Thank you for this amazing idea! I whipped up a poem for my brand within a couple of hours and I am loving this insert card idea wayyy more than any other.
@SumnerHobartАй бұрын
Wonderful!
@CAPTALISM7 ай бұрын
I dont know if this is going to work for my product and given how this video is so old maybe it's been done to death. I'm going to give it a try anyway. It seems like a fun idea
@EP-wr9zy4 жыл бұрын
Thanks for this man! This is the first video I've watched from you, and I love the energy! I'm gonna check out more of your stuff. Cheers!
@SumnerHobart4 жыл бұрын
Thank you for the kind words EP and I'm so glad to hear! If you need anything at all don't hesitate to reach out - Sumner
@JeffsDIYProjects4 жыл бұрын
Great idea! I've never seen this on an insert, its worth a shot. Especially of the poem can entertain or make the person laugh, you've already added value and made them more likely to scan your manychat link or leave a review.
@SumnerHobart4 жыл бұрын
Exactly!
@jask03 жыл бұрын
very cool idea. i'm about to launch my first product soon and was looking for insert card tips and found this. my first time seeing your videos... will peruse the channel for tips! subbed. thanks!
@balentincamargo52486 ай бұрын
Bro you look ZESTY as hell in that thumbnail 💀
@AdamHeist4 жыл бұрын
Never heard of this idea. Thanks for sharing!
@SumnerHobart4 жыл бұрын
You got it Adam! Currently using this strategy with nothing else for one of our product lines and we're getting double the reviews of our competitors.
@felicitym19274 жыл бұрын
WOW!! Such a unique idea, i love it thanks so much. I am definitely going to do this!!!!
@SumnerHobart4 жыл бұрын
Hi Felicity, so glad you found it helpful! Thanks for the support and best wishes.
@yaronallul73702 жыл бұрын
Excellent idea. Love the differentiation. The product I'm developing has a very strong emotional element to it so I've already created a poem that will be included. That will not be part of the product insert. I think doing a poem for the product insert as well might be counter-productive in my case. Definitely going to work out if I can make it work. Otherwise will def use the idea in future products
@dimapopovici67603 жыл бұрын
Thank you! Great idea!
@introvertedentrepreneur66513 жыл бұрын
This is so cute and genius!
@roulezcool53672 жыл бұрын
I think this is a good idea. Put a smile on the customers face
@divinefemininebabe75003 жыл бұрын
great video sumner. just made a cute little short poem for my insert. excited to see how it goes
@SumnerHobart3 жыл бұрын
Awesome to hear Twinkle! Let me know how the review rate differs before and after implementing this!
@Swazey_The_CEO3 жыл бұрын
Genius. Thank you
@yukeli75253 жыл бұрын
fantastic idea, very creative!
@thorazine00763 жыл бұрын
At first I thought that was a silly idea,,, then I just wrote a semi-poem, didn't take long..lol I'm going to use it, thanks!
@SumnerHobart3 жыл бұрын
Awesome to hear! Let us know how it works out for you.
@desire772643 жыл бұрын
love this!!
@SumnerHobart3 жыл бұрын
Great to hear Dilan!
@rustey2223 жыл бұрын
Thanks
@danielhardisty43324 жыл бұрын
Killer idea mate! Will definitely try this out 👌🏼
@SumnerHobart4 жыл бұрын
Daniel, awesome to hear! Let me know how it works out!
@danielhardisty43324 жыл бұрын
Sumner Hobart - Amazon FBA will do mate!
@lisparsons16413 жыл бұрын
Great idea!! 😊
@gee38832 жыл бұрын
Glad I watched ya vid mate great idea, cheers.
@rocam694 жыл бұрын
Genius ideas thanks Sumner
@SumnerHobart4 жыл бұрын
Awesome to hear Marco!
@angelot21162 жыл бұрын
Thank you for sharing, very clever idea and i will do the same. I appreciate it
@Tybor882 жыл бұрын
this was super valuable ,thank you so much! big like!
@SumnerHobart2 жыл бұрын
Glad it was helpful! Thanks for the support :)
@joylaunch2 жыл бұрын
Hi Sumner. I just wanted to get back to you. I ran with your idea of a poem which is absolutely brilliant. I listened to your video late afternoon and I had my rather well polished poem completed by about 9:30pm that night. But something happened when the words were reflected back to my head. I looked at my "poem" and suddenly I saw the lyrics to a song. It just basically hit me like a ton of bricks. Yes, I absolutely have an unfair advantage in that my son is a music producer. I phoned him the next day and he immediately started humming a tune... in a couple of weeks, he had the rough sketch of the music not yet with words... then came the blending of words to notes... now he is adding orchestral sounds... in a few days we will have a female vocalist laying down her tracks... he will still blend in his voice as well... and well, bottom line, I have been blown away. My product lends itself to this spinoff. So, on the product insert we will have the lyrics written out.. I will have my graphic artist embellish with graphics to convey that this is a song that the QR code can send them to if they wish... plus I will have the QR code to take them to the review page.. I will update you as this develops... I would love to get your reaction!!!
