Brooklyn’s Hottest Pizzeria is Reinventing The New York Slice | On The Line

Brooklyn’s Hottest Pizzeria is Reinventing The New York Slice | On The Line | Bon Appétit

Рет қаралды 1,049,330

Күн бұрын

“When I first got the pizzeria in 2017, I’d never made pizza before in my life-it was a learning process.” Today Bon Appétit spends a day on the line with Massimo Laveglia, chef and co-owner of L’Industrie Pizzeria in Brooklyn. Blending Italian craftsmanship with the tastes of NYC, L’Industrie is reinventing the classic New York slice.
00:00 Intro
01:04 Making Dough
05:45 Making Mille-Feuille
07:07 Baking Bread
09:42 Dividing Focaccia Dough
10:44 Finishing Pizza Dough
12:44 Making Gelato
14:21 Baking Focaccia
16:48 Building Pizza
Director: Gunsel Pehlivan
Director of Photography: Luke Riffle
Editor: Kris Knight
Featuring: Massimo Laveglia
Director of Culinary Production: Kelly Janke
Creative Producer: Parisa Kosari
Line Producer: Jen McGinity
Associate Producer: Oadhan Lynch
Production Manager: Janine Dispensa
Production Coordinator: Elizabeth Hymes
Casting Producer: Vanessa Brown
Camera Operator: Aaron Snell
Assistant Camera: Tony Aviles
Sound Recordist: Mike Guggino
Production Assistant: Albie Smith
Researcher: Vivian Jao
Post Production Supervisor: Andrea Farr
Post Production Coordinator: Scout Alter
Supervising Editor: Eduardo Araujo
Additional Editor: Paul Tael
Assistant Editor: Andy Morell
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Пікірлер: 473

@JerseyArkansas Ай бұрын

We bought a book, and we learned how to do it. -love this guy

@UuU1001. Ай бұрын

These look better than many traditional nyc pizzerias. Hope these new and passionate pizzerias can jolt the older ones to step up their game.

@cjaquilino Ай бұрын

Pretty sure the book he's talking about "Modernist Pizza". They have a copy of on display at L'Industrie.

@looncan3743 Ай бұрын

“Idk why in America you want to complicate your life” … I ask myself the same thing😂😂

@AdornationMusic Ай бұрын

and yet they all come to USA

@hevnervals Ай бұрын

@@AdornationMusic I think more Americans move to Italy nowadays

@adrianojose7172 Ай бұрын

Fun fact the American standards use KG, meters and all thw SI units for standardization and then convert it to their pounds and all that haha, I remember watching a video of Vertasium explaining this.

@kenS87 Ай бұрын

American Revolution decided we didn't want to follow England lol.

@Akshayysk Ай бұрын

@@kenS87 You mean American Revolution decided you didn't want to follow French.

@Orr_s Ай бұрын

Great to see someone who learned so much in such short time without any background in culinary. All because they are truly passionate about what they are creating and serving up to people with integrity. This guy gets it…need more people like this around nowadays. No cutting corners or trying to stretch things out to make more of a profit, and the product suffers. Just doing it how it should be done like a true artisan, letting the food speak for itself

@cwg73160 Ай бұрын

Everyone: We need more people like that…that are there, but we don’t care or pay enough attention to realize it, so I’ll leave the comment of the ignorant.

@nihlify Ай бұрын

You say that until you have to pay for it... 🙄

@andrewt013 Ай бұрын

welp you cant have that and capitalism thriving in the same place

@jimmnasium Ай бұрын

@@nihlifyive been there; i can honestly tell you it was worth it 🤣

@yevhensmith6704 Ай бұрын

WELL SAID

@sweetpeadoggielover8387 Ай бұрын

This pizzeria is worth the trip, standing on line, and the workers are patient in explaining what they offer and how to purchase and making the pizza with a lot of TLC…..for sure it will be the best pizza you’ll ever eat! Hats off to the owner!

