I really feel like the 'elite' versions of the race shoes will disconnect the average runner with the elites. I feel like, that as a consumer you want to wear what the pros wear, that's why runners for example want to run in the Alphafly 3 or Asics sky Paris etc. This whole Adidas Evo really disconnects the bond with the Adios Pro 3 for me in that sense. (From a marketing standpoint)

I absolutely loved the infinity run 2. Ran my first marathon in it and it was great!

I think it's utterly bizarre that the company that brought plated shoes to the market with their racing shoes in 2017 is now basically the only company that doesn't have a great plated Super Trainer in 2024. I'd been a Nike fanatic since I started running in the late 70s...but over the last 5-6 years I've almost given up on them.

As someone who worked in run specialty for the Brooks family consolidation (essentially what Nike is doing, where Brooks consolidated their lines into families and renamed them), it doesn't go smoothly for the average consumer. There were a lot of conversations of "Do you have the Transcend?" "No, that's the Glycerin GTS now" "Why did they change it?" "Its the same shoe but different name to make it easier" etc. The average consumer isn't going to sit down and try to figure out why the Pegasus Plus is what it is, or where the Invincible/Infinity went when they go to buy a new pair, etc. Obviously it's going to happen regardless of internet comments, but I don't envy running specialty folks for the next year or so with Nike. I wish Nike would invest more into their public image though, I think that is hurting them more than "remote working" (as the CEO blamed things on). For a lot of folks out there, Nike doesn't have a great reputation, and while it's obviously anncedotal, but over 2 1/2 years of run specialty, they were the hardest shoes to put on people's feet because I would pull one, and wouldn't even get it out of the box before they say they don't like Nike as a company (probably 1/5 times), you also had outfitters (especially the older ones) that refused to pull them as options unless the customer requested it. Now, I don't think there's such thing as a good corporation once you get to that size, but it seems like they can't help but take one step forwards and two back. You had the debacle with the Oregon Project that people still remember, especially as folks like Kara Goucher get more popular which has had long lasting effects (to the point where if you go onto Nike's IG, you'll still see a lot of comments on almost every post of how Nike is anti-women). Botched launches with consumer frustrations (hello Alphafly 3). The Olympic uniform reveal was a disaster for them. Etc. Plain and simple they have a problem in that department where almost all of the other brands don't. I dunno, I really want Nike to do better but I don't think that renaming/restructuring product lines is the best first step

These product strategy / product lines up videos are fantastic.

Great analysis. In depth content like this really separates you from all the other running shoe channels!

I was once a niike fanboy ... like craaazy. But the fuel tank is empty and except their racing shoes there is simply no reason for me to buy Nike, other brands do it better. And that the CEO even admitted that they are in a littlebit of a low makes those changes kinda reasonable. Those changes actually make sense to roll up the running shoe lineup and bring something new. And ye..there are some shoes listened here I definitely want to look up. Oh btw: completly random but your shoe washing video turned out to be pure gold

best nike product overview and commentary. well done!

Great video! Appreciate the level of detail. 👌

Really awesome video, thank you, enjoyed your analysis and speculation.

Excellent Nike product roadmap explanation ! Thanks !

This is a great video! Thank you! Hopefully there is a Tempo 2. Loved the 1st edition

Superb Content as usual👌

Thanks for this, makes a lot more sense the number and variance of the leaks that are out. Nike doing a big gamble, and a lot if what they are missing (great trainers and in between options and elite focused inaccessible shoes) are covered so maybe it will work out

Good job with the pictures insertion on the video.

Great and reasonable outlook for Nike‘s future line-up. I hope Nike will release a new Pegasus Turbo (V4) very soon. Light, responsive and simply fast. Still love my Pegasus Turbo 35‘s and Pegasus Turbo 2‘s so much.

I was such a zoom fly fan. Hopefully they will fix the zoom fly w the 6th version and bridge the gap between trainers and racers

The most excited I've ever been with a new shoe was the original Vaporfly and then the next percent was amazing. Now, my go to racing shoe is the Asics meta speed edge. It just feels like it has more pop than the vaporfly 3. But, I'm very excited to try the Nike super stack height shoe. I loved the original Prime X strung as a great long run shoe and easy day shoe.

