Seeing these BTS not only on this video but also IRL, and somehow taking part of it makes you appreciate the MASSIVE work that Henning and other HONEST youtubers do. These videos are the ESCENCE of the purchasing process nowadays...we don't need more "specs" or "show off" videos from the in-house people, we need different points of view, we need a variety of options, maybe some that we haven’t even thought about, and people like Henning allow us to find that in one place, which makes the PROCESS even easier and more accessible. So yeah, this is definitely NOT an obsolete job, this is NOT unnecessary, even more, this is the FOUNDATION of the relationship between a brand and the consumer, because no matter how good your product or brand is, it has to be found and appreciated, and these people are the bridge to do so.

Crazy setup... oO You do an amazing job HP. I prefer your videos a million times over inhouse company videos. You are honest, even you get paid for this.

Your job ain't obsolete, I don't trust manufacturers' in-house promotion! I just bought a Tonex pedal because of your specific video. (Yes used Ur Thomann link) Your musicianship, personality, skills & team behind you is worth every penny.

Your videos don't just demo a product, they educate the consumer on the product, its many uses, set-up, etc. And always done with honesty! Your videos have caused me to make more purchases than any other youtuber.

On this channel we get the highest of quality gear videos -- hands down. Who else gives real in the mix examples and full break downs of features? Listen up corporate media people, lots of us trust Henning and we are your future buyers. Frankly, when I am in need of a piece of gear, I first check his channel.

Ive sppreciatted the high quality of these videos for years. Luv your humour snd personality. One of the best music gear channels!

Your commitment to your painstaking quality shows to us, the viewer, and is much appreciated. Those who complain should be ashamed of themselves. Keep it up Henning ❤

That's a 💯% professional setup and nobody can dictate what a service wants to charge. Best they can do is negotiate or go elsewhere. This is not like a government toll road that has already been paid for several times over but they still keep toll charges higher than the cost of maintenance. I think promo videos have a purpose for advertising but they're obviously biased. Nobody should buy solely based on those and influencer videos will always be taken with a grain of salt. That's just how it is. The only way to purchase without testing is to watch several videos and make your best judgment

I was just thinking about how amazing your setup is a few days ago. It is next level and I don't know if anyone else does it this way. You and Mrs. 42 share the MVP title. Thank you both.

Very cool to see the chef give a tour through the kitchen. No wonder the meals are always so delicious, with so much experience and so much fancy expensive gear. And once you go Elinchrom, you never go back. 🙂 Beside the RCF speaker for 1400 bucks, I also saw an Ox Box, which is also a surprising 1400 euro. And while the cameras and their optics are of course the most expensive, and even assuming you would buy it all, you can do nothing with it if you do not have the experience.

I love your work Henning! I’ve learn so much watching your videos! My work flow has changed a lot since I follow you! Your videos are useful for users and gear makers!

I would love to see you and other youtubers continue to do these honest reviews. The companys will oviously bias towards themselves its marketing. I will continue to watch the content Henning, Thank you for all you do.

Thanks for explaining everything that you do. I would have had no idea how much work and expense goes into these videos. Much respect for holding yourself to a very high standard! Hopefully the manufacturers will be better able to appreciate your dedication, vision and integrity.

You, Leslie and the reviews are still needed!

One thing for sure is that I, personnaly, will never buy a product with in-house only videos. I, as a consumer, need other views on a product. And of course i will go first to well produced videos like yours for that because I will see and hear more and, importantly, will have an unbiased opinion. And cherry on the cake, I will be entertained while educated and that is priceless.

Your channel has really grown HP and your content is promoted by the algorithms on KZfaq so people who are new will get your videos in the recommended feed automatically. That’s not an easy achievement so rest assured you will be needed for many years to come, if reaching an audience is a qualifier, which it is. Genuine, friendly, engaging, interesting. These are some of your highlights, areas where you excel. Educated musician, probably what I value most from your videos is how you help other musicians develop and release songs. If paying the bills involves marketing new products, I understand and support your endeavors. Nice work HP. Hard work and dedication pays off. I trust you will continue to grow. Thank you for everything. I could go on all day…

You know old saying, "Even Guru's have bills to pay" ... This most definitely applies to you. Your style of "never say it when you can show it" (as expensive as it can be) is VERY much appreciated! I am finally getting a grasp on how it all works and am making more well informed/intelligent decisions as a result.

As a starting youtuber, I really enjoy these BTS videos! thank you HP

your productions are stellar and thorough, and that matters.

Hey Henning, keep the great work that you always did. Every time a need a info on a gear (amp, guitar, pedals, whatever) your channel is the one to watch. You guys are the best!

