Over msrp = not getting my business. I hate these greedy dealerships

Don't buy. Stop buying. Problem solved.😃

Only one to blame is the American consumer that flocks to these cars regardless of price.

80K for a 4-banger hybrid turbo? NO THANKS 🖕

The purpose of a dealership is to grift as much money out of you as possible. I’d call them thieves, but when you walk in voluntarily, you get screwed by choice.

Now that the engines are smaller, have turbo (aren't naturally aspirated), recalls and issues are popping up. They can keep their new Landcruisers. Reliability is not the same.

Greed greed greed...don't buy into it. It's unreal what goes on in the U.S. You don't need a Toyota that bad...

Don’t buy them make them keep their cars longer. The consumer has the power.

Anybody who would pay over sticker for a Toyota, given the engine problems they're having with the new tundras, is out of their mind.

Toyota has lost their way. They aren’t offering any US customer what we want. Hybrids have a place, but nobody wants a turbo 4 cylinder over a V6. No buyer asked for that.

I don't blame Toyota or any of these greedy dealerships. I blame the clowns throwing their money at them.

Dealers are the domestic terrorists of everyone's wallet😂😂😂😂😂

I was planning to buy a landcruiser this year but overpricing and bad engine quality made me change my desire on buying any new car at these times . Let those overpriced cars rot in their lots.

2021 Tacoma owner here. I prefer buying new and by the looks of it I won't be buying another Toyota

I wouldn't buy any Toyota anymore. They went from the best, most reliable engine/transmission combos in History, to Complete Garbage with Cars that won't last the length of the payments, over night. I'd rather have an early 2000s Camry or Avalon than a new Toyota Truck. Their 25yr old used cars will out last their brand new 2025 trucks sitting on their lots today.

Well, I'm getting a Mazda.

Any dealer that would take the window sticker off is not going to get any of my money.

My local dealer is doing the same yet they have 107 Tundras and 83 Tacomas sitting on the lot. Good stuff.

one sold today on cars and bids for less than sticker...the demand isn't really there

"The Monroney sticker is required to be affixed to the side window or windshield by the manufacturers before shipment of new vehicles to the dealer for sale in the United States and it can only be removed by the consumer (Chapter 28, Sections 1231-1233, Title 15 of the United States Code)." The fine for the dealer taking it off is $1,000.

Failed to say the engine choices in these new Toyotas all SUCK

Huge dealer markups, engine recalls, cheating on safety tests, sleazy dealers--such a tempting offer!

That Land Cruiser looks like this 🚙 plain “vehicle” emoji. 😂😂

The most I've paid for a new Toyota is $25K. I asked for pricing for a new Camry and they've sent me offers every month for a year and call me regularly. I'm waiting for an offer under $30K. I've always been a cash buyer at my local dealership so they know that I can just write a check to buy a car. I have 2 old Camrys that run just fine and I'll just keep driving them for now.

the 4 cylinder turbo is a deal killer for me.

This makes 0 sense to me. If they are going to charge Lexus GX prices you may as well go and buy a Lexus GX. The dealer near me is selling GXs left and right at MSRP, while the Land Crusiers are just sitting around at the Toyota dealer down the street.

Anyone who pays a markup deserves to get screwed. Just because Toyota puts a sticker on the window doesn't mean you have to pay it. I bought a new Toyota a few months ago. It had a sticker with $2600 in add-ons and a $2500 price markup. I told the salesman I wasn't paying it, nor MSRP, and call me if they wanted to deal, and then I left. He called 30 minutes later, and I drove away paying under MSRP.

I come to watch the super animated hand movements

Prices are way up and quality seems to be down with the Tundra motor failures. Not a good combination.

Dealerships are out of their minds. Proper title

Just find the VOLUME dealer closest to you. There is always a volume dealer in every market who doesn’t charge mark ups. Ours in nashville is Beaman Toyota. You may have to get on a wait list for an allocation but they won’t charge a mark up.

80k for a 4 cylinder car.....yikes

To get around "market adjustment" they are doing things like adding $1000 windshield protection, $1500 Lojack, $1500 paint protection, and $3000 extended warranty.

Bought a 2024 Camry a few months ago below msrp. Not all dealerships have markups, you just might have to go outside your town to find a deal.

It’s easy to cry about a high price, but for some reason no one wants to stop buying at this price )) I'm not even talking about those who take out loans to buy a car that is beyond their financial capabilities.

We the consumers have a say in this market with our wallets, hold firm…

Toyota has hubris, and given the transmission problems of the new Tacomas and the engine problems of the Tundra, most of us will go elsewhere when we find out the above MSRP at the Toyota dealers. Who is in charge of customer strategy at TMCC?

