Beer Brewery Makeover - Building A Brand, Ep. 11

Рет қаралды 169,617

5 жыл бұрын

Can design have a positive impact on a business? How do you grow a homegrown beer brewery and take it to retail?
Want more? www.buildingabrandshow.com/
Binge-watch the whole series: bit.ly/BuildingABrandShow
Learn how to put together a Style Guide: bit.ly/Style-Guide-Futur
In episode 11 of Building A Brand, the branding process comes to an end, and now it's time to launch the re-branded Hamilton Family Brewery to the public.
With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to get to him for the project to be complete - the brand style guide. This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him.
After the Brand style guide is delivered, Josh and his crew implement Blind’s work to change over the Tasting Room the night before revealing the new brand to their customers. In a party that feels more like a backyard barbecue than a fancy reveal, Josh and Crysten will showcase their new logo and branding to Hamilton’s community and launch the next phase in the brewery’s life. As Hamilton Family Brewery moves into the future, will Blind's rebrand help them accomplish their business goals of preparing the brand for retail shelves? What will the public think of the change?
🎬 Episode breakdown:
00:38 - Previously on Building a Brand
02:37 - What is a Brand Style Guide?
03:11 - Why is a Brand Style Guide important?
04:14 - Launching the new branding
04:48 - The challenge of switching over the Tasting Room
06:00 - Josh gives Matthew and Ben a tour of the new Hamilton
08:49 - Josh and Crysten reveal the new logo
12:12 - Josh talks about flipping the switch on the brand
13:48 - Josh reminisces on how the reveal was received
14:27 - Going into retail
17:48 - A special message from Ben and Matthew about Building A Brand
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🖥 Watch the series playlist: bit.ly/BuildingABrandShow
Want more? buildingabrandshow.com/
“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.
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Learn more about Hamilton Family Brewery:
hamiltonfamilybrewery.com/
#BuildingABrandShow #Beer #Brewery #GraphicDesign #BrandStrategy #Stylescapes #TheFutur
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Host- Chris Do
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Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
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Пікірлер: 1 500

@thefutur 5 жыл бұрын

Subscribe to our newsletter for updates on building a brand 👉 www.buildingabrandshow.com/ We plan big things with this: bonus content, breakdowns, and ways to connect with us in person. Did you love this series? Do you want more? We can't do it without your help. Here are a few ways you can support us: 1. Share this channel with a friend. 2. Become a sustaining member 3. Take a course with us: bit.ly/Futur-Academy-Shop Thank you for your support and for helping us with our mission to bring high-quality creative business education to the masses. Don't forget to follow and tag us, we'd love to be friends: @thefuturishere @matthewencina @mrbenburns @hamiltonfamilybrewery

@neutrogaming4707 4 жыл бұрын

Hey please respond to my question -- I WANA ASK THAT IS THERE A GOOD CHANCE OF CARRIER IN GRAPHIC DESIGNING AND WEB DEVELOPING ( PLEASE RESPOND )

@MuhammadShoaib-ui4uj 4 жыл бұрын

you guys are amazing i just love this process and learned a lot about building a brand.

@ohmjustsketch 4 жыл бұрын

The Futur thank you so much to make this document, I have been waiting to watch this kind of work for so long. You guys nailed it❤️

@lyndonjacobs5264 3 жыл бұрын

This series is amazing! I can relate a lot to it as I am the brand designer of a company and the show also made me think more about the process with tips that help me to improve my design work. I am the only designer so I needed this to get my creative juices flowing. Please create a 2nd season.

@likeafairy 2 жыл бұрын

So when is season 2 coming? 😅

@mrbenburns 5 жыл бұрын

THE HATS! Awww what an amazing adventure - thanks so much for tuning in and making this such an incredible experience. I can't wait for what's next - and would love some ideas on how to fund the next season. THANK YOU!

