Barcelona's Spotify Deal: Is it worth the money?

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Жыл бұрын

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Barcelona have signed the naming rights of their legendary Camp Nou stadium to Spotify in a deal worth €5million per year.
But is that a lot of money for naming rights? What are naming rights? How does a club value their name? Which team has the best naming rights deal?
Nick Harris explains, Philippe Fenner illustrates.
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#Barcelona #Spotify

Пікірлер: 603

@heylookitsliam Жыл бұрын

City being the highest naming rights in world sport even back in 2011, and FFP thinking that's completely fine is one of the reasons it's a rigged system

@7012r Жыл бұрын

There's no rule for sponsor deal numbers and it's fair I think. What FFP need is rules for potentially nepotism deal.

@fromthefountofyouth Жыл бұрын

Don't forget their bogus sponsorship rights too. No legit for-profit organisation will pay that for a club with minimal global appeal.

@heylookitsliam Жыл бұрын

@@7012r there should be a rule for it. Pulling a number out of nowhere just so they have more money to spend is playing the system

@andrew7taylor Жыл бұрын

@@heylookitsliam There is already a fair value rule for it. And UEFA have already sanctioned PSG and Man City under it. But they threatened legal action and throwing lawyers at it for so long, UEFA would run out of money. So UEFA thought twice and said: "You know what, the rules are for the little people. When you're rich, you can do as you like!"

@heylookitsliam Жыл бұрын

@@andrew7taylor exactly. It's so corrupt that small clubs can be in danger of going into administration but they can't be touched. Can see Newcastle going the same route in 3 years

@Leigh_Bailey Жыл бұрын

Good to see Midtable FC finally getting some coverage on Tifo. It's not all about the big clubs!

@jokershotaro Жыл бұрын

Midtable FC?? Are you living under the rock??

@oscaraquino7468 Жыл бұрын

Arsenal fan uttering such foolish words

@Leigh_Bailey Жыл бұрын

@@jokershotaro 3:08 my man.

@nikhilreddy4644 Жыл бұрын

Yet still it's Man utd he is referring to🤣🤣🤣

@fazman72 Жыл бұрын

@@jokershotaro I think that was sarcasm, were you educated by a rock?

@jackmuldoon3163 Жыл бұрын

I think the Tottenham hotspur stadium could command a massive amount. Its a new stadium with high visibility and does not have a well established name like other English arenas

@sdot5389 Жыл бұрын

Spurs have been trying to sell the naming rights to that stadium from day one. So far, no takers. Although I remember Nike was close once.

@mickie001 Жыл бұрын

Tik Tok Tottenham 😃

@theblackswordsman9951 Жыл бұрын

Probably why Levy is holding out on a deal being stubborn as always.

@LT_LYRICS Жыл бұрын

@@mickie001 that's a good one 😂

@kristiansantosa2997 Жыл бұрын

Imagine if The British Bottle Company bought the naming rights. "Bottle" stadium lol

@jopearson6321 Жыл бұрын

Production value on this video is nuts. Props to the team!

@JasonRennie Жыл бұрын

Even in America, there's occasionally enough history/tradition to discourage a club from selling the naming rights (Fenway, Wrigley)

@chickentaquito7804 Жыл бұрын

They have to become landmarks in order to get that designation.

@JasonRennie Жыл бұрын

@@chickentaquito7804 That certainly helps! But, Nationals Park and Yankee Stadium aren't even 20 years old...

@jldch26 Жыл бұрын

@@JasonRennie Yankees are a huge brand though, as a MLS follower, a lot of people say NYCFC play in the historic Yankee Stadium, so a lot of people outside the U.S. who don't follow much baseball don't seem to realize that is not the stadium that was opened in 1923. Probably because the Yankees chose to name it Yankee Stadium, like the original stadium. So it still has a drawing power. With a lot of tourists coming regularly each year to the stadium to watch them play. I remember going to a Yankee game and being near some Dutch tourists. They make a lot of money. They don't need to sell the stadiums naming rights.

@Khaoki Жыл бұрын

The funny thing is that Wrigley Field was basically the first example of naming rights since they were bought by William Wrigley, who basically used the stadium as an advertisement for his gum company even before he outright renamed it after himself/his company.

