Behind the MKBHD x Atoms 251 Launch!
Рет қаралды 194,064
Күн бұрынAfter two years of development, we're thrilled to announce that we're launching a high-top sneaker, the Model 251, made in collaboration with Atoms. Full details are in the @mkbhd video - here's how we planned and shot the intro.
To get the MKBHD × Atoms shoe: atoms.com/mkbhd
First 2300 orders ship instantly!
Everything after that will ship in 9 weeks, only available until May 25th
~
Chapters:
00:00 Unboxing
01:35 Mounting the shoe to the robot arm
04:08 Setting up the first shot
05:28 Robot camera movement setup
08:54 Priming the Ronin shot
11:17 Ronin shot execution
12:15 Wrap-up
Shop the merch:
shop.mkbhd.com
Join the Discord:
/ discord
Music licensed from Epidemic Sound:
www.epidemicsound.com/referra...
Follow The Studio:
/ thestudio
/ thestudio
Follow the staff:
Marques Brownlee / mkbhd
Adam Molina / adamlukas17
Alex Wolfe / thealexwolfe
Andrew Manganelli / andymanganelli
Brandon Havard / b_hvrd
David Imel / durvidimel
Ellis Rovin / ellisrovin
Hayato Huseman / hayatohuseman
Jono Tan / jonotan86
Mariah Zenk / totallynotabusinessacc
Michael Emerick / mikey_emerick
Miles Somerville / someofmiles
Tim McMahon / timmcmahonn
Vinh Dang / danggvinh
Equipment used in this video and others:
Canon EOS C70: geni.us/AtpxW
Canon RF 15-35mm f/2.8L: howl.me/chHqd63eV8A
Canon RF 28-70mm f/2.8L: geni.us/Tbimi
Sennheiser MKH-416: geni.us/jYxRVj
Sennheiser ME 2 lav: geni.us/0bpKiZX
PowerDeWise lav: geni.us/SRX1Th
Zoom F8n Pro: geni.us/tuv7o8
DJI Mic: geni.us/DQoM
Shot by Hayato Huseman, Brandon Havard, Vinh Dang, and Miles Somerville
Produced by Hayato Huseman
Audio by Ellis Rovin
Graphics by Tim McMahon and Michael Emerick
@mkbhd Жыл бұрын
World class match cut
@SirBhoger Жыл бұрын
The fact that this is liked by 20 people makes him look like a channel like mine, not one with a shoe deal 😂
@Heytedward Жыл бұрын
Absolutely! I went back 3 times to watch that cut. Very well done
@austine1425 Жыл бұрын
@@bhuman1983 30 Feet per second I'm sure lol.
@unlockedtech5446 Жыл бұрын
Am in Africa Ghana 🇬🇭 how long ll I receive MKBHD sneaker . I wish am in NYC 😢
@jeremyg9305 Жыл бұрын
Because of how fast that robot arm can swing, I definitely never noticed a cut. Had to go to .25 speed and watch it a few times and you can just barely make out the only spot where a cut *could* be.. Awesome!
@Manganellia1 Жыл бұрын
Hope y'all enjoyed this one! Was fun to shoot something besides a phone, and Brandon/Vinh really thought outside the box for this one. Was fun trying to figure out how to make it work!
@paryzfilip Жыл бұрын
Outside a shoe box? 👟 Great work! I was wondering if you used a quick release or mounted a camera to the robot is some other way. That shot was amazing 🤩
@AtomsNYC Жыл бұрын
When we visited your HQ, we didn't want to leave, its a wonderland for tech
@totallynotabusinessacc Жыл бұрын
Sad I was on vacation and missed the unveiling 😭 but the whole team did a killer job on this project, it's been a long time coming!
@alysonmarie Жыл бұрын
Definitely noticed you missing from the intro. Glad there was a good reason! Hope you’re having a nice time off!
@ben_jax Жыл бұрын
Ohhhh good to know you are on vacation....we missed you!
@YoRAHeem Жыл бұрын
Those are nice but let’s be honest, MKBHD deserves a Jordan deal. Like he should be the first to break that plain because he is an active athlete also.
@davidaseweje Жыл бұрын
facts
@eduardoreyes2128 Жыл бұрын
honestly, the couture 1's were perfect for him. PERFECT.