@sebastiennazaire1805 5 жыл бұрын

I think Patreon for this specific series could really allow for more community interaction and more investment from viewers (even tho there is alot already)

@soulglowdeej 5 жыл бұрын

MrBenBurns, this was first class content. Loved it. Very accurate as to what it's like trying to create brand (although this seemed like a dream client compared to a lot ;))...that fear of handing over an identity is real! Fantastic, fantastic work...👊

@luisestrada9261 5 жыл бұрын

IDEA: How about a collaboration with Hamilton Brewery, pulling some fresh designs for their merch and portion of sales go to the funding of the next project. I love the merch and would love to get my hands on some of the tees. WHY: Before this, I didn't know what the Hamilton Brand was, but after going through the series I felt a sensation or same reaction, I daresay, to the people who were at the new logo presentation. As if I was part of the process, and thus an emotional connection has now been built. And we can leverage this. This is the POWER of STORYTELLING. Now, I want Josh and his team to succeed. Great job, you guys! FUNNY COMMENT: Hire me, guys, I have tons of more ideas!

@jacquelinedubois2380 5 жыл бұрын

Honestly would love to see the whole process reiterated with another (female-owned maybe??) business!! Maybe Patreon?? Maybe a partnership with Webflow??

@pjbongares 5 жыл бұрын

An Idea for the next season, probably a client that needs a logo + brand from scratch. Hamiltons have an existing one, so it's interesting to see you guys how you handle a client without one, just thinking out loud :)

@hitenmitsurugi3225 2 жыл бұрын

Wow. Finished the series in one sitting. You guys deserve a Netflix series.

@sjoerdsiemes 4 жыл бұрын

I got tears in my eyes when the guy was telling so proudly how they came to this logo. You can see his passion and joy. Also great show, i watched the entire season in 1 day and can't wait for a second season.

@mereSwamp 3 жыл бұрын

Lol me too and I instantly thought what if someone saw me watching this and said why are you getting emotional over a logo you weirdo!

@imtiyazahmed3357 3 жыл бұрын

Same here! It felt like either we also were the ones behind it or like it's also our logo that he is talking abt!

@abdu11ahh 2 жыл бұрын

@@mereSwamp Lol im having same reaction like drops in my eyes and saw ur comment made me laugh xd

@iamjonthemod 5 жыл бұрын

This has been an unbelievably valuable series. Whether you’re a designer, a business, or just a curious person, there is so much great information in this and you compiled it in a very entertaining way. 👍 Here’s to Season 2!!!

@JeremyMuradesign 5 жыл бұрын

This series has been mind-blowing keen to hear the impact it had on the hamiltons business, not surprised if they've doubled their business.

@jangonauta 5 жыл бұрын

U guys have been such an inspiration... keep them comming this has make things more clear.

@Clubs031 5 жыл бұрын

best. show. ever! so sad it's over. hoping for season 2.

@reefisgone 4 жыл бұрын

@@MatthewEncina how do we help

@Indi_Akira Жыл бұрын

I almost teared up watching the brand reveal to their community, you could tell he was happy with the new look and excited to bring his community in. As an aspiring brand designer, I could only hope to make people this happy and excited.

@cseperkepapp4358 11 ай бұрын

Agreed, was awesome to see that :)

@gabrielp.arnold 4 жыл бұрын

This is the best program on design ever made! Normally shows like this only show the ego of the designer, but here you guys explained everything! It really showed how important and strategic design can be! Congratulations Blind and The Futur. Amazing amazing! Cheers from Brazil.

@supaSOLE58 5 жыл бұрын

This has been hands down my favorite series, being a designer myself. Learned a ton! Thanks for this.

@ShaudaySmith 5 жыл бұрын

I can't believe this was free for to me watch. I learned so much and I loved seeing every single step in the process. The pain points and the successes. Thank you for taking this chance and giving us all this amazing journey. I bought the product mock up asset mega bundle advertised in a previous video, and it's awesome!! I was shown Webflow and it looks for user friendly for a web novice like me to dip my toes into web dev for the first time. Thank you so much for this!

@mike506 5 жыл бұрын

Matthew and Ben, I don't know that I've ever left a comment on KZfaq before, but I felt like I had to say how much I have enjoyed this series. This is by far my favorite show about design. You are both incredibly forward-thinking to go through the whole process from start to finish as well show the designers who were involved. There definitely is no other show like this out there and I have learned a ton; even as a motion designer/animator who has been in the industry for 10+ years. As a designer, it's easy to find an abundance of reference of solid designs, but it's harder to find how to interact with clients, co-workers, and make smart decisions under tight deadlines, and theFutur does a great job of pulling back the curtain while making you feel like you're part of the team. I can only imagine how much this is helping young, aspiring designers. Thanks again! I really hope there is a season 2.