@SumnerHobart2 жыл бұрын
Nancy, wow - thank you for sharing and great to hear! Something that would be REALLY unique is if you uploaded a video of you and your son singing the song and include the link on the product insert with some text that says "we made a song for you". Just a thought but let me know how everything goes! Great example of clearly standing out from your competition.
@joylaunch2 жыл бұрын
@@SumnerHobart Hi Sumner. I have already had the insert card created with the lyrics plus 2 QR codes. One code will send the customer directly to the music. The 2nd QR code is at the bottom and it will direct the customer to the review page on Amazon. The plan is that the customer will be too curious about the music and will be drawn to pull his phone out to scan... After the musical experience, the idea is that it will be easy for the customer to "flow" and want to leave a great review. Yes, I do also have a creative videographer on my "team". I had already been thinking along this line of doing a video. However, it will probably incorporate the other elements of my theme. It would be cool to have shots of my son with his guitar interspersed throughout the video "story". I am eager to reveal my product and music, but I need to wait until the music has been fully mastered and polished. Your poem idea is very, very powerful...
@ak99376 ай бұрын
That's really cool and creative..❤
@bhupinderpuar34582 жыл бұрын
This is a brilliant idea. I just shipped inventory to amazon and wrote poem; got rid of the thank you card. Hopefully i will get more reviews. I am a new seller. Have only 15 organic reviews from the 1st shippment of inventory. Thank you for doing video.
@RichHandsome2 жыл бұрын
This was really helpful, thanks bro!
@SumnerHobart2 жыл бұрын
Awesome to hear Rich!
@user-oe7ro4jg4d3 жыл бұрын
yes make more please.
@desire772643 жыл бұрын
thx for this video Sumner! I have a question: so if we are not allowed to drive them outside of amazon, can we not insert a manychat barcode?
@jackiesbaskets35163 жыл бұрын
Hi, really find your videos very informative. I have a question regarding product inserts. Would it be ok to insert a warranty card in which the customer needs to fill it in online and include their e-mail address and amazon order #. I', considering including a warranty but it could be a grey area. Warranty would be lined to a page on my website
@SumnerHobart3 жыл бұрын
It depends on your risk tolerance but personally I wouldn't have a problem doing with with my own products.
@jackiesbaskets35163 жыл бұрын
@@SumnerHobart Hi Sumner, thanks for your reply. It's my own brand on amazon and brand registry in process. I'm very new to this and need help. Only been on Amazon for a 2 months
@grigorysteblyanko3584 Жыл бұрын
Genious!)
@carolinekuzanjian76873 жыл бұрын
Amazon video! highly effective! Small question though... if I added a QR code or a link to provide them free ebook is it against amazon rules? the ebook will direct them straight to my website
@SumnerHobart3 жыл бұрын
Hi Caroline! This is sort of a gray area because Amazon doesn't want you diverting sales traffic from the Amazon platform, however, you're not technically doing so by offering an ebook and not directly selling. It's ultimately up to you and your risk tolerance. For our own products we aren't worried.
@ranprankyaniv98204 жыл бұрын
This is Amazing! I'm starting to do this right away and struggling to make a good poem so I hired a professional to help me with this. He created a poem but I didn't like it, it's to much compliment our product and brand, not to funny... I would much appreciate a more example and tips in creating a great poem for this strategis :) Thank you so much for your valued content :)
@SumnerHobart4 жыл бұрын
Ran, so great to hear you found the video helpful! Have you seen the example I posted in the "Files" section of our Facebook group? This may help.
@ranprankyaniv98204 жыл бұрын
@@SumnerHobart Hello I'm in your FB group checking for the explains but I didn't saw them in the "Files" section or in the "Units" section. I would love to hear from you :)
@TradingLessonsByRinku4 жыл бұрын
New beard look suits you.. 😎
@SumnerHobart4 жыл бұрын
😆😆😆 Thank you!
@amazonfba5603 жыл бұрын
I understand poem method on the frontpage but what exactly do you put then on the back page? If it's a link to an external page (even if it's ManyChat) wouldn't it be against Amazon's Policies?
@nancyleeorvinbrumby58562 жыл бұрын
I will be adding a QR code to my insert card that will take the customer to an entertaining story for the child product that I sell on Amazon. As long as you are enhancing the buying experience, it is white hat. I even called Amazon and told them what I was planning on doing, and the representative actually loved the idea. So if you are directing your buyer to something that adds and enhances their product then it is actually welcomed by Amazon. No gray hat here!
@taozhang78834 жыл бұрын
Awesome idea! A quick question, does every Asin need a different QR Code which means a different card?
