#PLBW19
SOLO BRIDAL SHOWCASE
MNR Design Studio
The third and final day of PFDC L’Oréal Paris Bridal Week 2019 early evening bridal segment was opened by a solo show featuring MNR Design Studio with the bridal collection “Chahar Bagh”. The collection roots its origin to the love for Islamic art and architecture. For centuries the concept of chahar bagh or chaar bagh has been a symbol of heaven, visible in various architectural wonders of the Mughal and Islamic origin. The designer conceived the idea of “Chahar Bagh” and brought it to life with four distinct sides to the collection with the elements and silhouettes inspired from the Eastern culture and flora.
Maya Ali and Sheheryar Munawar participated in the designer’s showcase as celebrity showstoppers.
PFDC L’Oréal Paris Bridal Week 2019: Day-3 Journal
#PLBW19 #BeautyMeetsFashion
[Lahore, 29th September 2019]: The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented the third and final day of the ninth consecutive PFDC L’Oréal Paris Bridal Week 2019 - a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2019-2020. PFDC L’Oréal Paris Bridal Week 2019 highlighted the bridal collections of 25 designers from across Pakistan at Nishat Banquets in Lahore.
This year at #PLBW19, PFDC showcased a mix of established, young, and contemporary designers within an enlarged scope of the bridal platform, following two distinct sets of show segments: Early Evening and Evening shows.
To this end, the PFDC presented a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. The PFDC further extend their commitment to building an industry of new talent and brands with the early evening segment, where this year the Council gave a platform to 4 new designers, many of whom have been trained at the Pakistan Institute of Fashion Design.
On the final day of PFDC L’Oréal Paris Bridal Week 2019, the PFDC, in the early evening segment, introduced for the first time the solo show concept, setting it apart from previous early evening shows where designers were grouped together. The early evening bridal showcase on the final day started with a solo show by MNR Design Studio which was followed by an early evening grouped bridal showcase featuring FAS and Noreen Neelam. This was followed by evening bridal showcases featuring a grouped bridal show comprising of Fahad Hussayn, Nickie Nina and Republic by Omar Farooq. The evening ended with a grand finale solo showcase by HSY, as summarized below.
L’Oréal Paris simultaneously hosted two events in Pakistan and Paris to celebrate women, beauty & fashion. L’Oréal Paris Pakistan launched ‘I Am Worth It’ campaign on the third day of PFDC L’Oréal Paris Bridal Week, where beauty meets fashion to raise awareness about women's issues in Pakistan, highlighting L’Oréal’s work and commitment to empowering women in Pakistan. Simultaneously, L’Oréal Pakistan's spokesperson Mahira Khan represented Pakistan and the brand at the prestigious Paris Fashion Week.
Sehyr Saigol, Chairperson of the PFDC, has said: “For 9 years PFDC & L’Oréal have worked passionately to establish, maintain and innovate our fashion platform. We are proud of the fact that PFDC L’Oréal Paris Bridal Week has been a consistent leader in creating path-breaking trends and bringing alive the best in fashion and beauty together on the runway, while also pioneering new ways for how fashion is showcased. With this iteration of PFDC L’Oréal Paris Bridal Week we look forward to elevating our vision further, bringing to the runway a diversity of some of Pakistan’s most established and at the same time Pakistan’s exciting, emerging creative designers.”
Junaid Murtaza, Managing Director L’Oréal Pakistan, has said: “L’Oréal Pakistan and the PFDC's partnership stands strong for 9 years, becoming the most anticipated beauty meets fashion platform of the year, defining and forecasting the best makeup and hair trends along with the most exciting fashion with the country's best fashion designers.
L’Oréal Pakistan also reinforced the group’s credentials in beauty-technology leadership. For the first time in Pakistan, attendees experienced the makeup looks curated exclusively for PFDC L’Oréal Paris Bridal Week [#PLBW19] in real time courtesy of a virtual makeup station powered by Modiface, Augmented Reality Application. #LOrealBeautyTech
#MNR #ChahaarBagh #Plbw'19 #MNRDesignStudio #MohsinNaveedRanjha #instastyle #MNRDesigns #Heritage #Readytowear #Vintage #madeinpakistan
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