Redesigning Your Logos! (Bad Logo??) 😳 Ep 9

Рет қаралды 52,197

Күн бұрын

GET 30 DAYS FREE ACCESS to Kittl's Pro Plan by clicking this link: kit.tl/will-paterson
Use the code WILLJULY - This code is only valid for one week from today so be quick!
In this video, I'm redesigning your logos in Adobe Illustrator CC 2023. Most of the time, I love minimalism, but that can sometimes take away from the character of the brand identity. So I'm going for a more handmade logo design effect. Not everything in graphic design has to be minimal - especially when it comes to designing logos! You can follow along with this if you like, there's a link so you can download the logo files!
Plantify Logo: www.dropbox.com/s/61djffizufk...
Sunrise Logo: www.dropbox.com/s/e9wk6nzqjb4...
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design

Пікірлер: 133

@willpatersondesign Жыл бұрын

Hope you guys enjoy the video! If you did, then make sure to post your own logo on the subreddit! Watch the previous episode here: kzfaq.info/get/bejne/Y8injNeFz8nOoZc.html

@shafik1227 Жыл бұрын

Tuned In

@OOF_ItsAndy Жыл бұрын

Hey! I made the Sunrise Yoga logo, thanks for taking a stab at fixing it, love what you came up with as it's clearly a well thought out logo and composition, not my squished text abomination haha Love the content! Hope to see more of my designs amplified by you so I can further develop my logo design skills!

@willpatersondesign Жыл бұрын

It's not an abomination! It was fun to re-work it though, thanks for posting it :D glad you enjoyed it

@Ethanol. Жыл бұрын

Nah bro yours was better. You asked for a yoga company logo, he gave you a daycare looking one.

@NatOliver Жыл бұрын

Hi Will, can I suggest an idea for you? Would you fancy redesigning defunct British brands? I’m thinking of brands that were once synonymous with the British high street like Woolworths, Phones4u, Debenhams, maybe even Mr Whippy, BHS and Safeway. All were big brands/chains in their day. Maybe it’s time they got a revamp for the high street in 2023? It’d be cool to see your take of bringing back once loved brands.

@willpatersondesign Жыл бұрын

This is such a good idea

@ardnisgnirf 6 ай бұрын

Did this ever happen? would love to see this ❤

@Kittldesign Жыл бұрын

Excellent demonstration of Kittl, Will! We're excited to be adding even more mockups soon and filling up those categories. 🔥

@willpatersondesign Жыл бұрын

🔥🔥🔥🔥

@suyashimishra Жыл бұрын

Just recieved the notification! This was much needed!✨🙌

@willpatersondesign Жыл бұрын

Hope you enjoyed it!

@sanketkachare4488 Жыл бұрын

P is not perfectly align in plantify logo

@twinklefire7241 Жыл бұрын

That’s all I could focus on. And it seemed a little too small as well, shorter than the “L” and thus not visually balanced.

@mitzerbitzer Жыл бұрын

Kern Kop Will on duty right now, make sure you're not running around with W-illegal kerning.

@Jopasd Жыл бұрын

4:22 imho, I think the more rounded version in the sketch worked best, keeping the P thicknesses more balanced.

@PRKK1 Жыл бұрын

yeeeeeeeeeees

@neehasahu201 Жыл бұрын

First logo transformation was something i was expecting but what you done with 2nd logo that blows my mind.😮😮

@logotronix. 9 ай бұрын

These logos are simply extraordinary in their minimalism 😀

@theonlyanonymousone680 Жыл бұрын

You’re a legend!

@StillSahan Жыл бұрын

Thanks🍋

@dannyr2976 Жыл бұрын

Nicely done Will 'Pater-kern' with the re-designs, great choice of font for 'Plantify', would've tried having the inner leaf shape on the left side run parallel to the stem of the 'P' (no pun intended!) more to keep the original shape of the letterform a little more, then somehow work in the shape. I agree with you that clichéd can work depending how it's executed. Watched the whole way through so 'Lemon'.

@willpatersondesign Жыл бұрын

Thanks for the suggestion :D

@yasith_randu4465 Жыл бұрын

Your video was so much help to me, thanks a lot < will

@willpatersondesign Жыл бұрын

You're welcome!

