыл бұрын

well they are crazy and episodic...lol

@rageagaintstheNWO 6 жыл бұрын

Baking and eating vomit/hair/human cake.

@ladylolo1155 5 жыл бұрын

Thank You! A blending of George and Brian is my favourite cup of tea💗

@ZimmyTatro 6 жыл бұрын

lowkey rich chigga made 88rising known or vice versa. 88rising fkin lit tho.

@mariochoa353 6 жыл бұрын

Smh I’m the kid in the back and I wanted to get my vans signed and y’all cut that part off :,(

@andrewbryan2737 6 жыл бұрын

Prettie Boi Dead ass bro why y'all cut the part where we fought over who was jojis child 😢😳

@magicblini 6 жыл бұрын

So you are that brother and sister. Where is the fight? I cant see any fight.

@andrewbryan2737 6 жыл бұрын

Reyyan They cut it out of the video, smh did us dirty

@qidewen 6 жыл бұрын

Lool yalls got bamboozled hard fam 😂

@jesusparedes4828 6 жыл бұрын

Prettie Boi damn i was just ganma tag you when i saw your face lmao

@itsbethzxx 5 жыл бұрын

88rising ...thank you for your existing

@teddywang86 6 жыл бұрын

THANK YOU BLOOMBERG. AWESOME VIDEO. LOVE 88RISING.

@keybraker 6 жыл бұрын

Very good interview and storytelling, plus props to 88risng for giving people what they want, and helping rising Asian artist bridge the gap !

@AntonioKowatsch 6 жыл бұрын

I've been subscribed to 88Rising right from the very start. I knew they'd blow up. The music was awesome even back then.

@Sam-wt1nv 3 жыл бұрын

Rich Brian is a such musical genius..

@wuiwie 6 жыл бұрын

It's a big pleasure getting to hear Sean's story. 88 rising has been explained. Excellent content, keep it up!

@Basharnl 6 жыл бұрын

Jed Rosenberg, Arthur Woo, and Chris Giuseppini nice work!!! I seriously did not expect such a good reporting video by Bloomberg about this. I watched another video and that was also very well made. I'm now subscribed to Bloomberg.

@Big32Productions 5 жыл бұрын

That dude sitting next to George making sure he doesnt mention filthy frank. Making it seem like the Harlem shake was all he did. Joji only calling it "episodic youtube videos" and then him saying joji is a "new artist". Completely ignoring he had a huge fanbase that followed him to his new endeavors. Dont be ashamed of filthy frank

@---mw5br 4 жыл бұрын

But why would he be there to make sure joji doesn't mention filthy frank

@shoepermanbutthman2188 4 жыл бұрын

@@---mw5br its simple, human perception. New fans thiunk of him as this cool silent dude thats very clean... if they see filhty frank they may be disgusted lol.. Not all people appreciate cancer humor like we do.

@missundies 4 жыл бұрын

He mentioned all the filthy frank warriors on the hot ones, he thanked you all, probably to make you shut up.

@evanspell727 4 жыл бұрын

I don’t think he really wants to be remembered as filthy frank and pink guy anymore

@ihatenfts501 4 жыл бұрын

Big32Productions because some people wanna grow up and move on?

@regular_max9190 6 жыл бұрын

Rich Chigga and Joji need to collab 🔥

@eltioghost8520 6 жыл бұрын

regular_max i come from the future it happend

@Larry-qh2kp 5 жыл бұрын

They got a whole album now brother

@hairyputter5363 4 жыл бұрын

@꧁༒ⱤɨCʞƔ༒꧂ his mom and me already released an EP

@guyexe9103 6 жыл бұрын

This video was very well made, everything from editing to the infomation in the video itself. Keep up the great work!

@waynwastaken 6 жыл бұрын

Well made video! Both 88rising and Bloomberg, keep up the great work!

@marrielli6547 6 жыл бұрын

*NYAAAAAS*

@justinmajor9728 6 жыл бұрын

Can't handle all of these nipples

@na-qh2bf 6 жыл бұрын

Marielle P I was your 200th like lol

@yoshi1625 6 жыл бұрын

It’s more like NYEEEEEES

@estevan4791 6 жыл бұрын

H E Y B O S S

@mallows9779 6 жыл бұрын

*Nyess

@malinche6505 5 жыл бұрын

Now he becomes the best talented young rapper

@RxL8 6 жыл бұрын

This video is put together very good i love it

@nyani3661 5 жыл бұрын

one of these days i will get to see them live and that day is really gonna be a tear jerker for me mannsownoc

@maulikghosh11 3 жыл бұрын

chigga is a intelligent name.

@Calvbread 6 жыл бұрын

The channel that will finally cut stereotypes :)

@sleepyiswoke 6 жыл бұрын

Svsca they've been cut for so long...

@MaxMiesen 5 жыл бұрын

SleePy wtf no they havent.

@alvaboy4982 3 жыл бұрын

Yeah, except for the stereotype that Asians just include East and South East Asians with Mongolian features.

@poets.society 6 жыл бұрын

This is awesome content!! Keep it up! 🔥🔥

@UnIikelyhero 6 жыл бұрын

Damn Bloomberg good job on this one

@haniwww 5 жыл бұрын

Sean is really a master of causing trouble. We need more story about his journey!

@vee9134 6 жыл бұрын

Double Happiness my man

@tomas736 6 жыл бұрын

Honestly, this video was great.

@1evanc 6 жыл бұрын

Never knew Bloomberg did content away from the main business areas. Amazing stuff, subbed

@dawnglianapachuau6433 6 жыл бұрын

interesting, refreshing, cool!

