British Airways x Ozwald Boateng | Our New Uniform

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British Airways

British Airways

Жыл бұрын

British Airways has unveiled a new uniform for the first time in nearly 20 years.
Designed by British Savile Row fashion designer and tailor Ozwald Boateng, OBE, the new uniform takes inspiration from our people and the experience of flight.
#BritishAirways #ABritishOriginal

Пікірлер: 237
@christrentcpt
@christrentcpt Жыл бұрын
The old(current) uniform was much better than this new version. The BA crew stood out. Now with this new uniform they will get lost in the crowd. It's looks like any other airline. Sometimes tradition works. From someone who used to wear the BA crew uniform, I was always proud to put it on, with the new one ...not so much. So much more could have been done. Disappointing really.
@bo7250
@bo7250 Жыл бұрын
trust me, none of the crew like it lmao. they’re all saying how the slit in the skirt is like an arrow
@joanpatterson6227
@joanpatterson6227 Жыл бұрын
You couldn’t even see the uniforms in this ad.
@anthtan
@anthtan Жыл бұрын
The designs don’t stand out, don’t identify the wearer.
@theancientsancients1769
@theancientsancients1769 Жыл бұрын
Exactly couldn't see the uniform lol
@sophialee8065
@sophialee8065 Жыл бұрын
Be glad about that because it’s hideous. Asking a male tailor to design a uniform for women too was a silly idea. It’s the least feminine uniform ever. Everyone hates it
@AlexaLikes
@AlexaLikes 8 ай бұрын
I'm so glad I wore the last uniform. It always felt fantastic with a red lip. The good old days before the pandemic.
@heylson
@heylson Жыл бұрын
People hating like they gonna wear them 😂
@meettheman
@meettheman Жыл бұрын
Can we do a vote across all of the staff at BA, old uniform vs new uniform? If old uniform wins then forget this new uniform😬
@ja2wad
@ja2wad Жыл бұрын
Old
@ja2wad
@ja2wad Жыл бұрын
@Alan Scouser strongly agree 👍
@meettheman
@meettheman Жыл бұрын
@@Truegho I completely agree, let’s hope they listen
@meettheman
@meettheman Жыл бұрын
@@ja2wad agreed mate
@sophialee8065
@sophialee8065 Жыл бұрын
Old and bring back the hat for winter destinations. Everyone needs to bombard those at the top with emails stating how much we all feel embarrassed for this new uniform. What would happen if we all refused to wear it? Does anyone know of anyone who has said they are excited to wear it? No. Me neither! ❤✈️
@ManxieG11
@ManxieG11 Жыл бұрын
Makes the US airlines uniforms look like high fashion.....
@marcus747400
@marcus747400 Жыл бұрын
😂
@kbrown4736
@kbrown4736 Жыл бұрын
😲
@sophialee8065
@sophialee8065 Жыл бұрын
Makes any low cost airline look haute couture
@dpmowembo9035
@dpmowembo9035 Жыл бұрын
Gone down like a lead balloon with staff 95% of the work feed is full of negative comments. Complete waste of money. Ill be donating mine to charity
@christianjeffers541
@christianjeffers541 Жыл бұрын
The Jumpsuit interesting idea, but at 35,000ft in the air going to the loo gonna be a struggle
@S.H.221b
@S.H.221b Жыл бұрын
Introducing the new uniforms with a totally back lit video?
@gambooyt
@gambooyt Жыл бұрын
Genius indeed.
@sophialee8065
@sophialee8065 Жыл бұрын
It’s better off staying in the dark! I’ve yet to speak to ANYONE who likes it or will feel proud to wear it.
@hughc178
@hughc178 Жыл бұрын
Wasted video - why did they not show the uniforms properly - far too dark to see - cameraman/producer need to rethink this.
@LucyAisling
@LucyAisling Жыл бұрын
Because they know how horrible it is 😂
@jamessaisakorn9439
@jamessaisakorn9439 Жыл бұрын
So BA posts a video about a new uniform that doesn't actually show the uniforms in any clear discernible way? What was the point of this video? Wouldn't a runway show have been better? Unless BA isn't actually keen on the new uniforms? I'm so confused.
