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Branding from Birth: What’s in a Name? | Stacey Cohen | TEDxHartford

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TEDx Talks

TEDx Talks

Күн бұрын

Branding begins at birth. Our name can affect our job opportunities. How we show ourselves to people can impact how we are viewed. There’s no doubt that work and play increasingly occur online, and that success in college and beyond requires an expert grasp of digital life and social media. As a powerful and clear voice on personal branding, Stacey will educate, inspire and empower the audience with new insights - including, a three-tiered roadmap inclusive of tools to identify, hone, and broadcast one’s strengths, interests and achievements. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 712
@chrisrankard106
@chrisrankard106 3 жыл бұрын
At first I wanted to argue with this, how we need to stop worrying about what others say about us, but maybe the brand we need to live up to, is the brand that will make us proud of who we are.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Exactly Chris...it's about being our best selves....social media, digital footprints like it or not has created a need for us to do this...Enjoy the day!
@fonzellevon
@fonzellevon 2 жыл бұрын
too much on outer image, more needed on our core beliefs and values
@4nxy
@4nxy Жыл бұрын
yup
@thelamrirachid
@thelamrirachid 4 жыл бұрын
Our names can affect a lot, I am American but when people see my name I get called a lot of things other than American. But I am not changing, it's what my parents called me, part of my heritage and brand.
@sergeypestovskiy
@sergeypestovskiy 4 жыл бұрын
I use to work for a Brand Experience group and I definitely agree with everything she's saying. However, I've noticed in the past year or so, that the need for a certain polished and honed brand isn't as needed anymore - now more than ever people want to see what's REAL. So I hope as we move forward with marketing ourselves, we be as authentic and transparent as we can be.
@kallista-F.K.
@kallista-F.K. Жыл бұрын
I hope most of what she's saying are becoming outdated, and I agree with you about being authentic
@elainarogers
@elainarogers 4 жыл бұрын
What a good talk and good advice, and delivered without arms flapping in a contorted way that some Teds are done. I enjoyed this!
@billy-martin
@billy-martin 3 жыл бұрын
I did too, though I think my brand isnt worth saving. haha
@raewyngrezi7517
@raewyngrezi7517 3 жыл бұрын
I really get this!
@liza-zotova
@liza-zotova 3 жыл бұрын
the best advice for any child ever.
@yassacrown
@yassacrown Жыл бұрын
I'm so glad someone is having this conversation because there is SO MUCH in a name! Before you know anything else about them you can hear the name and form so many opinions or even just get a general sense of them based on how they say it... That's why it's so important to pick a good name for your child but ALSO to make sure they understand the value of the name and say it with pride.
@staceycohen2023
@staceycohen2023 Жыл бұрын
I love your share! It should be a parent's goal that their kids will feel confident and proud to say their name rather than the alternative!!!
@beverlystillwater
@beverlystillwater 4 жыл бұрын
But aren't we all too worried what other people think of us right now? When can we be comfortable in who we are?
@lostnlonely669
@lostnlonely669 4 жыл бұрын
Um, is that a question or a statement?
@lizb5458
@lizb5458 4 жыл бұрын
I terrified what people think - NOT!
@slavacroates
@slavacroates 4 жыл бұрын
@@lizb5458 I am
@lloydbetances
@lloydbetances 4 жыл бұрын
same belief here.
@ameliasands
@ameliasands 4 жыл бұрын
I think it starts with how you feel about YOUR self. All we can do is focus on how we feel and our perception and hope that shines through for others.
@alisonjanicewhite
@alisonjanicewhite 4 жыл бұрын
This might be the perfect lesson in ethics class in high schools?
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Couldn't agree more Alison! It def needs to be built into h.s. curriculum.....
@alisonjanicewhite
@alisonjanicewhite 4 жыл бұрын
@@staceycohen2023 but - wouldn't that be a fun class to teach!
@staceycohen2023
@staceycohen2023 4 жыл бұрын
@@alisonjanicewhite Yes! and rewarding to know that this is preparing teens for life:)
@harryhandsome7638
@harryhandsome7638 4 жыл бұрын
Literally came here to say this!!
