BRAND DEAL PROCESS | The Entire Brand Collaboration Process From Beginning To End

Рет қаралды 13,102

Күн бұрын

As requested, this is what it's like working with brands as an Influencer. The entire brand collaboration process, from beginning to end, step by step, so you know what to do when you start landing collabs! #socialbook
Thank you SocialBook for sponsoring this video: socialbook.io/connect/itsmode...
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TIMESTAMPS:
0:00-0:51 Intro
0:51-1:30 How to land the brand collaboration
1:30-2:46 The first step when you get in contact with a brand
2:46-3:24 Communication checklist
3:24-3:48 3rd party platforms
3:48-4:44 Our sponsor - SocialBook
4:44-5:45 The content creation process
5:45-6:17 Getting approval on your content
6:17-6:56 What about revisions?
6:56-7:44 Time to post! Posting protocols
7:44-8:22 Sending results & analytics
8:22-9:12 Sending an invoice
9:12-10:45 The whole process takes about 3 months
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Пікірлер: 91

@MillieAdrian Жыл бұрын

Hi all! Hope you enjoyed this collaboration breakdown🧡 Here's my Media Kit Guide for anyone who is ready to get started working with brands: itsmodernmillie.samcart.com/products/media-kit-guide/

@QueenOfHeartsEs 11 ай бұрын

I just wanted to take a moment to say thank you. I came across your video out of whim and watched the entire thing. I was so inspired and hyped up afterwards that I decided to finally reach out to a company I had been wanting to collaborate with for years. I finally got the courage to do it and I now have a collaboration with them!!! THANK YOU SO MUCH!!! You have no idea how much this means to me and I am sooooo grateful for having come across your content! Keep up the amazing work, you're inspiring and changing lives!

@victoriamoser 2 жыл бұрын

Thanks for sharing Millie! Always with the nuggets of wisdom, I love it!

@mariskabarnard8968 2 жыл бұрын

This is a great video! Thank you Millie!

@shannikortega2359 2 жыл бұрын

Omggg I’m soo soo happy I’m so ready to put myself out there and follow all your steps your amazing !!!! Thank you so much again

@okaywhat123 Жыл бұрын

This is the best video on this subject thank you!!

@VazhiiSingleton 3 ай бұрын

This was soooooooo extremely helpful 😫🙌🏾

@annaviragklausz 2 жыл бұрын

Yes! Noone ever talks about this! Thank you so much this is so helpful and interesting. I was always very curious about the official/business side of influencer marketing! Please make more of this! I swear I would watch a long video about taxes if you present it! 😄😻✨

@thecurliemom Жыл бұрын

This was so helpful thanks Milli!

@darian.explores 2 жыл бұрын

Really appreciate this info! Just starting that piece of our journey and it's a little intimidating. Also, hope everything is okay with you and you're having a beautiful day every day. 💛

@esperanzabh Жыл бұрын

This was SO HELPFUL!!! Thank you SO much 🫶🏼😊

@RachelSLee 2 жыл бұрын

thanks for making this!

@bosstoolsstudio 2 жыл бұрын

Very helpful. Definitely saving for later

@climbhangout 2 жыл бұрын

Wow! This video is end-to-end packed with solid advice. Thanks!

@MillieAdrian 2 жыл бұрын

Thank YOU so much 😭🧡

@Intentionallivingwithjody 9 ай бұрын

So helpful!!! Thank you!

@AngeliaRinaldi Жыл бұрын

thank you this has helped alot!

@inonnaharmollah7666 8 ай бұрын

No one really talks about this! Thanks! Kindly make more videos on this things ❤️

@asanwababy 22 күн бұрын

Very informative ❤

@InsideCorporatePlaybook Жыл бұрын

ThNk you, Millie! 🌸 I am gonna use it as a guide to communicating with my 1st affiliate marketing partner. Hope it goes well and fast! 🤞

@ActiveMuse 2 жыл бұрын

Thank you! ❤️ Very informative 🔥

@MillieAdrian 2 жыл бұрын

You're so welcome!😁

@allisonchilds8470 2 жыл бұрын

Any red flags to look for when starting collabs? Thanks for your video Millie! Always so helpful as usual!!

