I'll be honest I never even realized it was meant to be a discount store, I just thought they had good quality stuff and very reasonable prices. Hard to argue with. I like them as both a consumer and an investor.

Target is the only store I'll go to just to "look around". It's so pretty.

I just like how clean it is 🤷🏾‍♂️

Target, where Walmart shoppers go when they're feeling fancy

Target is a company that evolves and moves forward. That's why they're successful. I find it somewhat admirable for such a storied retailer to be doing so well in a time when most of their competitors have died off. I never lived by a Target and it was never a significant aspect of my life but I'd definitely pick Target over most other retailers just for their clothes, home goods, and food products. I don't mind Walmart because their newest store designs are quite nice but most of the older Walmart stores just present an awful, cluttered experience with low quality products.

I currently work at Target and another side benefit to having a fulfillment center in your store is that you can pull people from other departments to support fulfillments, so even though I work in the style department I still help out with ship from store or order pick up.

Ever since they rebranded their skincare aisle and got an ulta in them they’ve definitely elevated their image to be higher status. It definitely didn’t feel this fancy back in 2015

Target started as a discount store that became more of a department store. The reporter has it the other way around. As a child in the 70’s my family shopped at Target regularly and it was definitely a discount store. I don’t think they even sold clothes back then, except maybe socks and underwear. It was more like a Woolworths, if anyone remembers them.

As someone who does work for Target this is very true. We’re always trying to change and keep up with the guest’s satisfaction and their best interest. Many stores within the last couple years have undergone store-wide remodels to modernize their internal (and somewhat external) look while still maintaining Target’s core values.

I've worked here for 4 years. And right now it is chaos. This past week they sent us 4 double trucks in a week (aka 2000 boxes each truck ). Imagine trying to push that stock to an already filled spot which means you have to put it in the backroom (backstock) which is also filled to the max. We are being treated like a warehouse and it is insanely stressful right now.

Target has gotten a lot more organized throughout the years.

Target is more expensive than Walmart or Amazon, but it's cleaner, better aesthetics, and it is nice if you need something right away. You also end up finding random stuff there you don't really need. (I have found Aldi's Finds section to be similar) Also drive up & pick up is great and they don't charge for it. Unlike Walmart where I thought I selected free pickup but that was somehow signing up for Walmart + & they charged my credit card $12 a month. Also, Walmart has a horrible produce section imo.

The bright lighting and clean layout of Target fills me with joy lol. I tend to visit the store in whatever American city I'm in.

Targets success is largely based on moving foward with the times and very brilliant partnering. They quickly adapted to online shopping, adapted to modern designs by remodeling their stores instead of expanding, partnered with Starbucks! And encourage small designers to partner them in exchange to sell their items during monthly recognition months like heritage ethnicity months. On top of big name collaborations with known artists brands on the high end. What is really attractive is balancing discount with high end. As a former worker there during the past decade, I have seen and experienced the flow of change. Each time pushing the "experience " for the guest to be helped out. It was a great corporation to work for tbh aside from the terrible management in my location, the cooperation itself is a healthy start up job for highschool after highschool and during college especially interests in business logistics etc as they offered played tuition in those fields. The management in a store can vary unfortunately making a pleasant or unpleasant experience

The book section in Target is my absolute favorite.

I used to be a Visual Merchandiser for Target!! Absolutely beautiful company! Phenomenal actually…

The prices for everyday products like groceries and cleaning products are quite comparable to Walmart. I refuse to go to Walmart unless I need an item that Target doesn’t carry.

Target is definitely a posh department/grocery store. You feel wealthy shopping there. I remember a Friday night my high school friends and I got out of a movie theater and we just headed for the nearest Target. You can “window shop” the aisles and have a good time.

visiting Target, Costco and Sephora will always be the highlight to trips to the USA

Love this series

I think Target’s in store shopping experience is quite good but the online presence and delivery service is still very behind. I do a lot of online ordering for groceries and even though I wanted to switch from Amazon to Target it’s just not possible.

