Me who has never bought a single magic card in their life, but just watches Rudy for the haircut ... "I didn't buy the crazy expensive new, but fake old, but new cardboard magic cards, go me!" xD

*I'm doing my part* I used to sell proxy cards. Black Lotus £5. Power 9 set £15....etc Pretty good quality, playable proxies. I got an official copyright strike by Wizards of the Coast through ebay - stopped my sales of... £30 a week. Fair enough, but then they do this? :o

Same🤣

I'm doing my part too!

@@DaftFader Yep, I haven't bought any cards since 2010 and sold my collection a few years ago. I'll happily continue not buying cards.

Right! I hope they enjoy their L's

1936 buttholes

How much spent on promotional activities? How many left?

If I could open one I'm sure it be fun

@@2UGamingProductions 20% chance for zero hits

Banding Baby

@@chim007azo for 30 years don't forget that part lmao 😂

Nice 🙌

I always said Banding was one of the strongest abilities ever.

I never had a problem with banding. I'm guessing there are a few edge case scenarios that I never encountered.

2 million is nothing to WOTC

Yeah but thats not good for a massive company like that. Hasbro was expecting 100s of millions they got 2% of what they were expecting, and on some of the most sought after magic cards ever made. This is a huge wake up call that they can't just sell nostlagia for any price they want.

Wasn't targeting players.

@@justinwhite2725 as a anniversary product, thats a bullet to the foot. Let's celebrate 30 years with a product which 90% (guestimation,) of our player customer base can't afford to enjoy.

@@justinwhite2725 welcome to why the community is pissed.

@@justinwhite2725 And it still failed

why would you say that the majority can't afford it? truth is that sure, a vast portion couldn't afford it, but another vast portion could but WOULDN'T WANT IT. that's the important thing to me in this whole 30th situation. A lot of people COULD afford it but didn't want it. it's an important thing

Turns out the flops were coming from INSIDE the taco!

and I'm here for it

They pull you back in😅

just rudy manipulating the market and becoming a clickbait queen

FOLKS

Based

They made around 2 million in sales. Sadly I don't think they consider it a flop

@@bantz2588 2 million off a print run is crap. Considering they had to pay for new art, ink, borders, ..... etc. MTG blew a massive load of money.

@@jakru9909 do you have any sources or data for that? (no offense, just actually curious about the numbers)

@@ShoMinamimoto314159 No offense taken, hope you/family are well. My reply regards the shear cost of mass production and distribution. These costs are mitigated by MTG previous sets and massive revenue, but having a 30th Anniversary set in the lime lite creates massive doubt in the company. 2 million dollars in sales is a drop in the bucket compared to the loss of consumer trust.

nice, BUT IT'S WRONG!! hahaha

You schould thinking about 69,420 😉

I understood that reference!

ha ha ha ha ha 😐

Gigity

Philosopher :D

Both?

Semantic🤣

Probably the lather. If i had the money I'd absolutely flip 5 boxes to some idiots on Ebay that'd buy the box for 2000$

A beautiful marriage of BOTH dudey

Yeaaa....done buying magic for a while....

Spot on.

Budgets never go backwards

At this point they probably broke even.

Idk 1936 boxes = 1,936,000$ so they definitely didn’t make 0 dollars

I think those are people who waited in the queue. Added to cart and left. More like curiosity to watch the shitstorm

Goodbless PCI fraud prevention people like you, genuinely, probably saved my nbacon on more than one occasion

@@BoriTTo_o Na Rudy specifically stated Rejected, not canceled. This incinuates that a payment has already been attempted as there's nothing to "reject" otherwise.

Failure to deliver the Secret Lairs on time resulted in a lot of refunds via Credit Cards. if this happens enough a company can be flagged as "fraudulent" and blocks on processing orders can happen.

Probably automated payments through the use of bots

If its true, you can be proud of not just the player, but even the evil investors have held back. That is true unity.

@@simonthekindcutthroat6324 I feel like Wizards was Super Perfect Cell fighting Gohan (the players), and didn't expect Vegeta (Investors) to blast them and cause them to be blown away.

@@adamlombardo facts lmaooo

They didn’t buy cause they didn’t have the moneyWOTC said they were price sensitive. Don’t you remember

@@simonthekindcutthroat6324 The evil investors most likely didn't want to get shill shamed.