@gearlounge3743 Жыл бұрын

Awesome designs. Thanks

@willpatersondesign Жыл бұрын

Most welcome 😊

@TachyBunker Жыл бұрын

You're very talented. Can you do a video for music artists? I love Carpenter Brut's logo, and want to do something as iconic and recognizable yet unique.

@willpatersondesign Жыл бұрын

oooo that's a great idea

@dantecxx Жыл бұрын

Thank you for your content 🙌

@willpatersondesign Жыл бұрын

You're very welcome :)

@apatsa_basiteni Жыл бұрын

That sunrise logo redesign was fire

@EllyseaAndDolls Жыл бұрын

🍋 I really enjoy logo redesign videos, I learn a lot from them. It's funny because my studio is called Studio Yoake, which means sunrise in Japanese, but I didn't go for a playful logo like this sunrise logo, I went for a logotype with a very modern ligature serif font whose A makes kind of a circle with the horizontal bar. Otherwise, all very clean and streamlined.

@Jonayed_M_Khan Жыл бұрын

love these redesigning episodes

@willpatersondesign Жыл бұрын

I'm glad you enjoy them! I have fun making them

@cyclopswithbangs 11 ай бұрын

Will acting like New Spirit isn't super huge right now! Great usage!

@jkartz92 10 ай бұрын

It not only depicts like a leaf, but also feels liek a elephant trunk!!

@greenscreener7655 Жыл бұрын

Eleven! Nice work as always👍

@AngeloMontilla Жыл бұрын

Great video Will!

@willpatersondesign Жыл бұрын

Thank you! Really appreciate you watching :)

@Dumbydouchbag Жыл бұрын

Eleven! I really enjoyed the design process and the simplification honestly the way u speak is super clear! I was thinking you could redesign actual logos like Coca Cola in a different time period , you put time periods on a spinning wheel, spin it, and then put the logos on a separate wheel, spin it and whatever it landed on , you must do (just a thought yk ☺️)

@CabdullahiCadde1 Жыл бұрын

Great And Good

@ilhamismail2908 Жыл бұрын

i love your creative but simple idea

@willpatersondesign Жыл бұрын

Thank you! 😊

@buckbuchanan4810 Жыл бұрын

lemon. :) I also thought you could cutout the horizon into the star S icon to bring more continuity between the icon and the full logo

@MyLudimila 11 ай бұрын

The yoga one looked kinda lost. It reminded me more of a water park or sunscreen company logo, but it was cute (IMO of course).

@therealjamin6618 Жыл бұрын

Nice Haircut 👌

@willpatersondesign Жыл бұрын

Thanks 😅

@jedu_youtube 11 ай бұрын

Mate, loving the videos. Trying to come up with a new logo for my channel and seeing your thoughts and process is really really helpfull! Just had to comment and say thanks!

@willpatersondesign 11 ай бұрын

I'm glad you find them helpful!

@char.graphics6747 10 ай бұрын

How did you record yourself while designing on the laptop

@howjos Жыл бұрын

11 -the sunrise logo worked out great

@patch863 Жыл бұрын

i really like the more handrawn and natural feel to todays logos! also lemon 🍋

@eleoptera Жыл бұрын

Hey. Nice stuff. However I think the sketch you made for the P in the first logo looks a lot better than the one You constructed from the font. Couldn't you have traced the leaf and Integrated that in the font path?

@CondogCreative 11 ай бұрын

Is the P in Plantify supposed to be smaller than the other type?

@britishcrackamico Жыл бұрын

Will, I love watching your videos. I have been a freelance graphic designer from the UK for almost a decade now so I know better than anyone how designs can be each to their own. But knowing your style, that P just does not fit with Plantify. I think it would be better if we had a plan of what the brand actually belonged to, is it physical or digital. That P just did not hit, it was too heavy and didn't fit with the rest of the font (I liked the font). The idea was strong but execution in my opinion wasn't. Do you know what I mean? It felt like a rush job but maybe that is the best way to create videos? I'm not a youtuber! Can you do a double redesign? Redesign your initial ideas? Presuming the client wanted to go on a new route? Much respect hut as you know, the client is always picky. Love you homie x also why couldn't you show us the ipad edit as opposed to mouse? X

@britishcrackamico Жыл бұрын

Also, just finished the video, the last logo was meant to be for a yoga studio and not for a new orange juice brand. Again, not hating but just trying to give costuctihe criticism. In all honesty the client could potentially love the logo, but by chance they don't, maybe make a video redesigning YOUR OWN logos based on client feedback. These are both cool logos in their own right but I think you missed the mark with both of them. But, again, I love your work and your channel, a big fan and been following you for years!