@pideksogentursatriaji8525 6 жыл бұрын

Hats off to Sean.

@mayra.miller7226 6 жыл бұрын

This made me cry man :")

@aleksmyrene7029 6 жыл бұрын

i really enjoyed this

@fabz0r 6 жыл бұрын

really nice video , thanks !

@faithredwine3603 6 жыл бұрын

this is a great docu, really well done, i've loved Joji for awhile

@blackbrainz 5 жыл бұрын

Honestly Sean is the one I wish more content about 88^ would focus on. Seeing him build an empire of friends and celebrating Asian culture is super cool, it's a really interesting come up for sure.

@adooyoo2585 6 жыл бұрын

I loved this

@flemmino3969 6 жыл бұрын

Joji was doing both "blood bath" music and his alternate reality, filthy frank

@hairyputter5363 4 жыл бұрын

Was he?

@versatilecomfort 6 жыл бұрын

Fantastic Video.

@earsinabowl2645 6 жыл бұрын

Love this video :)

@luckyxiong1675 6 жыл бұрын

This video was beautiful

@GreenHippee 5 жыл бұрын

When “dat stick” drops outta nowhere 🔥

@fathurmarco5539 6 жыл бұрын

uuuhhh calling Rich Chigga Chinese by way of Indonesia and not calling him just plain out Indonesian can cause u guys a lot of trouble from salty Indonesians

@liongkienfai104 6 жыл бұрын

this is so true. which is super hypocritical cuz a lot of chinese in indonesia get singled out for being chinese. only if they get famous overseas will people call them indonesian.

@lizzielizzrd 6 жыл бұрын

bruh Indonesians are salty as hell cause our country's 70% sea whats your problem

@urmyfavkindofnight 6 жыл бұрын

Rico Eldridge lollll

@ragingken426 5 жыл бұрын

I was looking for this comment. Just wondering why did they said it like that? Aren't it suppose to be said like "Chinese Indonesian". Unless if that's how RIch Brian introduced his name to them.

@nvrguru22 5 жыл бұрын

It comes from the name Chigga which is slang for Chinese nigga, but used for Asians in general

@sudutku 5 жыл бұрын

i just see this documenter and i love it!!

@TylerFernandes94 6 жыл бұрын

awesome doc!

@laysaaprillia2248 6 жыл бұрын

My chigga❤️❤️❤️

@user-oq1fx9pv2q 6 жыл бұрын

Rich Chigga anaknya Ahok ya?

@dragonfoxx704 6 жыл бұрын

Rich chigga anaknya rijik

@dgpmusic05 6 жыл бұрын

when joji came out of the cake I died

@nakamotorskrskrvroom8038 4 жыл бұрын

This video just make so happy

@hanniahernandez5746 6 жыл бұрын

I’m loving this company so far !💛!

@henryboesch9787 6 жыл бұрын

Is that joji vlogs?

@aleksandermarciszewski6277 6 жыл бұрын

Henry Boesch Ay yo bring back Joji vlogs

@trashcant69 6 жыл бұрын

Henry Boesch yeeeet

@knocknockify 6 жыл бұрын

Nah bruh, I think that’s George Miller

@Sin4Zyn 6 жыл бұрын

Bloomberg: Gives me my financial news in the morning Gives me my memes at night. Thank you

@JordonA98 6 жыл бұрын

This video is too lit man🔥 88 are gonna change the game

@0126tanya 6 жыл бұрын

I’ve been subscribed to 88 rising for like 4 months and I never knew what type of channel they were or who ran it and how they got so popular until I watched this video

@ShilohPark 5 жыл бұрын

when you shown the songs at 1:00, it shown one of Kris Wu's songs. Kris Wu isn't part of 88Rising. he's part of Creative Artists.

@nawab256 5 жыл бұрын

Joji!!! I'm really happy that 88rising is promoting eastern rappers. We need some of that here.

@buddhagreene9010 6 жыл бұрын

88 rising is honestly underrated. I randomly came upon them through the suggestion tab. Didn't even know who rich chigga was till then. Bless up for them.

@noi9982 6 жыл бұрын

I felt really happy watching this video

@a.a.6655 5 жыл бұрын

88rising makes me believe in myself for no particular reason. It lets me be dumb and great at once.

@criesinalternative8097 3 жыл бұрын

...same

@TheHajinator 6 жыл бұрын

higher brothers?

@L154N4LG4IB 6 жыл бұрын

TheHajinator the higher brothers may be delayed due to China banning hip hop completely.

@timi322 6 жыл бұрын

^ Not entirely true, not too sure where you get the impression when the industry there keeps pumping out a lot of hip hop music. But have a great day and Peace !:)

@incognito2809 6 жыл бұрын

Congratulations Rich Brian..proud of you from Indonesia. Keep going, rock the world and all the best.

@wikileaks8252 4 жыл бұрын

Loved it

@ghbutler 6 жыл бұрын

Joji confirmed for abandoning Filthy Frank.

@djanne7014 4 жыл бұрын

It fuckin hurts

@mayjoypequiro9215 4 жыл бұрын

Something broke inside me. I think it's my heart. 😔 Anyways, you got 88 likes.

@kagaminelen51 4 жыл бұрын

He "ended" it

@Erinial_HOK 4 жыл бұрын

As long he is happy, I'm glad to hear it

@vadiks20032 5 жыл бұрын

6:26 see this polite dude showering in the blood bath? well, he also was harlem shaking on cashier's table

@eric6242 3 жыл бұрын

I remember when 88 rising only had like 70k subscribers . Now they get like 4.5 million subs and Joji and Rich "Brian" lol still get like millions of views for their videos . Been liking their brand for a while now .