7 MIND BLOWING Logo Design Tips ✍

Рет қаралды 1,114,628

Күн бұрын

Sponsored by Squarespace!
10% OFF code: PATERSON
www.squarespace.com/williampat...
So over the past 8 years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey!
Great Graphic Design Resources! creativemarket.com?u=Willberto
Instagram: / willpat
Thanks for watching! Hope you enjoyed this video!
If there's anything you would like me to cover in a KZfaq Video, then let me know by commenting down below!
Edited by Jordan Summers: www.1five.co.uk
If you like what I do, and you want to partner with me:
BECOME A MEMBER! / @willpatersondesign
Hire me: hwww.willpaterson.design
If you would like me to design you a logo, poster or anything for your KZfaq Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: www.willpaterson.design
0:00 Introduction
0:15 the logo is the face
1:12 keep it flexible
2:12 sketch twenty ideas
4:01 be geometric
4:34 start black & white
5:47 use of negati e space
7:03 the drawing test

Пікірлер: 504

@Blaze_Waze 3 жыл бұрын

Just Amazing soo many points i missed in my logo design carrer. Thank you

@vandydesign9445 3 жыл бұрын

😍

@aliciaechevarria1423 2 жыл бұрын

R eh 😐

@aliciaechevarria1423 2 жыл бұрын

Sí

@aliciaechevarria1423 2 жыл бұрын

Aww Oneohohkhklgs l por

@kelechivivian-px8mx Жыл бұрын

@loganpaul

@The.Ghost.of.Tom.Joad. 2 жыл бұрын

The abstract logo design is a great concept... for a major corporation that advertises and has millions of products on the street. HOWEVER, many small local businesses (such as the dog walker you mention) lack that luxury. Also, they request a logo that reflects their product or service. And since they're paying, it's best to listen to them and develop a tasteful logo that includes their product or service. With "tasteful" being the operative word since Lord knows I've seen dozens of clumsy, ill-advised logos on local businesses.

@kalieka 2 жыл бұрын

Case in point, Doritos only has to rely on a paint swirl of the colors from their logo, and people know it is a bag of Doritos (and what flavor.) My friend running an antique store in old downtown does not have that exposure. Thus, she needed "something antique-ish, or antique-looking ,or antique-reminisient..." You know the drill lol I believe the "little guys" need something a world apart from the "big boys" which is cool (Please do not get me wrong lol). I think if you have the money and time to establish, yes go for that logo like Target or Sony. If you are smaller, a heads up to what you do in your logo helps, even if it is actually written out (Think "Bob's Burgers"). The logo might not even need a burger, but you know what you are going to get when you walk in. (My comment does Not mean the logos and strategies discussed in the video are without merit. In fact, they are very, very helpful. I am commenting Only on the above commenters response to the video).

@americanfirst4378 2 жыл бұрын

Is your profile pic ironic then?? 😭

@kalieka 2 жыл бұрын

@@americanfirst4378 Can you elaborate?

@The.Ghost.of.Tom.Joad. 2 жыл бұрын

@@americanfirst4378 Nope. It's the official anti-fascist logo, which I wear with pride. I've never been a fan of white nationalist bullies, and have identified as Antifa since the mid-'80s, when we protected minority and gay people at punk shows from roving bands of meth-tweaking skinheads. Real "tough guys" who hunted lone gay or black people in packs of 5-8. Total losers. When they saw our band of husky punkers, who were legion at every show, they ran. They preferred the easy kill, the skinny guys they outnumbered, to a real challenge. I've been Antifa since.

@kevinwarner959 2 жыл бұрын

@@kalieka Spot On! I'm pretty sure many of these abstract logos didn't work in the beginning. Large budgets were a major part of their success.