@SumnerHobart4 жыл бұрын
Tao, great to hear you found the video valuable! If you have product variations these can all (potentially) use the same code/ link. For different products I recommend a different link as the lead magnet/ wording used in the flow will be different. I hope this helps!
@taozhang78834 жыл бұрын
@@SumnerHobart Thanks for your timely reply. My products are under same category but different skus. I know the unique QRcode is required for asking review as it will direct to the product reviewing page. But for Promo and customer info collection, can I use a same one?
@ghulamusual78653 жыл бұрын
hi, new subscriber!
@SumnerHobart3 жыл бұрын
Welcome! So happy to have you.
@alabsinatheer Жыл бұрын
I am thinking of putting an insert card with a QR code of the parent. I am wondering if the customer who bought a child product, can he write a review even if the QR code is not to the child, but to the parent.
@CoffeeGirl2032 жыл бұрын
If you ship your own products sold on Amazon, can you ship in boxes that have your company logo?
@juljuni4 жыл бұрын
Hi Sumner, I'm wondering if you know whether we are allowed to put insert cards inside our blister pack products? I've never actually seen marketing materials inside blister packed products so I was wondering whether Amazon allows it
@SumnerHobart4 жыл бұрын
Hi Juljuni! Yes, you are allowed to use product inserts but you just need to make sure you abide by Amazon's rules i.e not diverting sales traffic to an external website, incentivizing reviews, asking for positive reviews, etc.
@juljuni4 жыл бұрын
@@SumnerHobart Thanks Sumner
@Marsill99 Жыл бұрын
I heard this was against the terms of Amazon? Is this true?
@shubham_chandra2 жыл бұрын
If you break their rules Amazon's gonna break you ! LOL😂😂😂
@raymondjudge29282 жыл бұрын
What is the photo editing site called? I cant make it out.
@SumnerHobart2 жыл бұрын
It's called "canva.com"
@angarbanai1642 жыл бұрын
Are you allowed to add your gmail (email address) in insert thank you call ? Doesn’t it go against the amazon guidelines as it’s a another website (gmail owned by Google)?
@SumnerHobart2 жыл бұрын
Amazon prohibits diverting sales traffic so it's definitely a gray area. You need to first be clear on your risk tolerance before developing your insert strategy.
@abhatti263 жыл бұрын
Do you insentivise customer? It says you will find a gift , please elaborate
@SumnerHobart3 жыл бұрын
"Gift" meaning a 10% - 20% coupon code or ebook. I give the code and/ or warranty, video guide, ebook, and then ask for a review later. The two are unrelated.
@frantzjoseph75083 жыл бұрын
That a great idea, I can't write, do you know a great writer?
@SumnerHobart3 жыл бұрын
Check out "Ad Zombies". I'm not sure if they do this specifically but it's worth reaching out. Try taking a stab at this - could be fund and you might surprise yourself!
@MuhammadAnasQureshi-ln5wn3 жыл бұрын
What to do if the FB page got banned which is linked to that qr code ?? Any solution ??
@SumnerHobart3 жыл бұрын
First, understand why the FB page was banned. Was it for sending a message after 24 hours of someone interacting with your bot?
@MuhammadAnasQureshi-ln5wn3 жыл бұрын
Yes same .....
@ProudSkittles3 жыл бұрын
hi, can you ask for a review in the insert card and also request a review by email?
@SumnerHobart3 жыл бұрын
Yes, you can but I recommend adding value first before ever asking for a review.
@ProudSkittles3 жыл бұрын
@@SumnerHobart Thanks! what about giving a promo code in the email (without asking for a review) and then a separate email for a review after?
@LilyFinance Жыл бұрын
Can I add a qr code to my thank you card
@SumnerHobart Жыл бұрын
Yes you can with tools like QR code monkey. Just read Amazon's own policy about product inserts before doing so.
@tornadojoe873 жыл бұрын
is it considered Brushing when they offer Amazon gift cards for reviews? And want you to send order # and review screenshot to an email to receive the gift card? Its funny when they put on the card " For account security, please don't attach a picture of this card with the review"
@ghulamusual78653 жыл бұрын
what is your product?
@melissacastaneda56093 жыл бұрын
So I guess I can't put my instagram name on the card?
@MandeepKaur-us2gv4 жыл бұрын
Wow, love this idea. I currently sell a product and my audience is pregnant women. I think I will add a baby type quote to mine. I love Canva, I also use Promo to make my own videos. I've saved so much money.
@SumnerHobart4 жыл бұрын
Mandy, awesome to hear! Yes, I actually first heard about this method from a Seller in the baby niche as well. Can be VERY powerful. Be sure to keep us posted on your results in the AMZ Escape Plan Facebook Group!
@MandeepKaur-us2gv4 жыл бұрын
Will do for my next shipment!!
@realcolataste97 Жыл бұрын
Will asking people to review violating the rules, won’t mention anything about positive review