@A70N1M0US 3 жыл бұрын

As an independent designer looking to go pro, I just wanna say you guys are immensely helpful on this journey. This series has not only taught me a lot, but also gave me a lot to look for in a team, so thank you!

@7309TEO 5 жыл бұрын

The value this series brings to the table is extraordinary, as a 18 year old upcoming designer seeing the process without having any experience in it brings me a lot of clarity. BIG Thank you !

@hangoutwithsid 5 жыл бұрын

Agreed💯

@Smileyfreak6 5 жыл бұрын

Right! I'm 18 too and thinking about going into graphic design/video editing so this series has been suuuper fascinating and helpful. VERY well done

@rochendlywouters9113 4 жыл бұрын

As a designer for 10+ years i loved seeing this process, its text book perfection of how it should be. I wish all my clients would he as the HFB

@Dangfoo1 5 жыл бұрын

This needs to be a t.v show. Come on Netflix get your crap together here! Will be purchasing courses soon, keep it up guys!

@krystalTiger 5 жыл бұрын

No keep it free on KZfaq 💙

@alexmarquay 4 жыл бұрын

@@krystalTiger It could be both like Patriot act.

@ashiechristina 4 жыл бұрын

This story is so magical and has reminded me why I became a designer and why I decided to specialize in branding. This is everything. Thank you ♡

@tiredlabrador 4 жыл бұрын

Yes to season 2! Fingers crossed someone can make this happen. What an incredibly valuable resource this has been to me as a young designer, and well done to the Blind team!

@brandonmosco8365 5 жыл бұрын

This show has definitely shown me more of what actually "building a real brand" actually means. I thank you all for allowing me to follow along with your process and seeing what I as a designer/developer can offer my own clients. Also, it was great to see you guys using Webflow for the website design/layout, as I have been a part of that community for about 18 months now! Can't wait to see what you guys present next around this series.

@cristianotcunha 5 жыл бұрын

This episode was literally shivering. I was so happy to see the reactions of the brewery community as it was my own work!! Guys, this was awesome and I can't wait for season 2. As for the sponsorship on the next series maybe Adobe, Apple, Wacom, Trello, Slack, Asana (things we use everyday as designers but a lot people don't know of) or a sponsor per episode basis. You can co-fund with crowdfunding for half of it - I am not aware of the amounts that are on the table but even for the total.. love you guys!

@daan7783 3 ай бұрын

4 years later I still really love this series! I've come to a point were designing became more of a task rather than a passion. This series really kickstarted my passion for design again. So thank you guys for that! Still really hoping for a season 2 :)

@daan7783 3 ай бұрын

Speaking of season 2, in terms of funding that: I really don't mind having (preferably relevant) sponsors each episode to help fund this. Like Webflow and Epidemic Sounds were in some episodes. And/or more plugs/ads for your own academy courses. Secondly, I think if you can find a client that is a bit bigger and actually sells nation wide and/or internationally, you could argue that this series is also an amazing advertisement for their company and product. Meaning they could at least pay your normal fee or maybe even more for the exposure. Also I think a bigger client would benefit this series for the added perspective of how that process might be different. And lastly, and this is quite a long shot, It could maybe become a topic on Netflix's 'explained' series. P.S. the building a brand website isn't working anymore (for me at least). All files seem to be missing, besides the episode thumbnails

@skb875 5 жыл бұрын

This was the greatest series I have ever watched on KZfaq. The final product turned out so well. I can't wait to find it in a store near me!

@shubht5789 5 жыл бұрын

This video series showed me Futur, my future. Got an architecture degree but little did I knew I was a graphic designer all along ✏️🎭

@sandovalsolutions 5 жыл бұрын

Priceless comment!!

@hotcocomama08 5 жыл бұрын

I also got my degree in Architecture, only to discover I was a cake designer all along. Amazingly, the skills transferred over quite well :-). Here's to your new adventure!

