Here’s the homepage essence video we created for Baja Spirit, showcasing the adventure, beauty, and storytelling in our brand renovation. This brand renovation was unique because their 20+ year old company was changing names from the well known Baja Airventures - as their business began flying people down to Baja, and had evolved in the last 5-10 years.
We had to rebrand this website, and set up backend systems to maintain and protect their great SEO ranking in the Baja Tours, Whale Watching and Travel Niche.
Previously their brand lacked the magnetism to help inspire new visitors to say yes to booking their trip. Their updated brand now tells the full story, is a powerful tool to increase referrals - and this video is at the center, resting on the second section of their homepage, and produced in a way to be reused for ad creatives and cross-platform social media content.
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