@alisonjanicewhite
@alisonjanicewhite 4 жыл бұрын
@@harryhandsome7638 what?
@jessiedallen
@jessiedallen 4 жыл бұрын
Such a good talk, not forced just natural guidance to something that is important - ourselves.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks Jessie! So glad that you enjoyed!
@austinjay9486
@austinjay9486 4 жыл бұрын
Me too, twin, I get this. Even now a lot older people keep thinking we are the same in every way.
@deanrupe
@deanrupe 4 жыл бұрын
and you aren't? sorry you set me up AJ
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Hi fellow twin!
@austinjay9486
@austinjay9486 4 жыл бұрын
@@staceycohen2023 haha there are 4 of us haha
@austinjay9486
@austinjay9486 4 жыл бұрын
Ill get you back dean lol
@keranskeckter
@keranskeckter 4 жыл бұрын
and me, I love being a twin but sometimes I hate it too
@bobbywie
@bobbywie Ай бұрын
I love the message within this because it speaks to the fact that we can rebrand at any age, that it's never too late to work towards a new version of yourself. I think that's something a lot of people could benefit from hearing.
@staceycohen2023
@staceycohen2023 27 күн бұрын
So true! Thanks for sharing....
@lorissolfa
@lorissolfa 4 жыл бұрын
Where was this woman in the 80's when I needed help so badly. My hair alone was a brand to itself.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
LOL.....seems like you are in a good place now....
@alyhdickinson
@alyhdickinson 4 жыл бұрын
haha
@lorissolfa
@lorissolfa 4 жыл бұрын
@@alyhdickinson well its true haha
@charlievantas
@charlievantas 4 жыл бұрын
She has a wonderful energy, so much light and joy!
@craigjohns7665
@craigjohns7665 3 жыл бұрын
She's a FABULOUS presenter. So good!
@lisa-lio
@lisa-lio 4 жыл бұрын
Wow this hit home, I am a twin too, maternal. Hated growing up with adults thinking my sister and I were alike in every way, we aren't! My mom got us involved in different things, she knew the truth.
@andrea-harrison
@andrea-harrison 4 жыл бұрын
Thanks for the share Lisa, this is a lovely talk.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Lisa, thanks for sharing your twin story and good for your mom! ...I have an aunt that didn't even know our names and just called us "the twins".....Just brings home the point that we are all unique and should be recognized as such.
@lisa-lio
@lisa-lio 4 жыл бұрын
@@staceycohen2023 Yes even those closest you think don't know who you are.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
@@lisa-lio So true!
@lisa-lio
@lisa-lio 4 жыл бұрын
@@staceycohen2023 wow thank you Stacey, I didn't think you would see this?
@tyeziika
@tyeziika 4 жыл бұрын
I think this is good and should be part of the school curriculum, kids need to learn what they do is with them all their lives.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Couldn't agree more! Hopefully, a course like this will be mainstream soon....
@arnoldcintron1621
@arnoldcintron1621 4 жыл бұрын
I can think of all the times I wish I had heard this before I did something I regretted.
@jonasblix
@jonasblix 4 жыл бұрын
Me too Arnie!!!
@jessiedallen
@jessiedallen 4 жыл бұрын
I know this all too well!
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks for sharing. The good news is that personal branding is for life....and you can start anytime!
@rickyohe
@rickyohe 4 жыл бұрын
I thought that too.
@devodevoo3627
@devodevoo3627 3 жыл бұрын
me too for sure.
@saundrasewell9159
@saundrasewell9159 4 жыл бұрын
Excellent talk, and exactly what we need to tell our kids and ourselves about.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks Saundra! Your comment is spot on...we also need to advocate the schools include this in their curriculum.
@vtyJr
@vtyJr Жыл бұрын
Important stuff! Especially these days when people are so quick to assume. Setting our offspring up for success when choosing their name is like the best head start you could give them I think
@erynsee1319
@erynsee1319 4 жыл бұрын
Very smart talk for these times when we are all obsessed with being someone else.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks Eryn. It's indeed all about being authentic and figuring out your uniqueness and value to others. Take good care and stay healthy!
