i feel so bad for the guard employees, this was so sudden..

Insanely ironic for adin to talk all this stuff about corn and how it causes addiction whilst having a multi million contract to stream gambling to children

I'm so angry on the employee's behalves. They moved there literal days in advance, only to be told they don't have a job? That is so utterly ridiculous, it shouldn't even be legal. Maybe it isn't and they got compensated because I feel like workers have to be protected against that somehow, surely this sort of thing has happened before

Being personable or "nice" in person has nothing to do with someones integrity or quality as a human. Let their actions speak louder than their words

Bros hair look like a drawing rn

It is so insane how The Guard employees got so screwed over like that. Totally unfair for all of them.

Shoutout to Adin, using his power and influence to encourage people to abuse the relaxed TOS on Kick and force it to become exactly like the other streaming platforms. He’s really sticking it to the business owners that try to give creators more freedom

The kick situation feels like classic blitzscaling: get a userbase, get investors, and only then figure out the profit model. I don't see it lasting longer than a year.

Kinda sucks that the companies know when they're shutting down, and don't do anything for the employees that got hired just yesterday. I understand if stuff just happens, but they waste other ppls time like that if they already know what's about to happen.

Kick is doing wonders because at least people like Adin are separated away from everyone on a different platform

I can’t believe Mogul Mail called Sykkuno a goody-two-shoes loser Sykkuno’s best friend, Ludwig, is surely going to have some beef with this

Might be important to mention that after the whole p0rn thing aiden asked how old his chatters were and a lot of them were minors which opens up legal questions

How can a platform that will let people stream copyrighted material fail? I am sure nothing bad will happen to those streaming movies, anime, live events, and god knows what else.

Adin is such a sad individual, at least the side he presents to the world. I've said it in so many other videos about him but the dude needs some friends that actually want to be friends with him and don't want anything from him.

I'm always a bit concerned with creators like Adin having such a large following because they seem to push a majority of toxic content. But I guess that's what people want to watch

Every St Louis person probably had a suspicion that Kroenke would do some shit like this. Gave up on St. Louis, now gave up on E-sports. Truly is terrible what the employees are going through

There's no way that 95 to 5 % ratio is gonna stay if Kick survives.

The fact that some Guard employees got laid off right after they moved is just sad

I feel like Kick’s endgame is to be the streaming site for the stuff that prints money but twitch can’t do for their wider reputation, i.e. gambling streams and whatever the next step of hot tub streaming is

hearing ludwig discuss 'kick' is triggering my inner 12 year old's fight or flight response as i hear it as 'kik' every single time

Mogul mail coming through with the news. Thanks for the bite-size drama, king!

Responding to “keep yourself safe” with a video of them boxing is SO underrated

I feel like the proper authorities need to investigate Stake. They’re paying creators millions while they fake gamble meanwhile their followers go on and try it and lose everything. Something shady is going on with this company and it needs to be looked into. I’m sure wherever they are located, they’re providing so much to the small country that they wouldn’t dare touch them

adin saying he doesnt get enough money to go full time is crazy

Props to Mogul Mail for finally finding a synonym for "Huge" to put in the title!

Anyone notice how every mogul mail vid is just Lud doing a class powerpoint presentation he made out of opening a bunch of tabs

That abrupt cut after demanding me to watch the sponsor was really effective. Made me feel like I was obligated to watch the whole ad for some reason. 😆

If Kick is really doing all those copyright crap, they are in even deeper waters than Twitchs JustChatting React streamers.

Kick is trying a tactic where they make such a big splash to cause waves. Kick just wants to take some market share and then they will flip and turn into twitch.

"Still driving a purple jetta" damn bro I just got up and i've already been attacked.

my bro Mogul Mail got that slightly faded painbrush cut ✂✂

I just doubt every word from Adin as a the rule of thumb lmao I'll believe it when I see it (and if it does happen, how long it lasts cause this whole thing sounds fishy)

Gotta Love Ludwig's consistent upload schedule.

I think that there is a massively untapped well of very lucrative sponsorship and advertisement deals out there from companies and businesses that Twitch and KZfaq would consider too unsavory or too much of a brand-risk; sponsors they'd never want touching their platform, and those sponsors wouldn't give two shits what the site they're advertising on allows or doesn't allow. That's probably how Kick will maintain this current trend of having "no ToS", although I'm sure some form of legal trouble will come eventually if movies, shows, and live sports continue to be streamed. I think what truly remains to be seen is the longevity of this, though. A part of me thinks this could truly be sustainable for them for a few years at least, but we'll have to see if they actually offer any meaningful competition in terms of viewership and staying power, will non-exclusive contracts be enough? Will they be able to sustain viewership off of illegal streams like the Super Bowl watch parties? Who knows, time will tell.

wow that ad was so seamless I almost didn't notice

I feel like any future it could have will be lost to lawsuits. Already they're risking copyright shit for the Superbowl streams and now whatever repercussions they could face from Adin streaming porn to minors. Seems unlikely that neither one of those come back to bite them and both are set to be a big bite.

That sykunno slight killed me 🤣 🤣 🤣

I'm going to sleep horribly knowing I skipped the sponsor causing someone's firing.. this is a guilt I'm going to have to live with

that was a nice marketing monday

Haven’t finished the video yet but I just wanted to say thank you for the amazing update on this :3 love you Lud

I wonder how many days before Kick gets sued out of existence lmao

I like how Lud has to pause for half a second just to say 'they got a good social media guy there' lmao.

