The in-car digital experience of both the present day and the future is the dominant theme of the BMW Group’s presence at CES 2024. New infotainment products for the current BMW model portfolio will be shown at the event.
The optional “BMW Digital Premium” offering allows BMW customers with BMW Operating System 9 to access an extended range of products from the BMW ConnectedDrive Store. As well as on-demand functions for the vehicle, the store also offers an ever-evolving selection of third-party apps in the categories music & audio, news & magazines and gaming for the infotainment system. More games are now being made available via this channel for in-car enjoyment. And occupants will also be able to play using proper gaming controllers in future. BMW is presenting this new form of gaming experience for the first time at CES 2024. For example, “Beach Buggy Racing 2” offers customers an action-packed racing game that evokes memories of the great console classics. Two players in the vehicle can compete against one another in split-screen mode using their gaming controllers. Any standard gaming controller with Bluetooth capability can be connected to the infotainment system in just a few steps. The controller link-up will be made available over the air for BMW Operating System 9 during 2024.
The AirConsole App already lets BMW customers play single and multiplayer games in their car. The “casual games” offered are easy to pick up for anyone; the user’s smartphone serves as a controller, allowing simple control of gameplay that is quick to learn. Additions are constantly being made to the choice of games in the in-car AirConsole App.
BMW Digital Premium is optionally available for models with BMW Operating System 9 and can be obtained from the ConnectedDrive Store either online, in the MyBMW App or directly from the car. BMW Digital Premium allows customers to enjoy in-car use of all the apps available in their country as well as covering the necessary data usage. And the package offers more besides, including enhanced navigation functions and added customisation options.
Timeline:
0:00 Controller-based gaming
1:35 Intelligent personal assistant
5:47 Video app
6:51 Connecteddrive store
Source : BMW
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