I remember being 9 years old when this song came on MTV in 1999. Me and my parents sat in the front room admiring this video. Mum says 'is there anyway we can watch this again? Its amazingly cute!' That was impossible back then. I innocently explained that we'd just have to wait for MTV to play it again. Here I am over twenty years later and 30 years old watching it easily and for free on youtube. Parents split up years ago, but these old memories linger. Funny how things change. Great track.

Damon and Graham's voices in the chorus blend together better than a nice cup of coffee and some TV.

Watching this again in 2024, so many good memories went back to 1999, Thank you Blur for keeps me up when I was in a real turmoil

Bro this milk box went on more adventures in six minutes than I will in my lifetime lol

I never cried so much for a milk box.

I remember this being broadcasted every single day on MTV. God I miss the 90s

I remember aggressively sobbing to these milk cartons when I was younger. I also remember aggressively sobbing to these milk cartons ten seconds ago.

2023 and still amazing I think this song showed how amazing Graham is. Yeah Damon is the lead singer and brilliant but Graham wrote this masterpiece and is singing it which some people don’t realise.

I don't care if Oasis or Blur had better music...Blur had a dancing milk carton. Nothing beats a dancing Milk Carton.

People need to make more music videos like this one, entertaining, weird, and thought provoking.

Wow. One of the great things about this song is that you don't get tired of it. This song is light, but not superficial. What a great song.

4:22 - I love how Graham is having a meaningful realisation about his family and Alex is just innocently jammin' away

Do you feel like a chain store? Practically floored One of many zeros Kicked around, bored Your ears are full but you're empty Holding out your heart To people who never really Care how you are So give me coffee and TV, peacefully I've seen so much, I'm going blind And I'm brain-dead virtually Sociability Is hard enough for me Take me away from this big, bad world And agree to marry me So we can start over again Do you go to the country? It isn't very far There's people there who will hurt you 'Cause of who you are Your ears are full of their language There's wisdom there you're sure 'Til the words start slurring And you can't find the door So give me coffee and TV, peacefully I've seen so much, I'm going blind And I'm brain-dead virtually Sociability Is hard enough for me Take me away from this big bad world And agree to marry me So we can start over again So give me coffee and TV, peacefully I've seen so much, I'm going blind And I'm brain-dead virtually Sociability Is hard enough for me Take me away from this big bad world And agree to marry me So we can start over again

The milk carton is so adorable 🤩 I used to draw him on all of my school books!! Hahaha

How can this song get happy and sad at the same time?... Is simply beautiful

I love that they added an extra 40 seconds of video just so the milk cartoons had a happy ending.

A classic. Alex's happy bass-playing face makes me so happy.

That's spilled milk worth crying over

Lets see how many legends are watching this in 2024 😁👍

this honestly feels like a display of someone with true joy, in a world of virtually no colors, expressing himself in a way he like, then everyone just discards him, and the one person he feels he can connect with, *squash*

_Do you feel like a chain store_ _Practically floored_ Can we all please pause to appreciate that lyric

Showed the MV to my students (grade 6) this afternoon and they love it. Coffee and TV will always be relevant for any generation.

Don’t get me wrong I like Blur and a few of their songs, but for some reason this song is absolutely perfection. I genuinely believe it’s the only song I haven’t got bored over the years. Absolute masterpiece

One of the best music videos ever. I cried always as a Kid. Now I'm an adult and I'm still crying.

You got 2D Jonny Greenwood Rivers Cuomo Mark Zuckerberg in one band

Isn’t it strange how the mind works. This song just randomly came in to my head and here I am in 2023 listening to it again.

2000-ые, MTV, школа, солнечные дни, все радостные и беззаботные. Боже, как я скучаю по тому времени!

Graham has such underrated vocals

I just shed tears because a fictional milk carton died...wow.

Mi papá me enseñó este video a los 5 años, ahora tengo 20 y sigo escuchándolo y viéndolo con tanta emoción como la primera vez

Rest in peace, milk carton. You did an excellent job.

When a person dies in a movie 🙁 When a dog dies in a movie 😢 When a milk carton dies in a music video 😭

I remember seeing this video super late on MTV when I was about 8 or 9 and thinking it was the coolest thing ever.

When my daughters were little girls, they would dance around to this video. Now they are 21 and 17, our lives have changed a lot, but we still get together and rock out to this while cooking dinner, hanging out, etc. Good times.

I feel I'm 13 again when I hear this. It magically takes me back to those days, both happy and melancholic like this song.