@larryt.atcycleitalia5786 Ай бұрын

"for sure it will be the best pizza you’ll ever eat!" Unless you go to Napoli and eat the real thing, maybe? But not everyone can do that so...buon lavoro ragazzi!

@fallinginthed33p Ай бұрын

The owner/breadmaker acts like a scientist.

@rnv2529 Ай бұрын

He not doing Napoli style pizza so no@@larryt.atcycleitalia5786

@ghost__chips 29 күн бұрын

@@larryt.atcycleitalia5786 are you pretending New York pizza isn't the real thing? lol

@HA_Horizons Ай бұрын

This dude is a dough making master. He's using every technique in the book! Poolish, Autolease, Biga, what did I miss? All while making it look easy, so calm, and smooth.

@jordandiab1656 Ай бұрын

“Do everything in grams…” “How many pounds did we order…?” 😂

@kwaaaa Ай бұрын

Lol, that definitely made me chuckle and I went to the comments to see if anybody else caught that.

@testing1567 Ай бұрын

Probably because it's sold in pounds by the distributor, so it's going to be in pounds whether he likes it or not.

@adamrosenbaum6328 Ай бұрын

That's probably why he's asking 😅

@hellfish2309 Ай бұрын

We do everything in grams; the supplier does not

@DamnZodiak Ай бұрын

@@hellfish2309It's also almost certainly edited for this specific comedic juxtaposition to land.

@SD-oi9gr Ай бұрын

Dudes a natural teacher.

@TheAmericanDeagle Ай бұрын

I found it funny that when he said "im big a soccer fan" they zoomed into some basketball shoes instead of the signed materazzi jersey they have on top of the counter lol

@kaihamasaki9307 Ай бұрын

The fault of the editor

@United22022 Ай бұрын

Camera person is a B ball 🏀 fan lol😅

@TRMTE160 11 күн бұрын

@@kaihamasaki9307 its not a fault bot a joke

@PresidentHHEA-pn1yj 17 күн бұрын

Best pizza I've ever had. And made in just a nice stainless electric oven. Unreal.

@slalomie Ай бұрын

I’m a big fan of their pizza. They cook their slices really well done so the crust is super crunchy like a baguette. It’s not the usual floppy foldable NY slice. Their margherita cheese slice used to be like $3.25 but now it’s $4. I recommend it if you like your crust well done.

@IDiggPattyMayonnaise Ай бұрын

Based on the video they seem like a bakery that also puts pizza toppings on their bread.

@Aaa-dv3oi Ай бұрын

Wow that’s such a big increase !! 😒🫥

@coreytelford3051 Ай бұрын

finally a video without fake excitement and competition. Love it. Were going to loss the shop if we dont make 3700 pizzas by noon!

@zibberebbiz Ай бұрын

isn't it nice? it feels like even the most mundane documentary puts in fake tension, but this felt like a true backstage look

@ArielK1987 Ай бұрын

It's amazing how making a dough can be memorizing and therapeutic at the same time.

@dereklinfitt8875 Ай бұрын

I've got great mesmeries of making dough

@lgdurocher Ай бұрын

@@dereklinfitt8875😂😂

@TheSamuraiShowYT Ай бұрын

😂😂😂@@dereklinfitt8875

@gorillachilla Ай бұрын

It's not

@Corteum Ай бұрын

Anythng can be, if yoi bring enough attention to it. if you can be fully present again

@mohamadkawtharani5280 Ай бұрын

I am sold the moment he said Santo Andrea Pirlo 😂 This guy knows class.

@alphaperez Ай бұрын

I am a New Yorker who taught myself to cook by watching KZfaq videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!

@Microsoft1iq 24 күн бұрын

I am a Chicago who taught myself to cook by watching KZfaq videos and I've been astonished at the quality of food I was able to make. Everyone has to learn to cook and it's amazing to see his focus and intensity, making the best and tastiest pies!