@erynsee1319
@erynsee1319 4 жыл бұрын
@@staceycohen2023 🙏🙏🙏🙏
@vickycristena
@vickycristena 3 жыл бұрын
It is fascinating how our youth shapes us so much. All these experiences, intentional or not, leads to the person we are in this moment.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Great point Vicky!!!
@bradcouper
@bradcouper 4 жыл бұрын
My teenager needs to see this.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Would love to hear his takeaway....
@zeldaselsta
@zeldaselsta 6 күн бұрын
I like the perspective that it doesn't matter how old you are or what kind of field you're in, that personal branding can be for everyone.
@graciasandlove
@graciasandlove 3 ай бұрын
I never thought about the impact of a name in such depth. The fact that baby naming is now a lucrative business says a lot about our society.
@staceycohen2023
@staceycohen2023 3 ай бұрын
I was very surprised to learn that baby naming was a "thing"...🙃
@Chat-Vibe
@Chat-Vibe Ай бұрын
The twin story was a brilliant opening! It perfectly illustrated the unique journey of personal branding from a very early stage in life.
@staceycohen2023
@staceycohen2023 27 күн бұрын
Thanks for your kind words. My twin story is no doubt what drives me to help others find their uniqueness!
@jacquelinebrumbaugh
@jacquelinebrumbaugh 2 жыл бұрын
Yes, as long as you're choosing a 'brand' that's in keeping with who you actually are, I love that she makes a point of this.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
100%....it's all about being authentic and keeping it real.....thanks for your insights....
@closeconnections8280
@closeconnections8280 28 күн бұрын
"The CEO's of Me Inc." Is a great mindset to take into so many aspects of your life!
@staceycohen2023
@staceycohen2023 27 күн бұрын
Yes!!!! We all need to own it!!!
@stanchance
@stanchance 4 жыл бұрын
Yeah, I get this, the title is somewhat misleading to some it seems as people think this a quick fix. I think this talk is really about how you need to lead your life. With the realization that you are what you do.
@charliechapgould
@charliechapgould 2 жыл бұрын
Yes, exactly this, we must lead by example and pave the way for a better life
@maureenwatters321
@maureenwatters321 3 жыл бұрын
I love Stacey's energy and her way of expressing while on that stage. She's a powerhouse!
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Thanks Maureen! Make my day!
@user-tl4xw9rc1n
@user-tl4xw9rc1n 2 жыл бұрын
Hi
@moanaoloha
@moanaoloha 2 ай бұрын
Okay this has really made me rethink my online presence and how other people who may not know me personally could be perceiving some of the things I post about
@staceycohen2023
@staceycohen2023 2 ай бұрын
So true. We will be searched and can't leave our digital footprint to chance.
@2ndchanceisthebestchance
@2ndchanceisthebestchance 2 ай бұрын
Couldn't agree more, the ability to navigate social media and have a pristine digital image is so important these days. I don't think people understand that those on your friends list can see EVERYTHING you are doing, liking, discussing in the comments.... all of it comes up.
@staceycohen2023
@staceycohen2023 Ай бұрын
You are spot on.....everything we post is permanent and discoverable...
@elviragabriele
@elviragabriele 3 ай бұрын
The roadmap she laid our for us was awesome, very tangible steps that anyone can start implementing today. Really valuable advice!
@staceycohen2023
@staceycohen2023 2 ай бұрын
Thanks for your kind words!
@matveykoshelev
@matveykoshelev 2 жыл бұрын
This is how we ensure we are creating well rounded people to contribute in society
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Well said! Thanks for sharing.
@TheRubenZepeda
@TheRubenZepeda 2 жыл бұрын
Okay it shouldn't be a surprise but this woman is so well put together! Talk about practicing what you preach, love to see it!
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Aww thanks Ruben! Make my day!