@7cloudsET Жыл бұрын

Literally everyone only cares about how good it looks on the jersey 😂

@walawei82 Жыл бұрын

Fr tho😂

@JoshMarshain Жыл бұрын

Yup, I know they won't, but I kinda wish they just use the logo without the name

@goat9295 Жыл бұрын

@@JoshMarshain a giant circle on the middle would look terrible

@toantu3005 Жыл бұрын

@@JoshMarshain it'll look good with your favorite artists on it lol

@Mariamawit371 Жыл бұрын

@@JoshMarshain the font in "Spotify" is what makes it beautiful, idt the logo would look good on it's own

@rubhanrafi1177 Жыл бұрын

I think this video failed to explain the difference between "Naming Rights" which is valued lower, and the "Title Rights". Also the fact that during the construction of the Espai Barca and new stadium the matches will be played at the olympic stadium in Montjuic for one season to accelerate the work on the Camp nou which would have affected the price. I'm sure once the new stadium is built it will command a price in accordance to the highest ones in Europe

@silvesta5027 Жыл бұрын

Great comment

@eduardkolaj399 Жыл бұрын

What’s the difference?

@khktgnk57 Жыл бұрын

Yes, After the remodel its rumoured to be around 20m a year..

@eashansaju8106 Жыл бұрын

@@eduardkolaj399 naming rights is renaming the stadium after the sponsor like the Etihad stadium whereas title rights is attaching the sponsor name to the stadium name like Camp Nou Spotify

@jamaljenkins6752 Жыл бұрын

Yes this is true! It's basically a way to earn some money while the stadium is being remodeled. The rumours say that the deal when the stadium is finished will be of around 20 million € a year.

@Smonserratm Жыл бұрын

I think it's a good way for them to get a proper stadium name since the Camp hasn't been Nou for quite a few decades now.

@charlesray9674 Жыл бұрын

@SeanL94 🤣🤣🤣🤣🤣👍

@tcmcity51 Жыл бұрын

It will never be called Spotify stadium bruh …they should name if after Messi after the sponsorship

@oscaraquino7468 Жыл бұрын

someone explain the joke

@tcmcity51 Жыл бұрын

@@oscaraquino7468 camp nou means new camp so it was names that when it was renovated a long time ago ..so it's still called that despite not being new anymore

@jesuspinto9805 Жыл бұрын

It'll be named Nou Camp Nou..

@thechriscrowing Жыл бұрын

For the past few years Dundee's stadium had officially been the 'Kilmac Stadium at Dens Park' which has always struck me as a neat way to do naming rights while also, not actually changing the name. Given our place on footballs money tree, Kilmac probably paid sixpence and a quarter of kola kubes for the privilege.

@joaquin17171717 Жыл бұрын

Ducking love kola kubes.

@lostheir7988 7 ай бұрын

Saint albans fan here, we also have the same thing with Mozzarella Fellas Stadium at Clarence Park.

@antmanandthecod6073 Жыл бұрын

Shows how corrupt that city deal was which was just the owners getting around FFP

@makchot3263 Жыл бұрын

Cry 🤡

@ita6444 Жыл бұрын

Was going to say that😂 A company based in Khalifa City, UAE, sponsoring a club owned by UAE royals💀

@zack3753 Жыл бұрын

Good point

@tofuteh2348 Жыл бұрын

@@makchot3263 the only ones crying are the slaves

@spa2damax Жыл бұрын

340 million in 12 years so far from Etihad to sponsor the stadium, and every jersey including the women's teams across 15 clubs in the City Football group. Locations in India, New York, Spain, Japan, France, Belgium, China and Uruguay. Seems like a good partnership to me.