@LWarrenF Ай бұрын

I’m a NYer and went here last spring. It’s among the best pizza places in the city.

@Menismyforte Ай бұрын

This dude is a legend. My buddy that lives in brooklyn mails me some of his Panettone every winter it is excellent

@brpk6631 Ай бұрын

Robberto baggio holding the ice cream is crazy hahahaha nice one!

@nickk4010 Ай бұрын

This guy is so skillful, knowledgeable and precise, especially with less than 10 years experience. No wonder its so successful, its really a craft for him and puts tons of thought and energy into making things the best he can. Props!

@rprestage21 4 күн бұрын

Finally, people in the service industry that enjoy what they do, serving people! They take pride in that rather than seeming entitled and bothered by their customers….. love it and can’t wait to go back to NY and try them out!

@sNiPeR95PwnZ Ай бұрын

I watched many of this videos but just now i understood what makes this ppl so happy. All the time i looked at those food masters with an aesthetic eye but it must be so fullfilling to craft something with passion and see ppl buy and enjoy it.

@TeamPerry5 Ай бұрын

This dude gets more done by noon than I do in a week! Keep grinding, chef!!! Pizza looks killer!

@SchlessIsMore Ай бұрын

❤ 🍕I love how the lack of experience in making dough, pizza and gelato but life experience in eating and growing up around those foods leaves an open mind to innovate - like pizza dough baguette and soft serve gelato. Simple yet delicious solutions without ego, but respectful towards traditions in some regard. Or using a leaf blower to clean your oven. Ha! You’re awesome, guys! Food looks all amazing. ❤

@DebbaTV Ай бұрын

Really enjoyed watching and listening to this guy talk about the process. Impressed with how much care and detail goes into the bread stuff. I'm amazed that they produce so many things in this one shop! Pizza, sandwiches, bread loaves, pastries and gelato. Fabulous! Wish them all continued success.

@tanyayachmen2771 Ай бұрын

It was amazing to watch the energy this group have making pizza

@landtowers96 Ай бұрын

Have had this pizza many times, it's fantastic -- this insight makes it even better -- pure, raw drive.

@patrickbaird8962 Ай бұрын

"I don't understand lbs, metric is better." "Hey Gabriel, how many pounds of flour do we order per week?" Lol

@guilebarbosa Ай бұрын

Maybe the flour is sold in pounds but he uses grams in his recipes. 🤷🏻‍♂️

@patrickbaird8962 Ай бұрын

@@guilebarbosa for sure. I'm pro metric as well, it was just pretty funny timing.

@Sam-jq3rj Ай бұрын

lol thought the same thing

@tatjanaaustin9225 Ай бұрын

Agree!!! Too complicated, stick woth grams and kg

@Bouncer112 Ай бұрын

You can tell this guy actually works in his kitchen. Alot of ex-posse videos like this have the owner running around bumping shoulders with the day crew pretending he knows whats going on and you can almost always tell.

@cinephile1712 Ай бұрын

Ex-posse?

@thebun Ай бұрын

@@cinephile1712Expose' maybe?

@14sasst Ай бұрын

His measuring chemistry is amazing!!

@nataliemscrzysxycoolharris Ай бұрын

Mossimo 😍 I could listen to him all day. The food looks delicious. I wish Play•doh looked & felt like that dough looks 😁.

@Tomas-rl5dx Ай бұрын

Thanks for zooming in on that dough recipe!

@kage122 Ай бұрын

not only has everything I’ve had here been amazing but the service is always exceptional

@robertrogers7939 Ай бұрын

He has a passion for his craft. Much respect.

@Sk8brdZepp13 Ай бұрын

Very impressed with his process and overall approach. great guy over here, I can taste the quality through the screen :)

@Aw1086 Ай бұрын

the pirlo picture had me dying! much respect to the chef

@ReginaldTAP3 Ай бұрын

Not sure people are understanding the “reinventing” of getting a NY slice. It’s not just about the slice itself. It’s about everything else. Which is why the video shows us the amazing pastries they make as well. It’s about the experience of being IN NY and “getting a slice.” If you’re gonna go to NY to “see a show” you’d go to Broadway. This place is the Broadway of getting a slice.