@thefutur 5 жыл бұрын

@egbejalevictoria3962 4 жыл бұрын

Honestly, I have been following your page for more than a year now but I have never settled down to watch your contents. However during this lockdown I decided to go on KZfaq to watch some of the videos and I have been glued to this channel every single day. And now this beautiful content on building a brand? There is nothing like it anywhere. I love it. Full blown content documented step by step, very informative, very inspiring, very revealing. I have gotten more than enough. I hope there will be a season 2.

@mohnishkalamkar3763 4 жыл бұрын

Quarantine Day 21: ending up order HAMILTON BEER

@josephonyebuchi5818 4 жыл бұрын

👍

@jagdagelet5591 5 жыл бұрын

Matthew and Ben, your charisma and chemistry have been the key to this whole success. This whole series inspires me to create! God bless youuu

@Snowdrop489 5 жыл бұрын

This series is gold. Like the entire TheFutur KZfaq channel. So good,

@relentlessslog 4 ай бұрын

Ok, I finally got around to watching this... my first though: How the hell are there not a gazillion episodes of this? I watched this entire series in one sitting. As someone that's been working in different design-related mediums for the past 3 years, this series is gold. Most other KZfaqrs don't let their ideas play out in a real world setting. Man, I know it's been 4 years but would love to see this happen again. Like I said, this is gold.

@thefutur 4 ай бұрын

One day

@thefutur 3 ай бұрын

Thank you we really appreciate that, that series took a lot of time and money for us to produce and after the pandemic our team moved.

@iamsalmaaan 2 ай бұрын

@@thefutur Heartbreaking. We are still hoping for a season 2.

@calpurniacampbell2297 2 жыл бұрын

I know I'm two years late but as a self taught graphic designer and budding digital marketer and brand strategist I truly appreciate you sharing this process. I learned so much more and it was absolutely amazing. Thank you again.

@arpitjain8131 5 жыл бұрын

Thank you Matthew, Ben, Chris and the whole team of Futur, this is the best series I have ever seen. You guys made us feel like we are a part of the whole journey. I don't know why Amazon and Netflix aren't fighting for the rights of BUILDING A BRAND. Awesome!!

@bonnyrogny9294 4 жыл бұрын

Man this has been a phenomenon to mind blowing series A person can write a book from this series And personaly It has made me take a step of faith to step into the business and knowing that even the pro componies also get some speed bumps But its all part of the process I am just 18 but I think you guys have given me an acces to experience worth a billion of hours Guys may God keep on blessing you in all you steps

@noobra5262 4 жыл бұрын

The content you people produce, the information you give us is just priceless, I learned so much from this series, Chris, Ben and Mathew are not only great designers but great teachers and I would definitely love to get your courses to hone my designing skills, once again thank you so much guys, lots of love and please keep making such videos, waiting patiently for season 2.

@stephanlenting 4 жыл бұрын

My face: How many emotions do i express watching this series? My heart: Yes Great job, beautiful work! I feel very happy for you guys and Hamilton. ❤️

@SandeepKumar-nt6bf 3 жыл бұрын

THIS IS THE BEST PRODUCTIVE THING I'VE EVER WATCHED ON KZfaq. I LOVE YOU GUYS. BLIND IS SOMETHING LIKE A DREAM PROJECT FOR ME. I WANT IT TO WORK HERE IN MY COUNTRY. AS THERE'S LOT OF POTENTIAL IN HERE. I HAD THIS IDEA FOR LONG WHILE BUT FAILED AT ITS EXECUTION. BUT NOW, I FEEL A SENSE OF CONFIDENCE BY SEEING YOU GUYS. KEEP INSPIRING KEEP CREATING.

@willsimao 4 жыл бұрын

Oh my god! I can't believe that I've waited this long to watch this show. In a moment like this where we're facing so many challenges, specially in small business. Right now, we're making some changes in our process and this series made us even more inspired. I literally finished every video smiling, but the last one I ended up with tears also. I can't even express how thankfull I am. The existence of The Futur and a series like this can't be measured.

@thefutur 4 жыл бұрын

Thanks

@rulz88 4 жыл бұрын

as a designer, 9:20 gave me a goosebumps & tears of joy.. really happy when Josh explain it..

@mattc3510 4 жыл бұрын

I’ve always wanted to see how the pros do it. This design company Blind are simply incredible. Thank you for the great series.