@henryknox4511
@henryknox4511 Жыл бұрын
Virtue singaling
@jjr1728
@jjr1728 Жыл бұрын
Their objective was to show off the BLACK DESIGNER that's it. Nothing else. They purposely hired him to show how progressive they are. I know he has a reputation but is nothing special. Regards, from Canada. So sick of the PROPAGANDA!
@sophialee8065
@sophialee8065 Жыл бұрын
Nobody likes it. We are all embarrassed
@ang4171
@ang4171 Жыл бұрын
@@jjr1728 umm he’s just a designer who made a shit uniform. Nothing to do with him being black
@jjr1728
@jjr1728 Жыл бұрын
@@ang4171 Wrong. HE WAS GIVEN THAT JOB BECAUSE HE WAS BLACK. Mr Goldberg @ Executive level decided it's good PR
@AcAbook
@AcAbook Жыл бұрын
THEY NEED TO TAKE HIS GODDAMN OBE AWAY FOR THIS
@tariqrasheed8271
@tariqrasheed8271 Жыл бұрын
Are they on a strict budget? The only design or concept I like is "The Trench Coat" for Pilots!
@sallyoasispaintingsorigina3859
@sallyoasispaintingsorigina3859 Жыл бұрын
I had a just started with BA as cabin crew in March 2020, then covid happened so I was laid off with the rest of my group. I could have restarted but in the meantime had set up my own business as an artist and am happily continuing doing that….if I’d gone back to BA, I’d have been absolutely gutted with this disappointing uniform….it’s not even a uniform, it doesn’t stand out at all….BA, your uniform is perhaps THE most important brand element and you’ve totally missed a trick here….you can’t even see it properly in this ad…it’s hidden and concealed behind the sun…..if it was a brilliant design, you’d have had it standing out proudly! Very disappointing. Virgin and EasyJet are going to eclipse you. I’ll stick to my studio overalls! 🎼”Come paint with me……, come paint, come paint away…..”🎼😂🎨
@JayJayAviation
@JayJayAviation Жыл бұрын
Now it looks the same as every other airline uniform
@ahshuuun
@ahshuuun Жыл бұрын
*Budget Airline*, boring af.
@farche2
@farche2 8 ай бұрын
"the diversity, the nuance of it" is tosh
@piano_bloke
@piano_bloke Жыл бұрын
It is really fresh but not classy and posh enough!!!! They should add they shiny metallic badges to make the BA crew stand out! This will be perfect. No uniform should be without its airline logo, bold and proud!
@ClipperMaidOfTheSeas
@ClipperMaidOfTheSeas Жыл бұрын
I can't believe BA actually paid for this. I don't know how anyone can feel good about themselves in potato sack collection.
@cdgh99
@cdgh99 Жыл бұрын
Looks like American Airlines from the 90s
@trb10
@trb10 Жыл бұрын
The jumpsuit thing looks hideous! Why a constant race to the bottom and copying everyone else? The old uniform was elegant, timeless and now it just looks woke and following the crowd.
@breathtakingblue
@breathtakingblue Жыл бұрын
Reducing the union flag down to blue and white squiggles on a red neckerchief and tie is quite sad. The previous really stood out and had a serious degree of class. This is more akin to something you'd see on a charter airline. Appreciate things need a refresh but there are elements of the BA Brand, notably the union flag and speedbird emblem that are absolutely integral to the design!/brand and always should be. The moment you take those elements out of the equation is the moment you dilute the visual identity and it changes people's perceptions and starts to get lost in the crowd.
@flightalphabravo2431
@flightalphabravo2431 Жыл бұрын
This is very radical….why did they change the design of the wings for pilots and cabin crew?