@obfsctr 3 жыл бұрын

1. Logo is the face 2. Keep it flexible 3. Sketch twenty ideas 4. Be Geometric 5. Start black/white 6. Consistency with negative space 7. Drawing test

@ungauchoargento1040 2 жыл бұрын

LOGO DESING IS A SCAM, it shouldn't be this "thing" of "professional", people don't give a fuck about logos, that's the pure truth, only the ones who study logo design analize them, and think the world spins around them and "logo perfection", nah, no normal human being cares a fuck about it, that's the sad truth, it's a career that should disappear, any idiot can make a decent logo, and it would look cool as made by a "professional designer", I HAVE SPOKEN.CHOOSE A DECENT CAREEER, NOT A LAZY ONE PEOPLE, THANKS.

@MyDarkDigital 2 жыл бұрын

@@ungauchoargento1040 This might just be the dumbest comment I’ve ever read, well done sir

@ungauchoargento1040 2 жыл бұрын

@@MyDarkDigital Actually, I say exactly that, every day, every year in every comment I read in youtube, I usually think humanity is becoming dumber, and u, not getting my comment, it's the proof I was right, thanks for ur contradiction kid, u just confirmed I'm the smartest human on earth, Aristoteles logic ;) kisses bye XO XO!

@sanyogoo6017 2 жыл бұрын

@@ungauchoargento1040 congrats for being dumbest comment i ever read 🥳🥳🥳

@joselozano375 2 жыл бұрын

@@ungauchoargento1040 designing a logo takes skill and patience. imagine clicking on a video just to comment something negative about being a designer. 🤡

@willpatersondesign 3 жыл бұрын

Hope you guys enjoy the video! Make sure to subscribe so you get notified when I post another video.

@unbleed1337 3 жыл бұрын

@elijahtanner4526 3 жыл бұрын

hey will i want to start graphic designing, but i was wondering , whats stopping someone from simply screenshotting your design after you show it too them and not paying them

@willpatersondesign 3 жыл бұрын

@@elijahtanner4526 Solicitors - small claims court. Also, 99% of clients wouldn't do this :)

@elijahtanner4526 3 жыл бұрын

@@willpatersondesign awesome, last question, as a graphic designer do you consider yourself an artist, most artist mark or sign their work, how do you mark your design without messing it up, in other words how would someone know their looking at will paterson's work

@befirstorbelast992 3 жыл бұрын

@@elijahtanner4526 yeah we are not artists and it's unfair to mark it, once you sell it to your client it's their, they gave the idea, they gave the brief it's theirs and not yours to show off.

@vincentjohnson5227 3 жыл бұрын

I like the friend sketching the logo from memory; It's a great idea to test how impactful the logo is. If they can't draw it, start again.

@navneetkaur-rl7el Жыл бұрын

Sir how can I sell my logo, how can I find a client for logo selling

@Enrique-Garcia 3 жыл бұрын

A better reason to start a new logo design in black and white is because if you can make it work in just black and white, then later on if you ever put that logo on a promo item like pencils or tote bags, something where most likely it will be a 1 color imprint, it will work (or if you have to use a special technique like foil, laser etching, or emboss, etc.). I work in a print shop and I can't tell you how many times we get into arguments with clients because of their overly-detailed, multi-color logos that look like shit when reduced to a single color and stamped onto an item; they get mad because the detail is gone, it's "lost its character", etc.

@bilbaggins1 2 жыл бұрын

That is THE No1 tip for logo design. You have nailed some very important reasons. I argue this same point with numerous "professionals" aka experts. But they constantly say it will only ever be seen in colour... ignoring the colour blind... and also ignoring the fact the client should never have restrictions placed on end application. Moreover designing in B&W simplifies determining negative space balance. Will's advice is well intentioned but the one logo a minute exercise is not a tip anyone should adopt. Roughing out designs is a process of exploration. There can be no time limits on that. Obviously the faster you can get your ideas out of your head the better, to clear the clutter!. Then you can move onto refinement or new territory.

@KristofCreative Жыл бұрын

Some great tips. I would point out that the test of cutting a logo in half, blurring it, etc. and it still being recognizable only works for companies like SONY and Target because they've already establish brand recognition over decades of marketing. So keep in mind that when creating a logo for a new business, no one knows who they are, what they represent, or what they do, so simplicity and clarity is even more important.

