It just keeps getting worse. Im not sure whether to laugh or feel sorry for them

Touche. BMW has lost its track in design. I miss the esthetics of E46.

BMW's latest designs are like watching a legendary chef torch his own restaurant... it's a dumpster fire of epic proportions.

The self control he has to have not to say its fu**in ugly is otherworldly

As a BMW Fan iam really ashamed of the new designs😭

It bothers me that the headlights have no relationship or coherence with the grille.

I genuinely thought it was an x1

more so than the exterior which is relatively inoffensive by modern standards, I HATE the costcutting on the interior. The new GLC absolutely smokes it in that aspect.

I feel like bmw is going the way of Disney Star Wars as far as Design. A couple legitimate bangers, some just okay enough designs and a lot of "WTF is this?"

We need to get together to sign a petition for BMW to hire Bembli to design their vehicles.

I honestly don't think it looks horrible. The black piece in the bumper should be body color, but other than that, it's a clean design.

I actually think the rear of the new one looks a lot better than the old one. Not the biggest fan of the front end design, but I do think they got the kidney grills right.

Your point on beauty is so true. Look at modernist architecture. Today, we produce soulless boxes, no details, no local traditions. Not sustainable. Sad.

Honestly I love the way it looks outside. The interior though seems cheap

This design looks cold and industrial like an appliance.

Except for the lack of user controls, it looks really fresh.

seeing the X3 is a refreshing look compared to the HIDEOUS X7, 7 Series and the BMW M3 and M4 ............ LET'S BE HONEST... it could be EVEN WORSE! I like the new X3, the optional illuminated kidney grills are great! and they kept that awesome B58! now with some mild hybrid power!

Looks like the XM and the X1 had a baby.

that interior is absolute madness! WTF were they thinking? So much missed opportunity not connecting the graphics on the door to the dashboard..

I think previous generation pre facelifted version was a good looking x3

I guess some brand is trying to degrade BMW by sending some crappy designers to the design team. There must be something with the recruited ex-BMW designers working at Hyundai.

The last one looks way better than the new one. Oh it’s not even close!

I feel the prev gen second hand bmw 3's gonna' skyrocket in price 😅

Look at the Stelvio and GLC and then comeback.

It looks awful. It is too simplistic, too much plastic in the interior. As you said nowadays it looses the characteristics, the details. I do not like this trend to minimalistic design. This new X3 does not feel as a real premium car at all that BMW used to do. It is is a very big disappointment. The X5 facelift looks very beautiful, the interior of X5 is very nice, very premium feeling, very good looking. The X5 still looks like a premium BMW as it should be.

this new bmw x3 design puts me off cars, its so ugly it kill my passion. lucky motorcycles are still awesome.

Disco bar as you call it is absolute brutal. Did a 10 year old design that thing? I can not believe, who on earth approves that kind of stuff at BMW.

X3, let's just say BMW is XXXked. Omnious sign that the next X5 will be XXXXXd as well.

I totally get where you’re coming from… when you talk about emotional versus industrial design. Seeing this vehicle has me like, “Here’s another one with less soul than the previous model.” *sigh* I love German design from the ‘70s thru the early 2000s (except for the Bangle 7 Series). Audi is one of my favorite brands as well but they’re getting robotic and cartoonish too. I love my current Audi, though… and after all these years, I still love the way my 2016 TTS looks - from the inside out. It is a very cozy place to be and it - in my opinion - does a minimalist interior in such a beautiful way. It’s fun on back roads, road trips, and it even brings a sense of occasion to running errands. BMW seems to have their customer base, though. I think some of these manufacturers are just running out of ideas. I miss the days when BMW had a powerfully elegant aesthetic. They looked like cars you keep in the family and pass down to your kid as their first car. Now they just seem like disposable iPads with a vehicle built around it. Those older BMWs you showed STILL look like “old money” to me; which is not a bad thing in my opinion.

It is deep in our human nature that physical interaction and sensation are important for building an emotional connection and identification. I don’t think that minimalistic design and touchscreens are ideal to achieve this. Even worse it makes the product indistinguishable and replaceable.

Couldn't have made more accurate comments about the state of car design and BMW specifically...

Interior looks like a RGB gamers wet dream, my goodness.

Guys remember the SUV concept that was released before 1 month, they said that they will be going back to their old styling maybe this is what they came up with for the mean time and they had to make it fit in with their current lineup, maybe when they make the new gens it'll look alot better

It's all about cost cutting and greed. It's that simple.

