Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-learningphase0724-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-learningphase0724-fbdfy
@HozaifaRadwan1Ай бұрын
the best thing to do is hiding delivery column from the metrics to not see learning phase ever 😁😁
@vivacious229Ай бұрын
Meta is getting smarter! Thanks for the update! Also a small script error - down the funnel- first add to cart and then initiate checkout
@ValentinRosas-pz9juАй бұрын
KEEP THIS CONTENT COMING, I LOVE THE NEWS AND NEW FEATURES AND CHANGE UPDATES!
@CharlesHarrison-wy7pe16 күн бұрын
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
@mihaellaa.7911Ай бұрын
Thank you so much for this update! Literally a gift sent from above!
@SimpleLifeTreasuresАй бұрын
My Ad Account is only about three months old. I have never once seen a "Learning" status. My Ad Sets always go from (In Review), Processing then Active. I'm not sure what to make of that.
@igordeoliveirasa6674Ай бұрын
Mine too
@DrainedToEnergizedАй бұрын
Mine is showing the learning process phase ... might be only rolling out to some accounts for now?
@normentpeter965Ай бұрын
Check all 3, campaign adset and creative column
@tetramodeАй бұрын
@normentpeter965 yes this, both your ad set and ad needs to learn. You can be out of the learning phase on an ad set but your ad can still be learning
@vishnuprasad-i5iАй бұрын
Same problem happing with me too
@DHealeyАй бұрын
I've never seen my ads go into a learning phase, they always just say active...
@consultoria7906Ай бұрын
mine too
@vishnuprasad-i5iАй бұрын
I am also having same problem
@mradulbhardwaj3147Ай бұрын
my also
@zaidgodil3271Ай бұрын
Do on off again and again your ad and make changes or edit your ad. if you want to see LEARNING
@DHealeyАй бұрын
@@zaidgodil3271 Doesn't make a difference. My ads never show learning no matter how many edits I make.
@dextertittilАй бұрын
What are your thoughts on adding new ads into the adset regularly? Like daily, vs weekly vs monthly instead of editing the adset directly?
@rehanahmad3497Ай бұрын
I have 20 conversions out of 10 (20/10) and it's still in learning phase 😂. It seems like they're experimenting on this from a while as it appeared in my account 6 months ago and then disappeared again until it's showing now.
@m.rajeshkumar5131Ай бұрын
Same bro
@kojoefanteАй бұрын
So how is this funny?
@rehanahmad3497Ай бұрын
@@kojoefante It should exit the learning phase after 10 conversions but still it's in learning phase after 20. That means it still needs 50 conversions or more to exit the learning phase. It's funny because they do these weird changes which don't make any sense.
@OzgulEzginАй бұрын
Thank you for this.. I was really struggling with this learning phase..
@BenHeathАй бұрын
Happy to help :)
@brendonbonacci448Ай бұрын
I just increased my budget by 5% and threw all my adsets into learning today. That’s never happened in our account
@jameskfletcherАй бұрын
I've had it happen for 3%
@KenCsurillaАй бұрын
Happens all the time. So annoying
@user-eu4hy7jm5rАй бұрын
I started doing Facebook ads a few months ago. I’ve always had daily budgets within £10-50. However, none have stated being in the “learning phase”. They just say ‘processing’ then ‘active’ after delivering. Is this learning phase a metaphoric or does it actually say ‘learning phase’ in peoples ad accounts? Thanks.
@consultoria7906Ай бұрын
mine too
@marthe4943Ай бұрын
Yeah we just watched the whole video for nothing
@bishalmazumdar462828 күн бұрын
Yes it does actually say "learning phase" where You're currently seeing "active" being written. And the learning phase depends upon the campaign objective and Your performance goal.
@bishalmazumdar462828 күн бұрын
Also just wanted to mention, I see a lot of people thinking not being in the learning phase is a bad thing. Absolutely not! Just consider Yourself lucky if Your ads go directly to being active. It just means facebook has understood who Your target audience is and is now showing Your ads to them.