With the new foam in the Pegasus 41 it will make it a faster, but still durable shoe. It will be trainer for the Vaporfly. The Vomero is heading to be the trainer for the Alphafly. It should be an interesting 2024 Nike release this summer! Instead of a 3 shoe rotation for Nike only 2 will be needed!

Great video, though this is a bit of a marketing mess - it’s detrimental to the Pegasus that there are 3 different ‘levels’ .. with time the lower/entry level shoe on the line will get always looked down. Other weird thing is that they don’t seem to have developed a true super trainer (eg Superblast, Speed 3/4, Boston 12) which can bridge the everyday to the racing line as other brands have.

I've just seen the pictures of the pegasus plus, so I think it makes sense to have the invincible as the vomero plus. But that 60mm shoe got me very curious.. not that I'll get it, though. I still intend on using more traditional shoes

Great overview and outlook, Nike really needs to get going. I know you love the Peg Chris but the Peg 36 I once got just did not blow me away with dull old React EVA and I haven't seen anything in the Peg since that made me want one. The Tempo next % was great and I bought a second pair (which I rarely do with the size of my rotation) but it is so old now and the brick of React in the Zoom Fly is just another example that performance comes from the foam, not marketing insisting to put a plate in it. Quite frankly embarrassing that one of the biggest brands has such gaps and prefers to sell a multitude of cheap primitive shoes like the Winflo, Quest and what nor. I would be happy with one or two really good shoes per category, not sure 3 are needed.

Can you make a video on why so many pros are wearing the vaporfly 2 over the vaporfly 3? Thanks!

Looking forward to the Pegasus plus!

Great video 🎉 congrats on it. The restructuring makes sense from a simplification standpoint but would definitely agree that they’re going to have to fill in a lot of empty space just because they need to make a “plus” or “premium”. Could just lead to a bit of cannibalization at the end with too many versions more or less of the same product. 3 seems a bit excessive. It’s also strange that they would discontinue the invincible and Infinity lines which have way more brand equity these days than the structure and vomero. I feel like it’s the other way around - they should kill the heritage shoes which don’t represent innovation and build on the brand equity of the invincible and Inifinity. Would love to hear your thoughts on that!

I think this is very smart. The running shoe lineup should be understandable for everyone, and shouldn’t require extensive outside research into stability/carbon plate/heel drop for the average person. Just name the shoes logically and I think sales increase. Someone new to Nike May want a tried and tested shoe and might not know what type they need, and boom maybe it’s structure or peg. Or maybe someone is new to Nike but they want something poppy and innovative, boom, peg premium or invincible maybe. Also I’m always a fan of running shoes normalizing going back to basics. There’s a place for a 60mm cushion for guys like Connor Mantz, but I think we’ve gotten out of hand with carbon plates, cushion, etc, especially for the average person who doesn’t have good foot/ankle strength, etc.

Can’t wait what Nike gonna drop this year! Question, is it true there will be Adizero SL 2 this year and if that comes out, should I get that over Supernova Rise?

The purpose of the Structure is stability right? Asics has 2 models with the Kayano and Gt-2000. They will try to match I bet. Saucony has the Omni, Guide, and echelon

Invincible 4? Do you know where you found the leaks? I’d love to see them!

This marketing strategy reminds me a lot of their soccer cleat’s marketing which has worked well for them no doubt.

I think that changing the names of infinity and invincible to structure plus and vomero plus is very possible, it is a bit like the naming used for Apple tablets and phones. On the other hand, it took several years to build the brand of the new models, each of these models has its fans, and now every seller will have to explain that the "old invincible" is now vomero plus... what a waste of energy and cool names!

Nike also need to look at reducing the drop - all their current shoes are mostly 8 - 10

They closed the Nike flagship store in Georgetown, Washington, DC. I was shocked by that strategically. It was always a high traffic location on M Street and a premium boutique. I’m sure the numbers were bad during Covid but that decision was surprising. Now there is a New Balance boutique on M St. Pacer Running - the local store - has expanded locations over the last several years. The running retail business seems good but Nike is just not there. Also Nike has taken huge brand hits with the stories about pressuring sponsored women to be thinner and thinner into unhealthy and cutting women loose when they are pregnant. The Cara Goucher story of asking for promotional events while not paying her are bad. Finally the performance drugs culture and apparent tolerance in Nike Oregon Project and Bowerman are bad. These things are cumulative.