@MattReno 5 жыл бұрын

I just finished the whole season, and I loved every episode. I wish I lived close enough to grab some HFB beer!

@markpersaud4918 5 жыл бұрын

Alright, here we go in a couple mins or hrs lol. Will be watching this in front of my desk at work. Hoping the boss comes and catches me lol!!!!!!!

@imtiyazahmed3357 3 жыл бұрын

I know I have been a year late... But this was something that helped me realise what I wanted to do. Few years back I would have never thought that I would end up being diverted towards designing industry. I am always fluctuating between graphic design, website design and product design. This made it definite. It showed me how brand designing mixes all three stuff and it was the moment like 'ya this is meant for me and I don't have to fluctuate anymore'. I don't think another field has such revealing tutorial... In and out. ... And I hope to see more seasons cause its just very adventurous and feels like we are part of the journey! Always waiting and if fate gives me a chance I would love to be one to fund and produce seasons in the coming future...

@hockinghillsalive3624 3 жыл бұрын

You guys freakin' NAILED this series! I just spent the last 24 hours binge watching it, and I cannot wait until you do another one! Please, please, PLEASE do another one!

@hayleythees 4 жыл бұрын

This is such a wholesome ending to this amazing series.

@GlenCodes 4 жыл бұрын

Binge watched the entire series. This is phenomenal. Thank you for showing a behind the curtain look at how you guys make the magic happen. Really enjoyed it, a second season would be awesome.

@fedonmartzmovies9563 5 жыл бұрын

YES BEN . no one has done anything similar and you have created a diamond . Thank you from the bottom of my heart for providing us all with this sooo valuable material.

@555666777jimmy 4 жыл бұрын

Wow. Best feeling when u see ur clients business is doing great coz of your work. Secondly, Client really respected the final product. And thanks to blind for sharing whole process of branding. No one has ever done it before. Awesome work.

@cristianmera3761 3 жыл бұрын

I've been watching this show in my free time for 1 month, conclusion... Amazing, all the process of building a brand.😲

@itajac80 5 жыл бұрын

Crowfund to get Ben a new chair!. Best series eva, thank TheFutur team.

@madisontrudeautv6700 5 жыл бұрын

Such an amazing series!! Let's tweet at Netflix & Hulu about this!!!

@melissakhat8011 4 жыл бұрын

I couldn't believe that I literally binged this series. As a designer, it was so cool to see something like this and go through the process with you all. Can't wait to see the next one!

@dmery10 4 жыл бұрын

You can’t find anything like this in KZfaq or Netflix. Excellent initiative guys, this is not only a fun serie, it’s also a good school. I hope the release of the second season!

@abdullahnadeem5002 5 жыл бұрын

This is my favourite series on KZfaq. Really loved to get a look behind process and of course learns a lot. Thanks THEFUTUR !

@nealtolbert4113 4 жыл бұрын

I just watched this entire series all the way through, as someone who lose smaller breweries I would love to see this in Georgia. 10/10 on the redesign!

@garimakhunteta4877 9 ай бұрын

Watched this series in October 2023 and finished in 1 go. LOVED THE WHOLE PROCESS and I am just glad I watched it when all the episodes were out. Thank you for such an insightful series!

@zofiahajkova3961 5 жыл бұрын

You outdid yourselves guys! Really, such a wonderful series... I was squeaking happily when I saw the cans (oh gosh the cans!) and the brand reveal (the store!) and how they were all excited about it. I lack formal design education and am only at the beginning of my journey, but seeing your enthusiasm and expertise and community approach makes me keep going and learning. Huge inspiration, huge motivation and huge thanks to you for what you do. Will buy courses for sure! Sending love from Slovakia ^^

@DamienChrist 5 жыл бұрын

The Best show for creatives! This will definitely inspire a lot of creatives.. Season 2 please! Office furniture company.. Thanks guys!

@chiraperera 9 ай бұрын

Special Thanks to Chris, Ben, Matthew and every individual involved in this journey to educate us on this process in a practical way. Ben is right, no one ever did such a video series. I know job is already 4 years old but the content is still young 👍I cannot turn my happy emotions into words when Ben and Matthew were delivering the logo, website, packaging, videos and style guide in different stages, it felt like we being a part of this journey throughout this series. Big Thank you Blind.

