I kinda agree with this, small changes do massive things in the long run but they do need to do more

you seem to know a lot . Own up to it !

@@nigel-uno exactly

Second hand clothes - for the reasons the other commenter stated, it’s not possible in the primary market

Also buying less. I am buying new clothes every 2 years and even this would have been much a few decades ago.

This^^. Quality of product seems to have (purposefully) declined; I still have somewhat faded shirts from 15 years ago I can still wear without embarrassment, but the polos I bought this summer have already started coming apart. This "4,000 new sustainable fabrics" thing mentioned in the video is a complete sham in my opinion, just designed to keep us buying MORE while lulling environmentalists to silence.

Consumers must demand changes but also shareholders. Especially the shareholders on the boards of these companies. They have the influence to shift business models to more sustainable operations

There is a brilliant way of maximising shareholder profits by increasing the prices of luxury goods and lowering production and distribution costs. But we live in a world where if u move production to regulated markets you will end up with higher costs, and perhaps fever resources, so u will still need to transport resources and facilitate production, which ultimately increases prices. Is nearly impossible to regulate, unregulated markets where mass production is taking place. and far too expensive to move the whole production to regulated markets. This is the biggest challenge The Fashion industry face... and nearly forget to mention the disruption in the supply chain due to climate change. The Fashion Industry doesn't have 10 years to come up with a solution.

On top of that, the french brands ceos are blatant non-diverse, non-inclusive, promoting verticality traditional values. They are far from celebrating diversity, global connectedness and equality.

Buying second-hand is cheaper

H&M has started a sustainability line and they're pretty affordable.

​@@alexandra4real360You mean how they were selling normal cotton disguused as organic cotton, or lied they are selling natural fibers when they were selling synthetic ones?

I have incurred so much losses trading on my own..I trade well on demo. But I think the real market is manipulated. Can anyone help me out or at least tell me what I'm doing wrong

Wow I'm amazed you mentioned and recommended expert Mrs Olivera Jane. Though I'm the only one who enjoying her services

You don't need to be shocked because I'm also a huge beneficiary of expert Mrs Olivera

I know her, I stumbled upon one of her clients testimonies and decided to try her out...l'm expecting my third cash out in two days

Who doesn't know her. Her stories is painted everywhere here on KZfaq. Here in Canada Olivera carry out the both orientation and mentorship potentials

just stop consuming this crap

Thank you for sharing an interesting and informative video. Cape Town

I'm presuming you're using "sustainability" in terms of durability. Saying that luxury products are considered 'investments' doesn't really help with the problem itself though. A lot of the "value" that comes with these luxury goods is through its status as a "luxury" product. The products have a high cost of entry and some times certain designs are scarcer (think, limited edition releases), therefore more people are more willing to wear the clothes second-handed or even hold onto it as an "investment" like your coworker. Yet, the incentive for the luxury company to reduce its production or even be environmentally friendly hasn't changed just by virtue of these facts alone. For those who can afford to, they can still purchase luxury fashion in excess. The only difference between this and fast fashion is that for fast fashion, there are more consumers that can afford the clothes and the cheaper cost makes the clothes valueless/disposable. People seem to forget that fast fashion, like luxury fashion, follows seasonal trends and targets people's insecurities of belonging in society to market itself. Fast fashion can't also just overprice its products like luxury fashion since it doesn't have the same brand status, and even if we postulated universe where it does do so, there will be a class of people who wouldn't be able to wear clothes. Just because expensive art pieces can be treated as investments and are made out of paper and ink doesn't mean it's promoting sustainability. People will still need paper and ink for everyday use and those everyday use paper and ink can't be treated the same as "art" to combat the issue of sustainability. In other words, ask your co-worker if she would wear her Chanel everyday; chances are, if she considered it as a heirloom, then she would probably not. She would probably store it in a closet somewhere while using a, dare I say, cheaper and disposable bag for her everyday use. She'll probably take out her Chanel bag once every a blue moon. Then, the problem isn't with the goods themselves, but with human perception. If your friend treated a cheap Zara bag in the same likeness as her Chanel, the Zara bag would also be more durable. The solution for sustainability in either luxury or fast fashion, I think, is for consumers to take a minimalist approach in purchasing new clothing [at least until we develop a way to recycle clothes curbside] and for the companies themselves to bring more transparency in the supply chain and manufacturing process.

creating lab materials is one way of moving forward...

Yep. Life today is just about consuming more! This itself is not sustainable

sasha, what part of this was about scarcity

If you make ypur product scarce at least justify its scarcity that is use better materials and don't use sweatshops but artisans

@@nigel-uno thats funny, cause i thought we were trying to fight against one of the biggest human calamities in the modern world. Oh, oh... i forgot. All arguements are equal. Always. 🤣. And its funny you through in a little dig thinking you were smart. But you just got school son 🤣

Journalism should be about reporting on facts and issues with Un bias in them. It’s suppose to open up your mind to your own opinions

@@INICK84 In what world do you think "reporting" is unbias. Grow up. This channel has chosen to stand on the side of climate change, so PROMOTING the opposite is hypocritical and it should be fine if someone points that out.

Ikr 😂

Fancy expensive stuff like Vivienne Westwood, Stella McCartney and Marine Serre?