@simon_olapadeАй бұрын
Thank you so much for this Update☺️ 11:57
@subhashisroyofficial6651Ай бұрын
Happy Birthday Ben 🎉
@tetramodeАй бұрын
Thanks for the update! Does this mean with the new rollout if you don't hit that 10 conversion events in 3 days you go into learning limited sooner, where your ad can get stuck never being able to learn?
@asadsherazi1034Ай бұрын
Ben, my campaigns don't go into the learning phase anymore but, I'm not getting sales. I've tried different creatives in the span of 6 months but it has not been good. Even when there are sales the cost per purchase is so high that makes me rethink everything.
@saintemmanuel5969Ай бұрын
Targeting the right audience?
@asadsherazi1034Ай бұрын
@@saintemmanuel5969 yes of course I'm, with meta's new update, i can only use advantage+ audience any demographics interests & behaviours i add are merely taken as a suggestion.
@fasal592Ай бұрын
It’s mainly your offer, which is your product/service which has less demand in market.
@onyinyeezenduka5837Ай бұрын
Assuming you're targeting the right audience, using good ad copy written by a Copywriter, good image and video creative, consider this: Do you have an effective funnel and compelling offer in place?
@mkingscottАй бұрын
Thank you for the update.... So, with a small budget, I could target Add To Cart instead of Purchase, get 10 in three days to get out of learning, wait a day - oh, if I change the target to Purchase, it'll go back into learning. Dang.
@littletops5726Ай бұрын
Was going to ask the same
@LongmenSolution11 күн бұрын
Hey ben, what performance goal should i set if my funnel goes like this; Ad > landing page > WhatsApp (where i eventually make my pitch)? Context: how can it be tracked with my pixel, since i don't have an opt-in or form?
@paarthsinghАй бұрын
Yes he is right I changed a lot in my sales compaign last week and sales dropped and was bleeding money , so just add the ads and let it get out of learning phase and then only change may be after a week , one thing more is people who visited my website I retarget them thru a sales campaign and there is no converstion only add to carts .... Well may be I have to hit the logical mind with case studies and proofs. May be it will work. Next week. Also the new ai automatically retargets your website visitor , with other ads ,bcz ai is very smart it knows money is in retargetting , so I keep on adding ads last week and darn it sales dropped as Ben says donot engage with your campaign if it's in learning phase.
@RahulSharma-ff7ldАй бұрын
Thanks for Update Ben :)
@malv447Ай бұрын
My ads & adsets always go straight to active without ever showing the 'learning' status on the delivery column. Why is this?
@zahranieahmadАй бұрын
what kind of objective do you use?
@abdulahad4934Ай бұрын
same with me
@thenecroyeti1Ай бұрын
Learning phase isn't real. It's just meta's way of telling you that if you have a low volume of data for your chosen conversion event, and your ads wont be able to optimise as well as if you had more data. And its there to encourage you to consolidate your campaign structure (or at least it was, it's gone from most new accounts).
@matejantoncic9342Ай бұрын
Same on myside
@igordeoliveirasa6674Ай бұрын
Same on my account. Any solution?
@pradyckАй бұрын
Sounds great! :) Thanks Ben!
@igordeoliveirasa6674Ай бұрын
My adsets never show learning. They always show Active directly. How to force them to show learning phase?
@abdulhannan5310Ай бұрын
That isn’t a bad thing as long as you are getting conversions
@iamhennywestАй бұрын
Your using dynamic creative that’s probably why
@smiless101Ай бұрын
What does that mean ? Bad or good @@iamhennywest
@TheReadWellPodcastАй бұрын
The problem is that Facebook Pixels are a pain in the backside making conversion tricky to track.