@willpatersondesign Жыл бұрын

Redesigning the redesign might be a good idea hahaha.

@britishcrackamico Жыл бұрын

@@willpatersondesign Maybe we could have a redesign battle? 'Subscriber battle!'

@britishcrackamico Жыл бұрын

@@willpatersondesign if you dsre......

@willpatersondesign Жыл бұрын

@@britishcrackamico lol, I've done battles in the past. These are just videos where I try and give a different take. I'm not being competitive.

@Todn_Hamekul Жыл бұрын

where did you search for your typeface?

@Mania26 Жыл бұрын

I wish be that good in logo design as you :(

@tylercommons6479 Жыл бұрын

Lemon. I like the second logo as like a beachware brand but I think you missed the part about it being a yoga studio. it was a bit too playful for the non-existant brief.

@F4xP4s 11 ай бұрын

You are the Kernel!

@victorbenetti4636 Жыл бұрын

how you did that on the star in 10:43

@abdullahnaseem2285 Жыл бұрын

Really adore your work brother. Wish to work with you someday as an official employee or an intern. Would be a dream come true. 😍

@porthospatel1683 15 күн бұрын

Great job Will! Im gonna upload my logo for you to redesign.

@willpatersondesign 15 күн бұрын

Please do!

@luvhopefullie727 Жыл бұрын

Thank you. Great video!!! Lemon.

@DavidMArt3 11 ай бұрын

Yes sir I love your works and teachings. They are all great. If you're interested I would love to see a cool logo using just the letters "d" and "m" Thank you for the quality packed videos

@aldelcy Жыл бұрын

why not make the i dot the leaf? too cliche?

@mohamedzaky1850 Жыл бұрын

i love this series so much it's give me a great inspiration

@willpatersondesign Жыл бұрын

I'm glad you like it :D It's my favourite too :)

@craiglancaster8200 Жыл бұрын

What was the font you used for sunrise? It's a nice looking font and I don't think you mentioned it.

@willpatersondesign Жыл бұрын

It was hand lettered :)

@enemyofaveragedotcom Жыл бұрын

@@willpatersondesign Right! Thanks for getting back to me!!

@Rocklee21745 Жыл бұрын

Greattt really loved the sun rise logo and mockups 😍😍🤌✨

@willpatersondesign Жыл бұрын

Glad you liked it!!

@PsiTechVirus 11 ай бұрын

Instead of the Kerning police, can you just be The Kernal?

@nyme2349 11 ай бұрын

This has nothing to do with graphic design, but I absolutely love your haircut, looks good 👍

@willpatersondesign 11 ай бұрын

Thank you :)

@coreyspaulding17 Жыл бұрын

🍋

@hpadgaming5843 Жыл бұрын

And did client like this logo or not? I want to know update.

@willpatersondesign Жыл бұрын

It was a redesign of a logo I saw on our subreddit so I'm not sure if it's even a real company!

@lancewenzel5344 Жыл бұрын

Ngl the sunrise type reminds me of Löded Diper from Diary of a Wimpy Kid

@klst1746 Жыл бұрын

Nice vid, quick question though. I mean yeah rules are meant to be broken but the invisible guidelines for designers (as well as my university prof) taught me to not change two elements in a logo (not meant literally). So my question would be: Why did you add the second leaf to the right of the logo? Did you want it to be there for the playfulness or any other reason? I would like to know that. Thanks in advance :) oh and: lemon

@willpatersondesign Жыл бұрын

Great question. To me the logotype seems to left side heavy - so adding a visual to right side balanced it out. Although, it isn't placed as accurately as I would've liked it to be. :)

@klst1746 Жыл бұрын

@@willpatersondesign Ah okay sometimes it's as simple as it gets haha

@willpatersondesign Жыл бұрын

@@klst1746 Yup! It's cool to break the rules. You'll fail a lot of the time, but every now and then you'll find a gem (not calling my logo here a gem)

@dishaarts21 Жыл бұрын

great work. also 🍋

@willpatersondesign Жыл бұрын

Thank you!