@kimwood579 4 жыл бұрын

I work for a small independent mail order catalogue selling jewellery in Scotland and I can't begin to tell you how much this has inspired me to push for change in our company. Too often we get set in our ways and rest on the laurels of current customers and the day to day running of a small company. I think what you have show with this series is that by going through an exhaustive research and understanding process you can define where you are and set goals for where you want to be. I take my hat off to Hamiltons for their commitment and careful handling of their brand - it is so inspirational and they truly deserve the wonderful outcome. But seriously BLIND - you are incredible! What a team. x

@brendab3754 5 жыл бұрын

Netflix who? This show is so amazing. Top level content . I loved it and felt I grew just watching the creative process. Will keep up, great work!

@wkbrd 5 жыл бұрын

Fantastic stuff guys! Would love to see a branding for eco brands. I wrote to Chris with this question/idea. How to you stand out, if you want to go really lean. I understand you do media..but the media is transferred to physical objects also. And that kind of creates a problem. Labels should be bio degradable not plastic, with minimum ink or nature friendly ink..no shiny stuff. Packaging the same. Without a great design and knowledge of such domain - it can get pretty blank and boring. Could be cool to see what you pros could come up with. Anyhow, keep up and dont forget the motivation why you are doing this!

@mohammadbilalshaikh4239 4 жыл бұрын

We owe it to them. After how they have educated so many of us on the process of building a brand. I was amazed and surprised that they covered every single aspect of it. Spread the word. We need a season 2.

@TheRoyalLion Жыл бұрын

This whole series is like experiencing the journey in real like I was there. really enjoyed it, and learned a lot of things. It's like months of experience in just a few videos. Love this series!

@ibrahemel-qersh2865 5 жыл бұрын

Best show I've ever watched so far, thanks! Would LOVE to see V2.

@Penfinity 5 жыл бұрын

So good. The interior design is killer. What a series woooffff!!!

@Penfinity 5 жыл бұрын

@@MatthewEncina Yeah he definitely has a designer spirit. You did an amazing gamble, Ben's intuition was great on this one (Maybe the beard lol). The show was really breathtaking, you really bridge a huge gap in the creative process and show what it really takes to do that type of job. I have nothing to say but CONGRATS. The futur is definitely here ;).

@patrestats 2 жыл бұрын

I'm watching this 2yrs later and wow, this series was awesome!! You guys did such a great job, and you are correct, I've never seen anything like this. Love it!

@UNSEENpro_io 4 жыл бұрын

Wow! You guys killed it! I went from never hearing of Hamilton nor futur to blind to falling in love with all of you. My passion is beer and design and you all nailed it. I can’t wait for season two.

@tomrender89 5 жыл бұрын

Loved this :). And you asked for feedback on funding this, so hope my 2cents helps. My first instinct, is don't try to. You could just take all the data of the viewership of this series and email that along with a pitch to Netflix, Amazon Video, Hulu etc, sure someone would pick it up. Then, of course, you have sponsorship and affiliate links etc that you're doing now. But I think you don't need to. The average person, and even most entrepreneurs that are product creators can't name a single design agency, and no-one in the space is doing this. I would recommend you do this at scale off your own back, as the brand increase will drive so much new business that it'll be a net positive. The same way Gary Vee does for his Social Media / Ad Agency. The thing I would challenge is bringing down the cost of production, to make it more feasible, which I know is hard to do as creatives (perfectionism and all haha), but D-Rock's one-man-band shooting and postproduction goes to show you can create great work with not a lot. The other thing is, you said you charged less than your normal fee and in exchange to film it. I would suggest the other way. This gives so much brand awareness to whoever is being featured, you could easily charge the client more. I just looked up HFM and if they sold beer in my country I would definitely go and buy it... And doing both, cutting production cost, and getting the client to pay more for the exposure, is where the delta will be met to make this happen. In my option. In hope this helps, and that in any case, you are able to make another season. :).

@JostMe 4 жыл бұрын

These series have topnotch content. Never seen anything like this before. Looking forward to S2. Great job guys!

