Beyond Meat’s shrinking sausage problem is such a hilarious metaphor for the public waning interest in their offerings

This picture of the modern CEO, the guy that lives on another planet and knows nothing about business management but knows how to pull money from investors its becoming very common in real life and its destroying a lot of good ideas.

I feel like a big part is that Beyond products are not worth the price. There are a ton of much cheaper meat alternatives that taste the same or better, e.g. Tescos own brand Plant Cheff and Meatless Farm are both nicer in my opinion, and far cheaper.

Price. That’s the problem. We’re talking about smooshing beans and binding them together. There’s no reason why veggie burgers should be more expensive than animal flesh. These new plant-based meat companies are trying to spin their food as revolutionary when it’s not. It’s simple food. Price it that way. They could offer customers massive saving on their grocery bill at a time when a lot of people can barely afford animal meat, but instead they’re insisting upon selling 8oz packs of veggie patties at 30% more than a 16 oz pack of ground beef. And why are there no bulk options? This is hurting the animal rights and vegan movement in general and feeding into the false narrative that veganism is for rich snobs when it really shouldn’t be.

I enjoy it but it is much too expensive. You have to address that.

Have a good product and it will do well. Hype doesn’t last long.

Veggie burger options were terrible when I stopped eating meat in 2007. You had nut or lentil burgers that didn't hold their shape and tasted nothing like meat burgers, and some restaurants served up large flat falafels. Seitan/wheat based burgers became a thing a few years later, but those, while tasty, aren't ideal for everybody. When Impossible and Beyond launched their burgers they were miles ahead of everything else and people - including myself - would pay the premium to get them. I personally, transported two frozen boxes of Beyond burgers from England to France with me on my summer vacation because they were so difficult to get hold of. Now though, just about every supermarket chain has their own version that is similar for half the price. Even in rural France, where I can't buy vegan cheese, decent plant-based burgers are easy to find. Not to mention the plethora of independent brands that have sprung up. Given the current state of inflation, it's not surprising consumers are chosing the cheaper options. The Beyond burgers are great, possibly my favourite, but they not twice as good as the ones that are half the price - only 10 to 20% better at most.

Everything I have purchased from Impossible Foods is just so much better, and Beyond Meat is usually far too expensive to compete.

They should have concentrated on the items that made them famous for! Stop trying to flood the market with items that haven’t been thoroughly researched or planned. That’s just bad business practices.

I think it comes down to the product. The stock has fallen because the product's not that good. I think a lot of people tried it once like myself and never tried it again.

Just like many other meme stocks, Beyond was everywhere. Reality kicks in and the real value of the stocks and company start showing.

The video didn’t mention the collaboration with McD on its McPlant, this drove the stock price up. Later in Aug 2022, McD mentioned that they aren’t rolling out McPlant since demand wasn’t strong enough.

Slow and steady is the best way to grow. Introduce the product through partnerships and through restaurants before trying to go all out. Focus on a few key products that do well, build and improve on those before offering too many side products.

I always remember what a consumer said when interviewed: But does it taste good? Unless it tastes so good the consumer can overlook the health issues (highly processed food), I'm not sure this has the reach they are expecting.

I think a lot of people are like me, bought the Beyond Burger based on the hype and then discovered it was awful. Maybe the stock price rose based on the assumption that it was more than a novelty.

I'm from Europe. The price of Beyond products in my area is around 1.5-2 times larger than other vegetarian brand options. Even if I liked Beyond products a lot, they are too expensive.

The price is what went wrong -the plant-based meat costs the same amount as real meat; the company tells you exactly how much resources are saved by their product, but then they sell their product for the same amount as meat - when you sell plant-based meat at the same price as real meat -your capitalizing off of all the resources that you didn't even use -which means they're saying screw the people, screw the investors, and then they milk the profits from the non used resources......that they are still charging you for............. they should be making their plant-based Burgers cheaper and more available to the public ,but instead they're still selling you the resources that aren't even being used. They are slitting the throats of all the people who actually care.....its called greed

I always say: Don't 'bite' more than you can 'chew' Especially true when growing a business. Precision is key.

