Her hair in the beginning is like mine, many people think that puffy flat looking hair means that its not curly, but actually many times it is curly but thin so it doesn't form curls the same way as other thicker stronger hair types. This video was very useful

I use Aveda products daily. I'm definitely a fan. However I think this video is ridiculous. No one has time for all that in the morning. I love Aveda products but the only product from the be curly line that actually works on curly hair is the curl enhancer. It's like they didn't think about how dry and frizzy curly hair is when they designed the line. I've been using Aveda for well over a decade. They do well with most products but the curly line needs to be revised. It doesn't work for curly hair. Change the smell of the shampoo and conditioner (it's a bit nauseating....just stick with shampure or something similar). Also make a shampoo and conditioner that is as moisturizing as Avedas discontinued product Sap Moss (the sap moss serum was also great). The style prep should also help with frizz and lose the lemongrass smell. I personally now use the dry remedy shampoo, conditioner and masque because is more moisturizing and doesn't stink like the be curly line. Then the smooth infusion style prep, be curly curl enhancer and confixor. Aveda also needs to bring back that one product that was in a light blue Spritz bottle (can't remember the name) that could revitalize curls after a work out or if you were headed out and didn't have time to re-wash. Oh and while I'm at it what the heck happened to elixer. That was a great curly hair product that was ditched. I obviously need to get in on a meeting when you're developing curly haired products. I spend a small fortune at Aveda each year it would be great to have my curls on point again while using your products.

I love how we have such a straight hair bias in fashion that we demonstrate curly hair products on people with naturally straight hair.

Wow, amazimg, she might not have curly hair, but this shows that curly hair can look as gorgeous as for someone with wavy hair.

I just want to say to anyone with curly hair, these products are GREAT. I have tried many salon brands and gave up on my curly hair cause I thought I just didn't like it on me. I started using these and I love my curls. I get tons of compliments...people ask me if I curled it myself..."nope! natural!" :):)

As much as I love the way twisted curls look, it takes FOREVER!!!

My natural curls are like hers, medium sized rings! I am going to try these products! Yippee! Thanks Aveda! And I need to dig out for my diffuser attachment argh!

This technique was obviously created by someone with straight hair..

I have curly hair that I'm trying to understand for the first time in 27 years. My hair type is Not like the models, but I'm going to give this twisting method a try with Shea Moisture curl enhancing smoothie to see if it helps define my curls and tame my frizz which is the main problem I'm having

Thanks for the video, I just ordered several products. 😊

Same here. I have naturally tight curls and was thinking I don't need any "curl enhancer". LOL! But I think twisting the strands may help to bind the curls so it won't frizz. And it may also help keep definition. I'm gonna give it a try and see what happens.

So, what does the twisting do for you that drying your hair without twisting doesn't?

i've tried that cream on my curls :) it left them ultra soft

I would love to see these products on someone who actually has curly hair. Maybe 3C or 4A hair.

Any way to do this without heat? Note: my hair was perfect tight ringlets. It has slowly devolved into a sad, fluffy mess, somewhat like the model's before. However! The hair behind my ears often remains curly, especially if I shower at night and sleep with wet hair. Since my hair is already so dry, because I'm inexperienced with heat tools (and own none), I want to try this twisting technique to see if it will revitalize my curl. Just... without blow drying (and/or curling iron). Possible?

Im using this technique every time since years. Its works aevery time but it just takes ages to do. So when you have less time try to twiste bigger sections of your hair and less layers.

I know it sounds crazy but this method actually does work. I have very curly hair and I thought this wouldn't work but it actually does

I wonder what her hair would like if he didn't try that twisting method.. would it be so curly? I guess that's a good idea for people with more wavy textures.

I'm white with naturally CURLY hair. I'm curious what this product does for someone with hair like mine. I don't need to twist or curl my curly hair.

@sunshine3317 Thanks for being an Aveda fan! We apologize for any inconvenience. Because we recently launched Be CurlyTM Style-PrepTM, we needed to update the video to include the full product range. We hope you will continue to visit our page and enjoy the new video.

GORGEOUS

I do this technique with my hair, it works. Although I have never used Aveda products. At least this video is more realistic than the John Frieda one. I love John frieda's shampoo and conditioner for curly hair, But I can't find them anymore in Australia...

Wow I really love this!!

I like her smile... it's beautiful.

Love the dress the model wore at 3:20, where can I get that?

Would this work for straight hair?? xx

beautiful!

Not only would that take a long time but it would cause to much damage to your hair, especially if you use heat tools on high settings. Which then cause you to lose your curls natural defenition. Curls become naturally defined when it is well nurished, so you won't have to go through this kind of process.