@mukteshdewangan1614 4 жыл бұрын

This whole series is very informational. I'm not finding the exact words to describe it but let me put it in simple words ITS PURE GOLD. I know I've watched it after a long time, but let me tell you one thing, it'll be a cult hit. It feels like we've been a part of your crew, also like we know closely The Hamilton Family. Now this particular episode is so emotional. I feel so connected to you guys. Thank you to the whole team of Futur for bringing such kind of content for us all. Truly inspirational.

@MichelleSudarsono 4 жыл бұрын

Also, it's amazing to see both Matthew and Ben, despite having difference of opinion, still respect each other and not trying to "win" against each other. It goes to show the kind of working atmosphere that Blind has built. It's all about embracing differences and respecting each other. I wish all working place is like that.

@EleazardePano 5 жыл бұрын

This show is educational as well as heartwarming. Kudos to all that's been part of this amazing show. Looking forward for season 2.

@jhoniefegidero1768 5 жыл бұрын

One of the best on KZfaq so far! Not expecting these quality to be on KZfaq, this deserve to be on Netflix. But Im thankful that this kind of content is accessible on KZfaq. Im excited for next Season. Keep it up!

@116stuart 5 жыл бұрын

This last episode some how got me emotional, from the brand reveal to the final words from Ben and Matthew. This was by far one of the best shows on the Internet. Hoping for even better content to come

@gavinyu21 9 ай бұрын

Rewatching this series after 4 years and it's still so inspiring. Despite the website seems to be simplified, the brewery is doing really well and has introduced many new flavours, and they all follow the design guidelines for the cans.

@marjurihoney2728 3 жыл бұрын

Willing to wait for Season 2 no matter how long I have to wait and I sure it's worth it. ☺️🙌💖

@landonmatthew Жыл бұрын

YEAAA IS THIS COMING!?!?!?

@marjurihoney2728 Жыл бұрын

@@landonmatthew maybe?! I don't know. But it would be nice

@thanel 5 жыл бұрын

I want more!!! This series made a huge change in my mind. Loved it. Loved it. Loved it. Thanks guys!!

@topsalesman123 3 жыл бұрын

The journey has been entertaining and informative. Probably one of the best pieces of content I’ve ever seen on KZfaq. There needs to be more seasons of this.

@danieish5982 3 жыл бұрын

This is a year ago and people were saying they had never seen anything like this on KZfaq and I can still affirm that..I had never seen anything like this ,an entire process of building a brand..keep it up guys...Am inspired more to never stop designing

@amh1772 5 жыл бұрын

I LOVED this series! It was amazing from start to finish. Thank you guys soooo much! ❤ can't wait for season 2

@thedodger4018 5 жыл бұрын

Amazing job. And series. Thank you so much for the inspiration over the years!

@brightlighthorizonnn 5 жыл бұрын

The Futur should really get an Emmy for whatever category it deserves.

@MattMattson123 Жыл бұрын

As a copywriter for comedic internet ads with a degree in graphic design, this series was super fun to watch. Love where the branding landed and seeing the creative process. It got me pumped to make great things!

@cj123456789012345678 5 жыл бұрын

This series was awesome - Thank you guys. At a time in my life when I needed it most as I just started my own creative business. Thanks again.

@shawnburke1516 5 жыл бұрын

Best thing Ive ever watched on KZfaq. Thanks for the amazing content!

@ryanbland 4 жыл бұрын

Seeing how happy they are with the new branding is so awesome to see. You can feel their happiness just from watching. Awesome work!

@SPASMODICIND 4 жыл бұрын

I love how he has such a strong connection with the logo, not only have you recreated the brand you've infused even more passion.

@AdamariMedia 4 жыл бұрын

This just makes me want to work in this industry even more!

@jadevillanueva8299 3 жыл бұрын

Whos watching this October 2020? I am! Ive learned so much from this series as a new freelance logo designer. Cheers from Bend, Oregon!

@boywriter2k 5 жыл бұрын

This has been a "mic drop" of a series from start to finish...top to bottom...with both business AND HEART. Kudos to everyone involved. Season 2 anyone?? LOL!!

@alcaulique8358 5 жыл бұрын

Thank you guys for the series! Now I want to try Hamilton's beer... Just have to fly from Europe!

@eduardovalderramos7506 5 жыл бұрын

As we all know, logos are supposed to identify not to comunicate, but guys when Josh started telling the story and meaning behind the logo... Damn, I wanted to cry, it really made me feel connected to the brand, the extra effort was totally worth it. Season 2 needs to happen, this was amazing from start to finish.