@jacksonduval4995 Жыл бұрын
Not a jordan deal, but a nike deal. I would think he would make something like the air mags
@McSteveIrwin Жыл бұрын
you're right. Jordans would be the perfect shoe for ultimate 😂
@VardhanShrivastava Жыл бұрын
Man just let the man enjoy his own creation for a moment and appreciate hum for it! No need to compare and what "could be" 'should be" stuff
@coachisaac_sa Жыл бұрын
So, each time you guys upload a vid on how you made an intro, I always go back to rewatch the video just to appreciate the intro even more and to see the many other things I missed...😂😂😂 Am I the only one who does this?
@ThinkingBoutMusic Жыл бұрын
I was literally just thinking when they explained the timeline-notes shot, “oh damn I only saw some random scribbly notes”. Time to rewatch 😅
@coachisaac_sa Жыл бұрын
@@ThinkingBoutMusic Yep ...!!! That was me😂
@cyrusstewart6628 Жыл бұрын
Creating this channel was such a necessary move. No matter how much media us casual viewers consume, we are only able to wrap our minds around small fractions of how much creativity, expertise, and equipment it takes to make these videos. This is a super unique window into that world, and it deepens our appreciation for what we see.
@hammadsiddiqui2980 Жыл бұрын
The talent you guys have as a team is just spectacular
@selw0nk Жыл бұрын
He was better without a team back in the day.
@Zia_Ali. Жыл бұрын
@@selw0nk Ice cold take right there man...
@ogunkoyadamilola312 Жыл бұрын
The kind of work you guys put into your videos. God I am in awe. You guys deserve the flowers. Thank you guys for going this far to show us the full behind the scenes.
@NunoTeixeiraChannel Жыл бұрын
"You can take the sole out... like a dementor" Brooo that's genius 😂😂
@Adamlukas Жыл бұрын
i'm glad my dad jokes are appreciated somewhere
@jjthejetplane8418 Жыл бұрын
They’re light ups 🤣🤣
@BrownieX001 Жыл бұрын
Would be sick if they were haha
@ryanmugumisi2216 Жыл бұрын
@@BrownieX001 the fk are you ,5
@mfjae Жыл бұрын
all i can think about is how much of a special gem of creativity Brandon is as well as an amazing cinematographer. You guys do great work truly! some of the best in the world
@customjohnny Жыл бұрын
THANK YOU everyone for releasing videos like these. It’s absolutely incredible to witness the work of art that goes behind your videos- and not just on the main channel.
@jmtolentino6293 Жыл бұрын
That transition from the robot to the other cam was so sick! Glad to see the BTS of it! I can sleep now.
@7ssaino Жыл бұрын
I was really impressed by that match cut and wanted to see how you guys pulled it off! definitely enjoyed it 😍✌
@ChChelis Жыл бұрын
Went to watch it again, to see if I spot the cut, and maaaaan what a good job! Really happy for all of you, and again, congratulations for the massive payout on the work for this intro + one shot
@FenceOnAWall Жыл бұрын
INSANE intro on the video. I was imagining how epic the shoot was the whole time watching the main channel video. Y'all are awesome, love the whole process
@mrnade333 Жыл бұрын
Congrats on your first shoe, MKBHD! The Atoms Model 251 looks amazing and I love the story behind it. You’re such an inspiration for creators everywhere. I can’t wait to get my hands on the matte black version when it comes out. Keep up the awesome work! 👏👏👏
@DynastyEmory Жыл бұрын
The mkbhd team is amazing. It's always sweet to see the behind the scenes of the sick videos we see on the main channel. Marques is really blessed to have these assets of genius creative minds as his team.
@NatVoisey Жыл бұрын
Always in awe of how much it takes to get a clean and simple video. Great bts as always.
@sungfra Жыл бұрын
I love this channel. There are so much talent and effort that go into each video. PS: You guys just make me re-watch the 251 video from the main channel again.
@YuiSenpai Жыл бұрын
its fun to see you guys really enjoy working together. im so happy!
@reedipadhikary Жыл бұрын
The MKBHD Team is one of the best teams on KZfaq not only everyone is talented everyone is fun to watch.
@TNTullis Жыл бұрын
My god. When I saw the intro… I was not expecting this video as well. Well done everyone. Incredible.
@Kingjay814 Жыл бұрын
That intro. I was more curious about how y’all did that match up than anything. That one take style intro was so clean!