@grabble7605 Ай бұрын

If it's not about the slice, then the title is just lying about what's being reinvented. Also, pastries aren't reinventing anything either. It's not even like randos coming for pizza are seeing all this.

@ReginaldTAP3 Ай бұрын

⁠⁠⁠@@grabble7605Do you feel…lied to? I’m sorry, were you expecting some sort of sci-fi invention? It’s ok if you don’t get it. Some people plan a trip to New York City. Why not make this place the place you go for your slice experience. It’s ok if you don’t get it.

@eyespy3001 Ай бұрын

@@ReginaldTAP3I grew up in NYC. These places are a dime a dozen. Gelato in a pizzeria?!? Wow, stop the presses. Focaccia?!? My word! None of this is new except for the price of that regular slice. What used to be $1 is now probably $8. The video should be titled “Reinventing the Price.”

@jssdl4287 Ай бұрын

You have absolutely no idea what you’re talking about.@@eyespy3001

@georgepagakis9854 Ай бұрын

I love the passion with this guy. It goes to show that if you are motivated and have passion anything is possible. I would love to go and eat at this restaurant!

@irvlo Ай бұрын

Massimo and Nick are the best! Best Pizza in NYC. I've been visiting the spot since day 1 and I can tell you the pizza is #1!!

@Kylight Ай бұрын

Bro has a picture of Aunt Mey and Uncle Ben with their nephew on the wall. Bro has taste in Movies too

@NathanHarrison7 Ай бұрын

Can’t wait to try it. Dude puts a lot of passion and thought into everything he does. Looks delicious.

@zibberebbiz Ай бұрын

I feel like he keeps saying how he didn't know anything and kind of learned as he went along, but he does everything with such ease and expertise

@wolfreicherter748 12 күн бұрын

this was the most I learned in PRACTICAL facts about dough and I m just about halfway through the video. Respect, Massimo !!!

@JamesG007 Ай бұрын

Mad respect for this guy 🙌🏼

@yianninikolaou4055 Ай бұрын

Finally a spotlight on this gem!!

@andrewespejo785 Ай бұрын

Ive been here and it’s truly a great slice

@OllieRamone Ай бұрын

Massimo is a legend and he is one of the best in NYC.

@CLOPACIOUZZZ Ай бұрын

Dude’s demystifying pizza. “Pizza is bread, it’s the same”

@OkieTradez Ай бұрын

this guy just did 5 mens jobs all by himself in such a fast pace and could tell he loved every minute of it!

@kierenmoore3236 Ай бұрын

Pizza ‘n’ Pistachio Gelato … Heck, yeah!! 😋

@bucswin2 Ай бұрын

Best pizza I’ve had across all my trips to New York. This video shows why. The passion is clear!

@yabo2424 Ай бұрын

Looks phenomenal. You are a maestro ✨️✨️

@reneniclasen353 Ай бұрын

What a refreshing mindset and personality.

@colinmusic3878 Ай бұрын

complete finesse and artisan excellence

@shaheerrahman4278 Ай бұрын

L'industrie and Mama's Too changed the game with their new wave ny pizza style, elevated hero sandwich, and gelato combos

@elluisito000 Ай бұрын

I love this amazing country, but I agree, the metric system is superior.

@grabble7605 Ай бұрын

What's amazing about it that isn't present elsewhere?

@corglass Ай бұрын

@@grabble7605metric just makes more sense in day to day use

@coljar100 Ай бұрын

this dude is one hard working individual.... lovin what he does.... wish I lived near by...epic

@AlexMarkTravel Ай бұрын

One of the best pizza videos ever, and also the kid doing pizza he really loves making pastries, incredible results in the end.