Interesting video! I think the competitors issue is pretty massive. It’s not just Impossible, there are tons of options in the grocery store now.

I can tell you as an early investor... i used to eat beyond brats, they were brown, they tasted fantastic, and had the texture of ground meat... about 2 months in i happened to notice their recepie changed and was awful, its purple color, the flavor was cat food, and the texture was wavy like intestine or paper... i dont know why they changed the recipie, if it was cost or safty, but that killed demand, i noticed no one was buying the packs in grocery stores anymore, and i sold my stocks

So interesting. I prefer the taste and feel of Beyond Meat over Impossible, though, both are good and I'll always buy the cheaper one.

Insightful. Using Kim Kardashian in ads was also a huge mistake. It's already too expensive and you pay this airhead to speak for your brand? Embarrassing and incredibly out of touch. Anyone who thinks, especially health conscious or extreme(ly BRAND LOYAL) vegan people, don't want to see a brand pander like this. It makes a lot of sense now with how rushed and desperate their strategy was. There is still the discussion of its actual nutrition but for vegetarians or whoever looking to just have a normal BBQ or dinner out I can see it being a pseudo-staple (like cola, not like a must-have every grocery trip but I'd be upset if the DIET or VEGAN or GF option wasn't there at a restaurant even though idc about any of those things). I don't think this product is nutrionally adequate to eat as a daily meat replacement. It is extremely proceeded and does belong in fast food. It's simply eco-friendly junk food. Most of their fans, including myself, agree with that as well. I wish they had been more careful, but their failure will only set an example for the now growing market they played a part in opening.

My biggest complaint was the product itself. I earnestly tried hard the last couple of years to switch to plant based proteins like this, but over time noticed I felt sick after consuming them. The digestion issues I faced forced me to stop. There were so many ingredients I never understood or were explained by the company why they were used. It was disappointing. I couldn’t believe that I actually felt better eating meat than these products.

The flavor of beyond meat didn’t leave much room for adding my own seasonings. So it just tasted the same each time. I cook my real meat differently. I change up the seasonings all the time. I would try beyond meat again if it came unseasoned.

I eat very little meat mainly because I just find it much more convenient to use products which can sit in the fridge for at least a few weeks. But I also try to avoid heavily processed foods. So my main protein sources are dairy, eggs, beans, and tofu. Beyond Meat is too processed for me, and having to thaw it is inconvenient; at that point I'd rather just eat meat. Personally, I'd be most interested in better-tasting pre-flavored tofu and tempeh.

If you want me to stop eating meat, make it cheaper than meat. Like isn't this thing mostly beans why is it so expensive

The reason beyond’s grocery sales dropped so much is solely because inflation is squeezing consumers bank accounts so they are cutting back on expensive items that are not necessary (like beyond meat) I’d happily eat it if it wasn’t so expensive, mainly just to get more vegetable in my diet but I’m not gonna do that at its price

I think firstly its expensive as heck , it does taste good but here its like $20 for 2 patties... so i rarely ever buy it. also i think the broader market especially vegans are looking closer at ingredients of items and just dont want to be served chemicals and weird mixes of things.

It should be cheap, not more expensive than actual meat

Was margarine better than butter? Cyclamates better than sugar?

I love Beyond products.. but their prices are INSANE

I heard from almost all doctors on youtube how unhealthy ultra-processed foods are. I wouldn't touch these.

I am a big meat eater and I don't really care for these "replacement products" but I bought the beyond burger patty once out of curiousity. I made a burger like I would make any normal burger and I found it pretty delicious. Not as nice as the real deal but I did enjoy it quite a bit. I wonder why it tastes bad to so many...