@dakotathemoose Жыл бұрын
Love seeing the behind the scenes. It just highlights the team's creativity and attention to detail. Congrats on the launch.
@auliamate Жыл бұрын
that match cut was so smooth i didnt even realise until marques was walking out the room LOL! Studio team is out here with pro cinematography, utterly insane, insanely talented, talentedly awesome!
@MrDos22 Жыл бұрын
loving the behind the scenes and shots.
@mthobisi8877 Жыл бұрын
Firstly, congratulations Marques on this new endeavour you're embarking on! Secondly, the equipment you guys have is nothing but a dream for many producers!! Props to you guys!!
@CJKnowsTECH Жыл бұрын
Big respect to the effort
@shahzadiqbal1976 Жыл бұрын
Such an amazing work. Very detailed oriented.
@dustintaylor5773 Жыл бұрын
I love you guys. Thank you for the break downs the content is just pure.
@jedarroyo8157 Жыл бұрын
that intro cut was the first thing i've noticed! congrats on the launch guys!
@thekrixhna Жыл бұрын
love these video! Absolutely amazing intro!!
@Jezee213 Жыл бұрын
Andrew "They'er light ups." -2023 Hats off to all the work on that intro! You guys are wizards! That robot is so fast I didn't realize it was that quick and precise.
@Adamlukas Жыл бұрын
Light ups are V2 🤣
@U2haveanicedayty2 Жыл бұрын
Such Humble and Awesome person. I remember the Kobe interview.Congrats great work all.✌️
@kulaulpa Жыл бұрын
So cool to watch this! When I saw the video, I literally asked myself where the cut was in the one shot. Nice job.
@ashwikraj8166 Жыл бұрын
The only thing more consistent than Marques hair is David's shirt, NGL it's iconic and we NEED it next
@Adamlukas Жыл бұрын
this is a fact
@mochafurvie Жыл бұрын
Gotta appreicate all the camera works and geniuses that go into each video.
@DB-no4sr Жыл бұрын
Amazing !!! Now i have to watch the main video again to see
@JeffDaMarine Жыл бұрын
Awesome work you all!
@RajPraveen1312 Жыл бұрын
These days, I just wait for those amazing intros you guys make with your creative minds. You never fail to impress
@matheusrecreio Жыл бұрын
Amazing video! It made me watch the main video again to see the results after seeing the making off
@parthmody9353 Жыл бұрын
I actually went back to the original video to see the intro again. Good job 👍🏻
@mikebennett214 Жыл бұрын
Very very cool BTS... thanks for sharing the process!
@emmanuelonochie5584 Жыл бұрын
Excellent team work.
@Bharat_Maru Жыл бұрын
You guys are magician! Truly incredible bts ❤
@GodSonBlessed Жыл бұрын
I truly believe that Marquez is one of a few KZfaqrs who can partner with a Phone/tablet manufacturer to release a game changing device. This is a great step towards that and I'm sure it's going to be beyond successful.
@mattjgraham Жыл бұрын
Watching the video and then behind the screens, it is so good! Bravo guys!! Brilliant Channel/s
@YOitsBA Жыл бұрын
This video made me enjoy the MKBHD video even more!
@alysonmarie Жыл бұрын
This was absolutely fascinating! So rad
@franklinosh Жыл бұрын
Y'all tooooo creative my goodness 😭😭😭😭 y'all got me smiling through the main reveal. AWESOME WORK GUYS. Might steal a thing or two from y'all again.😅
@bobfreking Жыл бұрын
More power to you guys! I’m really happy this happened, as a sneakerhead and a long time MKBHD fan. Wish I could afford one right now, i need to save up a bit more, I hope i make it by May. Hope you also send this to sneaker youtubers like Weartesters, Rose Anvil, Seth, Elliot, Foamer etc.
@iamhammond Жыл бұрын
Definitely ordered these before even really looking at them. Great work on the videos as always!
@wendyjenkins6076 Жыл бұрын
YOU GUYS ARE GENIUS!
@preshiofficial10 Жыл бұрын
These guys are good 😭 I’m so happy for this
@MrEtnie Жыл бұрын
The cut is really well hidden. And the moving shoe is also awesome. Thanks for sharing these details. 🙏
@theprashantjoshi Жыл бұрын
This makes me go back and watch the launch video on the main channel, again!