They made the mistake of selling a useless luxury product to a middle class audience. I hope for mtg collectors and players that they got the message, which i don't belive honestly.

Did the community really draw a line, or could they just not afford it?

probably a mix of both

Bro…

​@@stt5v2002 those who can afford it buy the real thing.

I've never been an investor, I'm a collector.

Lmfao 🤣

Proxy artifact Mishra would be proud.

I want to see more tragic box openings.

True!

WotC: We have created a new story arc starting With Dominaria United and that will end with March of the Machine: The aftermath. MTG Community: Hold my taco.

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Hahahaha yeah, that's what I said when I saw it

not really though, half didn't want the reprints, the other half wanted the reprints but cheap.

@@greeneking77 pretty much this. I use the analogy "if I borrowed persons A's car and Drove it into person's B's house. They are both mad at me but for completely different reasons.

Gotcha. I didnt want the reprints or for them to be absurdly expensive when they were announced. Double fail masters.

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Lets say 300. Thats about 6.66 fake black lotus in the market. Only 7 people made their money back on this product lmfao 😂

@@zeo4481 And that's only true if anyone is willing to buy them.

@@Rewwgh and I bet most people looking to buy it are doing it to fill a slot because they collect a copy of every print, not as a celebration of MtG or a prestigious piece to hang on the wall.

@@zeo4481 7 people mayyybe made their non-tournament legal money back. 😅

@@PhoenicopterusR I wouldn't be surprised if some people bought in as a memento for the drama surrounding the set.

Maybe they will try and pay them off with a few 30th anniversary boxes instead lmao

I could see that even with a slim chance!!! Actually they might do that now because of the push back!!!

Dudes on reserve list positions: try us

@@makeshiftmonk why would they do that after the sales window tho? That would only make sense if they plan to put them out for sale again soon

I would legit find that funny as hell😂

@@makeshiftmonk I told everyone I knew that this is their plan the whole way. My reasoning was this. If one black lotus is lost, or graded, every year for infinity (in theory), eventually there will be no more black lotuses, which means no one could play vintage anymore with a black lotus someday... This seemed like an attempt to build a new faith based economy around the idea that they need to reprint things eventually, and that they made a mistake making the reserved list to begin with, and they're trying to travel back in time and release things at, what they felt, was an appropriate buyin level, to justify the printing of new legal vintage cards... Except, they didn't say that, so we said, as a community... "No Fkn Way, (Has)Bro!"

“Hold your ground” makes it sound like it was difficult for you to not spend a thousand dollars on cardboard, man the life of a consoomer must be hard 😂😂

@edsontorrontegui9491 You're joking but I see what @0oghi is getting at. Be prepared for $1500 Magic 31st Anniversary 2 Pack Booster Sets (Limited to 2,000 Serialized Pieces)

Or hold your wallet:)

I wonder if that accounts for people who refunded also. Someone posted in the comments that they purchased a large quantity and then a day later refunded it.

No, tens of thousands of people added this to their cart. I know I did. I even went to the payment page, and damn near pulled the trigger. Wish I had now, these things are going to be highly sought after due to rarity, until the means to release the rest is found. I know of a person who had several business credit cards rejected. Had to pay via direct bank acct transfer. Credit cards being declined only happens when the card is attempted to be charged. The above mentioned theory of banks quietly blacklisting WOTC due to SL taking months to ship is more likely. My guess if the high number of rejections show how many (few?) 'anything and everything' MTG addicts there are who cannot afford to be so, and found out the hard way they really need to get out of CC debt.

They had a limit of five per person, so as few as 2,400 buyers even if they’d sold out.

"It's not for you"

Their channels with 3 subscribers lol 🤦‍♂️

I was thinking the same thing.

That sounds plausible. I know a lot of people waited in line and added it to carts just to see how the wait was or try to big the system down. I generated at least one abandoned cart, so I'm sure there are plenty others

Way too low for abandoned carts, usually around 70-80%>

Hasbro are responsible for Monopoly Millennial edition they're toxic the core

"where Hasbro finally starts listening to the community again" haha, not in the cursed timeline we live in..

ye big cap there

They made roughly 2,000,000 usd with this. There is no lesson to be learnt for them. This was a financial success unfortunatelly.

@@Aaackermann they print to what they think they can sell. Selling 20% of what you're expecting to sell isn't a success. They were expecting to make $12mil but they made $2mil. That's not a success in business that's a dumpster fire.