@dacutestchannelАй бұрын
Use trackbee
@sayidimamАй бұрын
Thanks a lot for helping us brother😊
@BenHeathАй бұрын
Happy to help:)
@MizaeducationАй бұрын
My ads never says learning It says processing then active no learning 😅 it's new account small budget 4:06
@igordeoliveirasa6674Ай бұрын
Mine too
@marthe4943Ай бұрын
Me 2
@coolchayteam17 сағат бұрын
what if I duplicate a winning Adset into a new independant campaign, would that affect the results if I did it at the learning phase of the original campaign ?
@zsdadsasАй бұрын
Thanks Ben! Awesome content
@rinathamaАй бұрын
Amazing... I needed this 😌
@DABLRShoesАй бұрын
the new learning phare for 10 purchases was there for around 15 days in india and then its vanished now.
@bishalmazumdar462828 күн бұрын
Any new changes You've seen recently? Particularly for the learning phase
@arshin16Ай бұрын
Hi @Ben, thank you very much for this informative video. One question though, you said moving forward we could likely do campaign optimisation in 3 days from 7 days before. But istthat attribution window also play a role here ? For eg: if we are in 7DC window, and launched an ad today. Isn’t adviceble to wait until 7days before we make any changes? That would be good to know! Thanks and Looking forward to more such videos.
@sumsumab1809Ай бұрын
Why campaign start in active right away? No learning shown. Also 0$ spent in learning phase. Im on day 6 and more than 50 optimization events
@digitalmarketerkenАй бұрын
What about an engagement campaign? Always following from Kenya! Great info.
@ceruleanswimАй бұрын
What level does the learning phase take place at - ad, ad set, campaign? Thanks, I’m pretty new to this!
@A-Z_Canva-lkАй бұрын
Thanks! very useful information
@Benga-EnoАй бұрын
What about leads campaign?
@user-zb4dj3uz8eАй бұрын
Thank you for the video ! So if we don't make 10 purchases in 3 days (because of the high value of the products), is it better to optimzize "add to cart" if we reach the 10 conversions in 3 days?
@LombokHustlerАй бұрын
I need to know this, please answer
@wesleyede2081Ай бұрын
No @@LombokHustler
@YaboGodАй бұрын
I’m confused I was aware of the learning phase but my campaigns don’t say learning they say active only 2 hours after publishing the campaign and not even having a single conversion
@thethinker9283Ай бұрын
YEA ME TOO... what the heck??
@YngGrlz27 күн бұрын
@@thethinker9283 the ad can say active but still be "learning"
@sumsumab1809Ай бұрын
Also learning phase is not machine learning. 50 events is very small sample size. Ai needs millions to properly train. What it is instead adjusting preferences of already trained model
@adrijancverlin4458Ай бұрын
So i was wondering for something else (your new campaign structure - one campaign for COLD and other for the WARM audience), after some time when the camaigns produced some result and after optimizing, do you turn off one of the campaigns, because in most of the scenarious the retarget will perform better then the cold one - so do you turn the cold off or just lower the budget and optimize it more? If someone could explain to me I will greatly appreciate it : )
@jackpower5036Ай бұрын
My ads never go in to the learning phase, always straight to active. Does anyone know why?
@consultoria7906Ай бұрын
mine too
@VijayKumarIMАй бұрын
What aout "Preparing"
@thenecroyeti1Ай бұрын
I honestly don't think the "learning phase" is a real thing. Campaigns and ads are always learning (it's not even present on most new ad accounts). I think meta chooses to communicate and make recommendations based on the learning phase because it's easy for most advertisers to understand. However, all they're really trying to do is encourage consolidation across the ad account, so that their machine learning algorithms can function more effectively, due to the higher density of data. What this change really reflects is that the algorithms are getting smarter and are able to optimise better on less data, and in less time.
@VAVIBEATSАй бұрын
yes, and I think the learning phase is also a great way to extract a lil more money from the advertisers without blaming the algorithm. Fb has the smartest algorithms, they know just by reading your landingpage and with some pixel data exactly what your target audience is and you probably could reach your goals faster, however I understand that it's still important for the ML to know what ads work specifically work with your product/design/offer/niche.
@smiless101Ай бұрын
So is learning phase good or bad for us as small business running ads ?!!