Esa caja de leche con carita me marco mucho la infancia en esos tiempos que miraba la MTV. Gracias Blur

song hits different when ur missing someone

When a lost child is found, a carton of milk gets its wings.

The drum fill straight into the main chords in the intro is straight eargasm!

In the top 3 of the most beautiful music videos in history.

Ayer me quede dormido viendo MTV con mi mamá disfrutando esta canción, hoy desperté con 24 años con la misma nostalgia del ayer.

I love Albarn, but damn, Graham's voice is just so mesmerizing...

After all the literally hundreds of bands I've listened to, after 2 decades and then some, I've come back around full circle to discover that this is hands down one of the best songs ever written AND composed. First heard this in my teens on and off, but didn't know a whole lot about music back then, of course.

Definitely one of the best music videos ever. A classic. I never get tired of watching this one.

I don't have a boyfriend. I'm not even in love. But this song makes me think about that special person who I'll be drinking coffee and watching TV with someday.

Did I just cry over a milk cartoon? Yes.

Now is so sad for me to watch this cute video. That's why: I remember I was 7 years old in 1999 and I watched this video on MTV so many times. Me and my sister were so impressive by it! Especially by the saddest moment at final scene when milks fly away together. And then our favourite family dog had been deadly poisoned by burglaries, he died after 4 days, my sister said me : "Now our good boy flies away like this milk". And I still miss him very bad. His name was Malysh ("Little boy" on Russian language). Havanese bichon by breed. And since that case i can't watch this music video without tears. Inspite of this, this is the best musiс video ever! There were so many brilliant songs and great videos released in 1999, like this. Thank you, Blur for this video!!

The place where they're playing just looks so cozy... I wanna be there with them, just chilling

This song reminds me when MTV played good music

I've always loved Graham's guitar solos in this. The song constantly walks a tightrope of some really dark stuff about alcoholism and the hope of defeating it. It feels like, behind the jangly rhythm guitars, the major chords (when they come), the twinkly keyboard, and the mantra of "we can start over again", the solos are the broken self he wants to leave behind and which never really disappear. I don't think it ever feels fully resolved which side is going to come out on top.

At the end when his parents run to the front door... gets me every single time. Great song

I cried so hard when saw this as a kid

It's curious that Damon was the only one who noticed Graham left but he kept playing music, just what happend few years later

This is one of the best music videos I have ever watched

Imagine if a random milk box just randomly came up to your house lol.

These type of videos are the reason why I apologize to things when i stumble on them or drop them or just feel like i hurt them even though they're lifeless,

The perfect song when you are in quarantine during Covid-19

14 year later and I'm still a huge fan of Blur...have no idea how much I love you guys thanks for all the support from all this years. Thank you so much for giving me hope in the darkest days.

Probably at the time, this was the music video I was waiting more to be aired on TV. After all these years I still think is one of the best ever made. Also a great song

Vim pelo Diva Depressão !!! Amo essa música e o clipe! Assistia muito na antiga Mtv. 😍

I remember when this was on mtv everyday almost, I was only 15 when this was released and Blur was my favourite band. My friend who sadly passed away 3 years ago listened to this song with me almost every time he went to my house,. I am now 36 and have 2 kids and I am very happy but every time this song comes on it makes me think of my best friend and I can’t help but to tear up a little. The 90s truly were the best decade

This song sounds very beautiful, gentle, upbeat, yet sad due to the nature of the lyrics. I can’t get enough of Blur.

The song is my fav Blur tune, remember a few years back working away from home having a hard time and listening to this. Its comforting and a feels effortlessly natural. Plus the video is so cool it wont age, Ive seen holywood movies few years back that already look terrible this still looks fresh. Great job production guys

Songs like this are why Blur was always great to me. From their early days (although Leisure is my least favorite album of theirs) right up to their revival with _The Magic Whip_, they've always struck some kind of valuable metal, in my eyes. And this song is just classic - very memorable, very moving, very appropriate for nearly any occasion, whether I want to groove or contemplate life.

I know you're not supposed to cry over spilt milk but...it's just so sad!