The first generation x3 is the best. The design still holds up. I would love a red one with brown leather interior

It is dangerous to pursue only classical designs. It keeps everyone in the old age and hurts the development and creativity of design. We must leave classical design in memory and continue to move toward futuristic and innovative designs. And now bmw is doing it very well. I think it's a very good design from iconic glow to interior design and rear light :)

Brutalist is the word. Brutalist, soulless, cheap, and cynical

My ass was searching for part 1 🤦‍♂

BMW deserves heat for some of its design choices in recent years. It's convoluted, confused, and ordinary at times. But this car is definitely not that. The interior is gorgeous and modern, and the exterior is less of a floaty mess of concave/convex lines and bulges. I'd give it an A-.

It's really a car that we have to see in real life because it's hard to have an opinion on pictures with this color

I think this looks just fine. It’s definitely a nice upgrade from the current one. Also BMW is the only luxury brand that has some type of differentiation between models and that’s actually very refreshing these days. They will sell a bunch of them just like the current gen.

Every single word down to the pre lci taillights on the g01 was spot on. I'm just waiting for delivery of a brand new x3 and the older taillights are already waiting in the garage😁. Thought i was the only one who goes from new to old.

I think BMW is focusing too much on tech, and making their cars look like tech pieces, everything seems to be a RGB gamer PC, and this generation of BMW cars is going to age TERRIBLY, the depreciation will be insane, they should focus on making their cars less tech and more art again.

I agree with your points about the thicker daytime running lights. I’m wish each headlamp assembly had two/twin low beam projectors vs the single projector they are using now.

When I saw the sky top I was happy that at least they would dial back but now they have done the opposite I agree with you They need to change their designers

The only thing I don’t like is the profile. Head on the rear looks great and the taillights are a huge improvement from the last gen. But in profile, the rear end is too vertical or something? It looks a bit ungainly and wagonesque. Otherwise I like it and a year from now a lot of the current haters will, too. 😂

After seeing pics of the new model, especially the inside, I fell in love with my '23 x3 even more!

The crossed grill is messy, yes! 😳

I’m getting a mix feeling of the new x3 rear..not sure about the vertical pieces stick to the window side..anyone knows what are they for:(?

It just looks heavy

I'm actually liking the new cleaner design. Glad they got rid of those fake vents behind the front wheels. But the headlights not having the twin BMW headlights is kind of disappointing. For sure I'll be getting the M sport package because the basic kidney grill is ugly.

It looks like somebody wearing kitty cat glasses that has a mustache..lol

Also I used to consider the placement of the back number plate kind of a "design" trademark of BMW, they always look goofy for me when placed at the bottom near the diffuser, looks much better in the trunk door (3 and 4 series vibes)

This front design associates me with one of my bad sketches I used to throw into the trash bin.

love it. a significant improvement on the last generation dog's breakfast. X1 is their best design atm, followed by this sharp and focused design

I think the headlights look a bit small on this X3 though I quite like the rear. Now I wonder how the next X4 will look, which I have a feeling it may have a similar look to the newest X2..

I honestly don’t mind it

I miss the halo sword tailights :(

Glad I encouraged my parents to get the last facelift X3 a few months ago.

Was lost for words when I first saw this new X3. The only thought that came to my mind was “a german brand trying to make a scandinavian design” not in a bad way (I love scandinavian design), just not how german car design is supposed to looks like: precision engineering, high performance focused design, not minimalist razor sharp línes. I prefer the outside from the inside tho…

BMW thought they can be elon musk

The interior looks like a fair for children. It isn’t as cosy like the previous one imo. If you turnoff the ambient lightning, there is notting left rather a steeringweel with an Ipad.

BMW should do the same thing Nissan did with the Z. Combine the best of their previous designs into a new language since they can't seem to come up with anything cohesive nowadays. Only the X5 and the 8 series are the pleasing designs left but I don't know for how long. As Bembli previously said, their lineup seems to go in 10 different design directions.

I can't believe what BMW has become

To me the front is the absolute biggest let down... the lights angled up and having no continuation to the grill, the random black outs and angles with 0 coherence in bumper. The whole front looking like a 2D tall cliff with almost no sculpting or chamfers.. Im surprised you didnt go into it more. The prev. gen is amazing in comparison.

Man… I’m usually very critical of newer BMW designs but I honestly see nothing wrong with this car. I feel like the exterior looks great in the M spec trim. Interior is rough, I’ll admit that, but sort of scratching my head over the amount of hate.

Apply for the designer job man! You deserve it!

I actually dont mind the front, its very clean unlike the other bmw models. The rear tho is confusing, there is something wrong about it but i still cant figure it out what is it.