@thelastbrobo7826Ай бұрын
I only see learning on the ad sets, not campaigns or ads
@marketmonster6055Ай бұрын
BEN LETS SAY FOR SOMEONE LIKE MYSELF WOULD YOU GO LANDING PAGE VIEWS IF YOU ARE GETTING ONLY 1-2 CONVERSIONS A DAY?
@WyattTengАй бұрын
It seems like Meta has reverted it back to the 0/50 optimization events needed to exit the learning phase, the 0/10 just disappeared on all of my ad accounts that have it. Anyone having the same experience?
@farinajaffer1601Ай бұрын
Yes
@ericosoriano5169Ай бұрын
Why the fvk Fb Ads Is Changing Every Month Because More budget spending Ads More Sales To Mark Sucker Money🙈🙈🙈🤣
@luxxybliss47997 күн бұрын
Money money 💸💸💸
@robynplatenkamp751Ай бұрын
How do I connect a pixel to my etsy website?
@alejandrojeremicmulero1991Ай бұрын
Hello Ben, I recently came across your work. What you do is brilliant. 👌🏽 Thank you for that. I'm new to the Meta business and currently trying to build a clothing brand. I'm planning to start with €20 a day on ads. I have already created an Advantage+ campaign. However, Meta is telling me that it will achieve zero purchases, which makes me hesitant to launch the campaign. Do you have any tips?
@onyinyeezenduka5837Ай бұрын
Provided you're sure of your targeting if you manually set it...and every other thing us intact, launch your campaign. Facebook also tells me that sometimes.
@IslamicPulse0Ай бұрын
its still 50 in 7 days on my account, is this only in USA now?
@talemwaivan374Ай бұрын
Thank u for good info, help here, Can u still use a pixel without having website. And how is dat done
@user-er3ku7yt8eАй бұрын
hey talem, there is nothing u can use the pixel for. U place a pixel on a website. if there is no website, there is no use for a pixel. but for example, if you just want to send people to an instant form, you dont need a pixel, since the information is being captured from facebook within the platform. but if you dont have a website. you dont have to bother creating a pixel yet. hope that helps
@talemwaivan374Ай бұрын
@@user-er3ku7yt8e this has relieved me. And thank u so much
@imomentproductions663522 күн бұрын
Meta still showing 50 target in 7 days for my ad account? can anyone advise
@BenHeath22 күн бұрын
Most people don't have the new learning phase yet I'm afraid.
@ehab772Ай бұрын
what about messenger ads i can't see any learning phase status and know what happening now
@ishaupadhyay711929 күн бұрын
Hi Ben Do you have written update on this officially from facebook or meta team?
@CurtisShannon-u4yАй бұрын
I need 50 optimization events for my ad sets to exit the learning phase. Is this the same as 50 conversions? I think it is, but curious what you think.
@BenHeathАй бұрын
It is yes, provided you are optimizing for a conversion. Looks like you still have the old version of the learning phase.
@CurtisShannon-u4y13 күн бұрын
@@BenHeath Thank you for replying!
@BloomCornerАй бұрын
Hello Ben , I wanna ask regarding the new flexible format that meta has released recently. If you have given ago , we would like to listen to your prespective
@marthe4943Ай бұрын
Uhm I had two sales and my account never said anything but ‘active’
@gokalifestyleАй бұрын
Does anyone know if I need a pixel if my ads are directing people to my DM’s for online coaching service?
@bishalmazumdar462828 күн бұрын
You don't. The pixel will grab the data only for people who reach Your website (where the pixel is integrated). If You need any more clarification, just hit me up on WhatsApp at 9101419826
@patrick_performanceoneАй бұрын
Not rolled out yet in Germany :(
@BenHeathАй бұрын
It probably will be soon :)
@JohnKeever-w8cАй бұрын
Has this launched yet? I'm still seeing the 50 conversions needed for my ads that are in the learning phase. Do I need to create a new campaign or adset to have this happen? Edit: Nvm got to 10:51 in the vid :P
@seansalingerfitness54Ай бұрын
Would your Facebook Mastery course be useful to a small Fitness studio ?
