Our latest alliance with BeBe Winans is a deep, powerful, heartfelt single release, entitled, “Black Lives Matter.” Knowing that - in tumultuous times, filled with social frustration and profound hurt - music has always been a way to inform and restore hope, our CEO and Founder, Steve McKeever, decided it was time to join forces with BeBe again.
In connection with L.A. based marketing and creative agency Quantasy Studios, Ron Gillyard and Raul Alcantar have directed this deeply emotional music video for the single. A vehicle for fundraising efforts, song proceeds will go to Black Lives Matter Organization and Bryan Stevenson’s Equal Justice Initiative.
Steve and Bebe both see music as the most powerful, universal language of mankind. Both men felt compelled to act in this time of need. Bebe said,“After witnessing the horrific tragedies of Freddie Gray, Ahmaud Arbery, Breonna Taylor, George Floyd and so many other countless lives being cut short, I started to think about the ways I could lend my voice to this movement. Music has always been a way to bring positivity, hope and people together; so I wanted to create a song that could help bring a sense of peace to this world for our children, including my own. Black. Lives. Matter.”
Steve, Hidden Beach’s dedicated visionary, added, “Music has an unrivaled capacity to bypass resistant minds-their fears and anxiety. Music invades the heart and soul of a person-where love and empathy live. Hopefully, BeBe’s voice will be an entry point for people to feel and understand the depth of the problem, so we can collectively find the solutions that are immediately needed.”
Click to Stream Black Lives Matter: hiddenbeach.lnk.to/BebeWBLM2