True, that method is really good. But the twisting method only works because of the product applied before. The product helps the twisted pieces stay twisted. If you try to twist your hair without applying any product before, it won't stay like that.

Those are the type of curls I want =(

I want this product??

i watched this whie high and felt trippy as fuck

@MysTaria87 idk i have naturally wavy hair, and i find twisting it like that actually makes it straighter...

how i can buy online this protacts??

This is wavy hair!

Wow 😍

Wooooooooooooooow!! you area greate!!!

@iiliketospit I have 4a hair and I don't have z pattern hair. There's three sub types within type 4 hair: 4a, 4b, 4c. 4a hair is a tighter curl, it is not a z pattern, so now you know. Look it up if you want.

Love the product but I feel like it weighs my hair down

Why would one comb hair straight to re-curl it. Ain't no body got time for that!

@bradleasays im not talking about a contest but it is though a little misleading when the hair is wavy instead of curly

@KIDsinLove8 I'm guessing your hair is possibly wavier than hers. I have naturally curly hair too... more like 3c/4a and mine has a slight looser curl pattern, so in her case, it made her hair curlier cuz she doesn't have much curl to begin with.. if that makes sense. lol

@MysTaria87 lol yes it does!

What are the ingredients of the shampoo and creme?

THATS curly hair?

That would take a lot of time!

So after much thought I decided to bite the bullet and spend the kind of money I have NEVER spent on a hair product. I bought the style prep and curling cream. Now granted I did not go through each strand of my hair and curl as this video suggests ( I mean who as time for that!!) but it seams that for my thin but a lot of wavy hair this product has the exact opposite affect! sure it made my hair soft and silky but instead of making it wavier as I'd hoped or more defined as per the product claim it made my hair pin straight. I've never had pin straight hair unless I blow dry it or use a straightener so this product does have it's use for me that has me excited BUT I'am a bit bummed that I spent the money and still have no solution to tame frizz and define my waves!

Well my hair is more curly but the texture of the same.

my hair is like that without that proccess.... -.-

In beginning of the video that's my hair except thicker, way thicker!

It just makes the curls more defined and a lot less frizzy. I just hate it take a long time to do

❤

beautify but sadly it takes so much time I don't have :(

We have just the product to help reign in your fluffy hair! Try our Brilliant Humectant Pomade - it helps to enhance curl and control style. Check it out at Aveda.com. ^ed

This doesn't work .. I tried it and it left my hair dry . I tried it four different times . Returning because its not worth the price .......

I want an information...where you can find models so nice and lovely?! :D

Ummm .. this girl dosent have curly hair

It would be really interesting to see this on someone who actually had curls. The model's hair (although is gorgeous) is not curly it's wavy.

A técnica é interessante,mas esse cabelo pra mim,é praticamente liso.

How does she not have curly hair?

i know right it peeves me of when people say they have curly hair and they don't.

Yes, they are missing the boat on the curly concept. Leaving out the natural hair community or mixed chicks type of hair. Dumb corporate idiots.

@MysTaria87 4a is afro pattern or z-pattern hair, you know...

Go Curly Men's short curly hair.

her hair does not look at all like my curly, wavy hair!!

Please visit our website for more information about our products, including our Be Curly collection: aveda.com. ^ka

thats a lot of work!! what if ur in a hurry lol! :P

Well it looks easy enough to do on your own at least. It actually looks easier than straightening lol

These products and technique did not give any better results for my curly hair then the products I was already using which are much cheaper. In fact my hair was frizzier.

Lol trying to pull a rabbit out of a hat .

@curlycurlsgirls your hair is more curly. her hair is less curly. still, they are both curly. it's not a contest.

ofcourse she needed that curly iron

It's not really curly hair if you've had to twist every single section....sorry

thats not curly hair?:/

Only negative is that it takes a long time

if i pulled on my curly hair like that it would RUIN the curls NOT define them...

she a bit looks like beyonce and angelina jolie???

Her hair is not curly it's wavy. Please do a video with someone that has actual natural curly hair.

This actually does work.... -_- overpriced as hell, but it works

Her hair is not curly

Is her hair REALLY considered curly? That's NOT curly hair! Thats curls by munipulation...ii'm just saying

fuck it take me to the carwash and get my hair jet washed. this shit seems too long.

this is unrealistic. and it would not do as great a job as simply scrunching without the comb...

jesus who has time for all that

that hair isnt curly you should seemine !!!

I've seen better...

this hair is naturally wavy not curly. defining a curl is when you have existing curls this is creating curls .

why would you show us how to get curls ----then use a tong !!!!!!!!!!!!!!!!

Her hair is not even curly....

her hairs not even curly look at her roots dead straight

Ummm .. this girl dosent have curly hair