Really good video overview. Used to be a massive Nike fan, but they shut down all online sales in New Zealand via their website (yes, you read that right) about a year ago. Purchases can only be made instore, and their return policy scrapped. Up to then, all I was buying was Nike. Since, I've bought about 8 pairs of shoes, mostly Asics and Adidas, zero Nike. The shops stocking Nike just have a basics, like the Peg. Want the Streakfly (which I love) no chance. The range is so poor. And Nike product has been superseded by others in terms of performance - so really, though I thought that I was missing out, I'm not, but Nike are.

Given the success that the AlphaFly V1-3 have had, dropping the trainer with the airpods seems like a HUGE gap. I own 3 pairs of Tempo Next%, and if I can get more without paying over retail, I'll probably get more. But the idea of a Tempo 2 with a midsole profile of the AF V3 was making my wallet vibrate. I wouldn't touch a Zoom Fly if it was given to me for free...unless they completely redesign that shoe...

Interestingly, the standard, plus and premium is how Nike market their football boots and it appears to work for them Just makes sense for them to do that with their running shoes

The "Elite" models, for both Nike and Adidas so far are likely not going to be a main shoe line. Rather they will be a "Prototype" release to comply with regulations, same as the Evo 1 is.

Saucony & Nike work best for me with the occasional Salomon for trails

Never understood the infinity run. It was react just like the last 4 versions of the peg.

I personally think 3 tiered system for everyday shoes will create more confusion to the customers and plus they will have to create a lot of shoes with possibly lower volumes so profitability might get hit if the low volume counterparts are squeezed in price from competitor brands that can produce a larger volume of equal or better performance at a better price level.

It's interesting that I actually figure out a picture of Nike as a brand from direct opposite standpoint. I have never considered Nike as a running brand in the first place. For what it's worth, Nike is a commercial/sports fashion brand, which simply happened to thrive several times with some good running models. However, barring the success of Alphafly/Vaporfly, picking shoes like Pegasus in 2024 for running is as odd as it can get. You can run in it, no doubt, but why would you - given what market has to offer? Saucony, New Balance, Asics, Hoka, adidas - these brands are at the forefront in the running shoe industry, have been for the past several years. Nike is barely there.

IMO, the Invincible and Infinity names are too easily confused, so it would be good for Nike to eliminate them. With that said, I understand the point about their recent sales and visibility being greater than those of the Vomero and Structure.

The really need to focus on their daily runners, thats where the majority of runners run in not in their elite racing models. With other brands you really see the drip down effect of their newest tech to their daily runners unlike nike.

Nike should make a shoe that is like the Hoka Arahi.

The other thing that hurts Nike (aside from folk that just don’t like Nike because Nike) is a lot of normal people ( not us shoe geeks) don’t think Nikes are “proper” running shoes probably due to their massive popularity with lifestyle models that once upon a time were performance shoes. They say brooks hoka or saucony mizuno are “proper” running shoes. Much better than the air max 90 they’d been running in 🙄.

Great analysis! Nike still lacks a racing model for slower marathon runners and heelstrikers. I need to look for something like saucony EP4 or New Balance SC Elite v4 to get good shoe for 3:30h-4:00h marathon pace

Do we know when the adios 9 is coming out???

I got the Infinity shoe and not gonna lie it would be cool if it had any type of snap but it’s a pretty boring shoe. I turned it into my regular everyday lifestyle shoe

Did you listen to Inside Running interview with Nike product managers?

Arc'teryx did the same product name reconstruction a year or so ago and it's been abysmal to say the least.

i actually was searching for new running shoes a few nights ago and went to nike I was wondering the same thing like there is nothing special here even the colors are bland

I would have thought that the zoom fly would fit in the structure tier with the streak fly being its elite version. They are the trainers to the race shoes. Then you have vapourfly and alphafly with their elite models with next gen tech

Nike Vomero 17 is already available, isn't it? As I remember, it was released in October last year.

Because of the difference in feel between the vaporfly 3 and the alpha fly models, I tend to use the vaporfly (2 and now the 3) as my daily training shoes for everything from aerobic mid week distance, to speed sessions to long runs. I then use puma nitro deviates for base running. Alphafly 3s for racing. This is because Nike has no effective training shoes and because I can get the vaporflys at a heavy discount it absolutely makes it worthwhile training in them most days. Good shoe too!