Keep up the great work. I really enjoy your honest reviews of gear. The manufacturers are getting a deal. The quality of your work is second to none! I always turn to the independent reviews when looking to make a purchase over the manufacturer. Cheers from Edmonton, Alberta, Canada. 😬🎸👍

I read somewhere that customer loyalty is more built upon how a company behaves when things go wrong rather than by being as incident free as possible. I think that applies to you as an unbiased party who can see gear as it is, not as the company wants to show it. Aside from all the gear, you know what to do and how to do it. This knowledge about workflow, user centricity and simply how to operate stuff is surely worth more than anything else. On top of that: I trust a video from someone like you more than I trust a video from a company. Of course a company doesn't want to show something that might not be so great. You do. My purchasing decision is more shaped by what isn't that good than by what is good.

'Official' videos are just for knowing the features in my book, a bit like a movie manual, so to speak. For opinions, experiences I go to channels like yours, these are a lot more valuable than just seeing the features and hear someone play and brag about how awesome this new piece of gear is, because that's what he's being paid for. No, we want to know how it really is, how it plays, how it sounds. Talking about gear, my God, that's a lot of gear you got there, what a setup, amazing really. It's indeed a production, not a guy with a guitar playing some tunes, so I can understand that this comes with a price. So no, your job is not obsolete, I'm sure lots of companies see the value in what you're doing, thank you for your hard work (and the love towards animals), it really is greatly appreciated!

It's simply not cost effective for most brands to do this in house. Those brands do not understand this (or they're bullshitting you to try reduce the price), nor do they understand how many person-hours of real, top-level, professional expertise go into doing this. Hell, as a guy with a single phone and two mics's I can say most people underestimate the hours of work that goes into making anything other than a very short video. A high quality long format video? It's a BIG feat. Thanks for everything you do Henning, and Leslie, and everyone else.

You are doing a fantastic job.

yeah henning i totally understand you. I'm a videographer (self employed) on my own. And everytime the same question..why is it so expensive... well i think in times where everyone with a smartphone is a professionel producer nowerdays there is a drastic decline in value for us. And dont forget they dont only pay us for techical Quality...they also pay us for our creativity and Knowledge, and effectivness timewise.... recently i got several companies going back to me after the nearly same story... because they quickly realized.... producing these vids on their own is way less effective.... they need muuuuuuch more time to produce them...need lot more menpower as they thought of in planning.... get mostly not the quality they want... and end up with way more costs than u or we acutally charge.... sure i think u can probably do it with a little less Recording Gear or Technical Equipment... but i think thats totally personal...and if u need this for your Workflow and your Quality...you need it....period.... and if they want your style...they have to pay the amount of money you ask for... Have a great and long "Pfingstwochenede! ;-) Cheers! Chriss

Really well done. I came here looking for your SW link, was going to buy something, but will look through other videos. Really enjoyed this video though.

Keep on doing the good work, there a only a few great names doing this job. This job is necessary for us, the musician who want a HONEST opinion and good review. Regards Lefty Freddie

You do a GREAT job Henning!

That Floppy Coaster is the Secret Ingredient.

Wow I had no idea how much work goes into your videos. You do a fantastic job. Industry people must be dumb no one pays attention to in house stuff

Here's something they won't get "in-house". That pretty face and winning personality of yours! (Seriously, your integrity and experience are a reason to watch and is worth real consideration in my buying choices. That is, for instance, Blackstar's opinion of Blackstar products means very little to me. A demo is nice but it's an ad, not a review.)

Really liked that video. Missed opportunity here: You should have asked the community what THEY think that video should cost!

Henning, I think your gear videos are the very best there are. And it boggles my mind that you don't have a million more subscribers. That said, if your paying customers don't appreciate the work you're doing, I wouldn't expect them to respond well to your rant. They can't value what they don't understand. You'd have to make a point how your service is helping their business.

The facilities may have scaled-up enough to handle alternative markets and projects, such as commercial contracts, music scores, variety TV, and film production.

OMG thats the NASA control room!

You must release a masterclass on time management soon too!

It’s a lot of work! It’s not what people think!

I will not chase dozens of company videos, of varying quality, when there is a place which provide honest content for many suppliers

Not going to buy off an in house video. What they might do is peak interest to look at something in more depth. Your quality rocks Henning, but also the depth you go into is appreciated. Guitar or pedals through multiple amps (with widely different sounds) and amps with different guitars helps understand the product and how it performs differently. Most corporate produced videos, even when they grab production companies to film, at best it’s a snazzy video but without showing what we want to see and FEEL. And none of them give us animal shots.

Video looks good to me.😎

and what’s more they need to pay you to evaluate these products as prototypes so that you don’t have to leave negative feedback during the review

I hope you use that set up for other purposes and not just product reviews!