@MillieAdrian 2 жыл бұрын

YESS! So MANY! If YOU have to pay...🚩. If the email isn't from the brand (ex. it's yahoo.com or gmail.com and not @target.com) 🚩. If the brand doesn't want to sign a contract 🚩If they DM you saying "we want you to be an ambassador" 🚩

@nika_newcity_socialmedia 2 жыл бұрын

@@MillieAdrian you’re the best!

@HuyenTran-yu7sk 5 ай бұрын

Millie, first off, thank you for this informative video. I love the way you explain things because it’s easy to comprehend. Now, I would love your feedback on this matter. I’ve just got a major beauty brand that reached out to me via email, wanting me to be an ambassador. They said it’s a paid collaboration and how much they’ll pay per post. They say once we sign a contract then they’ll send more information on the contact person. They said products they’ll send at no cost but will charge shipping due to international shipping and 50% of tax on the value of the products. It was sent from a gmail email. Does this sound legit or a scam to you? Do you suggest I ask them to send the contract over first before I weed them out? Thank you for your time 😊 -Bebe

@yes4meliorism830 2 жыл бұрын

Amzed by how good vid was👏👏👏👏👏👏🖒👍👍👍👍.

@lavidasinfiltropodcast 4 ай бұрын

Thank you so much Millie 🙏🏼✨ can you create an updated video about paid colabs and another one of growing engagement with community pls? 🙏🏼🙏🏼🙏🏼 thanks!

@irisking587 2 жыл бұрын

This was awesome!!! One thing I’m so confused about is licensing. Most brands seem to just expect forever licensing and some don’t react well to only having a year license… Would love it if you made a video on this! ❤️❤️❤️

@isabellacorrea512_ 2 жыл бұрын

Can’t wait for my first deal :)

@benzina5917 2 жыл бұрын

I own a few brands and deal with this every day. 99.9% of 'influencers' are dreamers that have no clue how to correctly do a brand collaboration and most are too lazy thinking it is a quick pay day. Unfortunately these people ruin it for the few who do deliver value and act correctly. Thank you for sharing this video. The information is spot on and I'll be sure to forward it to those people who send me the standard '$20K for a post bro' messages.

@MillieAdrian 2 жыл бұрын

Omg my gosh! It makes me cringe to hear horror stories from a brands perspective! Especially because I was one of those uneducated influencers in 2018 when I first started and I cringe at my past all the time! 😭 So happy this is helpful! (Stay away from those '20k for a post bro' people 😂😂😂)

@MarketingHarry 2 жыл бұрын

The negotiations can last for quite sometime, it depends on many things as you said! I find this video very insightful for influencer that don't have enough experience yet! 👍

@MillieAdrian 2 жыл бұрын

Thanks Harry! Yes! I've talked to a brand back and forth for like two months before signing something and moving forward 😂 there was also a lot in that contract to go over so not all of them take that long

@Mrs3521 2 жыл бұрын

This was super informative! What are your suggestions for making the best possible media kit you can?

@munkcreative Жыл бұрын

SUCH a great video. Thank you! What about contracts, do we just make up our own or?

@AmbriJenae 2 жыл бұрын

Sooo funny story.. I came to your channel to search if you ever made a video about how to navigate through collab process and then I found this Gem!!! Thanks again Millie 🫶🏼

@stinkyjenna 2 жыл бұрын

yayyyyy i love seeing your face on my new subscription videos

@MillieAdrian 2 жыл бұрын

I love seeing your face in my comments 🤗

@stinkyjenna 2 жыл бұрын

@@MillieAdrian you’re so sweet omg🥹

@iamjordanmundy 2 жыл бұрын

yea this video was on time #divine. thank you

@MillieAdrian 2 жыл бұрын

You’re welcome Jordan! 🙌🏽

@ThatMomWithALaser 2 жыл бұрын

Millie, I have learned so much from you and this video is awesome. Do you offer or would you consider private coaching?

