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Beth Hirschhorn, Executive Vice President, Global Brand & Marketing, MetLife, Inc.

  Рет қаралды 2,235

Center for Customer Insights at Yale SOM

Center for Customer Insights at Yale SOM

10 жыл бұрын

Spring 2013
Beth Hirschhorn speaks to SOM students in the course Strategic Marketing Leadership: The Role of a CMO. The course offers the "C-suite perspective"-the overarching, holistic understanding of an organization that a top executive needs.

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