@gandalf_thegrey Жыл бұрын

As a German I was for a long time under the assumption that Stadium names.... just get sold :D To make I easier I just name the stadiums not named after a deal: Alte Försterei (Union Berlin) Olympiastadion (Hertha Berlin) Borussia Park (Gladbach) Outliers are (because they are owned or established by a company, hence using the company name) Red Bull Arena (Leipzig) BayArena (Leverkusen + Bayer) Volkswagen Arena (Wolfburg + VW) And at the end of the day, people still go to the "Waldstadion" instead of the "Deutsche Bank Park" in Frankfurt. Our dads said that, so I we do too lol

@claudiorojas1240 Жыл бұрын

What was the thing with Westfalenstadion? I think it was also called Signal Iduna Park but I'm unsure as if people ever used that name.

@Jotgut Жыл бұрын

@@claudiorojas1240 It's still called Signal Iduna Park due to sponsorship. But don't think anyone uses that name

@gueswho8815 Жыл бұрын

Is there a old name for tha Allianz Arena? Or some local nickname for the stadium?

@claudiorojas1240 Жыл бұрын

@@Jotgut I was just wondering because here in Latin America there was a time where that name was heavily used (I remember Dortmund's run on the 2012-13 UCL).

@ngoclongle7004 Жыл бұрын

@@gueswho8815 The official name is Fußball Arena München. UEFA also uses this name as well in their competitions.

@peverill Жыл бұрын

Great video as always. I would also mention however within the UK the tendency by fans to ignore the sponsorship name entirely in some instances such as St James Park, but other fans embracing it (Leicester) based on the relationship between the fans and owners.

@MoveOnUpMusicEvan Жыл бұрын

As a Leicester fan this is completely true, literally no one called it the “Sports Direct Arena” but Leicester’s owners are so beloved that even though we changed away from Walker’s stadium (Leicester company), people don’t refer to it as Fosse Park, it’s the King Power or “KP” colloquially

@bricktop. Жыл бұрын

Absolutely correct, fans in England just call their stadiums by their original names usually, it's great.

@diezgp Жыл бұрын

It's a bold strategy, Cotton. Let's see if it pays off for Barcelona.

@Micronisus Жыл бұрын

Cotton?

@MichaelGGarry Жыл бұрын

Here's an idea (while looking at the Man City "deal" that is just a cash injection to get around the rules) - any sponsorship of the stadium should have to be spent on the stadium, its surrounding facilities or the fans (cheaper tickets or better seats, better facilities, even travel assistance). Screw this continued inflation that is ruining clubs all over......

@MrBcardinal35 Жыл бұрын

Barcelona Spotify Playlist: 1. I Need a Dollar - Aloe Blacc 2. Brother, Can You Spare a Dime - Bing Crosby 3. Clean - Taylor Swift

@Iron-Bridge Жыл бұрын

Spotify spotted an opportunity with a financially struggling but still powerful brand. Good business for them. Can't blame Barcelona FC either. When you're lacking financially, desperation drives you to compromise.

@hao2000ki Жыл бұрын

It's a good deal for Barcelona as well. It's a given you won't have as much power during negotiations, but it's like being given a 7 digit loan while on bad credit. Take what you can and snowball from there

@duj1arm Жыл бұрын

Yeah, City getting around FFP with a massively over-priced naming rights deal. Who'd have thought it?

@mohammedbilal8463 Жыл бұрын

I think laporta said in the assembly that the numbers involved in the deal are kept confidential. 70 is the figure out in the medis.

@FedericoPrieto13 Жыл бұрын

Until not long ago Barcelona as a club, like its fans, used to say that having advertising on the shirt was dirty and a form of denigrating the ideals of the club. The first thing they did was put UNICEF advertising on the shirt, so anyone who pointed out the change in policy would be accused of attacking UNICEF*, almost going against the poor children of Africa. Once people got used to seeing the shirt with an advertisement, they were able to make the leap to the Qatar foundation, which despite being listed by the US government as a sponsor of terrorism, bought its place on that shirt, Beko continued, and Rakuten... now the stadium sells its name. And the same managers who disapproved advertising are the ones who now sell even the club's furniture and rent the stadium to individuals. The club is bankrupt due to its lousy management.