The car is great looking. Most people just can’t stand a NEW look. You will love the look very soon

Honestly, its kinda nice! Is it how I would have drawn it up? No, but this is accepatable. Especially the rear with the quad exhausts.

10:55 yeah about that, I feel like the new method of graphic expression is going to be lighting. After all, anything that’s shining a light in your face will immediately get your attention. The border around the kidney grilles are lit, which draws attention to them, so in a way, the kidneys are still the most prominent design feature of the car. I’m not saying it’s a good thing; I agree with you in that they shouldn’t have made the lower part of the grille so fucking massive, but there is a shift in design occurring, and it’d becoming more and more apparent that lighting is the way of the future in terms of graphic design

Do you wonder if BMW just has bad designers that didn’t go to design school or maybe their designers are purposely designing cars this way for a reason. Maybe this is the future of car design whether we like it or not.

It's' a M car the front should be way more agressive

This design may not be appealing to us but it'll be appealing to some other generation. Thus, we'll probably only get a German car used when we can afford one

Noooooooo!!!!!! It feels empty compared to previous model😢beemer fan, this feels like baby ix

To understand what the key models are - look at the most conservative changes in new gen. It’s x5 and 8 series.

Just waiting for the whole design team to get fired and hire Bembli

😔the more he points out thing the more my face drops. the side view comparison fed me up

This new X3 is a walk-in LED christmastree

I might be crazy for saying this, but I believe that German brands and especially BMW get a really hard beating from the Korean and Japanese brands in terms of design.

It looks like it has no definition, its like watching a video in 144p in a 1080p monitor, the black thing in the front bumper makes the whole thing look cheap, almost like someone tried to make a cool design by using a black wrap sheet

The most recent BMW designs have been so bad that “it could be worse…” is now considered a great compliment.

Their current x3 was the best one yet just for them to drop a worse design- seems like a trend along many car manufacturers nowadays The new Camry looks worse The new accord looks worse The new sonata looks worse Etc

The back side is truly beautiful, but everything else simply looks off and goofy to me

I think they did a fine job with the X3 but they totally messed up the design of the new series 1 and the new X 2.

Looks like they were trying to combine the E60 with their new designs.. good idea but they dropped the ball badly

The rear and profile are better in new generation. The front…I don’t know what to say. Interior also

One of the few car companies that keep this craftsmanship is Pagani. It sad that it is so rare.

Bembli I’ve been saying this BMW needs your input seriously when designing their cars I have no idea what their current designs are doing these days , their cars are looking weirder and weirder

I like it honestly, besides the diagonal design grill

This is one of the videos where I agree with you the most. Rear three-quarter view is nice, I just don't like the new position of the license plate (that happens in lots of cars to be fair). The side view is too clean and that DOESN'T BELONG in a BMW. Front is not terrible...the interior, on the other hand, is incredibly ugly.

You thought rhyme alot with mine in terms of car design language, first i look for new car releases. subscribed….

I wonder if the lighted kidney is allowed here in Germany 😎

The new design lacks visual tension. Nothing for the eyes to follow around.

The blandification of everything. ALL that matters is shareholder return. And it’s like the entirety commerce has formed a cartel agreement that means everything of actual creative flare is financialized away.

Well my own concern is that I hope I get older versions of cars when am ready to buy a car because what is going on in the automotive world is what I don’t understand

The lack of detail and expression in design is, in my opinion, attributable to greed. All design wants now is to maximize profit and minimize investment. Styling is anonymous to please (or, at most, not offend) the majority. Screen centric interiors and minimal use of materials is a convenient way to raise profits. Companies make more money, give less, and gaslight the consumer into believing they are archaic for wanting more than that.

I had a 2018 BMW X3 M40i several years ago which I loved. It was so much fun to drive and I loved the interior stylings but the warranty ran out and I was scared of dealing with any problems that may have risen outside of the warranty expiration. Also, it didn’t have some things that most vehicles at that time had standard like remote start, electronic telescopic steering wheel, etc. So, I traded it in for a 2022 Genesis GV70 Sport Prestige. I love my Genesis. It reminds me of a BMW as far as being that all around perfect vehicle for the price you pay. So, seeing this new X3 got me scratching my head. The X3 usually has perfect styling inside and out but this? I am confused. It looks more like an EV than an ICE vehicle. I don’t like it at all especially if this is what the “M” styling is going to look like. There are no aggressive lines that I am use to. And the interior is boring and disconjointed. The only thing I like is the taillights and that they intergrated the front grille lights from the XM. Other than that, this is a fail.

The dumpling grew a moustache 😅

I dunno what you guys are on about. New X3 looks more cohesieve and badass than previous gen. +1 from me