@UltraPatate
@UltraPatate Жыл бұрын
Britishistan
@brothers506
@brothers506 Жыл бұрын
I’m disappointed BA your old uniform was timeless, dignified and unique this looks like easyJet (hint hint low cost airline) with a hint of red. You are slowly but surely eroding everything that made you our flag carrier and made British Airways British Airways.
@LetsGo-wk7ci
@LetsGo-wk7ci Жыл бұрын
what did the old one look like?
@BordersBoundaries
@BordersBoundaries Жыл бұрын
Nope
@LomasLifestyle
@LomasLifestyle Жыл бұрын
Oswald B x BA I am here for it.
@JacobEvans2
@JacobEvans2 Жыл бұрын
Why are the arms red? They look like Jet2 cabin crew. Was he thinking of the right airline when designing these?
@elainechilds5361
@elainechilds5361 Жыл бұрын
Is the scarf in the coffee when bending ?
@singaporeslinger
@singaporeslinger Жыл бұрын
All these people complaining about the BA uniform when we know they'll only fly Ryanair anyway 🤡...
@sophialee8065
@sophialee8065 Жыл бұрын
Having read all the comments at work, I get the impression that most of the comments are from fellow crew members.
@christianthompson1473
@christianthompson1473 Жыл бұрын
Why aren't they just showing the uniform? Its always dark and grainy with a weird angle. Cut the boetang spiele and show the jumpsuits
@neatodd
@neatodd 3 ай бұрын
Great video skills but you didn't actually let us have a good look at the uniform!
@fernandesmaria4591
@fernandesmaria4591 Жыл бұрын
They would have done better to invest in the well-being of the aircrew by finally offering them quality shoes.
@sean2209
@sean2209 Жыл бұрын
Quite a downgrade from the old uniforms
@anglosaxon5874
@anglosaxon5874 8 ай бұрын
BA has gone on my boycott list! Well done!
@nevilleekofo
@nevilleekofo Жыл бұрын
Can british airways make documentary about pilot
@SkyBaum
@SkyBaum Жыл бұрын
Reminiscent of New Coke 🥤 😂 #SkyBaum
@baurzhanakimbayev4081
@baurzhanakimbayev4081 Жыл бұрын
Just read news about the slide deploy after opening emergency door by the worker. I noticed that slide unfolds too close and Infront of the engine. Anyone can explain me that that's ok. Video: British airways Aircraft slide deploy
@mrmanor101
@mrmanor101 Жыл бұрын
Absolutely rotten 🤢🤢 old was so much better!!
@geoffboston5771
@geoffboston5771 Жыл бұрын
Was this supposed to be a reveal? Fantastic ad and production; but gives very little away. The strategy of snippets and awkward angles, dramatic music and ambient light revealing very little of the uniforms themselves, make me wonder if it’s a marketing agency tactic to dress up what even they thought was something quite ordinary. Let’s hope I’m proven wrong!
@LAGoodz
@LAGoodz Жыл бұрын
Well if it’s fantastic but gives very little away, then it’s not good. I feel sorry for the BA crews who have to wear this cheap cr@p.
@sammyhamawi6407
@sammyhamawi6407 Жыл бұрын
Promote the aruba flight at the 2023 baseball world cup.
@Cloudavi123
@Cloudavi123 Жыл бұрын
Please why did you cancel your London to Indy flight? I was hoping it would happen because I’m a plane spotter their and we need better planes. Pls British airlines
@goldenisleful
@goldenisleful 8 ай бұрын
Reminds me of a potato bag 😱
@kylesmcl
@kylesmcl Жыл бұрын
Why does a video on a uniform give me the chills? 😭
@cdsmasher87
@cdsmasher87 Жыл бұрын
Must be something wrong with you. It should just induce cringe.
@sophialee8065
@sophialee8065 Жыл бұрын
That’s how all the crew feel that I’ve spoken too. It’s a dark day for BA❤✈️
@charlienelson2002
@charlienelson2002 Жыл бұрын
All about Ozwald Boateng, not a new uniform. Looks cheap.