I enjoy their products and buy them occasionally from the grocery store. Their burgers taste like "just fine" meat burgers and my kids like them. However, I have no brand preference between them and Impossible: I just get the one on sale.

The key to selling this product to meat eaters (everyone really, meat eaters and non-meat eaters alike) is to promote the product in tandem with proper cooking instructions. For those of you who are like me (eats meat), in order to have a finished product that is pleasing to us, use an electric frying pan (or cast iron pan with a lid ideally) and turn on high until screaming hot with some oil. Fry on one side until there is a good crust on the outside of the "meat". Cook just short of almost burnt. Flip and repeat as with the first side. Do NOT flip and flip and flip. Cook one side, then cook the other the same way, just short of burnt. Leave patty in pan, add a couple table spoons of water and cover. Let steam until centre is hot. If you don't like the texture of steamed "meat", you can go ahead and bake covered in your over-safe frying pan. You will want to start the steaming/baking period BEFORE the final crusting on the second side of the patty is complete in order to avoid actual burning. Garnish with your favorite veggie garnishes and put on a vegan or gluten bun (if part of your lifestyle). As a committed carnivore and an excellent cook with a vegan friend, imagine my shock when she presented me with a burger that I found so delicious that I COULD have seen myself choosing it over real meat for its flavour AND texture.You can flavour it any way you want but the key is the cooking technique. I also love St. Yves plant based ground beef. It is essentially cooked "ground beef, excellent for shepherd's pie and can be eaten straight out of the package as it is fully cooked. I contains cooked onion and is wonderfully flavoured.

Is this why my Costco isn't stocking them anymore? Beyond tastes way better than Impossible. It's not a staple for me, but it's nice to have the option every once in a while.

I wonder if they lower the price to undercut traditional beef, would increase sales by converting price conscious shopper into loyal customers.

If it costs 2 or 3 times as much as regular meat, is it actually any better for the environment? Especially with all those extra processing steps

Informative. Thank you.

I'm a BYND bagholder down 87% or $1,800, I'm just holding as a reminder and if it goes up, good, if not, oh well lesson learned

I love t heir spicy Italian sausages. Burgers are okay but Impossible patties are better. When the Jerky came out, I was like "Holy cow, this is perfect jerky." But then after eating the jerky again, a few days later, I realized there is this weird taste memory that builds every time some jerky is had. But I hope they survive because nobody makes a comparable sausage product.

I'm in Canada and Beyond, Impossible all plant based "meat like" burgers, sausages are all way too expensive for a family to eat. I remember when they came out they said they'd eventually be cheaper then traditional burgers. It's also a hit and miss if you can get them in stock.

I like the Beyond and Impossible meat alternatives. But had to stop eating it because of the high oil and calories content. Plus sometimes I would get headaches after eating the Beyond burger.

I bought some at a high price a while ago, it dipped about 20-25% the week after. Thankfully it gained it all just a few more weeks after that. It spooked me and I sold for a tiny profit.

I watched Mark Rob video about their products. They are actually better than the old vegan patties. They try to have the plant based meat taste like actual meat, sizzle like meat and look like one. That will save hundreds of thousands of miles which dedicated to grow stuff for animal (cattle, chickens) consumption. Instead we can grow more food for ourselves.

I work in the Foodservice industry in Australia & agree with the majority of the comments here; the burgers are IMO the best “meat replacement” (vs merely veggie patties) on the market but the recent influx of good competitors at half the price has immensely damaged Beyond’s market share. Unless you have a Soy allergy or certain gynaecological cancers, why would you pay double for soy-free? It’s a shame though as they were both ground breaking and delicious but it’s almost impossible (hehe) to convince a chef to put them on the menu when they care about the bottom line.

All this prosessing.... How much power does it consume?

Well…if you can survive this year. You can survive next year

The amount of processed stuff in it is a huge turn off. I'd rather just have the real thing, at least it's natural

I dislike things that are not available in local markets and are highly packaged and dependent on huge companies and their logistics..

