Great video and fascinating results, especially in the side by side trials. I love my M240i and it is a convertible too - a factor not mentioned in the video, but a huge extra fun factor (especially for those Alpine drives Joe talked about!) - and a huge extra point in the 240i's favour, as you can't get the M2 as a drop top.

Great vid Joe, way better than most of the bollocks you see on tv nowadays. Amazed by that difference between the two, especially with the 30-40 mph pulls.

Mate that was a banging video!!! Really enjoyed it. Surprised with the side by side action!! awesome stuff. High 5 to you and Ben.

The smile on his face when he got into the M2 says it all

Really enjoyed this video. Every time Ben was flooring it and you guys would be laughing at the power it had me laughing too! I test drove a 235i the other day and had the exact same response you guys were having when flooring it! I just have to wait a few more months before I can order one! Can't wait!

fantastic video Joe. picking up my m140i end of September was great to see the comparisons. perfect way to spend day watching this by the pool

Probably the best video on KZfaq. Joe, you are the car review guy. It's awesome to see investing your time next to you business into doing this for us - future customers that aren't sure in their mind what they should go for. Thanks for your time!

Usually I get bored quickly, if videos are as long as most of Joe's content is. But most of your videos are so good that I'm happy to watch them entirely. Keep it up!

Great great great video guys! One of the best comparison vids I've see. I am actually scratching my head which of them to buy and you made it so much easier. Especially since leasing the M240 is MUCH easier than leasing the M2. THANKS!

The look on your face when that 240 goes by you is priceless! I love my M240i, I put a Dinan tune on it and the resonator delete and it's just fantastic. I needed a daily driver first and a racecar second, this fits the bill perfectly.

Really got a great sensation of the speed, throttle response, ride and sound from both cars through this video - thanks!!

This is a long, but very informative and real reaction review. I liked it!

That is a seriously high quality video Joe. Feel like you're really letting us get to know your personality and that of the cars too. Top notch stuff, hope people keep supporting you and providing cars etc to make such great content.

Test drove a 240i yesterday, as an owner of a C63 previously this little pocket rocket is awesome, and as you quite rightly say for the money its a no brainer, the UK roads are hard enough to drive normally but just occasionally you can stretch your legs this is the perfect car for such ties. Ordering next week me thinks ! Thanks for the review, good style and well delivered, cheers.

Just ordered a 240i and should have it in 6 weeks or so. Can't wait.

Thanks for the video Joe! I enjoyed the back and forth banter between the two of you as you talked through the drives. Great insight. I actually went and test drove an M240i today and decided to go that route vice waiting for an M2. I think it will be plenty enough car which will mostly be used on my extremely shitty daily commute and the fact I would do little to no track time in either car. Thanks again and Ill plan to stay tuned in for future videos.

Excellent video. I wish all car videos were like this. Covers EVERYTHING you want to know.

I really enjoyed that. I’m thinking of downsizing my 440i to a 240, i have no worries after watching that. Excellent video.

Nice! The surprise on your face as the M240 was pulling along side the M2 was gold ha ha. good ending to a really good video.

Man amazing video. Cleared a lot of doubts. Thumbs up! Enjoy that beast.

Yet another enjoyable video Joe. I would love to see a quick M135i v M140i comparison video!

What a great 45 minutes of viewing. Enjoyed every second of it. Already looking forward to the next video lol

Can I say that was one of the best car comparisons I've seen on KZfaq from non-journalists in a long time? Two likeable enthusiasts who, more importantly, know how to drive, chatting about the cars rather than about themselves. Refreshing. Subscribed.

Test driving a manual M135 tomorrow morning with a view to a possible M140 purchase. Been watching all your videos over the course of the last week. They've been very useful in helping me arrive at the right spec if I do order one, but also making me realise, it's about time a had BMW straight six on the end of my right foot! Time will tell 😊

Top top job Joe! Great video again

Well done Joe, great watch as always and surprising right enough 👍🏻

well done mate. really good to watch. bit of shocker with the side by side tests!!! keep up the good work my man!

Somehow ive managed to watch it all.... With no regrets! Excellent video!