At this point im finding my self in favor of new balance 2024 line up

For the algo!!

There is still too much fluff in Nike's lineup. Consolidating their lines and then offering three models of every shoe doesn't help.

This past few years I think Nike has just been at the wrong end of the form/function spectrum. Their stuff always looks great, but it just doesn't 'work'. For example their running racing vest - it's way too short in terms of body length, and way too wide in the shoulders. So many people have said this! Or another one, the AF3 vs. Metaspeed Sky Paris; the former looks awesome but doesn't fit properly and makes an awful noise, the latter is forgiving, compliments you and is much lighter. There's no comparison if you can get past the brand value.

As someone who's on a high school team, almost everyone wears the Nike Invincible, no one cares about the Pegasus or other Nike running shoes. It's surprising they are getting rid it of too, I know they are trying to trim down their line, but then get rid of all the awful cheap shoes, that no one uses or likes.

I am looking forward to being re-educated by Nike. Hope to get a Certificate of Achievement at the end...

I hope the 60mm+ version come out just for Woman, it's getting ridiculous.

Sounds like the marketing department is just trying to satisfy the shareholders and not the actual runners. Tiered product pricing is just cringe - think Apple/Samsung with their base, plus, and max phone models.

Nice to see nike trim the fat, with more competition the consumer wins

Nike didn't do themselves any favors with their poor Bud Light-like marketing decisions. Nonetheless, my first pair was the Leather Cortez in the early 70s. That was followed by the original Waffle Trainer. That's how far back I go with Nike.

I agree. Nike seemed to go flat lately. And I have always been loyal to the brand bc they fit me perfectly. But yeah… kinda boring.

Nike have got lazy. They only really care about those top tier, top earning shoes! If it wasn't for the high sales of the Vaporfly and Alphafly then Nike's offerings are currently rubbish. I do like their sports clothing range and I also own a pair of Alphafly's so I'm not a hater, I wish they would up their game when it comes to designing a proper decent daily running shoe because the Pegasus just doesn't cut it with me and I use my Peg 39's for gym stuff

As a Nike fanboy but also runner, Its quite telling that my perception of their non-“super shoes” are trash.

I'm 30 seconds in and can already see I have no need to go on. The Vomero 17, Streak Fly & Invincible 3 are an insanely good rotation. Not to mention, a lot of people really like the Infinty Run 4 and Zoom Fly 5 is a good carbon plated daily trainer. To bash their lineup right now is silly -- there's a handful of popular brands that are below what Nike has available right now but for some reason people give them a pass and take cheap shots at Nike. (and I didn't even mention the most popular running shoe in America. The Peg) I will admit, there is a lot of fluff from their current lineup, but there's some really solid rotations if you look closely

Too many shoes, Nike should simplify their product lines, instead of this monster. EVO1 was a breakthrough move, even game changing but it still is a very niche product. EVO's genius is simplicity, Nike is going the confusing way. Thus create a super-light version for Alphaflies at best and that's it. Nike really needs to innovate /clean up /simplify their everyday category and give some excitement in Tempo. And enough with those airpods everywhere, it's so boring. Time for Nike to show us something different and exciting.

I get "Puma-vibes". Boring, sporty and elite-performance-line

I only like Nike running shorts and t-shirt good quality and sizing for me and the shoes naahh I'll pass

Another comment, i don’t see why people want these prototypes so bad. I understand the disconnect. But even as a competitive runner myself. I don’t see WHY i would need those prototypes, even if they make me faster. These people run 13 min 5ks and world records. I can fairly say they deserve it, and they are sponsored, they have been using these protos for years, but yeah it’s just an opinion, the shoes now are doing okay and helping people

Bro does not care about spikes 😔

Finally, the incompetents are Nike are getting fired. They should have been looong time ago. Umong their base shoes, only vomero is a good shoe. Pegasus and Structure are crap. Renaming famous shoes lines only gives room for confusion. In theory, plus, premium etc are a way to access the masses. So maybe I can run finally run in a Vaporfly. Or, more probably, they will not have capacity to produce all of the lines.