This track was and still is part of my lifes soundtrack from the age 16 when it came out and even now almost 25 years on and it's still one of the best tracks of my lifetime. Over time the meaning I draw from it has evolved and changed and today the song shatters my heart every time I hear it but even with a broken heart, I can't help but smile. Graham Coxon, you're a bloody legend for that track!

when you feel depressed good music can ease the pain

Me encanta la metáfora del vídeo con el trasfondo de la música. De seguro varios ya lo comentaron pero como no veo que tal vez haya sido muy reciente, lo haré ésta vez: A finales de los años 90, Graham (el guitarrista de la banda y vocalista principal en esta canción) escribió la letra como un manifesto de la crisis de ansiedad, depresión y alcoholismo por la que estaba pasando debido a la fama. Él siempre fue el más tímido e introvertido de los cuatro y estar en una las bandas más famosas de UK le daba bastante ansiedad social. Artísticamente hablando, cómo guitarrista creativo que es, ya no se sentía cómodo con la música esencialmente comercial que la banda estaba haciendo. Más aún durante la batalla del britpop (Blur vs. Oasis) que los medios británicos crearon. Ambas bandas lanzaron el sencillo de sus respectivos álbumes en la misma fecha. Blur ganó en esa ocasión llegando al primer lugar con récord en ventas. Pero ya ni eso animaba a Graham, quien contó en una entrevista hace años que intentó suicidarse tirándose del 5to piso del hotel en donde estaban festejando la victoria pero Damon (el vocalista y líder) logró impedirlo. Todo ese estancamiento creativo y la presión social lo hicieron refugiarse en el alcohol, que para finales de los 90 ya no pudo controlar. Por eso es que en este vídeo Milky sería la esencia de Graham tratando de sobrevivir en un mundo cruel. Lo irónico es que pocos años después el video cobraría más sentido ya que, pensando en su hija recién nacida, entraría en rehabilitación y dejaría la banda (como se ve hacia finales del vídeo) para luego emprender su carrera solista experimentando con los estilos que a él le gusta. Lo bueno es que años después regresó a la banda sobrio (o al menos sabiendo controlar su consumo) y con tratamiento terapéutico para poder controlar las crisis de ansiedad que hasta ahora a sus 53 años aún padece :)

The detail of the facial expressions of the milk box add something special to the video. So much nostalgic

Suddenly my recollection goes back to the moment when you've missed the Video, and there's no turning back. Gen-z should more grateful there has been a 'Time Machine called KZfaq'..

the amount of times i've listened to this song as a kid, it used to be my fav song (along with the music video which i never stopped watching)

graham coxon : electric guitar damon albarn : acoustic guitar both : perfect for each other🤓😎

this is still one of my favourite music videos ever

Todo mundo recuerda cuando esta canción era lo mejor del Top en MTV. Jaja.🥰 Me encantaaaa!🥰🎶

This video doesn’t even need a long comment about somebody’s sad backstory for this song, the video is already the saddest thing I’ve ever seen

As a teenager learning guitar back then, The chords amazed me, how could they make such an unique chord progression

Only Blur can make me emotional about a milk box ahahahhah

i did nothing with my life.

This song is such familiar place.... just coffee and TV at home. The world is bad and socializing is hard ♥ They really captured the feeling

Vim pelo DIVA DEPRESSÃO.. haha eu conheço a banda há anos, mas nunca tinha assistido o clipe.. que fofo

I would totally leave my familly to spend time and playing music with damon albarn

I remember watching this music video on MTV as a kid with my sisters and I always thought it was a cartoon! Lots of memories ❤

July 18,2024 here baby

I watched this when I was young. I remember crying when the cartons rose to heaven. I was such a stupid kid.

This song has a lot of sentimental value to me. It's a song I always go back to when things are looking down and I need a little relief, like things aren't going to be as bad as I've already decided they will be. It gives me a sense of: Can we just forget about life and float for a moment, feeling. I adore this song.

I remember being a child and watching this video on MTV back in the day. Now I’m 30 and still enjoy it like the very first time.

July 2024 Watched it exactly after 24 years

This song never ever will grow old on me.

I always come back to this, not for nostalgia but because it really resonates with me regardless of how old I get. Thank you Blur for this gem, one of the best songs I know & love.

Wow, the melody at the end gives me so many indescribable feelings.

One of the absolute best music videos of all time

I often feel like that carton of milk

We're all grown-ass people crying over milk cartons....

childhood memories watching mtv back in the day..such nolstagia..dammnnn i LOVE IT....

I was 17 when this came out. I was massiveley into all the brit pop explosion and all the great bands of the 90's. This is a great tune and it's stood the test of time. Here we are 24 years later!!! Blur were superb

the milk carton is so cute.

Love Graham's voice. it's so soothing.

KZfaq is a time machine

This song and music video has stuck with me in my ancient 7 year old child memories. I remember having so much empathy for the milk! Nowadays it’s on my daily work playlist and I always love when it drops. Very relatable.

홍대가서 잭콕 마시믄서 락 뮤비 볼때 들었었던 노래들 중 하나인데 시간 참 존나 빨리간다. 돌려내 ㅠㅠ