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Licensing powers virtually every use of music, from digital download stores, to live performance, to music across mixed media. Through creative licensing, artists have made $10K on Twitter in one night, transformed albums into mobile applications, reached over 100 million listeners every day, and worked to collect every dime owed to them. Music Licensing sheds light on the nuts-and-bolts behind music monetization and how licensing is the touch point to generating revenue for artists, songwriters, labels, and music publishers. This course is designed for people who own or manage music copyrights-master recordings or underlying compositions-and who wish to exploit those copyrights for financial gain. You will obtain a conceptual understanding of basic licensing terms, opportunities, and strategies and apply that knowledge to monetizing your own creative intellectual property (IP). You will also learn important background details about rights licensing history, in addition to how to navigate complex industry statutes and apply practical business techniques.