I really love to say "Tarjay!"

I have always loved Target. The part that I enjoyed was how quiet, clean and well stocked the stores are. However, with the advent of store pickup the store is constantly filled with loud sounds from the app it’s team members are using. It makes honking sounds and a beep like a car alarm. I am sensitive to sound so it drives me nuts. I have stopped shopping at target because of this and mostly do the occasional online order. It sounds like they are doing fine without out me just my personal experience.

"Over 75% of Americans live within ten miles of a Target" Me: Lives within three miles of two targets. Within ten miles there are 9 Targets.

Effective. I walk in for two things and come out loaded up. It is pleasant experience, so you don’t feel rushed

I hate the parking at our target… biggest reason I don’t go there very often. But I love their shopping carts.

I go to target almost daily. Its just something to do and i usally just need a item or 2 and i just like to look around. Also lets not forget the awesome lights around the stores in the 90s!

Discount???? No way, their stuff is insanely priced. At least in California

4:00 Satisfying universal Target noise 😌

I really like the clothes they offer. They fit very well and aren’t expensive either.

Can't walk out of Target without spending $100. Every... Single... Time... 😫

Target is my go to place to shop and to order online. I check there before seeing what Amazon has. I like being able to pick many things up at the store.

sometimes is easy to forget that other target stores actually look nice. unlike the one i used to work in

2:52 - So convenient for video game preorders and Day 1 pickups (Walmart and Best Buy do this well too). 👍

My best friend from high school met her husband while working at a Target and they still frequently shop there because of the long-term benefit of the employee discount and their social connections with current employees to know when the store actually has certain things in stock. Their daughter is lactose intolerant and there are some brands that Target carries that are significantly better for her than what comes through our Regional grocery chain. If I had an income of at least $30,000 a year I think I would do most of my shopping at Target. But I am a recent college graduate and that is not my life yet XD

Boggles my mind when people think its not just overpriced product from China. Relabeled, Branded, Packaged, Marketed, and Sold. Same trash. Same big corps. Different building.

I live in a large midwestern city with 2 Walmarts and a Target within a few miles of my home. Both Walmarts are poorly stocked, dirty, messy, and the employees are unhelpful, unfriendly and seem to resent shoppers. The Target is clean, well-stocked, organized, and the employees don't have chips on their shoulders. Target's figured this out. Walmart obviously still does well financially but I won't go there anymore.

Nice video.

Target is a company that does its best to keep up with new product, marketing and social trends. That is why they always seem to be caught up with the times. The Supply chain side of it is a bit different. Although I agree they could use more investment in technology, it is the company culture that really differentiates Target’s operations from its competitors. It’s a fun company to work for with tremendous opportunities.

Is this an ad for Target?

Target is here to stay. That’s the beauty of US free markets.

Yayyy for more empty shelf space!!!

In America target is where you go to pay Walmart prices + 10-15% markup for the pleasure of being around more physically attractive people while shopping

I love Tarjay. I am a faithful customer.

I love Target.

Target as a discount store??? never occured to me!

Down the street...my new favorite

The smooth carts just make you feel a certain way

Going into Target is dangerous. “I need one thing… 10-15 items later”

Would have been interesting to go into what changes they are making today

Target is where you pay alittle bit extra so you don’t have to go to Walmart

I love Target!!!

it's always interesting to me to see the difference in store numbers between Target and Walmart. I've always known there are way more Walmarts but spending the last 30 years in major cities you don't see the Walmarts. I would see them mostly when I visited my parents in a more rural part of America, though they had Targets there too. But in the places i've lived there's seems to always be 3 to 4 times as many Targets as Walmarts. Where I live, i opened about an 9 square mile area on google maps and there are only 3 full walmarts, and three of the neighborhood walmart grocery only stores. 6 total. There are 13 full Targets. In other places it's reversed.

