The Sportscraft Spring Summer 2013 campaign was shot in the tropical Whitsundays on Hamilton Island and Whitehaven Beach - an iconic location which embodies the relaxed, idyllic, Australian summer lifestyle.
Here's a sneak peek at all the behind the scenes action from the shoot.
The Spring Summer collection at Sportscraft opens with a breath of fresh air, with a collection that delivers relaxed, lived-in Australian style. The collection has been inspired by tropical island adventures and fashion lovers can expect vibrant summery shades paired with this season's key neutrals of white, chambray, blues and denim. Punctuated with prints including this season's must have look -- the tropical palm print, get set to sail away!
Shop new arrivals: www.sportscraft.com.au/newarri...