@BenHeathАй бұрын
It sure would :)
@EveryCloud9999Ай бұрын
But 10 sales in 3 days = around 100 a month. That's around double the original learning phase rate.
@VAVIBEATSАй бұрын
it was rather 50 events for 7-10 days, so it might be even less events needed
@BenHeathАй бұрын
It was previously 50 events in 7 days, not in a month. 10 in 3 is significantly less. Plus you only need to go through the learning phase once, not every three days.
@EveryCloud9999Ай бұрын
@@BenHeath Got it! Thanks for that.
@Mwap439Ай бұрын
5:30
@MrXepicfaceXАй бұрын
If I’m doing Facebook ads for another company, how do I set up a meta pixel for them? Like how do I get access to their website?
@bishalmazumdar462828 күн бұрын
Ideally, You would want to run ads on their own ad account (for which You'll require the access to). You'd then go ahead and create the pixel on their business portfolio, integrate it on their website, and then connect it to the ad account on Meta
@bishalmazumdar462828 күн бұрын
And for integrating the pixel on their website, You'd need to grab the pixel code from Meta, give it to their developer, and ask them to paste it in the header section of every page of the website
@MrXepicfaceX28 күн бұрын
@@bishalmazumdar4628 thank you so much! and last question, which campaign type would be best for restaurants/ coffee shops? Leads? Sales? Traffic?
@bishalmazumdar462828 күн бұрын
@@MrXepicfaceX Honestly, I can't give You a blanket statement for that. Your campaign objective will completely depend on what You're trying to (specifically) achieve through the ads and how it aligns with Your overall marketing strategy.
@MrXepicfaceX28 күн бұрын
@@bishalmazumdar4628 Say for like a boba place I’m trying to get more customers for the business and I offer a deal like maybe a bogo deal for the ad etc, what would be a good campaign for that?
@PowzaKaАй бұрын
My ads seem to just skip learning and go straight to active. How do I fix this, its like I dont even have learning
@bishalmazumdar462828 күн бұрын
Just consider Yourself lucky if Your ads go directly to being active. It just means facebook has understood who Your target audience is and is now
@user-gw7lv6lx6yАй бұрын
My ads never went in the learning phase in the first place for some reason, I turn it on and it's active ..
@GetcalledАй бұрын
Mine did this when it was new
@BenHeathАй бұрын
That can happen in ad accounts that have significant conversion data already. I wouldn't worry about it. The same thing will be happening behind the scenes.
@GetcalledАй бұрын
@@BenHeath No, this happens to new accounts. Mine did this at first then once it had spend behind it it went into learning all of a sudden. Same thing is happening with a client- New account no conversions, once he spent 2k it goes into learning mode just like mine.
@user-gw7lv6lx6yАй бұрын
@@BenHeath it currently happens to me in my new ad account, I only started running ads 2 months ago
@getresultsnowincАй бұрын
My account said 10 now it’s back to saying 50 😮
@fadistienАй бұрын
Learning becomes limited after making 40+ purchases.
@HanbalDigitalАй бұрын
Amazing update but give me meta official update link
@Thexuvguy6 күн бұрын
youre talking too fast my friend! its exhausting...
@NodsaibotАй бұрын
time to sell burgers at the curve bois!!
@kiausiuslt99Ай бұрын
cool info, but that could have been a 2 minute video thb
@David_FX3Ай бұрын
Man you talk too fast bro It makes it more difficult to learn form you
@PirachaNajeebАй бұрын
H Ben. I kinda feel like you dont have many clients now, thats the reason you started with all these youtube videos to make money? just curious
@Whispers-sportsАй бұрын
you are very fast , speak a bit slow please
@marthe4943Ай бұрын
He likes to talk and make things more complicated than it has to be so he can fill up his channel with content. This entire video is useless. It’s an update about fb that you can’t do nothing about and is no use knowing