First to market matters significantly but if you are a bad product it leaves a bad first impression. Beef Jerky sounded good on paper. I tried it cause it was actually cheaper than regular jerky. But there was this missing smell and feel to it. I think they have great ideas and vision but the problems are mostly a novelty loss. The same customer sales or repurchases is going to be a key metric if they can get it from the stores. Repeat customer buys will give them a ballpark of where their sales go. This is especially true for 4 buys and above. That is when buying these foods becomes a habit. I think this period is about costs and that includes the consumer. I think they need a good research and development team that produces and makes products and has that flow to market. There are too many investors that got successful with no barriers to entry tech companies and they expect it to be the same where you can fix things no problem. I like the innovation and the burgers are good. It is the business part that needs focus and making sure everything runs smooth and first to market with a great first impression. But if they can eventually get the burgers cheaper than beef, I think they will be successful as that will place them into a strategic place more so than being just meatless burgers and veggie meats. But getting that in a reasonable time is going to be a few years cause a cow just needs grass.

Impossible products just simply taste way better then beyond’s in my opinion. That’s why their competitor is growing and they’re doing so bad. Fix the taste issue.

Just like I would never eat margarine for being highly processed, I would never eat beyondmeat products too for being highly processed !!

Why is manufacturing process expensive? They mentioned high costs and low sales.

the stock price doesn't necessarily reflect company performance, I want to see their Financial Sheets. Literally every stock is falling does it mean all these companies are doing wrong

The board supports the CEO? Didn't an experienced board support the CEO of Theranos? Stating that a board had a particular opinion is just plain stupid, as far as investors go. Just think of all the companies, with a long lineage and strong management culture have gone wrong. What is needed is outside analysis, not internal statements.

Nooooi. I love this product so much. I hope they bounce back

Beyong Meat Jerky is really good. I hope they continue and don't go out of business.

I tried a patty one time. It was delicious! However, I had to open the front door and fan the kitchen as the smoke was horrendous. Wtaf? I have never had this happen with any other brand. Have never purchased since, sadly.

I think the thing people need to remember is that the vast majority of people who adopt the vegetarian or vegan diets abandon them. This means that these companies constantly need to build a new customer base.

I used to like beyond burgers until I discovered black bean burgers.

Nice report Jesse . . . I'm sure we'll do better with Plantasia Foods : ) For what it's worth, I believe the biggest issue is the taste. While many are fine with it, many are not. No matter the issue, in food taste comes first. With enough marketing and promotion you can buy trial, but not repeat purchase.

Have you looked at the paddy's list of ingredients? And for that you pay more than a meat paddy. New ideas are very sexy and appealing, and if done good they take advantage of investors' FOMO. The difficult thing is to read the label and see what's actually the product and the business model, which not enough people do. I hope they succeed in upgrading their product and really bring something new.

Cant expect real meat eaters to switch if your product isnt cheaper.

I love beyond meat but it's very expensive on overseas.

Hi, I bought the Beyond Beef to make spaghetti and meatballs for my family, since I have been experimenting with a vegan/vegetarian diet. I loved it, but my parents, especially my mom, said it wasn't their favorite. They prefer REAL ground meat for meatballs. I might make it again while they are away in Arkansas, though, because I have been CRAVING beyond beef ever since I first had it.

Beyond Meat prices in the store defy logic. Why on Earth would you pay more money for plant-based meat? They are appealing to the rich vegan runner niche not to mainstream consumers.

I think it's noble for people to go meatless thinking it is better for the environment. I'd really like to see a side by side comparison on a unit of meat and a unit of non meat food. What is the production impact of each? More importantly, would a unit of non meat food be filling enough?

It’s wild the terms innovation and protype are being used for foods.