@charlottewebbnotthebook
@charlottewebbnotthebook 3 жыл бұрын
I love Stacey's optimism and energy! As she said, it is NEVER too late to start. These days our name can so easily be remembered, might as well ensure we are doing our best not just just for ourselves but for our community, because that legacy within our name can inspire others :)
@acciaisardino3470
@acciaisardino3470 3 жыл бұрын
I think your folks might have given you the short stick Char ;) And mine. Thank you sharing with meeeee
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Charlotte! I love YOUR optimism and comment about legacy!
@charlievantas
@charlievantas 4 жыл бұрын
I dated a twin once, and his brother was constantly trying to compete with him. I never quite understood as they both had such different interests and aspirations. I'm glad you realised that you are an individual, despite having a twin sister. This was a very well thought out talk. This lady has a knack for public speaking. She kept my attention the whole way through.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Hi Charlie. Thanks for sharing your story and thoughts. Twins are def competitive with each other bc they grow up being compared all their lives. Often, they tend to pick different areas to "excel" in....my sister was far more academic and I was more social...Enjoy the day!
@briannestory9750
@briannestory9750 4 жыл бұрын
What a smart idea/talk, but needs to be for all of us at all ages, if we took more time thinking about the legacy we create, we might not be so mean.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Couldn't agree more. Although the talk is directed towards teens, everybody needs to be and share their best selves. Personal branding is def a lifetime effort.
@briannestory9750
@briannestory9750 4 жыл бұрын
@@staceycohen2023 where were you when I was a teen - haha, I have some horror stories.
@jus-t-s
@jus-t-s Жыл бұрын
It's kind of fascinating the way this has changed and I think social media plays a huge part in it - your instagram is a reflection of who you are and if there isn't a strong sense of personality coming through as you scroll it's easy to get written off as boring or just not 'engaging' enough.
@staceycohen2023
@staceycohen2023 Жыл бұрын
So true. It's all about putting your best self out and sharing meaningful content!
@mariannemortimer7724
@mariannemortimer7724 3 жыл бұрын
With today's digital world, nothing you do can escape, this is very good advice!
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Marianne. Well said!
@Yarona1
@Yarona1 2 ай бұрын
Loved this talk, especially for anyone thinking about how truly unique they are and how to highlight and magnify those qualities!
@staceycohen2023
@staceycohen2023 Ай бұрын
Thanks Yarona! We are ALL uniquely unique 🥰
@keithmlawrence
@keithmlawrence 4 жыл бұрын
Great 'talk'. Really well structured and delivered with wit and passion.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks Keith! Much appreciated. Please take good care and stay healthy!
@thenextbigthingishere
@thenextbigthingishere 3 жыл бұрын
its very good
@sammyllee
@sammyllee 3 жыл бұрын
One of the best I have seen in months.
@bryanestelle
@bryanestelle 3 жыл бұрын
and she is very cool and fun to watch.
@aylamorris
@aylamorris 3 жыл бұрын
I really like this, she is so much fun.
@omkar2485
@omkar2485 Ай бұрын
This really syncs up with my experiences, people will assume things about you based on your name so it's important to guide their assumptions in a direction that suits you!
@staceycohen2023
@staceycohen2023 27 күн бұрын
💯Well said!
@phillambrick
@phillambrick 4 жыл бұрын
This makes so much sense, it would be interesting to see if it could be worked into ethics classes min high schools.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Couldn't agree more! I am an advocate that personal branding/digital citizenship should be part of high school curriculum worldwide. Thanks for your astute comment!
@thenextbigthingishere
@thenextbigthingishere 3 жыл бұрын
I have sent this to my friends kids, they need to hear it BADLY!
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Love this!
@lloydbetances
@lloydbetances 3 жыл бұрын
I was telling a nephew about this talk, and then needed to go back and watch again. All teenagers need to see this, it may change they way they look at what they do!
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Your comment means the world to me! If it were up to me, I'd like to see high schools include a personal branding/digital leadership as part of their curriculum globally. I did find a school that actually has a course which is mandatory.
@perfectplanssampler
@perfectplanssampler 3 жыл бұрын
“What's in a name? That which we call a rose by any other name would smell as sweet” I hope that the day is fast approaching when we no longer have to be worried about our "brand" or how we might be perceived, but instead celebrate each other for our kindness and ability to share and connect.