@Pelsjager Жыл бұрын

*UNICEF

@FedericoPrieto13 Жыл бұрын

@@Pelsjager true

@rockyyadav1695 Жыл бұрын

I mean US government itself is a sponsor of terrorism so who cares what they list anyone

@FreddieGamingHD Жыл бұрын

Ironic US Government listing any country in the world as a “sponsor of terrorism”

@cj.174 Жыл бұрын

they literally are going to go bankrupt if they dont "sell out" its professional football because its a business/entertainment field. Unless you want to pay thousands per ticket you shouldn't mind looking at a writings that you can only see when the cera zooms in

@samthomas6045 Жыл бұрын

Spotify as a company has only just started to turn a profit after losing money for fun the last decade. I can only assume they believe the growth will continue. Either way, that's alot of money to lay out for what is essentially a advertising campaign.

@afxtwinreverb Жыл бұрын

capitalism 💀

@yessir7147 Жыл бұрын

@@afxtwinreverb Look at where socialism got Barcelona… I am heavily liberal but… i mean just look. The evidence is plain as day

@Aanike09 Жыл бұрын

@@yessir7147 it’s not really socialism when an extremely power hungry greedy president causes incredible levels of mismanagement to make more money for himself

@yessir7147 Жыл бұрын

@@Aanike09 I can name so many socialist nations in which this exact scenario played out, and ruined the nation. You really just proved my point further is all.

@SamButler22 Жыл бұрын

The Reebok Stadium will always be the Reebok. It was called that from new, and was used for a very long time. Reebok got a very good deal that day. The Emirates had a name before the deal was struck, Ashburton Grove, that they can fall back on. Bolton's deal with Reebok predates the building of the stadium, they were kit sponsors and manufacturers well before.

@Zeerse_Chef Жыл бұрын

Highly visible sponsorships are much less about marketing and more about corporate status and profile. Spotify will see the benefits as being able to make better 'deals' whatever those may be, this was touched on in the Airline example.

@devanman7920 Жыл бұрын

It could be a really cool move by Spotify given Barca are struggling so they took the whole lot

@Jay-in6dl Жыл бұрын

Nothing suspicious at all about City’s naming rights deal. Nothing dodgy there at all.

@EliasRoy Жыл бұрын

City lives in your head rent free 🤡

@TheYEPEEE Жыл бұрын

Barca will happily take any money they can get, they’re struggling

@caven7056 Жыл бұрын

You don't know what's going on

@Bork_In_Volcanic Жыл бұрын

@@caven7056 it's clear as a day after losing Messi due to finances.

@7012r Жыл бұрын

@@caven7056 You can keep denying it, but it's clear as day from how the club act.

@AyoII7 Жыл бұрын

Barca have money but are restricted by laliga to actually spend the money. 2 different things

@Burpzzz Жыл бұрын

@@AyoII7 Barca has money? Which realm are you living in? Do you know how much debt they have? Stop joking around.

@setelanchannel Жыл бұрын

In Indonesia, there also interesting naming stadium right. It exist for Indomilk Stadium, Tanggerang for Persita. They likely have agreement with government for stadium use

@TheMrFishnDucks Жыл бұрын

Will be very interesting how this turns out. Nice video. Keep up the good work.

@AD-lt7jr Жыл бұрын

The 280 million over 4 years is not covering the stadium naming rights according to the socio meeting. The naming rights were under scrutiny because the compensation was not disclosed under NDA with Spotify. I might be wrong but I'm pretty sure Spotify agreed to cover large portions of the espai project and didn't not want the exact amount to be public.

@Jack-lb1hn Жыл бұрын

Hope Imaginary LTD's deal with Arsenal goes well. Bright future for both parties

@natsudama4604 10 ай бұрын

@@nahe7daged well Imaginary trophy for the pistols 😂😂😂😂😂😂😂

@njeruArts Жыл бұрын

I always love these animated and narrated videos than the live version ones.

@Vekoboy Жыл бұрын

Well, good move by Barca, but does rather nullify any argument Spotify has against giving artists more royalties. No doubt those people who are against renaming Stadia after sponsors will be annoyed by the new Stadium name - especially as it is not a new build.