@wendyjenkins1559 Жыл бұрын
Dudes your genius those sneakers is sick wow outstanding .
@vncube1002 Жыл бұрын
Came to watch the BTS and now I'm going to re-watch the launch vid, y'all did a great job 🙌🏾
@itsdeonlol Жыл бұрын
Awesome guys!
@TJKoopa3018 Жыл бұрын
These look so good and I wish I could afford a pair at the moment. Plus I really enjoy how the patch with the signature and the size is on the outside and won’t be completely obliterated by wear on the inside
@GM-Media Жыл бұрын
Studio is the best channel
@ProNab Жыл бұрын
that robot camera thingy is so awesome i love it
@AlexSanchezber Жыл бұрын
Proud of you!
@edmondveniste3185 Жыл бұрын
I was waiting this for too long we finally got another Brother in the studio
@JanneWolterbeek Жыл бұрын
I am not much of a shoe fanatic, but The Studio actually IS the channel to satisfy my inner nerd!
@_____ Жыл бұрын
We WILL be copping💯
@akhilshankarb18 Жыл бұрын
world class video shoot 😊
@jeremiahtipton4318 Жыл бұрын
Those shoes actually look fire 🔥 congrats
@CharliePryor Жыл бұрын
I was actually quite curious on how you pulled off that shot in the main video. Well done. 6:50
@AV.Creative Жыл бұрын
That intro track is what I used for my into for a while 👌
@rei1624 Жыл бұрын
7:20 that cut is what got me excited to watch this
@elpeque_29 Жыл бұрын
Love the intro
@irving.torres Жыл бұрын
That robot did some great work!
@fredrikjohansson Жыл бұрын
That camera change was so smooth, I was wondering how you did it, and now I know!
@OnixMint Жыл бұрын
Marques is so naturally talented at talking to the camera that I forget about the amount of rehearsing he has to do before shooting.
@RafiqulJaved Жыл бұрын
You guys make a sikk team. Keep it up.
@Hedonicguy Жыл бұрын
amazing
@uKoalele Жыл бұрын
i was sure you used the robot for the opening shot when watching the main channel video, but when MK started walking out of that room i was confused. I noticed the camera man in the glass and just assumed that the whole shot was one single take without the robot. In conclusion you've done an amazing job!
@josephmaricoronado742 Жыл бұрын
I want this need to have one of these
@furn2313 Жыл бұрын
I wish they never leave all of them I know it's wishful thinking but I really love this entire team
@blackstriker44 Жыл бұрын
Hey where is a mariah
@jitessh Жыл бұрын
Ok i did not have watching 4 (so far) videos on shoes today on my agenda. They're so cool.
@RafiqulJaved Жыл бұрын
Miles!!!!! Legend!!!
@Super_K Жыл бұрын
Brandon is a Guru and the whole team.... Woahhhh!!!!!!
@vasumanjain203 Жыл бұрын
These guys are wizards!
@TheSeeking2know Жыл бұрын
Cool!
@kezarine Жыл бұрын
I want that shoooooe!
@Trombonila Жыл бұрын
Just went back to the launch video to see the cut in 0.25x speed. Good job! You can see the cut At that speed, but never in normal speed.
@MrNeenu Жыл бұрын
I just watched shoe launch video...I wonder how u guys take that shot... Now I'm clear ❤❤❤
@adeniyismart8539 Жыл бұрын
So coooool
@SylonzRadio Жыл бұрын
Just bought some, these are dope sneakers i can wear with a blazer. Also i expect MKBHD level delivery.😂
@kerethp Жыл бұрын
Is that the 9to5Mac guy? Love him!
@dhadydodzmotovlogs8018 Жыл бұрын
Super killed the video♥️♥️♥️♥️♥️
@LogenKershaw Жыл бұрын
Absolutely LOVE these BTS videos! It would be cool if y'all went into more detail in the editing aspect of it. Love me a nice after effect breakdown!
@thijs8831 Жыл бұрын
Idea: use the MIA robot to hold the object and the big one for the camera. Would give some sick shots!
@REVIEWSONTHERUN Жыл бұрын
Cool!✌️
@zeusfitter007 Жыл бұрын
Cornelius Would Be Proud.🙌🏻
@anirudhboppana5392 Жыл бұрын
I first saw this making and wanna go and watch the orginal😮
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