Customers were begging Toyota to keep that V8 even before the problems with the new engines. So Toyota took a page from the 'Don't give your customers what they want" and ditched their legendary powertrain, what made the Land Cruiser and other trucks so reliable and powerful. I don't know who advises them but they should start listening to the people who buy their cars...or did.

I was in the market for a new one, but stopped. I had a dealer tell me I needed to buy now 4 months ago because prices were going up. I told her "that's the wrong way, I'll talk you when you guys are hurting." In this economy, These dealers not willing to offer a discount are out of their minds. Just wait 6 months, the country is heading for a major fall.

The dealership I work for does not charge over msrp for vehicles (except for special or limited production edition vehicle like trd pros) even when dealerships started doing that we didn't. The thought was, when things go back to quasi normal, customers will remember that dealerships charging over msrp did them dirty.

All my local toyta dealers are charging at least 4k over the MSRP, and their sales are low . They are calling all customers in the base to buy a new vehicle

For a 4 cylinder, they can keep them all.

The problem isn’t the manufacturers or the dealerships. This is a US Federal Reserve monetary policy problem. The Fed has driven the value of the dollar so far into the ground, a car, a house, and raising a family is near impossible for someone who isn’t making six figures and got a head start making all the right decisions 10-15 years ago.

Since most people’s income isn’t going up 20% per year like Toyota’s MSRPs, they will price themselves out of their market. Stop buying! BTW, this happened with previous gen Land Cruiser and this new one WAS SUPPOSED to be much cheaper to get customers back. But with dealer Mark ups and these high option packages, the “lower” price point seems to be fake.

On the Toyota USA website ALL land cruisers in the north east are 10k listed above MSRP.

Here in west Houston dealerships Lexus are charging close to 5 thousand on new NXs models. I’m just going to wait a little longer.

Land Cruiser 2025: 2.4L 4 Cylinder Hybrid Someone really buying it?

I’ve never understood people blaming Toyota or the car dealerships for markups. If buyers didn’t pay the markups then there would be no markups. At the end of the day a car company is a business and they here to make money, and if they can make that extra money from consumers, they will. If we as customers stopped paying the markups then there will be no markups

Fellas! Stop being a Toyota simp!

Toyota needs to go direct to consumer, as all manufactures need to offer now.

beginning of the year , i tried to buy a prius. As I was getting ready to leave n the 2 hour trip to pick up the car. i called to put a $500 dollar deposit on an agreed on price. The sales guy told me he couldn't take a deposit because the car was going to be up for auction and the only way they would sell the car was with a $8k markup

You can keep it ! Probably will be a nightmare in warrenty claims.

Shame on Toyota 😡

Wait, $55k for a Toyota Land Cruiser doesn’t sound like a lot. A Land Cruiser in 2001 cost about the same, not couldn’t for inflation, so these are actually cheaper. How is this expensive for Toyota’s historically flagship SUV?

At these prices, is it worth it to rebuild an old FJ45?

That’s why I’m considering Hyundai. Sure camriesbare affordable but hard to get features that you want like HUD and 360 cam and they’re expensive without any of these features. At least Hyundai has these features as standard

This will be the easiest car buying process for me. If 6th gen 4Runner is insanely priced, I’ll buy something else.

Calling this monstrosity a Land Cruiser is like calling a poodle a wolf

Both the new 4Runner and Land Cruiser are striking in appearance. BUT, while a lot of casual consumers may buy both; they are, in essence, enthusiast vehicles. That being the case, enthusiasts are showing resistance to the new turbo or hybrid drive trains. They might be fine enough for the soccer moms, but do they have the long-term reliability that hard-core Toyota buyers value? It's still early, but initial impressions of the Tundra have been less than spectacular. It's quite possible Toyota has shot themselves in the foot. 😢

Dealers are as bad as Hamas!😂😂😂😂

Let that turbo sit on the lot 🙄. Nobody is rushing to buy them

The 300 series LC was literally 90k before taxes and most people could not afford it. That was the whole point of introducing a smaller cheaper Land Cruiser to the states. I can afford this truck and I have no desire to own one. People get so mad about not being able to get a depreciating asset like a vehicle. I drive a 5 year old truck and I'm fine with it. Who wants a car payment right now anyway. I find most people complaining about the price of these vehicles are the same people asking for 4k off an LE Corolla. If you need discount on a $24,000 dollar car you can't afford new car. The only price I found ridiculous is the Tacoma prices. I could buy a pretty well equipped Tundra or base Land Cruiser for what they are charging for a loaded up Tacoma.

Buy used, buying new is unrealistic for most people at current new prices.

A dealership tried sell me a first edition for $97,000.00. I told them to FK OFF.