@Andrew.-.-
@Andrew.-.- Жыл бұрын
You obviously have no idea
@Schmalfie
@Schmalfie Жыл бұрын
Who even is that anyway?!
@jjr1728
@jjr1728 Жыл бұрын
@@Schmalfie A token black to put as the face of the design. That's who. It didn't matter who they got as long as it wasn't a huite middle aged man to do it.
@kinsingfan905
@kinsingfan905 Жыл бұрын
Who was that?
@umarjan6626
@umarjan6626 Жыл бұрын
I wish the staff was as courteous as those on Emirates, JAL, Korean Air, Swiss, Qatar and Etihad but no what we get is a rough sounding and ill-mannered people in some what passable and over-hyped tailoring.
@TheAviationChannel
@TheAviationChannel Жыл бұрын
Have to admit the old uniform seemed better, but time will tell.
@captainkeith1
@captainkeith1 Жыл бұрын
Can’t see it
@PixelatedRobloxian
@PixelatedRobloxian Жыл бұрын
Make the flights like for a £40
Жыл бұрын
Looks like Turkish Airlines🇹🇷
@mossychops
@mossychops Жыл бұрын
Air America. Prince Hall Lodge.
@SunSkipper360
@SunSkipper360 Жыл бұрын
This is just a knee-jerk reaction to Virgins new uniform. Even down to the filming location. Terribly un-original marketing really, and we didn't even see the uniforms!
@dionnegonsalves8188
@dionnegonsalves8188 Жыл бұрын
Old uniform please (sorry)
@nicholasallen2563
@nicholasallen2563 Жыл бұрын
Love!
@avivscrewvalla
@avivscrewvalla Жыл бұрын
The British don’t want to redefine what it means to be British. I will no longer fly BA
@lawbird5803
@lawbird5803 Жыл бұрын
✡️ Want to redefine it.
@jjr1728
@jjr1728 Жыл бұрын
@@lawbird5803 STOP NOTICING THINGS!
@gambooyt
@gambooyt Жыл бұрын
They say they started with "the why", which means they purchased some overpriced, overhyped Simon Sinek-inspired consulting sessions.
@riab3591
@riab3591 Жыл бұрын
#deltaairlines #delta
@bibekdas5595
@bibekdas5595 Жыл бұрын
One of my favourite air line British airways
@Dylan-rc9pu
@Dylan-rc9pu Жыл бұрын
It’d. E cool to be a pilot
@bibekdas5595
@bibekdas5595 Жыл бұрын
Happy New year 2023 everyone ✨🎇🎉
@hoop5824
@hoop5824 Жыл бұрын
British Airways use to mean something, the uniform design is awful, it looks cheap and nasty. Compare this to Virgin Atlantic's Westwood uniform or Ryanair's and if a low budget airline has you licked, it's time to call a meeting.
@elainechilds5361
@elainechilds5361 Жыл бұрын
Is this an amateur film?
@georgemarica4565
@georgemarica4565 8 ай бұрын
IAG management is destroying this brand
@Republic3D
@Republic3D Жыл бұрын
BA goes woke. Again.
@jjr1728
@jjr1728 Жыл бұрын
Are you surprised? That's all they do: push propaganda down our throats.
@SkavenUK
@SkavenUK Жыл бұрын
init bruv
@zakewalkthroughz5082
@zakewalkthroughz5082 Жыл бұрын
Lol it's crazy how they'll show everything so many times but not show the new hijab even the sikh tuban although there are barely any sikhs in the uk compared to Muslims
@Paulcorode
@Paulcorode Жыл бұрын
So,black is the new white lol
@lawbird5803
@lawbird5803 Жыл бұрын
✡️
@Paulcorode
@Paulcorode Жыл бұрын
@@lawbird5803 star of David, what's up
@telstar32
@telstar32 Жыл бұрын
What an ugly uniform, as ex crew myself, I’d be so unhappy if I was made to wear that. 😢
@stevebaker6149
@stevebaker6149 8 ай бұрын
This is a comedy sketch, correct?