@willpatersondesign Жыл бұрын

I get you. I didn't mean for someone else who doesn't know the brand, I meant for you as the designer to do this. Your logo should be still familiar. :)

@Klierland12 2 жыл бұрын

You made me realize, that I am actually a logo-designer. I like fuzzing about the minorest of details. My illustrator skills are very rusty, haven't been designing since 2005, but you make me wanna go back to that line of work. Keep up the nice, accessible videos.

@theterminaldave 3 жыл бұрын

BUT the smaller the business, the more of a chance that the logo SHOULD include characteristics of the business. As that business is struggling to get the word out about their business whilst competing with more businesses (of the same size) than larger businesses do.

@Axel.ehrnrooth Жыл бұрын

Why creat a small business?

@theterminaldave Жыл бұрын

@@Axel.ehrnrooth Because capital? 99.9% of all businesses in the US are small businesses.

@NemoOfNautilus 9 ай бұрын

True mate, most of the logos we designed had business matching elements, like tooth for dentist, fruit basket for fruit and vegetables

@h2e1 Ай бұрын

If the small business grows, and they start doing more things, that logo could be a bottleneck and cause conflict. Each case is unique, there are no logo rules, it depens of each business plan, identity, market identification needs, …

@JoshuaHopper-gb6yk Күн бұрын

@@h2e1 They can always rebrand, couldn’t they?

@alicekenny4166 3 жыл бұрын

Both Sony and Apple's logos are aspirational. The bite out of the Apple is about getting knowledge. Sony's tag is "make • believe" The rest is straight production. The power of both logos is foundational message.

@TornaitSuperBird 2 жыл бұрын

But the Apple thing isn't about getting knowledge. Apple was named Apple because it was Steve Jobs' favorite fruit.

@angelbear_og 2 жыл бұрын

Getting knowledge? Kinda, but it was forbidden knowledge. The bite out of the apple represents Satan and his influence.

@bradmacdonald7626 2 жыл бұрын

It's also a visual pun, a byte is a unit of measuring data.

@Samudbhava 2 жыл бұрын

also look at the evolution of both logos. these are just the latest versions.

@judemorales4U 2 жыл бұрын

The 'byte' out of Apple

@TwoMinutes 2 жыл бұрын

Great video!! I've been making logos for years, and use negative space frequently. But, the idea of exaggerating the negative space specifically for scalability has never occurred to me!! Love that! Thanks for teaching me a new trick!!

@shantishilamahuria4554 2 жыл бұрын

Hey brother I am looking for a mentor can you teach me personally because you have experience so please teach me

@Veronyak 3 жыл бұрын

I like that last tip about getting someone else to try to recreate the logo from memory within a certain time frame. It really helps show how impactful and memorable that design was. All amazing tips and tricks as always. :D

@unknown-mn9wo 2 жыл бұрын

What if the logo was good but the person is too stupid to remember it?

@Veronyak 2 жыл бұрын

@@unknown-mn9wo lol, ask if they can describe it to you instead. Some people may be better at describing then replicating and vise versa. :P worst case scenario, if they can't do either then ask 2 more people to get the best odds out of 3.

@mystiqa1234 Жыл бұрын

Had to pause the video just to tell you that you're the only creator on KZfaq I actually click and watch (quite regularly). I love that your content is concise and videos are not too long. And ofc I'm learning so much as a newbie designer. Thanks!

@willpatersondesign Жыл бұрын

That means a lot to me :) Thank you so much. I'm glad you enjoy the content!

@maurovicdesign3278 2 жыл бұрын

I love your videos. They have helped me so much over time. Thank you so much! You are very inspiring!!

@beeasy32 3 жыл бұрын

Thanks Will. Great tips to be reminded of

@thebluedot4728 2 жыл бұрын

i learned more from u in 5 minutes than my teacher taught me the whole time in school

@hcrystal3495 3 жыл бұрын

Wow! Great!, Direct, simplified design, efficient, excellent observation on the elements of well known logos. Thanks

@JRobertClark 3 жыл бұрын

Well done. Concise and excellent animation/graphics throughout. The time you put into this one shows.