Toyota and Honda have some of the lowest inventories out there. There is no excuse anymore. Why are other manufactures able to produce more cars? I would pass on both and get a Mazda....this from a Honda/Toyota fanboy. Vote with your $.

I put a deposit down for a Trailhunter Tacoma at my local Houston area Toyota dealer. When it comes in, I'm asking them if they can do MSRP. If not, my dealer already told me I can actually get my deposit back because we use the same guy every time in my family and he doesn't want to lose my whole family over the deal falling through.

They tried charging my mom $700 just for black Toyota badges 😭

RIPOFF

Many Toyota models are cutting out 90% of the market with prices today (Tundra, LC, Sequioa). Don’t blame it all on dealerships. It is mostly the manufacturer’s fault because of them setting the suggested MSRPs as high as they do.

I had placed a deposit on a Lancruiser. Started looking at other options. I ended up with a 2022 CPO Porsche Cayenne Base Model. Had only 5400 miles and a three year unlimited miles warranty. All in for

Part of the problem is that the last several years that Land Cruisers were available here in the USA they sold for $80,000-$90,000+ (LC's were sold loaded so this price variance is based on year not model level). So people that previously couldn't afford one are now excited to be able to get one for $55,000 - $77,000, depending on model because the price is a "bargain" compared to years past. So many people are asking who would pay that much for a Toyota! I bought my 2013 LC in December of 2014. It was used with 6,000 miles, and I paid $62,000 (10 years ago!). I still have that LC and could sell it today for $35k+. This is why people by Land Cruisers. Legendary off-road capability and huge retention of value.

All these manufacturers lost their minds on prices. I went with a 2024 RAV4 over the others because for the price, it’s the best option. I got it under MSRP.

Dealer mark ups are so 2021 :D

I looked at a Nissan Maxima several years ago. There was a paper sticker attached to the main sticker that added $5,000 to the msrp. The salesman did a tap dance when I asked about it. I knew what it was. It is what is known as an AMV (adjusted market value). In other words, we can get 5K more than the msrp because people in your town have the extra money to spend.

They're called stealerships for a reason.

Looks like a Nissan. Next.

it took me a couple times to realize you were saying 4 runner, not foreigner

Toyota keeps charging more and more for an inferior product. Their board is pushing them in the wrong direction instead of just letting Toyota do what it does best. For example, we should have never gotten this Land Cruiser in the U.S. It’s a shame that they went this direction instead of bringing out a real contender to the Jeep and Bronco.

LOL.....I was confused for a while watching the video. I kept thinking you were saying 'Toyota Foreigner'....and I'm going, is that a new model?

Supply and demand, that's how things work.

I drove a 1998 Land Cruiser for 23 years. This is not a Land Cruiser.

Once it starts going higher than $70,000+ you’re better off getting a Lexus GX550, or for this price range, go even further and get the previous Gen 200-series Land Cruiser (J200) that was discontinued in 2021. It has the same 5.7 liter V8 engine as the previous gen Tundra and Sequoia which were proven to be reliable, and were sold for 13 years from 2008 to 2021. You could even find one from 2008 in the $20,000s, or for around the $70,000 that this new Land Cruiser (J250) is selling for, get a much newer J200 LC from 2016 and up (after its facelift and upgrades in 2016) and get a much better vehicle with a proven reliable power train for 13 years. To go even further, you could also get a Lexus GX460 (a Land Cruiser Prado) for around the same price or less, but still has a 4.6 liter V8 in it that’s been proven to be reliable for 14 years (2009-2023), and probably find newer ones in the $50,000-$60,000 range. As a side note, it’s important to realize this isn’t really a full-size Land Cruiser, but an LC Prado, which is what it actually is even though it’s not in the name. Last full size Land Cruiser was the previously mentioned J200 in the US, which stopped being sold in 2021. They did release the 300-series Land Cruiser (J300) overseas in the Middle East, Australia, Europe, Philippines, and other parts of the world but we did not get it in the US (possibly due to slow sales). The closest thing we got to the J300 in the US was the Lexus LX600 and currently it shares the same twin-turbo V6 engine as the current 3rd gen Tundras and Sequoias. I got to ride in an LC200 and LC300 on the sand dunes in the desert in Qatar on my way home from Asia and I absolutely loved them. It’s a sad thing we didn’t get a J300 in the US in Toyota form, but at least we got the LX600 which is the same platform. Anyways, don’t be fooled by this new Land Cruiser. Overseas where they sell the J300, this new J250 is being offered and sold as a Land Cruiser Prado (basically a smaller LC for city driving but still off-road capable and rugged), but here in the US since we don’t have the full size LC300, they’re just calling this new one a “Land Cruiser”, which in my opinion is misleading and easy to see considering the Lexus GX’s have always been modeled after the Prado, and one might think this new J250 is going to be more “affordable” compared to the previous J200 and new J300 overseas, when in reality both the LC250 and GX550 are just Prado’s without actually having it in the name. In my opinion, save your money and don’t buy these newer vehicles. Guarantee you there will be price clashes with the new 4Runner, Tacoma, and this new LC250 in the lineup. Dealerships are too greedy and want too much money for them, as seen with even the outgoing generations of 4Runners and Tacomas. $50k-$60k is unreasonable for a midsize truck or SUV, and even more for the TRD versions. They need to pull their heads out of the sand and see reality. If people didn’t support their shenanigans by buying these vehicles at their prices with the absurd markups and add-ons, we’d actually have a chance against dealerships and manufacturers. Or better yet, but a more affordable used vehicle of one of the previous generations and save your money for something else or a rainy day. No need to buy these new vehicles right away. Let Toyota work out the bugs and kinks and see if any discounts and incentives come along once dealers realize nobody wants to pay their absurd prices.

