The Indian Ethnic Co. is an online contemporary Indian Fashion Brand that aims at making various Indian Crafts forms widely available to audiences.
Our Artisans are the reason we are able to do what we do and we are so grateful to them for keeping our Indian Crafts alive.
Bagru & Dabu are hand block printing techniques that originated in the village of Bagru, Rajashtan. When we see the finished product we hardly ever think about the process that goes into making the product. Our Indian Craft forms display such skill, creativity, persistence, hard work, meticulous details as well as the love and precision that goes into the making of each fabric.
Our fabrics are the fruits of their consistent hard work and we wanted to shed light on the same. As a brand, we are aiming to educate their customers about what we mean when we say our products are Hand Block Printed, Naturally Dyed and sustainable.
You can shop our products at theindianethnicco.com/
Edited by - Aditya Bhansali / adityabhansali_
Concept, Story & Voice Over by Charvi Budhdeo / charvib
Special Thanks to Hetal Desai, Co-Founder & Chief of Design at The Indian Ethnic Co.
Special Thanks to Mr. Hemant - our artisan from Bagru
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