@vladamark98 Жыл бұрын

Was it lemon or lime? Amazing video! Keep up the great work

@willpatersondesign Жыл бұрын

Both!

@vladamark98 Жыл бұрын

Oh my! You replied. ^ - ^ Thanks

@edgestrikecyber Жыл бұрын

Lemon 🍋🍋

@Jarnokes_Design Жыл бұрын

lemon

@willpatersondesign Жыл бұрын

Yesss!

@forgrow4623 Жыл бұрын

nice..

@willpatersondesign Жыл бұрын

Thank you! Cheers!

@BendoubaAbdessalem Жыл бұрын

1:51 photopea

@亾 11 ай бұрын

You are amazing bro. Love from Kashmir. Would you like to redesign my school's logo if I submit you information and pics of it.

@mrilyes7001 Жыл бұрын

Like every time ,u r so talented🎗

@willpatersondesign Жыл бұрын

Thank you ❤️

@IHateMaL Жыл бұрын

The P kinda look like it’s a phantom lol

@naomipaterson9300 Жыл бұрын

🍋🍋🍋

@willpatersondesign Жыл бұрын

🍋

@user-fg7yt1sd4o Жыл бұрын

I did this logo [Mutahar Husain] thanks Will for your critique❤

@user-fg7yt1sd4o Жыл бұрын

Brother please mentions my name thanks❤

@user-fg7yt1sd4o Жыл бұрын

Plantify one *

@blackswan7033 Жыл бұрын

Lemon 🍋

@jawsDANK Жыл бұрын

🍋🍋

@declan_franklin Жыл бұрын

@amyavan Жыл бұрын

Lemon🍋

@IndiSzn Жыл бұрын

eleven

@MikeGOplay Жыл бұрын

Leven

@edmondbmurden Жыл бұрын

Lemon

@Yellowsnakedesigns Жыл бұрын

🍋🍋🍋🍋🍋🍋

@slythemongoose9138 Жыл бұрын

LEMON, MELON, OMEN, LONE, ONLY, MOLE, MENLO, NOLEM, NOMEL, NOME, GNOME, MONE, LOME, MONGREL, GROMEL, GRONE, RONE, NORE, MORE, GORE, GROLEM, GOLEM, GNOMGNOM, MONG, MUNG, LUNG... TTFN, THANKS AGAIN!

@FensBRL Жыл бұрын

your T is too far from the N, Mr. Kerning Police

@willpatersondesign Жыл бұрын

Gottem

@dustadorre Жыл бұрын

E1EV1N

@hossamnossair7605 Жыл бұрын

Sunrise logo is more beautiful than plantify

@fatandhandsome 6 ай бұрын

Homely is an interesting difference in terms between the US and UK. In the UK its good and cozy, but here it's ugly and unattractive. Rough difference based on the audience. But that P is definitely US homely.

@NoNameCode 11 ай бұрын

Original logo was better in frist one

@qurangripe2490 Жыл бұрын

Me not like your on, or before on both

@eskideamos Жыл бұрын

I think there was a way to interpret the sunrise logo more respectfully of the original - sticking to the 70's typography theme and just executing it better. People shouldn't be so quick to give up their initial idea just because someone else re-does it with better execution, but disregards the original inspiration. The updated logo lacks any character and just looks like another generic immature typeface logo. Miss on this one, just my 5 cents. Peace!

@willpatersondesign Жыл бұрын

Although I don't agree that my logo lacks character, I 100% agree with what you're saying!

@MarcJensan 11 ай бұрын

So far I AM loving your videos, but you tripping with your legs is a huge distraction. If it is something you cannot help, then I do apologize for pointing it out. Maybe you addressed it in a previous video? Maybe you have ADHD? You did mention flipflopping between different things.

@willpatersondesign 11 ай бұрын

Restless legs :)