@@Aaackermann for the average Joe or for smaller businesses, 2M revenue would be a gigantic success. For a big corporation under financial pressure that aimed at grossing minimum 10M+, "only" 2M is a disaster.

@@ROMANTIKILLER2 Well, but take into account how high of an investment it was in the first place. And I would say not so high.

@@Aaackermann 2M is not a lot of money for a company of the size of WotC. And the collateral damage is >> 2M (stock tanking, etc.).

Honestly that might be the most long term damaging thing to Hasbro and WoTC. Consumers matter but when the banks stop doing business with you, you're fucked.

Wow

I know I went for a secret lair recently and my bank did in fact call me to make sure I was the one buying it. They never call me about $30-$50 purchases EVER.

The damage to their stock as a company as well as a damage to the reputation is far beyond the money they made.

Honestly though, paying the salary of the dozens of artists and marketing for the months leading up to this. They probably just made their money back and not much more.

Let's hope that money pays their workers instead of a bonus for a ceo

@@KirTheBeetle hahaha, you can hope all you want but only the executives work hard enough to deserve their 100k Christmas bonus. Who else could come up with an amazing idea like $1000 4pack boxes to celebrate 30years of a successful business.

They didn't make any money if it doesn't cover cost. All depends on what the initial development investment was.

@@jonahhekmatyar it's all the old artwork, it's already bought an paid for. Printing an packaging is about the only cost. 🤷

my thought was that the only people that actually went for this were scalpers trying to flip it for cash, and a higher than usual % were trying to use stolen credit cards to do it. Just a theory.

And an amount of people trying to see if it was sold out but just not showing that on the website yet.

Could also be several CC fraud alerts triggered after trying to make multiple $1k purchases.

THIS

Yeah, they could have made so much more at a reasonable price. They could have sold hundreds of thousands of packs instead of 8000

If they were 9.99 a pack, I would have bought 100 of them. 250 for one? NOPE

If they would have sold like 24 boosters as draft Displays for 99€ it would have been awesome af and people could really play old-school MTG for an reasonable price...

My bet is WotC didn't do that for this reason: They want that our collective consciousness keeps attributing very high artificial value to specific cards. These cards have a reputation. Don't want to see official black lotus proxied circulating around and be worth 10$ cause there is 100 000 copies of that card on the market. This is a guess. What you think really it could have donne to the spirit of the P9, duals and all if WotC would have sold 30 Edition at 5$ pack Standard set print run?

Learning lessons is for losers. Double or nothing!

@@goliathsteinbeisser3547 stay losing then

Full 36 pack boxes for $999 would have sold like hotcakes, despite still being absurdly overpriced. There's just a limit to how far MTG fans will go, and Wizards got that message loud and clear.

They could have done a throwback - boxes only $149/box POD and they'd have had to call up Pokemon to borrow their extra print companies to hope to match demand. People would be waiting for their orders at the Magic 60 celebrations.

@@Just_Pele I'm still not sure I would have bought at that price, but I would at least have been tempted, and less inclined to trash the hell out of WotC for how they positioned this product

Only to have immediately sold out and scalped up to that 250 price point.

or wizard sell a mystery booster box and was randomly include magic 30th booster in the box

Could have done a Secret Lair for as many as people wanted and sold it like six months ago. Even at like 30 packs for $300 I'd have bought a box and I haven't even drafted in a decade. I'm sure lots of other people, both current and lapsed players, would have too

Sounds like they made a quick 2 million off a few boxes of cards.

@@kenhensch3996 when anticipating $14Mil, that is a massive failure that might result in loses

inflation, taxes, bad economy, ghosts

"You know those customers we told you about last time? YEP, still sensitive!"

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Honestly same, I'd rather wizards go kaput and magic dies, than sit back and see this amazing tcg(the best by far) get bastardized and slaughtered by a constant need to see slightly higher numbers on a spreadsheet.

Yeah yeah whatever. It’s out of our control. Always

👆👆👆 Okay let's talk right away

it will have been much valuabler and cooler if they hadn't used a commemorative alternate back, and instead left the original art on the back and the front too, and left the more authentic text as well, i would of bot those or if they're cheaper

Bro your name

@@c.trammell I get that a lot 🤣🤣

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100%

Hey happy to run into you on Rudy’s page! 👏👏

@@RossCampoli hey ross! i’d rather run into you on mine, but still good to see you! 😁👊🏻

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