@rabtechtutorialvideo 2 жыл бұрын

*Notification gang!*

@MillieAdrian 2 жыл бұрын

My favorite gang 🤗

@DariusTan 2 жыл бұрын

everything needs a systems and process. 💯

@MillieAdrian 2 жыл бұрын

PREAC IT DARIUS!!💪🏽

@TheMentalHealthToolbox 2 жыл бұрын

Thanks Millie! This will come in handy when I get there 😅

@MillieAdrian 2 жыл бұрын

You got this 💪🏽💪🏽

@TheMentalHealthToolbox 2 жыл бұрын

@@MillieAdrian thank you!

@TheMrRidley 2 жыл бұрын

As I look for paid opportunities and transition to more platforms, this advice will be super helpful moving forward. Ohh BTW I no sure how long this video was since your 7-day vlog video but whatever your doing in that gym keep it up Complements all around

@MillieAdrian 2 жыл бұрын

The great thing with KZfaq is that you can come back as many times as you need!😎 ALSO...STAWWPPP. You're gassing me up right now!! I've been working hard so I'm happy to hear it's finally coming across 😭😂

@julietvickio 2 жыл бұрын

I don't know if you have a video on this 😬 but video ideas: how do you create you team? What is the first part you outsourced /hired someone to do and how did you communicate what you were looking for? (What were you not looking for too!)

@MillieAdrian 2 жыл бұрын

That's in my line up for this summer! 😍😍 Coming soon 😋

@lalalalal5304 4 ай бұрын

Get specific on the contract please! The types, what to be aware etcc

@BriLamberson 8 ай бұрын

Hi Millie! Thanks so much for this video. Curious to know what your thoughts are on using tools like social bluebook that give you valuations for posts. When working with new brands, they often try to lowball an offer compared to what my valuations are on social bluebook. I don’t want to be greedy, but I also want to be savvy. Do you have any advice on how to work with a brand that is asking for a lot but not willing to pay what your valuations recommend?

@DestinyReGene 2 жыл бұрын

hey millie! great video! do you have a video out that gives examples on how to reach out to brands or what to say in an email? thank you 😊

@user-fd4cf6wg6k 2 жыл бұрын

Great video as usual! I have a question kinda unrelated. What is the difference between micro influencer and nano influencer? I feel like people have been interchanging them like they mean the same thing so I figured I should ask a pro !

@lllita 2 жыл бұрын

Do you have a video about sending email newsletters? What software you use, how/where to store the email list?

@0ijm3409fiwrekj 2 жыл бұрын

8:11 if they dont look great should we still send them? but more importantly how would we increase our reach and interactions on the post?

@daniegabolus6498 5 ай бұрын

Hi just started my journey as a content creator thank you for your help.. my question is once I do that collab with the brand the video that I made should stay forever in my profile or if I want I can remove one day? Once the collaboration end for sure

@_Tyanaaveiigaa 2 жыл бұрын

Hii milliie , i have one question is the social book also valid for those who live in other countries? for example portugal?

@multi.tasking Ай бұрын

Thanks for this incredible explanation, actually i recently recieved an email for collab, they gave almost all of the details about the budget, the postings ... ., but one thing honestly i'm doubting about it which is they said that I have to pay 99.00USD levy. is this one of the procedures of the collab? or this is a scam? what do you advice me to do? thank you!

@IntegrityDistribution 8 ай бұрын

Question…when doing a collab is it typical for the brand to require you to use their Amazon link instead of your own affiliate link? In the midst of my first deal and I just wasn’t sure if what’s typical. TIA

@JWORKSNATURALS Жыл бұрын

Where do you get the contract? How do you obtain and send the brand an invoice?

@HelenaZaerra888 9 ай бұрын

I have a dump question but i need to ask it to understand well. Do you have to pay the artist or brand you want to work with ?

@user-zh2fs1cd5f 9 ай бұрын

Hey🎉🎉🎉🎉🎉

@kennedyshadd2571 2 жыл бұрын

What if you want to discontinue being an ambassador for a brand?

@truthbetold711 Жыл бұрын

How would you respond to a small local brand that you’ve supported a handful of times for free already. Im in the process of building my own brand but don’t want to be rude. They just asked again. How would you handle this? Thanks in advance.

@secretlyadragon4723 2 жыл бұрын

I know this is off topic but Millie's arms be looking kinda ripped. I see you. 👀 Can't be on the socials all the time.

