Water projection, for the presentation event of the BMW Serie3 car model, video mapping in Manzanares river, Madrid.
To promote the new BMW 3 Series, was developed a projection on the Manzanares River in Madrid.
Almost three-dimensional "holographic" images of the new car tried to represent the core values ​​and advantages of the BMW 3 Series, achieving an optical effect visually rich. Out of nowhere appeared in the river a hand drawing a BMW acquired life. Beside him jumping into the river from a huge shark that chased the vehicle throughout the show.
Production company: temene.com
Director, Art direction, motion graphics, edition: Sergio Hernández
Agency: Tangoº
Client: BMW Spain
Watch here the making of: vimeo.com/199929790
Water projection mapping on a 32 metres screen over the Manzanares River, Madrid, in a promotional launch event of the BMW Serie 3.
Vídeo proyectado en una pantalla de agua de 32x12 metros, sobre el río Manzanares (Madrid), durante el evento de presentación del nuevo BMW serie 3 el 16 de febrero de 2012.