@eddieblack3767 Жыл бұрын

Spotify is generally known to give indidapendant artists fairly good deals the problems arise when labels get involved as they take anywhere from 30-80 percent of artist streaming payments, plus most artist now days make their money in touring and not album/single sales

@why772 Жыл бұрын

Doesn't Spotify spend like 70% of their revenue to pay the artists/rights holders?

@samrowe8752 Жыл бұрын

@@why772 Spotify claims to have 406 million monthly users, and claim to have paid out 7 billion in royalties in 2021. Even quick maths based on subscription fee’s would say otherwise and that’s not even taking into account ad revenue etc.

@why772 Жыл бұрын

@@samrowe8752 Yeah even with paying taxes and other fees on top of that before the money goes out to the labels/artists that sounds low.

@samrowe8752 Жыл бұрын

@@why772 It’s literally only ever Spotify who say we pay our artists well, never the artists, so I’m inclined to not believe them just based on that lol. Even if the sum was adequate for a signed artist the label might have a deal with Spotify for their music cheaper, or have a deal with the artist that gives the label more of the stream revenue. I don’t think Spotify etc going away will change anything particularly but they are just vultures

@zsht Жыл бұрын

No mention of the fact that Etihad is owned by Man City’s owners. The “largest naming rights deal” used to bolster FFP

@RedCloudGawdian Жыл бұрын

I feel like this has been mentioned in a previous video

@zumizm1 Жыл бұрын

15 million a year just about buys haalands left leg so the Etihad deal don't even scratch the surface

@zsht Жыл бұрын

@@zumizm1 the latest report is that Man City have earned over £67.5m a year since 2009 by sponsoring themselves. That's £810m. That's more money than Arsenal has spent on transfers in the Premier League era. That doesn't even include other sponsorship deals by companies owned by the City owners, including multi-million pound deals from mysterious imaginary companies with zero employees.

@kigenkzadock8643 Жыл бұрын

I like how you guys get all the info.

@husomx Жыл бұрын

what about the fan tokens ? Are you planing to do a video about that?

@jaminjoben5097 Жыл бұрын

Surely the only way to tell if it's worth it is to judge whether it will have a commensurate impact on spotify's revenue/ profit / valuation? Super hard to make that assessment but I am sure advertising execs would tell you it would!

@forrestferris466 Жыл бұрын

Tifo, I'm curious where the LV Raiders stadium, and SoFi Staidums stack up to this deal. Also curious what Barca fans think of the name? Camp Nou is a landmark in the football world. Interesting.

@mrbabyhugh Жыл бұрын

I haven't listened to this, and honestly, I felt it could be more money. HOWEVER, what Spotify will bring overall to FC Barcelona will be worth it as the potential for entertainment based revenue far exceeds the 20m or so that is said that will be paid annually when the stadium is completed.

@mindphaserxy Жыл бұрын

It's true when talking about old stadiums and arenas versus new ones. Fenway Park. Wrigley Field. Madison Square Garden...just can't imagine a naming rights deal. (Wrigley named after the person not the product). Same with Old Trafford or Stadio Olimpico...

@jacquesmassard9226 Жыл бұрын

i could see them pull what they do in college and name like the field but not the stadium. like GE field at Fenway Park. But all of those teams in north america will just never need the money and have naming rights deals for every other part and section of the areas/stadiums

@SandyRyeng Жыл бұрын

The video doesn’t really answer posed in the title though, does it? By the way, judging by Alan Krueger’s book “Rockonomics”, it is essential for a company like Spotify to expand their market to stay profitable. Running a streaming service for music simply isn’t very profitable in and of itself (Apple runs Apple Music by a loss for example, but makes up for it in device sales). So in that sense, the sponsorship deal makes sense.

@oscargasennelwe3364 Жыл бұрын

How did you do this research and who is your source in the figures of the contract and also the whole video?

@BigMadAndy Жыл бұрын

Reading FC recently sold their stadium naming rights to ‘Select Car Leasing”, meaning their stadium is now named “Select Car Leasing Stadium”. Terrible.

@bricktop. Жыл бұрын

That's bloody awful that. Dear me. Do the fans still call it the " madjeski" though?

@nnaemekaubah9867 7 ай бұрын

You actually didn't answer the question. You did an amazing job at explaining why these deals are made and how it works, but, not if it's actually worth it.

