it's only on when you press the LIM button on the left part of your steering wheel, and even then, the system is only in standby until you press SET to set your speed limiter. so you could in theory turn it on when you get in the car and never set the speed. But to answer your question more clearly, the system isn't on automatically when you turn on the car, you'll need to press the button to get the system active and in standby mode.

probably because the average cost of the system is higher than most consumers are willing to pay for if it was added as standard.

honestly though we try to keep the balance of price and features above what most would expect. it's not a perfect system but when you do the "similarly equipped" comparisons, BMW tends to come out on top by anywhere from a $3k-10K advantage when all is said and done. it's also showing now just that it's a car, anyone can buy a car with 4 wheels and and engine and transmission, but it's the value, fit and finish. It's our position that when you come to us it's not JUST a car, it's THE car for YOU. Because having a premium luxury brand requires both. Luxury is tangible... you know, things you can feel, see, smell. it's measurable. but Premium, that's the emotional side, how it makes you feel when you see it, drive it, experience it, not just the car but the buying experience, the dealership experience. little things like having chilled and room temp water. it's a SMALL small thing but when you go to a fancy restaurant and they ask if you want Sparkling, mineral or tap... makes it feel that little bit more special. am i right?

@@BMWofFW Hello and thank you for your reply, much appreciated. I know what you are saying, small things and the idea behind luxury product and total experience. I was not complaining about the cost part, what I wondered was why Adaptive CC was not a standard feature. I am on my fourth 3 series now and am quite happy with the quality and the service I have received. At the same time, the car features that used to be unique to BMW, are not unique anymore. I even asked my sales person the same question and he guessed that perhaps BMW wants people to DRIVE the car rather than sit there and let it drive itself. But I like the comfort of ACC. BTW, its been four months since I bought my 330i, I am going through a BMW experience saturation - all my cars have been 3-series with black on black. Right now a red Alfa Romeo Giulia Ti Sport is really tempting me :)

@@kapoorh i hear ya... speaking of driving themselves... BMW is currently working on Level 5 autonomy. Their self driving exhibit is pretty impressive, still trying to figure out if we’re trying to beat Tesla to the punch on that or if it’s just been a long time coming. But back on point, I have a sneaking suspicion that once lv 5 is out, things like adaptive cruise will be standard.

Same here, I guess its intended to be bypassed at more than 80% pedal depressed.

you can set it to do it automatically but for safety reasons i advise heavily against it.

Car > settings > general settings Speedwarning > off

So LIM is limiting you to the speed of the current road... (you'll see a green LIM next to your speed when that's what's active) you won't be able to change that unless the road limit changes too (then you press set again to reset to the new limit IF you have your settings set for manual changing, you can also have it automatically do so if desired) if you just see a green tach looking icon then you are using your cruise control (different system) that one is adjustable and holds you at the preset speed where LIM assist allows you to slow down and speed up TO the limit.

@BMW of Fort Washington sort of howbit is. Today I switched ro manual and now "assist" has appeared below lim and I can use set to chose the limit. I thought automatic would have worked too but assist doesn't appear then. Unless I have misunderstood. I would love it to change automatically as I do always adhere to the limits.

I worked out how to operate the device. I had it set to anticipation of the road signs and that didn't provide what I wanted. Now I have it in manual mode the speed signs are being recognised and I can press to accept the speed as my limit. I don't have an automatic feature available so that's not an option

it depends on your current settings. If you have the speed limit set to manual you have to change it yourself by clicking set with each change, automatic just changes it automatically.

@@BMWofFWhow can i do automatic limiter?

that might be an actual speed warning, not speed limit assist. you can find that speed warning in your settings, basically just gives you a warning above a certain chosen MPH.

No, didn’t show up till after 2017 when the new model came in

Haha funny enough completely agreed…. By far the most unused feature in a Bimmer

or just don’t turn it on…