@Boss-1964
@Boss-1964 3 жыл бұрын
Yeah I'm frustrated seeing people vilified for something they did 20 years ago. People change and grow, learning from their mistakes!
@staceycohen2023
@staceycohen2023 3 жыл бұрын
I totally understand where you are coming from. And kindness and connecting are more important than ever in this global pandemic. I don't believe branding is going away so quickly...we just need to be self-aware and proactive. At the end of the day, we need to be our true selves. Enjoy the day and thanks for your comment!
@charlottewebbnotthebook
@charlottewebbnotthebook 3 жыл бұрын
@@staceycohen2023 "we just need to be self-aware and proactive" So true Stacey! We have a responsibility!
@westondevelopment
@westondevelopment 2 жыл бұрын
So much power in a name. And no wonder there are people out there who rename themselves.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
So true. And it's definitely gotten easier to change your name.
@jerrydeacon3424
@jerrydeacon3424 3 жыл бұрын
I've been hoping this age of social media would die off but it only seems to be getting more momentum. This woman is so right, there is so much that goes into a name now, a brand, how we carry ourselves and how we are perceived.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks for sharing....this is def not going away Jerry!
@jerrydeacon3424
@jerrydeacon3424 3 жыл бұрын
@@staceycohen2023 :) thanks!
@nancygraskonski
@nancygraskonski 2 жыл бұрын
I definitely agree about the standing out and being unique part, goes such a long way towards people ACTUALLY remembering you.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Thanks Nancy....here's to being memorable:)
@toxic-head-shot
@toxic-head-shot 3 ай бұрын
The emphasis on starting to build a personal brand in high school seems like a game-changer for future success. Makes me wish I had focused on it sooner.
@staceycohen2023
@staceycohen2023 2 ай бұрын
Yes and the great part is that it's never too late!
@aylamorris
@aylamorris 3 жыл бұрын
I have been thinking about this talk since I first watched it, I never imagined that our names can have an impact on us. This has been really thought provoking for me. Thank you
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks for sharing Ayla. I think about this all the time:)
@glennhamilton3rd
@glennhamilton3rd 4 жыл бұрын
What a great TED talk :]
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks Glenn. Much appreciated! Stay healthy!
@charlievantas
@charlievantas 3 жыл бұрын
what a fabulous speaker! oh she was fun to watch! and such a great talk!
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Charlie!!! Much appreciated!
@12100myts
@12100myts 3 жыл бұрын
It's hard enough with just siblings, I can only imagine how difficult it would be for parents with twins - but then, I think of the development delay when children feel they are being compared, when they are not seen as an individual with their own wants and needs... It can take years for the brain to rewire! Clearly a lot of hard healing work has been done by this speaker :)
@perfectplanssampler
@perfectplanssampler 3 жыл бұрын
She's got some serious energy. Really inspiring
@tinatuvalle
@tinatuvalle 2 жыл бұрын
Couldn't agree more, and she definitely comes from a place of understanding the importance in standing out!
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Thanks Tina!
@nickgravygraves
@nickgravygraves 3 жыл бұрын
This is the truth in finding your own identity. Specifically if you plan to rub shoulders or fit in where the view is from the top.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
For sure. And we were all born into this world unique - - even identical twins...
@levisenns
@levisenns 2 жыл бұрын
She's definitely right about the name thing and how that first bit of information people get can affect all their following perceptions about us.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Thanks for sharing Levi!
@linasuchodolskyte
@linasuchodolskyte Жыл бұрын
I think conscious branding is extremely beneficial for individuals. Presenting a strong sense of self to people is important.
@staceycohen2023
@staceycohen2023 Жыл бұрын
Well said! And we all need to be Masters of first impressions!
@orlageary5104
@orlageary5104 4 жыл бұрын
I had no idea it would be this when I saw the link and the title. Well worth the watch, listen for your kids...
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks Orla. So glad you liked the talk. Stay healthy and safe!