I don't know about the cookable stuff as i don't cook meat. If I did, I might have given them a try. However, I tried their jerky both plain and teriyaki, the taste just wasn't there for me. I couldn't finish the thing. The rush to market and to populate every category of meat offering may have decreased taste quality.

I'm definitely a fan of Beyond Meat as someone that hasn't eaten animal meat for years, but investing in them was probably my worst stock choice :(

Mainly its because its still hard to find in stores. I should walk to the Meat Alse and its right next to the meat. Not in a separate alse

Oooh I was wondering what happened with the beyond sausage! That was the main thing I liked.

I was vegan for a year and a half, and did not eat any of these products. To me, they did not taste much like meat, and they were highly processed. I would (and still do) eat veggie burgers, but they're not pretending to taste like meat. I don't know any meat eaters that would skip over real meat to eat these, so maybe the market for a product like this is just pretty small.

Too expensive but taste not bad.

I do believe they've had impact. Before beyond, it felt like most meat substitutes were really bad, and after it's felt to me many products improved significantly!

The BYND stock price would have to increase 700 percent for me to get back to break-even on this position.

I keep meaning to try it. But that’s as far as I’ve gotten.

Bug meat !!!

I am vegan and I have been eating the Impossible Burger at Burger King. It is delicious. I support Beyong Meat, and I would like to work with them in the future. I am a native American vegan andi have a lot of ideas to discuss with someone in this industry.

These plant-based meat products never sold well, yet they were super hyped up, and there was always a shelf for these. I never understood this. Usually products sell well and then slowly start marketing campaigns etc. But this was different. The hype came before the products ever sold well. It's super weird. - I wonder who financed this.

It’s gone down because it’s not a food it’s full of Chemicals! Check out the ingredients! Chemicals !

What went wrong? You’re competing with meat.

I just had Prime Rib. Delicious.

I love Beyond burgers! We eat them in the U.K. it’s amazing it’s my best vegan burger alternative

I've only eaten meat, eggs, and cheese for the past 10 months. Zero plants. Nothing highly processed. No processed sugar. No GMO. Never been healthier or had more energy in my life.

This is the problem. Dumb executives who lack common sense. Ordering packaging without nutrition labels, your better off burning the money at that point

I was very excited about these when it came to the stores. I purchased a packet of 4 sausages for $22 ( it’s way too expensive ) and when I tried cooking them, it was extremely oily and salty. I ate half and threw them out. 😢 it tasted TERRIBLE.

Beyond meat is great fantastic fabulous ❤❤❤🌱🌱🌱🌱🌱🌱🌱🌱

Doesn't matter what you make when people can't afford it. Vegetarian food in general (the one's that taste good/decent) is double the price of meat. My wife is vegetarian and she never buys fake meat or meat substitute unless it's on offer.

Not to mention the heavy processing makes it unhealthy

So they got cocky and over expanded. Sounds like something they can solve, i wish the industry the best.

I want to try. Never found them in southeast asia markets.

To make a sausage shape out of plants and stay in that form, you need chemicals and a lot of them. Make it healthy and you have to decrease the amount of chemicals. Look at the label of those sausages , burgers etc. and it will never say 100% vegetables but a lot of stuff that I cannot pronounce or dont know where the farmers grow them.

It always bothers me how those "non meat eater" try so hard to consume meat substitute, its ridiculous imo as if you decided to not eat meat then eat beans/tofu, etc instead of trying be half assed at it.

I think many people like myself realized eating the beef burger was actually much moreee healthier then a soy gmo product.. My body and skin didn't like it at all.

As a meat lover, I was pleasantly surprised when I had my first taste of beyond meat in the form of a wellington.

I use to eat meat with every meal and I could NEVER imagine not eating meat. Now I eat my tacos using beyond meat. Taste amazing.

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Besides, Beyond Meat was so full of stuff I didn't want to ingest that I didn't try it until I went to a restaurant where the vegan burger was all available for a meatless dinner. I could not finish the burger as it tasted off.