@eduardovalderramos7506 5 жыл бұрын

@@MatthewEncina it was! You had many great ideas for the logo but that last breakthrough with it made everything beautiful. ❤️

@flowersafeheart 3 жыл бұрын

Great job, team!!! For students or potential students of this field, watching this was like the value of having an internship way beyond just informational interviews. Hoping for a season 2!! Josh loved the triple-special personal meanings wrapped up in the logo! This rebrand breathed so much new life and confidence into the brewery. Bet they're so proud seeing their cans in stores. Inspires me on multiple levels.

@dx92300 4 жыл бұрын

Please please do another season of this! I came across this when trying to find out how to brand my new business and I was instantly hooked. I binge watched this whole series and loved every second of it. This is a great idea. I hope to see another season soon!

@markjaysonrosales3307 4 жыл бұрын

Been watching since episode 1, the reason is to learn about designing. But hey, I don't drink beer but I wish we Hamilton's beer here in the Philippines so I can drink. LOL

@rayanafif 5 жыл бұрын

yass!!

@NarcisaDid 4 жыл бұрын

This series was amazing! I was in tears by the end when Josh gave the speech and everyone was so happy with the rebrand. This absolutely needs to be on Netflix.

@nicolepeaslee5017 3 жыл бұрын

Branding and design has never made me emotional... until this moment. What a beautiful story, beautiful design and Josh's passion. I am so happy for this family and I hope the pandemic hasn't been too hard on them. I learned so much from this series and I appreciate that it's available to watch on KZfaq.

@jeffyjeff459 5 жыл бұрын

The entire serie is great! thanks a lot for sharing the whole process of branding, it is so impressive and so interesting, you're doing an amazing work! I have only few questions: the creative concept was to make a branding for the Hamilton Family including: logo creation, packaging (with all the asides elements), website and video clip (i'm just summarizing the all process). But how much did it cost to the Hamilton family ? what was the initial budget ? Did you (blind company) earn money on that project? I think that in the episode five you're talking about 250,000 dollars. Is it correct? was it enough ? I mean you own a very big company, with many great workers and huge office in California, you have a lot of computers, licences etc... I know how sounds a quarter million dollar, but still, you are providing a huge work in a large timeline... Would love to get an answer please!

@AmjadAbboud 5 жыл бұрын

@TheFutur yes please answer his questions, I'd love to know as well

@jayemarsh6231 5 жыл бұрын

I think it was made clear that they got a bit of a deal by agreeing to be the subjects of this great series. That’s how Blind justified the expense as the Hamilton’s clearly said that they didn’t have the budget for the whole project as was proposed.

@omgvapor3084 5 жыл бұрын

@@jayemarsh6231 True. Blind & The Hamiltons agreed to do this project for a reduced rate for the sake of the series. Ben Burns mentioned it in a previous episode.

@ShaudaySmith 5 жыл бұрын

The 250,000 you are remembering is a story that Ben was telling about a previous client, not the Hamiltons. And at the end of that story, he said that the client eventually scraped the project so the company that hired Blind, spent $250,000 and decided not to move forward. Which is nuts!! But as Jaye Marsh said in the previous comment, the Hamiltons received a discounted price to participate in this documentary. Throughout the series you can even see Ben stressing about the timeline on this project, which directly corresponds to the cost of this rebrand. Which made me think that there were times when this project's feasibility for Blind was in question. They really had to push forward and couldn't really pussy foot around with a lot of revision rounds.

@jeffyjeff459 5 жыл бұрын

@@jayemarsh6231 I got it! Thank you for your answer. So i guess we will never know about real numbers. I'm still wondering how much they would charge for a similar project, in which times?

@ChasingReign 5 жыл бұрын

I can’t wait for season 2. Great job! 100% original.

@Tommytuffnutz15 5 жыл бұрын

I have been a fan and avid watcher of the future for a couple years now. This is by far my favorite content series I have ever watched online. Absolutely, incredibly, awesome, and more important than anything, this is exactly what young designers and aspiring entrepreneurs need! Thank you guys, sincerely.

@thefutur 5 жыл бұрын

Thank you