Рет қаралды 4,377
Richard Schwinn, Great-grandson of Ignaz Schwinn, shares the history of the Schwinn Bicycle Company and focuses on the bicycle distribution system, Schwinn’s secret success factor.
Explore the full archive of PBS Wisconsin University Place lectures online anytime at pbswisconsin.org/universityplace and on the free PBS app on Roku, other streaming devices and Smart TVs.