@Meehey
@Meehey Жыл бұрын
Aviation became a circus
@mauricionarvarte9544
@mauricionarvarte9544 Жыл бұрын
To Fly. To Serve. ❤️
@lawbird5803
@lawbird5803 Жыл бұрын
Awful.
@jjr1728
@jjr1728 Жыл бұрын
To Serve and bend the knee more like. COMMIE PROPAGANDA!
@kinsingfan905
@kinsingfan905 Жыл бұрын
@@lawbird5803 You
@side_six
@side_six Жыл бұрын
The old uniform was boring, but this takes it to a new level of bland! There was so much potential to be bold and have a uniform that stood out a bit more - where people look and know that they are BA staff. It's just so forgettable - they were talking about new uniforms back in 2015 - even before Boateng came on board... 7 years for this?
@davidabilash2962
@davidabilash2962 Жыл бұрын
i love this video
@jjr1728
@jjr1728 Жыл бұрын
Intrresting profile picture, rabbi. Watchya doin?
@MinkieWinkle
@MinkieWinkle Жыл бұрын
So a one piece suit, that staff might as well have to complete disrobe just to use the facilities on a plane, which lets be honest will mean when they sit down, there clothing is going to come into contact with the floor. which may not be the most cleanest giving that people may not have the best aim while flying. giving that bumps happen in flight. That staff member will then have to pull those then contaminated clothes back up. and will be expected to serve food in them.... Something is telling me, whoever designed these have absolutely no idea what so ever about the day to day goings on a plane by both the staff and customers. I am sure the line of "being neutral is going to go down well when a customer falls ill to this" In future, how about focusing on serving the needs of the customers and providing a good service instead of virtue signalling to a tiny group of people that are typically the same groups of people that are protesting for the reductions of flying. it seems you are trying to cause your selves to fail, you seem to support decisions that will end up facilitating that.
@kinsingfan905
@kinsingfan905 Жыл бұрын
B.A.
@LindsayDaly
@LindsayDaly Жыл бұрын
Slay!
@KoreanGinger
@KoreanGinger Жыл бұрын
The worst airline I have ever dealt with. British Airways lost a dog for over 60 hours, claimed “proper care” was provided, and offered points. Not only are they unethical, but British Airways makes unauthorized charges on customer cards. Look at their Yelp page if you want to see honest reviews. Their customer service is rude and dishonest.
@official_ashhh
@official_ashhh Жыл бұрын
British airways is alright but I think Qatar is better. Heathrow been havin problems recently in the news aswll. There needs to be more job opportunities. Jobcentre is sch jokes
@bluegorila1
@bluegorila1 Жыл бұрын
Sad so sad !! So bland you can't even see it !! And why remove the crown from the wing/ brevet design ! British Airways keeps suffering from bad decisions.
@50fitandflying
@50fitandflying Жыл бұрын
The uniform as it is now is classic and classy and makes people turn heads. The new uniform looks old fashioned and uncomfortable, very 60’s, 70’s. The scarf is too long and not practical, too much navy. The skirt looks like it’s back to front and the buttoned up shirt, tie and jumper looks like a school uniform. Stick to the uniform you have now
@benaizfaayim-19
@benaizfaayim-19 Жыл бұрын
love it
@charlottemary3573
@charlottemary3573 Жыл бұрын
This looks like a bank tellers uniform - the collars are too high & tight to work in comfortably for a flight
@dannycrooks8462
@dannycrooks8462 Жыл бұрын
You even managed to get the release video wrong it's not great either how can these make it to public release without people people speaking up are they all yes people that say yes to everything even though it's terrible
@Gudii7
@Gudii7 Жыл бұрын
Older was better
@bounded
@bounded Жыл бұрын
Looks smart but plain and devoid of statement design. I don’t think it stands out as “British”, nor would anyone know it’s British Airways. Was expecting more. Maybe the tailoring and fabric look better in person.
@hugemanoncampus
@hugemanoncampus Жыл бұрын
Love it! I think Ozwald has done a great job👏🏼 looking forward to seeing out there!