@gbhgvhgbh Жыл бұрын

Remember when they wouldn't have a shirt sponsor and they mocked Real Madrid for having one?

@victorherrera6714 Жыл бұрын

I miss those days

@kenzo426 Жыл бұрын

Tifo, one question if i may, why dont barca or teams in economic danger in europe just hire more brands to show on their jerseys south america - like ? Is it just for looks?

@BigGuavo Жыл бұрын

Sponsoring space on shirts is regulated by the leagues

@goat9295 Жыл бұрын

Mainly yeah. Also having more brand deals on a shirt wouldn’t increase money, all it does is decreases the value of each brand sponsor on the shirt. Having one big brand on the shirt is better than having a bunch of small brands all over it

@charlesray9674 Жыл бұрын

I think you're only allowed two: the main sponsor and the kit logo.

@OnomaEponumo Жыл бұрын

@@charlesray9674 you can also have a sponsor on the shoulder of the kit

@ZetaCG Жыл бұрын

I would like to add Borussia Dortmund's "Signal Iduna Park" (Westfalenstadion) to that List as 'Signal Iduna' is paying around 6-8 Mio £ a year for the Naming Rights.

@formerlyknownasmousecopp4367 Жыл бұрын

So weird to hear my New York Jets mentioned in a Tifo video lmao. But in a good way

@Google_Does_Evil_Now Жыл бұрын

Have you thought about sports stadiums built and controlled by secret service? For example the KGB of Russia built the stadium and controlled the main ice hockey team in Riga, Latvia. Ice hockey is the biggest sport in that country. I saw this on a documentary. It helped to give the Russian secret service influence at levels like you're suggesting, local and national government, business etc. Reminds me of the country level deals by Middle Eastern countries.

@MartyD Жыл бұрын

are they gonna have a podcast?!

@emir.e99 Жыл бұрын

*i cannot help myself but burst out Laughing hearing Spotify Camp Nou XD but hey you can laugh if Stamford bridge got a Sponsor name in the end money talk*

@AP-kl3tf Жыл бұрын

Interesting how lucrative the stadium naming rights are. Apart from big clubs with recent financial clout, 2/5 are from Turkey, which have a background of financial deterioration and corruption amongst the sport. Football is no longer a sport, like it was 10/15 years ago. It is now a multifaceted business model of extraordinary proportions with prodigious cash generation from sponsorship deals. An example of this change was seen clearly in the 2018/19 Champions League final in the newly built Wanda Metropolitano Stadium (Madrid), whereby both clubs (Liverpool & Tottenham) were limited to 16,000 tickets each yet 23,000 tickets were allocated to commercial firms. Barcelona are in a bad way financially, which is ironic because I have recently finished a book by Damian Hughes titles 'The Barcelona Way: How to Create a High-Performance Culture' - which illustrated how Barcelona did not buy success, but developed it through their sporting culture. This deal is so lucrative for Spotify, when you consider their market space for podcasts etc, and recent deals for the likes of Amazon Prime with Netflix etc getting your content to a wider audience is key. Barcelona are global brand and this deal for Spotify helps them to push their market shares into otherwise competitive areas such as Asia and South America alongside the emergence of North Americas interest in European football (soccer).

@crimnvL Жыл бұрын

spotify has a great logo not mad at this

@lucastegers Жыл бұрын

Mes que un playlist!

@chat-dmt Жыл бұрын

what he meant by mid table fc was Manchester United

@natsudama4604 10 ай бұрын

Or arsenal

@juniorshaunmathebula2061 Жыл бұрын

Where do you get your backgroundmusic

@mateo_corli2985 Жыл бұрын

Failed to mention naming rights and title rights and the fact that it will be 20m€ per season once Camp Nou renovation is finished. Barcelona had multiple offers for shirt, they were bigger than this Spotify one, but with Spotify there is partnership agreement + the fact that Spotify is 'positive' company with good reputation, unlike those who offered more money. Plus, there is still sleeve to be sold if they want to.