Not surprised that the two were very equal in a straight line. The engine specs make is pretty clear that would happen. In the USA the price difference between the two similarly equipped is much closer making the M2 a bargain because if the upgraded brakes. LSD, wheel upgrades and suspension. Having said that the M2 isn't for everyone as it is more of a firm ride, louder and with likely higher operating costs because of insurance, tires etc so there is a place for all of the 2 series models. We are very fortunate to have a car company willing to build the 230, 240 and M2 which gives buyers plenty of choices at different price points. I get my M2 in a few weeks (being built right now actually) once I get it and drive it I really want to take an 230 for a spin because I am curious about those two opposite ends of the spectrum and how they would compare for pure driving enjoyment which is that subjective experience that is impossible to measure.

Great video! I've been waiting for this comparison for a while :)

Your video actually convinced me to order an m140i in May, took delivery last week and did not disappoint. Keep up the good work

Thank you, awesome video!! Picked up my M240i last Thursday in Munich at the BMW Welt. So far, I am VERY happy and now even more convinced about my decision... Keep on making so nice videos. Greetings from Germany.

Excellent in depth comparison of these two capable BMW's. Delightful to watch.

Cant believe I missed this! Very good video. Sold me more to get the m240i. Thanks Joe and co.

Amazing review easily the best on KZfaq keep at it and you will get far !!

Enjoy your video. Very interesting when watching the performance pulls, didn't expect that.

Love it..."bloody hell, that's quick"

Best video yet!! Honest opinions and bloopers were ace!

Cheers for doing this, ive been looking for a head to head comparisons as I'm stuck on what to get.

Crackin out takes! Love it!

great video! really liked it alot - the cars sounds amazing

You should think about a weekly episode with Ben, I think I haven't watched a KZfaq video for over 40 mins for a long time, well done Joe!

Hey Jo. Used this video in my decision making around an M2. I've put a deposit down on an M3 Comp, great video :)

I’m saving up for an M2 in the next few months! Already drove one but this video just makes me that much more excited

Great video, but definitely did not expect that result, impressive

Loved this vlog tho by the way 👍🏽 well done lads.

Nice video! I would like to see more clips of the view of the road when giving it some.

loving the videos!!! I've a125d M sport which I love would really love the m140 or 240, awsome kit,. keep the videos coming!

Your reviews are class, thoroughly enjoy them 👍

that was super interesting. well done keep up the good work.

Joe as you know mate I'm a big fan of your videos and this one is no exception buddy. Great work and reviews by both you and Ben. These videos are the reason I've ordered a M140i.

Would love to see you two guys compare the M2 with a M4 or M3! Great video!

Exclusive stuff! Great vid. And I have to say, as much as I like Seen Through Glass etc, they're quite fatiguing..! I like the slightly more refined take on things

great video quite enjoyed it good stuff

Great video joe seemed such a laugh at the end. I’m looking to sell my focus RS and buy a M2 hopefully end of the year and this has helped massively so thanks mate.

Awesome video Joe! Keep up the good work 👍🏻

Just bought an m240i. I'm now even more excited about picking it up. can't wai!!!!

Informed, intelligent banter. I like.

Great video JOE!

Great job on the vid. Interesting how they compare. Very similar yet very different cars. I don't doubt the M2 would be quicker on a track for those that it matters to. For me if i went for the M2 it would grate on me that an M240 was just as fast on the road. Again each to their own but i would go for the M240 Auto and spend the difference on a nice manual 'weekend/track' car.

Great vid! Awesome channel

Great vid! Love the comparison videos

Thank you! I'm considering one of these two and your video is very informative! I'm surprised, though, that the M2's differential was never mentioned. I guess you weren't doing enough high speed turning...

Excellent video, nicely done in terms of the comparison. Really, really want an M2 now, but I'll have to settle for the 240i for the time being! Keep up the good work.

"... and how good does that f****** sound!!" 37:12 Haha! 😂 Great video man!

Still one of the best comparisons on KZfaq. I'm now the proud owner of an M240i 2019. My daily. However, everytime I see an M2 OG I have a mini crisis. In a good way though. Love the M2 OG.

Hey Joe. Your more recent videos clearly show you've learned a lot about the whole car video production process. Any chance you could share some tips for us peeps who fancy having a go ourselves? Cheers dude :)

great video guys... subbed!