@transportspotter4life668
@transportspotter4life668 Жыл бұрын
The Old Uniform Looks Better, It was Timeless, I Think BA Should do A Poll with Staff about the Uniform. I Don't Understand why BA make something that is Timeless, Outstanding, Modern and Most Importantly British and then Replace it with Crap! Like the Landor Livery and Replacing it with the Project Utopia Designs. It Doesn't Make Sense, Why BA?
@DrowningInTea
@DrowningInTea 11 ай бұрын
I don't like this. The old uniform looks a lot classier.
@huhuhuhu2470
@huhuhuhu2470 Жыл бұрын
looks like polish or american etc airlines feel
@zacyboy1473
@zacyboy1473 Жыл бұрын
British Airways I know you like your knew uniform but To be Honest, I really don't like it , I'm sorry but it looks more older than modern. Even the community don't particulary like it and I would like it to stay as it is because it makes BA look not smart and no fashion compared to other airlines So please BA Change it to the same or something similar to the old one :(
@WallaseyanTube
@WallaseyanTube 10 ай бұрын
That shirt collar looks dreadful - exact the type that pops out over the jacket lapel.
@jacquesleclerc4870
@jacquesleclerc4870 Жыл бұрын
Tunic and hijab? Soon the company will change its name to Flying Carpet Airways.
@user-tn5ri5tn9q
@user-tn5ri5tn9q Жыл бұрын
New uniform… Not as chic as the old one. Prefer to see the crews wear the old one and the one before.
@singlendhot8628
@singlendhot8628 Жыл бұрын
As a relatively young, non-white frequent flyer of BA, I find myself shocked and appalled by the presumptuous nature of this campaign to "redefine what it is to be British". Since when has a Hijab had anything to do with being British? What arrogance must have been required to replace classy tradition with Ozwald's neutered, woke look! If the goal was to have flyers look away from BA staff, and indeed BA, Boateng may just have succeeded in killing off a once proud British icon!
@LAGoodz
@LAGoodz Жыл бұрын
Well said. It is a shame people are falling for this “woke” culture - whatever that even it this. I’m British, she Irish, he’s Indian, she’s Brazilian, he’s Nigerian - what’s the issue? Please someone explain from the Woke guidebook.
@teddyroosevelt2838
@teddyroosevelt2838 Жыл бұрын
Almost as bad as the new AA safety video
@jonharis
@jonharis Жыл бұрын
I’ve seen the photos of the women’s FA jumpsuit. That’s the most sexist thing I’ve seen in aviation so far this year. You obviously didn’t get input from your female FAs on this design.
@eastendchico7503
@eastendchico7503 Жыл бұрын
BA has indeed picked a wrong designer to revamp its new uniform. There r more creative British fashion designers out there.& Boateng is brilliant in designing boring mens suit, why him?
@lawbird5803
@lawbird5803 Жыл бұрын
Cuz he BLAK
@LAGoodz
@LAGoodz Жыл бұрын
BA, OMG what are you thinking? The female uniform especially is a complete disaster - seriously. You must’ve got feedback from employees how awful it is? I’d be so disappointed if i were a member of staff. Simply awful. The present uniform is stunning. Jumpsuits and scruffy ties? Did you actually pay someone to do this? The Gents suits and ties are so cheap looking. You must be nuts introducing this. Ryanair’s new uniform is classier than this. Who is running BA these days? It’s gone seriously downhill since Tom King and Colin Marshall ran it.
@AcAbook
@AcAbook Жыл бұрын
For this design travesty, they need to take his obe away
@Cusifaii
@Cusifaii 8 ай бұрын
Looks terrible. The ad also barely shows the uniforms, it is more a declaration of style than anything else. I fear the focus is on that subjective aspect over functionality for the people that wear it.
@ronaldcuieii8639
@ronaldcuieii8639 Жыл бұрын
Right on BA, right on.
@fata__morgana
@fata__morgana Жыл бұрын
Uniform looks amazing ! Awesome job.
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