@rabb1t_guy Жыл бұрын

whatever you think of spotify, its just nice to see a big sponsor that isn't gambling linked (and something a bit more recognisable)

@afxtwinreverb Жыл бұрын

the artists in spotify 😿

@Simon-if1xj Жыл бұрын

Yes because any deal for them is worth the money

@DJMavis Жыл бұрын

I had no idea that Allianz and Wanda were sponsors. Though I guess they might have more idea in their local area

@natsudama4604 10 ай бұрын

I thought atlético had a woman legend named wanda, just like with the Santiago Bernabéu 😂😂

@jackkeeler9999 Жыл бұрын

I want to know the deal behind renaming Kilmarnock's stadium the Billy Bowie Special Projects Stadium. Lol

@MPANGA101 Жыл бұрын

very informative

@ashleyburns6752 Жыл бұрын

La Liga is struggling, I would expect more and more of this kind of thing. An El Classico will probably be played in Qatar soon.

@onyekaobilo Жыл бұрын

I thought St. James park was aka Sports Direct Arena

@Christian_Bagger Жыл бұрын

Once.. Barca was so reluctant to have any sponsors on the shirt.. and then they got UNICEF on the back, but instead of getting money they were giving money.. those times are looong gone…

@EliasRoy Жыл бұрын

Who cares? Time changes and so should your brain

@solanki_iitgn6422 Жыл бұрын

6:31 That's an interesting way to pronounce Allianz Arena.

@ramsgaard8780 Жыл бұрын

These per year figures are surprisingly low imo

@haywoodjblome4768 Жыл бұрын

Especially when you consider how much players are earning

@Ares-2737 Жыл бұрын

I wonder if the pitch will be Spotify green now.

@Big-Balls-Bolshevik Жыл бұрын

oooh he is talking about Eintracht Frankfurt new home ground

@Toki-Ralte Жыл бұрын

damn NordVPN should have gotten for the deal as it seems the club is literally begging anyone for sponsorships on their everything lmao.. imagine buying Coutinho for 135mil. then selling him for 20mil. after barely after barely even playing for them.. and that's a long long list!! 😂

@shesh32 Жыл бұрын

The new Barca jersey is sick tbh.

@Burpzzz Жыл бұрын

Did you see the video posted by the club? All the players looked unimpressed. Lol

@Alorio-Gori Жыл бұрын

Awesome Video!

@thegreatcalvinio Жыл бұрын

The Joe Rogan Experience Camp Nou has a better ring to it.

@crimsonlightbinder Жыл бұрын

this! ☝️👌

@vanitazazas Жыл бұрын

Spotify owner is a true football fan. The owner wanted to buy Arsenal FC when super league came to table cause he said it's time for a club to have an owner that actually cares about football. I like the spotify owner, he seem to be one of few ritch guys that's still down to earth.

@LaughterCigar Жыл бұрын

Well, that's great, but as owner of freaking Spotify it would be great if he cared about artists too lmao

@user-wi2nm7on2y Жыл бұрын

@@LaughterCigar yea lmao.

@pramodjohn23 Жыл бұрын

Well they do need the money 💰

@86kickass Жыл бұрын

Yeah but what about all the people who wear replicas with the advertisement on it does that not count as exposure?

@pazma1 Жыл бұрын

I don't know about anyone else but I'm 0% more likely to use a company's products just because the businessmen who run the club I support decided to do a financial deal with them. But it must be worth it for them or we wouldn't see it happening so often.

@Aanike09 Жыл бұрын

Advertising is often not actually about making you immediately buy the product they’re selling. Often it’s about creating good will or just awareness. I’m probably not going to buy cement or build a skyscraper anytime soon. But as a Bayern munich fan I have a positive subconscious association in my mind.

@iv0rysh0es39 Жыл бұрын

Shame we didn’t get an alternate Spotify Green kit.

@blindowl1971 Жыл бұрын

Memphis streams through the roof on Spotify

@matthewhill3098 Жыл бұрын

Isn't Wembley stadium sponsored by EE in the naming?

Жыл бұрын

I just love this Englishman's enthusiasm for Scottish football!

