《百家讲坛》已经成为央视科教频道（CCTV-10）的品牌栏目。其演播风格与学术性的理论研究相比较为平易，同时亦追求内容的学理性与权威性，力求雅俗共赏。节目内容涉及人文科学、自然科学、哲学等。形式多样，学理性与实用性并存，权威性与前卫性并重，追求学术创新，鼓励思想个性。适合具有中学以上文化程度，具有求知欲的观众。【文化丝绸之路】" 100 forum " has become the science channel CCTV ( CCTV-10 ) brand column. Theoretical study on the studio style and academic compared to plain, but also the pursuit of the contents of the rational and the authority, to suit and the common people. The program content relates to the humanities, natural science, philosophy, etc.. In various forms, rational and practical coexist, authoritative and avant-grade fulty, the pursuit of academic innovation, encourage the ideological personality. For a high school degree or above, with the desire of the audience.