@mikehooch4842 Ай бұрын

This is art! Love this guy

@socalledbutton Ай бұрын

Very much one of the city’s best. Worth the wait.

@williamnightingale3105 Ай бұрын

This guy emulates his football hero Pirlo; both maestro's in their field. Pleasure to watch.

@hhh1856 Ай бұрын

Best slices I have had ever

@Screwdriver346 Ай бұрын

The bread looks amazing.

@sameliterally Ай бұрын

absolutely worth the line

@syntacticalcrab Ай бұрын

I love "everything is dough" guy.

@nathaneinschlag3948 14 күн бұрын

this guy is a beast! love it

@disispeter Ай бұрын

I appreciate the learning on thr fly

@rizcayrecordings Ай бұрын

Looks amazing! And i love the ambition and passion.

@NativeNewYorker66 12 күн бұрын

Amazing video! I'm ready for a nap after watching how much he has accomplished in one morning! What a smart and talented guy. The pizza, pastries and gelato look delicious! I need to visit there soon. Also, the production quality of this story/video is great!

@Swagg3r3d Ай бұрын

That team is crushing it.

@letsgetdoing Ай бұрын

Respect to chef.

@panaceiasuberes6464 Ай бұрын

The desserts look appetising...

@redcoffee94 Ай бұрын

This is amazing!!! Wow

@AndrewT Ай бұрын

I can attest that they make some phenomenal pizza. Best I've ever had and I'm a life long NYer.

@Mr.Burglecutt Ай бұрын

I lived in New York City for 66 years and I never seen you before...

@PongGod Ай бұрын

Everything there looks top notch!

@Christopherhaden 18 күн бұрын

@15:40 two dough layers. mind blown!

@_augbog Ай бұрын

I went here and I cannot stress enough how phenomenal the pizza here was.

@mjalil9823 Ай бұрын

i’ve never wanted pizza and bread more in my life than after watching this 😭

@arturwkryabin9175 Ай бұрын

Absolutely 👍love it 😍

@iamheretopleaseyou Ай бұрын

9:30 - The only use of a leafblower that ever actually made sense

@xpim3d 25 күн бұрын

First proper one I’ve seen in the US 👌👌

@namiai7767 Ай бұрын

I know everything there tastes heavenly

@ezedozitt21 11 күн бұрын

He knows his business! 🍕...deserts, gelato! Focaccia. 😀💪🏼🎉

@TejTalks Ай бұрын

Love this guys passion!!

@rock_oclock Ай бұрын

"Do everything in centimeters. Do everything in grams. I don't know why in America you want to complicate your life." I felt that

@Dannybaauw Ай бұрын

Passion, inspiring

@tacumastevens2545 Ай бұрын

A true entrepreneur! 🎉

@HruVision Ай бұрын

Who doesn’t love that sound 😌

@naxivillage Ай бұрын

This guy is great!

@sethsoderman5152 Ай бұрын

Love show amazing chefs

@Lord_Cappuccino Ай бұрын

This guy is nothing short of amazing! Never seen a pizza shop do so many things well! 🍕

@Microsoft1iq 24 күн бұрын

New york pizza sucks! lou malnati Chicago deep dish pizza is better

@bnuttsgee Ай бұрын

Passion is key!

@shephusted2714 Ай бұрын

the magic is in the dough - no question

@DouglasWidick Ай бұрын

This is art to me

@akkermanrik 27 күн бұрын

Instant liked when he showed Pirlo :)

@karolinaeleonora3064 Ай бұрын

Amazing editing.

@johnblaise3022 Ай бұрын

There is no better guy than Max. By far best pizza in NYC

@NguyenSon-dl1px Ай бұрын

It's amazing if you're in Williamsburg definitely visit.

@berakiahboone5135 Ай бұрын

As an American who has been living outside of America for almost 3 years now, I chuckled at you saying, "why complicate our lives, using the non-metric system?" Soooo true. Lol.