@hamster4810 Жыл бұрын

I’m a bit sad about this, I had hope Daniel ek could take over arsenal and rid us of our owners but I guess not

@shazamkhan7771 Жыл бұрын

Due you think daneil ek will spend the amount of money that the kronke have spent ........i dont think so....

@rashidkhalid3970 Жыл бұрын

@@shazamkhan7771 Do y think the money is from kronkes pocket arsenal have own club revenues from stadium money around 40 to 60 million club has around 9k vip seats premier league also pays arsenal a amount and if good owners can get them into champions league they will have more money which they can spend

@hamster4810 Жыл бұрын

@@shazamkhan7771 kronke doesn’t invest much in the club. Last summer was the first time in ages hed actually spent some of his own money, and besides, he doesn’t appoint good managers. I’m ok with arteta but I think he can be upgraded and emery was a poor decision considering ancelotti was also available. He hasn’t invested properly and he’s done awfully, taking this club from title contenders to top 4 challengers. Plus, nobody thinks the glazers are good owners despite how much they spend

@marclara2389 Жыл бұрын

Spotify will pay 5M during the construction of the new stadium, we are not playing matches on camp nou during construction, so basically is free money

@ricardobjj24 Жыл бұрын

Spotify just looks weird on the jersey. That's why I haven't bought a new one

@njabuloxulu1239 Жыл бұрын

Speaking of Spotify...what music is this 1:07

@Josep_Hernandez_Lujan Жыл бұрын

People will still keep calling it Camp Nou. It was the unofficial name for decades in the 20th century as well. Nobody called it by its ´real´ name

@liamswyr1071 Жыл бұрын

got enough money to sponsor Barca but not enough money to pay their artists... okay

@hisham_hm Жыл бұрын

8:35 Dubai is not in North Africa

@Jabberstax Ай бұрын

I can remember when Barca were the only professional team not to display a sponsor's name on their shirts.

@ThisIsKuusi Жыл бұрын

This was excellent.

@goat9295 Жыл бұрын

Bartomeu should go to jail for what he did.

@vericity Жыл бұрын

It's worth for the legendary kits

@stephanehuguenin6775 Жыл бұрын

I'd just like to chip in to say that I resent the fact that everything has to be about money these days and if you don't play along you lose -.-''

@abramkoucheki Жыл бұрын

I would much rather the stadium be a sponsor name than the sponsor be the front most eye catching thing on the front of your jersey. Half the time all I see is Fly Emirates vs Fly Emirates

@dineshrijal10 Жыл бұрын

We Culers didn't like selling the title rights either..but we were prepared for this..we were told this would happen 1-2 years ago.....but let's be honest here, none of us will call it spotify camp Nou

@huicho50able Жыл бұрын

Lmao Spotify camp nou. Dang as a madrid fan I use Spotify so I am indirectly funding Lewandowski ☹️

@humphrey4976 Жыл бұрын

The original stadium names are part of the club brand

@ThePedroS14 10 ай бұрын

drake rosalia and other names on the jersey help sell more as well

@johnnahason4851 Жыл бұрын

I'm usually here just for the narrator's voice 😁

@skm5974 Жыл бұрын

Very Interesting peace. 👏

@indrachaudhari7874 Жыл бұрын

Spotify will buy entire Barcelona FC when right time comes.

@giorgosgiannakoudis2308 Жыл бұрын

nah

@goat9295 Жыл бұрын

Barcelona will never sell the club. Whenever they(Bartomeu) abandoned their traditions, that’s what caused their fall

@vishavjitsinghh Жыл бұрын

Barça is a member-owned club, it cannot be bought by a single person or company

@ferndale6652 Жыл бұрын

Barcelona has no owner.

@celestialkakashihatake4697 Жыл бұрын

Sometimes it's better to shut up, than to say something bad.

@Google_Does_Evil_Now Жыл бұрын

I find it off-putting and it can be confusing. "I'll meet you at the O2". "Which o2, there are so many?". And the only people who call it that are the presenters who are also being commercially forced to. Regular fans don't say an added on name that changes every few years, or is tagged onto a famous existing name. It's also a sign of just how much as a customer you're being over charged.