I was on waiting list for Land Cruiser, got offered one, and finally took for a test drive. After taking a look at the small back space AND seeing a $5000+k markup, I dropped the idea of buying. Math just didn’t make sense. It is a wonderful vehicle, but way overpriced. Now looking seriously at RAV4. Can get slightly below MRSP with no markup. Mudbuster will have to wait.

Toyota has been screwing customers so badly, they've managed to screw themselves. Used to be a Toyota fan; no more.

Classic supply and demand situation

I don't like any car enough to pay dealer markup or dumb fees.

The market will determine the selling price of their products. Toyota will sell them or store them and judging from Toyota dealer lots they have plenty of room.

honest dealers sell at msrp or discount

If a dealer isn’t transparent with their price, then I’m not giving them my money.

Youd be a fool to buy a landcruiser now . The dealers are screwing people

That car doesn’t even deserve the land cruise name. That’s the temu Land Cruiser

The dealer markup in the Bay Area is like $10-15k. Dealership in Colorado doesn’t charge mark up. I could fly out there and enjoy a road trip home and save money.

I have a question. I bought a Toyota Crown 2024 back in November 2023. The online price was about 39 500. I went there, they said it was 41 500. I showed them their own price and they said they will adjust it. Then I go inside to look into buying it and they said after everything the car will be 53 500. I was like WAIT WHAT LOL?! HOW? So, I asked them to give me a break down. At first they gave me some vague breakdown of 5 items that were saying fees. On the 5th time of me asking they brought an itemized list. I told them a bunch of things I didn't even want. They reduced it to 49 500 and still included said things because Toyota Service, alarm and many other things are simply included in the car already, so they can't remove them (like Toyota Service) or take them out (like the alarm). They even charged me for shipping it from Japan lol. My question is: I understand, of course, there would be fees for buying it from the Dealership but how much did they basically rip me off lol? I live in Nevada. Also, when I went for an oil change, one of the salesmen said that basically they sometimes lose money on some sales (like mine) but they still want the customers to be happy. I just dont understand how they lost money on me since I still paid a few thousand above the price they had listed?! Also, things like the Toyota Service plan are part of buying a new car but they charge for it?! When i told them I have insurance, so I won't need this roadside help, they said they will deduct it BUT THEN it was still included even though it got deducted lol?! None of this makes any sense 🤦‍♀️ I have never bought a new car before, so I tried to read about it as much as I could at the time but it still boggles my mind why the car can't just cost as much as it says on the price tag?!

Have they gotten their unreliable twin turbo junk fixed yet?

Got a 2025 Honda Pilot Touring for 47k just recently. I went through Costco pricing and it knocked off approximately 5k from the price of the vehicle I chose!

$60-$70k for a suv with cloth seats is crazy!

In N. California, local dealer shows "dealer adjustment" of $4995 right on the website for Land Cruiser. Some sort of "adjustment" is added to nearly all models, especially hybrids. Sienna is $2995. Cross hybrid is $1995. Can't tell about Camrys. One in transit, others "in production." Supply is limited across the board. No one explains that.

Southeast Toyota Distributors (SET) is the guilty party here. A lot of areas are actually showing discounts on some vehicles. If you're in Alabama, Florida, Georgia, North Carolina, and South Carolina - you're going to be screwed for a while.

The dealership that will win with the 4runner is the one who says yeah, "send me 500 of them, and sells them" all at msrp. But in reality looks like I'll have to wait a year or two. Fortunately I have a 2017 V6 Highlander.

MSRP sticker must be displayed on every new car.