I think the biggest problem with Esports is that games come out too frequently and don’t capture hype for a long enough period to ever have a business model the football or baseball. the games that have captured the hype. OW comes out but then the game dies and there goes the money

That sponsor section is sneaky as hell mr mogul mail

"We'll never fire anyone ever" Ludwig no....

"none of the downside" and "$100m to run for 5 years" do not compute.

my ludwig ad was interrupted by a youtube ad, double whammy

I got bad flashbacks getting a Rocket Money ad cuz Atrioc did one for his marketing Monday’s a few weeks before the AI drama and I remember his pitch involving how he had so many subscriptions he was having trouble keeping track of… in hindsight he prolly should’ve just cancelled a few of them….

Best sponsor transition of all time

"Why you getting mad, its a tweet, just turn off the computer" is the perfect response LMAO

Shoutout to @mavriqgg he didn't deserve this!

Cancels his friend then steals his ad read ... ruthless

Dude i feel so bad for the employees

Rip Esports, that's wild that Adin thinks that he can do whatever he wants on kik. Whose backing it? Where is that money coming from? It makes no sense, and is wild.

this is closest thing i have to marketing monday

Ludwig seems to really like The Guard's Valorant team, and he really believes in their potential. Hope he picks up the whole of old Guard and makes them Moost

That was the best sponsor transition in history.

Are we ignoring Ludwig's "We'll never fire anyone ever, as long as you subscribe and watch all of my spon-" Gotta subscribe to Mogul Mail for people to keep their jobs

its funny how the internet makes grown adults act like they're in high school again

5:01 „Advertisers want everybody to be buttoned up version of…“ I don’t think that many people realize that that means that advertisers dictate how people have to behave. The guys that change their LGBTQ support depending on the region now tell you how to act. I don’t see anyone having an issue with that. 🤷🏻‍♂️

Those employees should be thankful they are returning 0.01 billion to a multi billionaire. Can't have him hurting during these bad times.

this was a top tier ad read

For a second you said Kick and I immediately thought Kik?? What is Kik doing coming back into relevance😭😭

normally i cringe at ads. but that segway had me crackin haha

Lud, you forgot to mention that Kick is one of the new sponsors of Alfa Romeo F1 Team. Their new car announcement was streamed at their channel on Kick. Also, Stake is the new main sponsor of said team. Weird stuff.

I like how these guys managed to make playing video games somehow cost millions to maintain and manage.

Loved that ad read segway

People say that usually when a company is not getting enough money but still survives is sign of money laundering..

Legend says few surfers ever dared attempt the great wave that sits atop mogul mail

Kick is basically the LIV golf of the streaming world

Isn't it insane how they claim they have no TOS but they actually have a TOS and recently just banned someone

I love how self aware lud is as a "goody two shoes loser" lol

We all expected something like that

No joke I got a rocket money ad while he was doing the sponsor

Kick sounds like another Apple and Netflix model. 1) Initially offer something really appealing, 2) Get high market share and majority of creators, 3) Squeeze competition out of market, 4) Bamboozle and switch their terms on the content creators once they have no alternatives, 5) Profit.

"Winter is coming" -Mogul Mail

My days get so much better when moist and Ludwig post

OHHHH ITS KICK AND NOT KIK that makes more sense, i havent kept up with ANYTHING and was so confused lmaoo

I made sure to watch the whole sponsor. Will be clicking the link in the description.

kick seems pretty good since no ads and your favorite creator gets paid more but switching over is basically like cheating on your barber also most people don't really like to switch to new things when there already familiar with something. Me personally though i like to keep videos and live streams in one place so I'll just go on kick from time to time to check what it has become

Bros hair is immaculate.

New to the channel Ludwig. Didn't realize you had a commentary channel. Love it

One of Mixer's mistakes was making streamers fully exclusive to their site, which isolates their streamer's user base. Train streaming on Twitch before his Kick streams is really smart.

Sykkuno really caught a stray lmao

I can't believe ludwig did on ad on mogul mail's channel, how can he get away with this?

Marketing Monday POGGERS

“speeds going” guess ill stay on youtube and twitch 💀

a sponsor segment like that on mogul mail? bruh

Damn Lud, I can't believe you bought the entire Guard Valorant roster. So happy for you!

i loved the honesty at the end of the video lmfaoaoao

if u seen the full version he said its a joke, the more money thing

"I met Adin in real life, and he was a really nice guy" ok lol had to throw that one in

Adin Ross and Speed are known scammers, so I’m not so sure about this one

It’s standard practice in a business to maintain enough savings to operate for 3 months at full capacity. To hire people mere days before closing is unconscionable. It is impossible that the guard didnt know they would have to shut down extremely soon.

this man changed his sweater for the ad read

Adin ross is the definition of being a puppet for someone, mans has a personality more malleable then gold XD

Adin seems to me like the kind of guy who orbita around cool or perceived cool people and absorbs their personality, he is just funny enough, paired with being a little dumb to be liked, but on his own ends up being a huge dumbass and screwing things all the time.

I have never heard of Kick before, and I am still yet to hear from it again.

bro this felt like marketing monday wtf

Kick is trying to get big enough to get bought out by Twitch or KZfaq