I would likee to know how was your setup when you started. You know, when your work was still for free.

can you do a behind the scenes of behind the scenes of this video?

They call you for quality. They call me for… yea they don’t call me, for obvious reasons. 😂

If i were the brands i'd want to know how your videos impact sales, i'd want to qualify it to some extent

In-house is missing the point, for me. I want a (somewhat) independent opinion and comparison with competitors, not just the rehearsed sales spin from the marketing department devoid of comparison - I can read that on the website.

A better camera???

"Do it on a regular basis..." I wish that's what she said.

I dont mind you taking money bc anybody but the newb knows most brand name amps over $500 can be made to sound good they just come in different flavors Twins for clean and blues 5150s for metal etc. I watch bc your interesting and a good player.

If only more people were able to appreciate work not done by themselves...

Perhaps a better camera is needed?

But uncle Ben has a good camera and karaoke mic. He'll do it for a tenner.

Blimey.

Give us some names Henning. Lets make some fun of them

I barely watch any videos from brands because they tell me nothing more than the facts I can also find on their website or on a website of a store. Also some other music youtubers make some videos where they play the product and further just read out the techspecs/the marketing blabla of the brand. Those I watch maybe for the sounds someone can achieve with a certain product, but for nothing more. Here and also to some other channels I come because I value the opinion of the reviewer. That I would never get on a channel of a brand.

Hey, Henning, Landon thinks you need better cameras, so I’m telling you to get good cameras next time.

I watch company videos occasionally but I never consider that as worth much as they are just going to gush on and on about it not stress it or bitch about stupid stuff etc. If all videos were company only that would be frankly rubbish.

gotta get good cameras next time haha

NOTHING is for free. Someone always has to pay somehow. If the consumers want to watch possibly comparable and high quality reviews someone has to pay for them. his can either be the consumers, which likely will not happen. With less comprehensive reviews there will likely also less sales and/or more returns. Then there is also the brands. They usually pay for th3ese reviews, (hopefully) not to influence the outcome of the review, but for someone to actually do it. If they don't want to pay for it anymore there can only be bad ads/placements by companies, not necessarily involved with the whole sector and with products that are neither needed nor wanted. I'll leave how the reviews would look like with a bunch of those up to everyones imagination .. Oh and .. Inhouse promo ads .. yeah, we have seen how realistic those can be with a certain brand that seems to be involved with omnipresent gas .. or something

I definitely would require watching 3rd party videos to buy anything... official company videos aren't to be trusted

I will NEVER buy a product only watching a company promotion video.

Good video, but get good cameras next time!

Get good cameras next time (from Landon Bailey)

Seems like you need a better camera!

Hey Henning, just get good cameras next time! (Sorry, Landon Bailey made me say that! Rude.)

Whoever those companies are they should look at what is already in KZfaq from manufacturers. The videos come across as dry, a little but lifeless , no real chemistry. Even the ones with amazing production values lack a personality. It’s done by people with other jobs in the company so it’s not a dedicated presenter that can put a ton of effort in. I love Anderson’s as well but I don’t think anyone is under the illusion it’s more than an advert for the store , and if you think HP takes accusations of being a shill just look at the comments and negativity Anderson’s gets. Consumers aren’t stupid, they will want unbiased reviews and demos. People like HP and others came about because there was a need for something other than company product videos and sweetwater demos. I won’t touch something unless it’s got a decent review from HP , 60cycle , guitar geek etc.

Please get good cameras next time, Henning!

Get good cameras next time. From Landon

Get good cameras next time!

Hey, Henning, you need better cameras, so I’m telling you to get good cameras.

just get better cameras next tiime Buddy 😂

Your time, experience and creativity are valuable and stuff but, but, lenses are cheap, right? 😅

Everyone has to work hard for their money, so it is kind of pointless spending 12 minutes with explaining us how hard you have to work for yours. Companies buying these kind of services usually base their decisions on facts and not on emotions. Probably some of them didn’t see sales go up as it was anticipated after a KZfaq assisted product launch and therefore started a cost benefit discussion. And every channel (like every product) has its life cycle. Maybe such a video is a (strong) indicator that there is a need for (substantial) change to prolong its life cycle. Maybe the time it took to stitch this video together would have been invested better for these kind of thoughts.

Get good camera next time

Get good cameras next time.

Seriously though, next time get a good camera.

1 Iphone can do better :-D your on the rong side of the millennium shift :-D but Cooooool. hope you earn a fortune :-)

get a better camera

Henning I understand you... People or companies don't like to pay quality work. That's why I buy only products that you review 🫶🏾✌🏾🫶🏾