When comes to shopping I really rather go there than Walmart, difference on price is minimal but the stores are cleaner and workers seem happier when we go and ask questions we might have.

How can they be low cost and differentia at the same time, any expert explain me please.

What’s interning is the NYC area is one of the US areas that never really had Walmart. The one I remember going to growing up was horrible compared to when I went to Florida and Walmart was big and seemed to be the place to go for shopping. But Target has captured the city and found a way to have several locations even in Manhattan and change their locations to how New Yorkers shop in a way Walmart, KMart, etc never did.

I like target due to its higher end look which brings higher income, well-mannered customers. I am quite happy to not see or experience any civil unrest/disturbances in a target. Also, checkout lines are very quick and there are plenty of people working. Cant have that at walmart.

I will always love target and Amazon that’s the only two I need lol

target is one of my favourite stores in the USA

Smart!!

Watching this as a Canadian is so funny. When they came to Canada 10 years ago, we all thought it was expensive products

Love target

Target: consistent brand image

Honestly glad target is still around, which is honestly something I thought I’d never say😂

The number of times I tried to just pick up an online order at Target, but ended up shopping in store anyway is embarrassingly high.

#85👍🤔good educational business video!!

Superstore in Canada is a great example of what Target is trying to do.

They went to the Edina Target apparently.

I will say Target's store Pickup is Lightyears better than Walmart's store pickup

I still love going to Wal Mart though. It’s a great self esteem booster

It's just Walmart-premium.

I gladly spend a bit more to avoid walmart.

The only thing I think Target is overpriced on is home decor

In Australia, we have our own version of Target! But the thing is, our Target is struggling, and that some are being replaced by Kmart! And funny enough, Kmart in Australia is making billions of dollars, whereas Kmart in America doesn’t exist anymore

For the life of me, I don't understand what people see in Target. I've wandered thru their stores occasionally and they just looked like a bunch of junk to me.

There’s nothing cheap about those items lol 😂

A video about the ‘economics’ of Target without discussing the epic failure of their Canadian expansion is disappointing.

Farewell Target. We barely knew ya. Love, Canada 🇨🇦

They should bring back the neon lights they were pretty

Lol, was that Dave Chappel? “Don’t get distracted at Target” lol

They took Target Cafe away. People can no longer sit and eat anymore.

Any info about union busting? Or is that just a given?

Employees don’t get payed enough

I think if Target offers good prices for the customer specially, is ideal; but the balance ⚖️ should be to let small business thrive or offer generous Franchises to them, everyone wins, and it sustainable

As been called this for 40 years.

....you don't have to shop along side the 'unwashed'...and still get a good deal...

Cries in Canadian. I want to go so bad lol

I appreciate WSJ posting this video full of great contents. But It would be much greater with a “English captions they provide as usual”.

What's up with the different pricing between store and online!?! When an online product is only available in store! Also noticed prices are different between stores within 25 miles. No longer a Target fan.

Interesting how they didn't do so well in Canada though.

Where there is more lighting the higher prices

Check the target subreddit posted mostly by employees. Their workers are miserable

They have Ulta in a target store.

No long lines like Walmart

I love target..target matches other people's prices,they have good quality athletic wear..the stores are clean and so are the bathrooms..you can follow the paths through the store one main road and you can see every dept..something is always on sale..theres not a target in detroit,so I have to take a lyft to the burbs..so sad..

I wish this would have mentioned how Target tried to expand in Canada and failed miserably

Its Targét, not Tarjay.

🎯🎯🎯

I love feeling middle class while getting a bargain. They always have the bigger name brands with the more generic brands- It's the best. Their variety means it's basically a one stop shop even for basic items in most hobbies ie. Sculpture styluses, calligraphy pens, ((Target feels like they keep plants somewhere in the store))

Discount? Yeah right, I walked out paying $40 for 2 bags worth of basic groceries🙄