@willpatersondesign 3 жыл бұрын

@colindevine2863 3 жыл бұрын

Excellent video Will. The animation was beautifully done, I can tell you put a lot of time into it.

@fubumaruda2128 3 жыл бұрын

*nervously looks at Kojima productions logo*

@ahmadmuhdi190 3 жыл бұрын

He does not giving a f on minimalism doesn him? Hahaha

@ceeece 3 жыл бұрын

Great vid and a lot of useful info here! Thank you!

@bogustew 3 жыл бұрын

Really helpful for this amateur/beginner - appreciate the wisdom!

@raashidnihan1086 3 жыл бұрын

Good tips, very useful for beginners like me! Thank you ❤

@sadiq9687 3 жыл бұрын

Thank you will ♥️ Appreciate your help.

@damilarearowojobe5436 3 жыл бұрын

Thank you for sharing these tips. I learned a lot and was reminded of some things I'd forgotten.

@paulrandig Жыл бұрын

I was actually aware of all those tips, exept the negative space. That was a good one. I have always made the ultimate test with my logos: Reduce them to 16x16 pixels which are only either black or white. If you can still read them, they are good logos.

@AutoMotivate 2 жыл бұрын

Wow, I am trying to ponder ideas about the logo and your first point cleared a lot of things up

@charlieinred9074 3 жыл бұрын

You are by far the most helpful designer on KZfaq, I have learned so much from you, thank you for everything

@naomipaterson9300 3 жыл бұрын

This is so lovely! 🥺🥳

@willpatersondesign 3 жыл бұрын

Wow, thank you!

@DimchaDZN 3 жыл бұрын

You’re my favourite designer thank you for inspiring me ❤️

@willpatersondesign 3 жыл бұрын

Yay! Thank you!

@davidiousdesign 6 ай бұрын

Two years later, and this helped me get my brain out of some slop I was working on and back to clean and simplicity, thank you Will!

@aditiakolkar6905 2 жыл бұрын

So very thankful to you for making this video on this topic. As being new in the field of graphic design and that too in logo, this helped me a lot. I literally jotted down the notes pointwise. Big big thanks for this video. ❤

@javito19 3 жыл бұрын

Gracias por compartir, eres el mejor!! 🔥💛

@llewellynvaneeden4467 3 жыл бұрын

Very awesome! Thanks a mil👑

@ronaldiplodicus 2 жыл бұрын

"Take your glasses off and see if you can still recognize it blurry" Me who has perfect vision: *whips off shades* "It looks the same so I must've designed it good"

@renanzach 2 жыл бұрын

Negative spaces is a thing that i always think, but i never knew how to explain it to other people. Thanks!

@woocksie1 2 жыл бұрын

The First 2 minutes of the vid are crucial, I love it. Our customers should see this

@b0ub0ul33 2 жыл бұрын

The last tip is amazing ! I never thought about it ! Thank youuu :)

@desleykakoulidisgallaway3382 2 жыл бұрын

Great info, well explained-+excellent thanks Will 😅

@HuntersHerporium Ай бұрын

0:00 Introduction 0:15 the logo is the face 1:12 keep it flexible 2:12 sketch twenty ideas 4:01 be geometric 4:34 start black & white 5:47 use of negati e space 7:03 the drawing test

@douglasmarinini3873 3 жыл бұрын

The best tips I’ve ever had!

@lerkkweed 2 жыл бұрын

Great stuff! Learned so much! Thanks!

@rickharold7884 3 жыл бұрын

Great points. Thx for sharing

@austinwilson9505 2 жыл бұрын

Yes awesome! Thanks for the pro tips ⚡️

@felixsmittick9128 3 жыл бұрын

These are some helpful tips. The drawing test is genius. Thank you

@willpatersondesign 3 жыл бұрын

You're very welcome!

@naufal_hakim Жыл бұрын

Thank you so much! This is very helping!