@parksungwoo4730
@parksungwoo4730 3 жыл бұрын
This talk frightens me. Yes I understand it and the knowledge of the speaker, though I see how we have also commercialized our children while they search for their own identity.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks for your thoughtful comment. I understand your fear. These days, we unfortunately don't have a choice but to put our best digital selves out there to succeed in life. I see children as a clean slate and parents need to encourage their individuality and stand back.
@eliseseveniegn
@eliseseveniegn 4 жыл бұрын
I am showing this ted to my sister, so she shows her teenagers, this won't start an argument 😂 🤣
@theresarives
@theresarives 4 жыл бұрын
I am too haha, then we wont talk for a year.
@investmentguru1394
@investmentguru1394 2 жыл бұрын
what brilliance!! actually some of the most switched on things i've heard in a while
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Thank you! So glad you enjoyed!!!
@beitrissavinsky
@beitrissavinsky 3 жыл бұрын
What a brilliant woman! Her way with words, the way she owns the stage, she's incredible. I loved watching her!
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Beitris! This means the world to you....you seriously made my day!
@nostalgic3ctasy433
@nostalgic3ctasy433 3 жыл бұрын
I feel like she should have a talk show! She's rad!
@cilecarlton
@cilecarlton 2 жыл бұрын
Real food for thought here, a talk for our times for sure.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
So true Cecile! Life was so much simpler before social media....
@AzimuthMindspace
@AzimuthMindspace 3 ай бұрын
There's a lot of really valuable information in this talk... if we think about ourselves as a brand, something that can be carefully curated and maintained... I don't know there's something really empowering about that and I know it's in line with a lot of the like choose who you want to be kind of stuff but this is the first time I've heard it put in a way that makes sense.
@staceycohen2023
@staceycohen2023 3 ай бұрын
Thanks for your kind words. I do indeed love empowering people to be their best selves😊
@bulldogggg
@bulldogggg 2 жыл бұрын
Never really wondered about my personal brand but I'm pretty sure I've left an impact everywhere I've been.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Love it!!! Keep up the good work!!!
@juanlsalazar
@juanlsalazar 4 жыл бұрын
What a smart subject for a TED! Well done.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Thanks Juan!
@carlyberstani
@carlyberstani 3 жыл бұрын
A decade ago I would have accepted branding at birth, today I can't help but believe this is part of what has created the divide we live in today.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Hi Carly...the divide is unsettling but there are so many variables that go into this. Here's to a new day in 2021....
@hudsonhhack
@hudsonhhack Жыл бұрын
This talk is great, I didn't know heaps about branding before I watched it but I definitely have a better understanding about why it's important
@staceycohen2023
@staceycohen2023 Жыл бұрын
So appreciate!!! There are so many misperceptions about branding. A lot of people think of it as self-serving Me - Me - Me when in reality, it is the value that you add to others.
@sandycrisp4518
@sandycrisp4518 3 жыл бұрын
This is so true, we can't escape anything we have done now.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
You are spot on! We need to pause and really consider the outcome....
@brewsterdd
@brewsterdd 4 жыл бұрын
Very interesting perspective... Between all these different platforms we're meant to be broadcasting ourselves across in order to be professionally, or even socially relevant...This talk makes a lot of sense and it making me think of the social media world quite differently. Thank you.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
And thank you for your insightful comment! Relevance is the word of the day...
@g8m8
@g8m8 2 жыл бұрын
She's definitely on to something good here, and I like that she's pitching it in a way that suits the corporate world.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Thanks for your post! This is definitely relevant to the corporate world!
@taradjokic867
@taradjokic867 2 жыл бұрын
Loved this talk, looking forward to reading her book!
@amandacohen6771
@amandacohen6771 2 жыл бұрын
Thanks Tara!!! So appreciate you!
@tarasuppleton
@tarasuppleton 4 жыл бұрын
I understand this and see the value, but I already see so many young trying to be famous and be known, is that good?
@staceycohen2023
@staceycohen2023 4 жыл бұрын
Great question Tara! Teens are motivated by "likes" and "follows" which causes great stress. Personal branding is not about "me, me, me" and endless selfies - - it's about how you can benefit others. So, rather than seek fame, teens need to showcase their "good fit" qualities to college admissions officers and employers and have an answer to "Why choose me?"