Why in two different shots, the m2 has wing mirror covers and in the other it doesn't 🤔

Nice comparo, fun stuff! I hope lunch didn't scratch up the boot. Would love to see something like this with the M2 and e92 M3. The M Division delivers in giving that extra experience. Thanks for putting this together, appreciate the perspective.

Thanks for the comparison Joe. Placed an order for a red M240i xdrive in NJ, US 🙂

I have 2 manual 46 m3’s here and been toying with selling them both to help fund a new m2. Well, I think now I can afford to keep the both and look out for a used m240. So interesting to see the comparison between 240/m2 and thanks for doing this video, I reckon I can have some cake and eat it 👍

Thank you and your friend Ben for this well done review :) A little thing BMW could think about is the door. If you open it ad it s opening too fast you can´t easily grip on it to avoid eventual collision with something else :) yeah a little detail but well ... Cheers! Frank

Great review, very thorough and informative buddy, the end was a shock tbh I'm sure down the lanes and on a track the M2 will walk away with ease keep it up Joe 👍

Great video Joe. Have recently ordered an M240i but won't be receiving it down here in Australia until November. Your video has only increased my excitement.

Thanks for your videos Joe! I have been contemplating a car that can replace my Megane 265 for a year or so now and finally decided on an m140i in mineral grey with your help! Cheers

Gents, what a great review. Shall be purchasing a 240i in March. Was contemplating the M2, but can buy a 240i and some BMW accessories without breaking the bank.

It says a lot about what the car is like to see the smile never leave his face

cool review, cant wait for my M2

Just bought a m2 2017. A friend of mine got a m240xdrive. Tried it and it felt a bit boring compared to m2. If m2 doesn't exist i would buy am240. But unfortunately it does exist. :) m240is a dream daily but m2 is a nice weekend car and good for some daily commute and that's what i was looking for. So m2 ftw!! Btw great content definitely a must see video if you can't Decide between the two. Best m2 reviews on this channel on youtube. Keep up your good work man. Cheers

There's sooo much more grinning in the second half of the video :) That is demonstrative

Mate, was worried it would be too long, but watched it all the way and really enjoyed it. Great video. You're really getting the hang of this. Hoping more people start to follow and give you the recognition you deserve. Only minor gripe was you mentioning you wouldn't trust anyone else with your M2... You wouldn't lend it to me? ;) P.S. Thanks for putting my Mini in. Lovely surprise!

Shocked Joe, defo made my mind up on the M240i now. With a remap it's just Gona be insane. That's coming from a 911 Carrera S and a 911 turbo owner. As a second car it's bang on for the money and subtle.

Fantastic review cheers guys

Big smiles - good sign of a great car

Enjoyed the vlog Joe and useful inclusion of Ben to get another perspective. My take; you buy an M240i because it makes 'sense' on both a performance and affordability axis (the very reasons I bought an M135i last year), you buy an M2 because it stimulates every one of your senses and the cost is something you can either afford or, man maths comes into play :)

Just the comparison I've been wondering about! I own a 2016 M235i, and am absolutely in love with it. Curious to see a comparo of the M240i vs that, but vs. the M2 is a great comparison.

Great video - got to love that M240i being SO close to the M2. Can't wait to get my M140i!!

Great review

I had an m2 on order then saw a deal on the m240i for a dealer contribution of 6 grand on it. agree that the m2 is more exciting but it's definitely not 15k better. so I have changed my order to the 240i and will put on the mperformance exhaust and a few body kit bits adlnd that should be a perfect day to day driver for me. great video by the way!

GREAT review.

This is the video I watched 2.5 years ago and I bought my 240 because of it, still got it today and it's the longest I've ever had the same car and I still love it.

Watching this a two years later I do wish you had a lot more subs so that we could get more videos from you.

Great unbiased video, Joe. By the way, what area were you filming in as the roads look great? Also, where is The Green Man pub you dat outside at the end of the video? Looks really nice there. Keep up the good work.

Love your vids mate, been following you a while, surprised you haven't got more Subscribed, the telly goes off and the iPad goes on !! Haha 👍🏻

Off the scale Awesome!🙏

More videos like this. A big thumb up. Take care mate.

Probably your best and most useful video to date. Just saved me £10k...well, possibly.

Love your video work,thks

Well, the grin on Ben's dial was twice as wide when driving the M2; more of a driver's car. I'd pay the extra 10k for that. Cheers for a great review!