@jerryozoemena9055 3 жыл бұрын

Really cool stuff will

@nikianna1911 3 жыл бұрын

thank you for the tips!

@roxannebarbeau7682 Жыл бұрын

Super practical! Thanks a lot!

@HassaanRaza-rk7fw 2 ай бұрын

I literally test Tip No 7 (Drawing test) with one of my friend as he is not a designer. But he remembered what I've shown to him and he sketched that Logo in less than a minute. Thanks for your Great Tips.

@Tmmmmmm4511 Жыл бұрын

Thank you so much for your correct advices.🙏🙏🙏

@lawerenceflatley1014 2 жыл бұрын

Good training! Thanks for sharing

@sunnyprakash8777 3 жыл бұрын

I am doing logo design for 3 years. First time I have seen this aspect of negative space. Thanks, Will

@areegato 3 жыл бұрын

Is it a good profession? I started learning it and i need your advice, please!

@sunnyprakash8777 3 жыл бұрын

@@areegato Yes it is bro. Keep learning and doing the hard work

@psumathipsumathi699 3 жыл бұрын

@@sunnyprakash8777 Where & how can I get jobs in Graphic designing? Please

@thapelommakola8208 3 жыл бұрын

This just made it all much understandable

@olajumokeowolabi8568 Жыл бұрын

So helpful! Thanks so much.

@katawaredoki2097 Жыл бұрын

thank's Will !

@thomaskl-f1u Ай бұрын

Great.I thing this content have enough quality to sell.Nice to meet you 🔥🔥🔥

@LearnRunes Жыл бұрын

Thanks for the tips.

@MarkandAnn Жыл бұрын

I like your logo concept. Thank you so much for this video.

@andyy6931 2 жыл бұрын

Thank you for interesting tips!

@Browmacist 2 жыл бұрын

thank you !! super helpful and insightful :)

@hannahmayo6582 3 жыл бұрын

Love your content!!

@architecturesupport7386 Жыл бұрын

Great - I think many of these tips we can apply to other design professions and process as well!

@amadine770 Жыл бұрын

Great insight-keep doing what you do.

@rubiswain1301 6 ай бұрын

Thanks for giving such valuable information about logo

@lilmil2246 3 ай бұрын

nice vid this helped me a lot

@somefroggyhere 3 жыл бұрын

These "tips" could blow someone's mind only if that someone has never ever read a single book or taken a single course on logo design. These things are long and well known. But here's something to (possibly) blow your mind: recent studies show that logos that literally depict what the company does actually work better. If you want to learn more, just search for "minimalist logos aren't likable" and you'll find a very informative article on Business Insider. Something to consider when you're working on your next project.

@amolchougule2751 3 жыл бұрын

Wwooow. 😍 I've subscribed already. But your presentation and explanation always amaze me. Nice. And very useful information..Thank you so much. 😊

@slepetajee Жыл бұрын

Thank you Will!

@firdologo 2 жыл бұрын

Amazing process, Shan 👏

@MuffinLorde 2 жыл бұрын

Thanks man, that's just what I needed for my new company.

@SketchingHands Жыл бұрын

Learned a lot from this video great job!

@nazdoesit 2 жыл бұрын

Thank you for this!

@emce1624 2 жыл бұрын

Great video, and i have a question if i may to ask. About the tips black and white, for me usually after sketching black and white i sometimes can't determine how to color it. Like for example i already got a the color brief red, after i sketch it and put it in a software i sometimes don't know how should i put the color and sometimes become very flat. Do you have advice on it?

@lisaseverdoodles466 2 жыл бұрын

WOW.... So much great info... you made this process so much easier. THANK YOU

@willpatersondesign 2 жыл бұрын

Glad it was helpful!

@mohammedshoaib9722 3 жыл бұрын

All your videos are amazing will love them

@willpatersondesign 3 жыл бұрын

Thank you so much 😀

@BlueCrow89 11 ай бұрын

Awesome! Very informative, thank you.