@lisa-lio
@lisa-lio 4 жыл бұрын
@@staceycohen2023 oh good answer.
@briannestory9750
@briannestory9750 4 жыл бұрын
thanks for sharing Tara.
@annmerrychristmas
@annmerrychristmas 4 жыл бұрын
Thanks for Sharing too Tara
@tarasuppleton
@tarasuppleton 4 жыл бұрын
@@annmerrychristmas whats your brand? haha I have secrets I wont tell.
@sergeymarushckin
@sergeymarushckin 3 жыл бұрын
So often we pretend we are somebody else, but we forget one simple truth - authenticity makes us who we are.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Couldn't agree more. You need to be authentically YOU!
@petermitchell3475
@petermitchell3475 3 жыл бұрын
All joking aside, todays world is not yesterdays, everything from birth to death sticks in the open where ever one can see it. Kids need to know this.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Couldn't agree more. And as much as we think that social media is innate - - it's not - - we need to teach kids the dos and don'ts....
@moyaresgard
@moyaresgard 4 жыл бұрын
Brilliant, if we all did think of who we are or want to be I doubt we would have as many of those moments that haunt us later.
@staceycohen2023
@staceycohen2023 4 жыл бұрын
So true! Thanks Moya!
@jackiehathway
@jackiehathway 2 жыл бұрын
So much truth here - a name can depict so much and give us a leg up in this cruel cruel world.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Well said Jackie!!
@frasernicholson8509
@frasernicholson8509 4 ай бұрын
I like this idea and what's she's talking about. It's like being actively aware of how you're turning up in the world, what's more important than that?
@staceycohen2023
@staceycohen2023 2 ай бұрын
Well said!
@billy-martin
@billy-martin 2 жыл бұрын
I hear everywhere about this personal branding, I had no idea that it's so important now.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
I always say it is no longer a luxury - - it is a requirement. Thanks for your insight!
@paulpasquale1473
@paulpasquale1473 3 жыл бұрын
Great talk, great advice, about time we all thought about this.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Paul!
@caroldutton1277
@caroldutton1277 2 жыл бұрын
Great advice for those who are just starting a career or decide to change their career path.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
So true Carol. This applies to anybody seeking a job (or other) opportunity and needs to figure out why others should choose them from the competition...
@caroldutton1277
@caroldutton1277 2 жыл бұрын
@@staceycohen2023 yes I agree
@raquel-mercedes
@raquel-mercedes 3 жыл бұрын
Personal brands and be the head marketer for the brand called you. Me, Inc. Such an interesting talk.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Raquel. So glad you enjoyed it!
@mindfulmeditationsforall
@mindfulmeditationsforall 2 жыл бұрын
There's definitely a lot of advantages to personal branding, but I think it's important to maintain your authenticity, and that can be really hard to do depending on who you're trying to sell yourself to.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Couldn't agree more. Authentic is the key word here. Personal branding is not about being someone you are not...
@margotaylor-ritchie5937
@margotaylor-ritchie5937 3 жыл бұрын
I love this new wellness world of being yourself, bring your wholeself to work. No no, not that self, the self that works the way we want you to. I think I need a break from life, I'm feeling pretty pessimistic.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
I hear what you are saying but this is really about bringing your authentic "best" self to the world
@ZeekKingdom
@ZeekKingdom Ай бұрын
I agree it is no longer a luxury but a necessity. Especially with how much we gauge of a person coming from social media, it's important to be curated, while maintaining authenticity, of course.
@staceycohen2023
@staceycohen2023 27 күн бұрын
You are spot on - curated and authentic need to co-exist
@rinanoshinikov
@rinanoshinikov 2 жыл бұрын
This is so interesting and makes me think about how to find that balance between authenticity and palatability.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Good point. Balance is everything as is "keeping it real'.....
@thehammygnow
@thehammygnow 2 жыл бұрын
Having a goal and a vision for yourself is vital! If I could go back to younger me I would tell them to set a goal and put in the effort to make it happen!
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Great insight. All we can do is make sure our future version is the best it can be - - and of course keeping it authentic!