@MillieAdrian 2 жыл бұрын

Omg you're TOO KIND!! I started working out back in February and feel like it's starting to finally pay off 😂

@steffi8142 2 жыл бұрын

Thank you Millie. In your IG account I've noticed that you've had a lot of posts showcasing different products, but not all of them are tagged as paid partnerships. Is it because not all of them were paid or? Thank you in advance!

@MillieAdrian 2 жыл бұрын

Hi Steffi! Great question!! Sometimes they're paid, in which case I'll tag it saying 'paid'. But sometimes I just partner with a brand because I love them. Especially small businesses!

@steffi8142 2 жыл бұрын

@@MillieAdrian Great, thank you very much for clarifying

@DoughboyGod 2 жыл бұрын

❤️❤️❤️❤️❤️❤️❤️‍🔥❤️❤️❤️❤️❤️

@MillieAdrian 2 жыл бұрын

🧡🧡🧡

@loaflybuns4232 2 жыл бұрын

Super curious your take on this Millie- I had a brand reach out that wants to collab and pay in the form of clothing. They want to send me one set (on top and bottom) per month, in exchange for a couple posts in them, and that's the extent of it. They are not paying any dollar amount per post. They mentioned one of their conditions is that they prefer me to NOT post and tag or promote other competitor brands (so other workout clothing) which ok, is fair, but that completely limits me A LOT from financial gain on IG. A $100-$150 clothing set per month, that's my "payment." How would you politely go about suggesting that this is not sustainable financially and if they want such terms, ideally payments per post would be preferred as well? Sorry that was a long question. Thank you in advance! I'd truly appreciate anyone else's input too :)

@BrittneyPatrick 2 жыл бұрын

You are worth more than $150 set of gym clothes. And for them to have an exclusivity clause is taking advantage of the creator. I would pass on this if you haven't already.

@miamuniz2893 2 жыл бұрын

Great advice, unfortunately the “FREE MASTERCLASS” link isn’t working :(

@MillieAdrian 2 жыл бұрын

AHHH!! We just fixed it!! Thank you for catching it 😭😭😭

@miamuniz2893 2 жыл бұрын

@@MillieAdrian thank you, Millie

@MercyMe2006 Жыл бұрын

Do you have any videos on how to present your insights to a brand? I feel like a screenshot would make them cringe! lol #HELP

@errnrobinson Жыл бұрын

Love all the info you shared - super informative!🤍 What collaboration board are you using so I can stay organized with all the brand deals?

@KINGTHEYORKIE 2 ай бұрын

A brand reached out to me, but they wanted to send only free product and they also said they didn’t want for the product to be shown as Sponsored or anything like that…🤔

@melissapoirier851 3 ай бұрын

How much would you charge if you have an IG page with 57k followers but has never had a brand collab?

@yes4meliorism830 2 жыл бұрын

Shoud infludncer ask for some money before starting working on brief.

@deepanshubajaj1959 Жыл бұрын

Hi @mordernmillie I used your perfect pitch technique & it got me an opportunity to get on call with the brand - I am so grateful for your helpful… also since it’s my first try I am but nervous on how to communicate further on the call Any suggestions?

@MarijaLaux Жыл бұрын

I received first time an email from ofra comestic colab. Is it normal that they said i need only to pay 70$ for locator, they send me products and the payment is aranged. I come from germany. I said ok i am willing to pay via pay pal cause other payment apps are unknown to me and here in europe. But i thought email where I need to pay on paypal would be oficiall from ofra but it is strange it is smtng other. Is this normal? I would love to send you screen shot maybe you can help me to see if it is real. I mean i would say it is real but it is my first colab email 😊

@mingostudio 2 жыл бұрын

hey millie 🤍 can you explain a little more about ownership rights, and whether or not a brand can own the content you made to put on their ig ads (for example)

@michellejosephh 2 жыл бұрын

I posted the paid reel but they haven’t replied to any of my emails🥲 im gonna send an invoice! Thanks for the tip💓

@MillieAdrian 2 жыл бұрын

Did you sign a contract? Typically in the contract there’s a timeframe in which they NEED to pay you. You could always drop the term “legal team” when reaching out to them if they don’t reply. That’ll get them to reply FAST😂