@annamelkumyan104 2 жыл бұрын

Thank you!

@CamSpaghett 2 жыл бұрын

I studied game design and multiple arts to help my workflow. Mum wanted me to do a logo for a business she’s working on. I didn’t realise how complicated this shit is until I sat in photoshop for a couple days working on designs

@blissdelavie3009 2 жыл бұрын

Great poiints... thanks

@alhasantoru Жыл бұрын

Thanks will

@samysammour9983 2 жыл бұрын

A really good one! Thanks!

@juliezova 3 жыл бұрын

Very informative and practical in the market

@mr.joeblack3831 2 жыл бұрын

Spot on. ♥️

@dianegee8954 3 жыл бұрын

You just helped me so much. Thank you!

@willpatersondesign 3 жыл бұрын

You are so welcome!

@mdshariquesr Ай бұрын

Thank uh so much Bro ❤

@jeevesme 2 жыл бұрын

Great Video. You've obviously been edumacated in commercial art / graphic design.

@Durarr Жыл бұрын

Great job! I am starting my channel for graphic design your ideas inspire me, thanks bro.

@alxandery 2 жыл бұрын

These are really useful!

@codyswaggerty4745 2 жыл бұрын

as a artist/freelancer these videos are a great resource! thank you for doing these!

@willpatersondesign 2 жыл бұрын

You're very welcome!

@diananicoletti101 Жыл бұрын

Love "good pop" products (frozen treats) but no one was sitting across the table at the design meeting to examine it, probably only viewed it on screen. The logo appears on their popsicle sticks and when you turn it upside-down it reads: dod poob. And that's how we refer to them ever since ;)

@vandydesign9445 3 жыл бұрын

Love your video

@denniskielton2447 Жыл бұрын

Great point about the blur thing. As someone who wears glasses, I''ve been doing that for years now haha (recognizing blurred logos, that is.) And another example: first thing I noticed in this video is that sweet Ibanez in the background haha. Can't read it one bit, but it's clearly an Ibanez. Because they've created such a recognizable brand image.

@user-ds5hp8fc6v 6 ай бұрын

Here's one of my favourite tests. I call it the "Bathroom Test". When you're taking a shower, and the window or mirror mists up, scrawl your logo on it with your finger. If you can make it out, you've landed on something that works. I did this accidentally once and sorta formalised it as a test. The test also helps to see recall value. How much of the idea can I recall?

@underwwrestling 3 жыл бұрын

I didn't expected to be that great 😃

@MistyFigs 2 жыл бұрын

great tips, thanks!

@Weird_Quests 3 жыл бұрын

Hey, Will. Thank you for the constantly amazing content! :D I’ve really learnt a lot in terms of UX and Design thinking from you and your channel. I’m wondering, what made you choose the Fujifilm for your youtube content creation?

@willpatersondesign 3 жыл бұрын

Just a nice camera with great features and dynamic range

@Weird_Quests 3 жыл бұрын

@@willpatersondesign Nice! :D What’s your go-to studio lens for recording the “talking head” style shots at your desk? I’ve been researching which would be best as a few of them have issues with autofocus - but that’s just forum talk and would be nice to hear from someone who actually uses it in the way I am intending.

@Ricardosanchez0111 3 ай бұрын

What a really good video and thank you for sharing.

@willpatersondesign 3 ай бұрын

You're welcome!

@muji_kngr 2 жыл бұрын

Thanks man

@jackpaterson6802 3 жыл бұрын

I saved this video but I was not able to find it anymore. I was getting mad. I searched youtube for 7 tips for Logo Design so that I can find your this video. Still, I did not got it even I saw many of the other big youtubers videos. And then finally I found it and I was so satisfied after finding it. You just cannot be beaten by other channels. This was the reason I spent 1 hour to just find this video

@willpatersondesign 3 жыл бұрын

Wow! Thank you :)

@jackpaterson6802 3 жыл бұрын

@@willpatersondesign Jesus😍😍😍😍 you gave me a reply...thankuewwww sooo muchhh