@alextwarburton
@alextwarburton 4 жыл бұрын
Good advice!
@begrace7196
@begrace7196 Жыл бұрын
I wish parents actively worked towards this 'branding from birth' thing but in a way that seeks to encourage the development of a childs spirit and inner self. I think that's something the world is kind of lacking, the knowing that there's something shiny and powerful within us that needs a little help to be uncovered.
@amandacohen6771
@amandacohen6771 Жыл бұрын
Great point. In my upcoming book, I have a chapter that focuses on Empathy. Important to develop that as well....and it is a learned skill...
@acciaisardino3470
@acciaisardino3470 3 жыл бұрын
You are so right. And then when you have a name that's hard to pronounce and you feel like you're forever having that conversation over and over again
@katemartens
@katemartens 2 жыл бұрын
What she says at 4:02 about how the best ones are honed makes me think about all that jungian philosophy, integrating your shadow to create the best version of yourself and such. Kinda glad to see the corporate world catching up!
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Love this Kate!!! So appreciate you sharing...
@jycintabrown
@jycintabrown 3 жыл бұрын
I am so grateful I didn't grow up at a time where our mistakes and what not would be plastered online.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
I agree!!!
@coopercrank
@coopercrank 2 жыл бұрын
What she says at 5:02 is so true! I wish more parents would consider that before naming their children, I've seen some real shockers.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Agree!
@Enzo-Sardi
@Enzo-Sardi 2 жыл бұрын
Me too
@harryhandsome7638
@harryhandsome7638 3 жыл бұрын
When you look at personal brands from a business perspective it can sound a bit contrived. When you think about it from a personal perspective it makes more sense with a view from individual passion and purpose. The key is being you, not a version of the you think you are suppose to be. There is a very fine line in all of this.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Well said. I couldn't agree more about passion and purpose.
@SpiritStride
@SpiritStride 3 ай бұрын
Personal branding is crucial, no doubt about that.
@staceycohen2023
@staceycohen2023 2 ай бұрын
So true. It has become a requirement...
@rainithacker
@rainithacker 3 жыл бұрын
food for thought here for sure. i can't decide if i want to embrace it or turn my nose up at it. in saying that, i have a terrible name and i hate marketing. but... i definitely got hooked watching Stacy tell her whole story. what a memorizing woman.
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Raini. I totally get that not everybody is a fan of marketing....but appreciate your openness and kind words
@rainithacker
@rainithacker 3 жыл бұрын
@@staceycohen2023 you are welcome
@fahrithegreat
@fahrithegreat 2 жыл бұрын
Very realistic advice for this age we life in.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
100%......
@jamesbowie4540
@jamesbowie4540 2 жыл бұрын
She is EXCELLENT and I believe that we would be smart to have kids even watch this!
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Thanks James! My hope as well....plus high schools need to build this into the curriculum
@henryhunterthenobleone
@henryhunterthenobleone 3 жыл бұрын
I have 4 brothers, we compete all the time. I can't imagine having a twin, I would not be able to live with the comparison of that. Stacey is amazing to be all she is !
@ma-T-oxic
@ma-T-oxic 3 жыл бұрын
I've lived my entire life in my Brother's shadow...
@staceycohen2023
@staceycohen2023 3 жыл бұрын
Thanks Henry for recognizing the difficulty being a twin. Can be just as hard being a singleton!
@alicestanser
@alicestanser 3 жыл бұрын
The person's name is the most favourite word in the world.
@rooseveltmartens9918
@rooseveltmartens9918 2 жыл бұрын
What a flip on the view that students shouldn’t be so concerned with grades and more concerned with connections. Some of the top students I knew at school are now not ‘succeeding’ the way everyone anticipated, while the charismatic ones who did things their way are entrepreneurs and living super interesting lives.
@staceycohen2023
@staceycohen2023 2 жыл бұрын
Great insight! There's so much more to us than just grades. Some of the most successful people failed out of high school.
@rooseveltmartens9918
@rooseveltmartens9918 2 жыл бұрын
@@staceycohen2023 thanks same to you!
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