Build a Brand from Scratch - Brand Identity Design Process

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Kayla

Kayla

Жыл бұрын

Hi Creatives, today we are designing a vegan food brand from scratch! From brand research and mood board to creating packaging, illustrations and lots of tips for creating brands with tons of impact. I always love to see other designer's process so I hope you will find this helpful!
Timestamps
0:53 - Branding Process
1:43 - Project Brief
3:28 - Brand Research
7:47 - Mood Board
11:23 - Logo sketching
12:49 - Logo Design in Adobe Illustrator
15:43 - Choosing Brand Colours
17:40 - Brand Illustration
18:00 - Visual Language
20:07 - Logo Icon Design
20:40 - Presenting Your Concept
What to watch next
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Try Kayla for free. - Our tool to files from clients quick and easy
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#designwithme #logodesign #designprocess

Пікірлер: 183
@EllyseaAndDolls
@EllyseaAndDolls Жыл бұрын
I love your designs and your videos are very explicite. Seeing you build a brand is very informative ! Also your vibe is so chill ! Love it
@Kayla-app
@Kayla-app Жыл бұрын
Hi! 😊 I'm so happy you enjoy the videos. I really enjoy creating them and am learning every time! 🙌
@ariellep7843
@ariellep7843 Жыл бұрын
Love it, watching you design was so magical and the finished product was perfect!
@Kayla-app
@Kayla-app Жыл бұрын
Thank you so much! 😊 That makes me really happy to hear 🙌
@firasseabdarahman1579
@firasseabdarahman1579 Жыл бұрын
love the vibe that is coming from not only your designs but also from your character , your voice , the way you speak , the calmness , peace and the positive energy that you're spreading is just adorable . keep up kayla
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you so much for saying that! I'm so glad you enjoy the videos, welcome to the channel! 🙌
@blueowl9327
@blueowl9327 Жыл бұрын
Ooh this is great work! So happy this video was shown to me by the algorithm; time to binge on you channel!
@Kayla-app
@Kayla-app Жыл бұрын
Oh that makes me so happy! 😀 Welcome to the channel 🙌 Just let me know if you think of a type of video you would like me to make more of.
@designsbynonay
@designsbynonay Жыл бұрын
Wooah! this was so inspiring and insightful! The designs are really looking good! I'm excited to apply what you've shared with us. Be blessed!
@Kayla-app
@Kayla-app Жыл бұрын
Oh that is great! I'm so happy you found the video helpful 😊 🙌
@EmilyWilsonGraphicDesign
@EmilyWilsonGraphicDesign Жыл бұрын
I love "Take it Peasy"! Great touch, and awesome work!! Thank you for sharing.
@Kayla-app
@Kayla-app Жыл бұрын
Oh I'm so happy you spotted that 😊 I had so much fun creating it, I'm really glad you found it helpful!
@leatherbackstudios
@leatherbackstudios Жыл бұрын
the dotted Y was a very creative approach that thoughtfully brought the design together. It also opened up more possibilities for the icons and packaging. Great work!
@Kayla-app
@Kayla-app Жыл бұрын
Thank you! I really love just playing around with the typography and finding opportunities that way 😊 I'm happy you enjoyed the video! 🙌
@yashitaaggarwal5178
@yashitaaggarwal5178 Жыл бұрын
This was such a beautiful video! how are you not more popular 😩😍❤
@Kayla-app
@Kayla-app Жыл бұрын
Haha, that is so sweet! 😍 Thank you for being so supportive, maybe one day you can say that you followed us before it was cool 😊
@josephinejasmine.designs
@josephinejasmine.designs 2 ай бұрын
So interesting and informative, thanks so much for sharing and going through all of the steps. Love your designs and colour choices so much too. Going to binge-watch all your videos now and soak up all that knowledge x
@Kayla-app
@Kayla-app 2 ай бұрын
Oh I'm so happy to hear that! :) Just let me know if you have any questions at all or ideas for future videos you would like to see 🙌
@leme2554
@leme2554 Жыл бұрын
Love iiitttt!!! Your process is so organic and clear, it reallt help me to see where I'm failing, bc i don't even have an organization plan for design. Thank you ver much!!!
@Kayla-app
@Kayla-app Жыл бұрын
Oh that is great! Everyone works differently and I love seeing each person's process because you can always pick up new ways of running a project 😊 I'll make sure to make more videos on my design process.
@krishbhisekar3334
@krishbhisekar3334 Жыл бұрын
I really loved this video. I liked your thought process and how you approach to it. Amazing and informative video.
@Kayla-app
@Kayla-app Жыл бұрын
Oh I'm so happy you feel that way! Thank you for commenting, it makes my day 😊
@ildahaxhiu464
@ildahaxhiu464 Жыл бұрын
this is amazing! loved the illustration! subscribed!!!
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you, welcome to our creative community! 🙌
@motionfiction9353
@motionfiction9353 Жыл бұрын
This channel is a gem!
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you! 🙌 Just let us know if there is a topic you would like more videos on :)
@maryammerbouh2220
@maryammerbouh2220 Жыл бұрын
thank you so much for the effort you do for us i realy loved all the process the logo is just great and the packaging is soooo amaizing i like the colors, the illustartions .......great job
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you! I'm so happy you like the designs and process 😊 Thank you so much for watching and commenting! 🙌
@A.Montgomery
@A.Montgomery 4 ай бұрын
I really love! the brand design you´ve created 😍😍
@Kayla-app
@Kayla-app 4 ай бұрын
Oh thank you! It was such a fun project :)
@palesam4517
@palesam4517 Жыл бұрын
Wow. Where has this channel been all my life😮 ? This is very helpful. Thank you
@Kayla-app
@Kayla-app Жыл бұрын
I'm so happy you feel that way! Welcome to our creative community 🙌
@nafiulislamnafi8103
@nafiulislamnafi8103 Жыл бұрын
Yesterday I was looking for a mood board website and searched on youtube and I found a video where I watched your video the very first time and then the magic happened! Your content is top-notched and I can say that this channel is one of the underrated channels on graphic design, especially in brand design. Your highlighted smiling face is one of the prettiest resources of your content. I tapped the subscribed button as well as the notification button after watching the first video. Love the vibe and the way you present, speak and deliver the main content, and the calmness is incredibly smart and appealing. Best of luck Kayla!
@Kayla-app
@Kayla-app Жыл бұрын
Oh welcome to the channel! 🙌 It makes me really happy to hear that you like the style of the videos, It has been an interesting journey getting comfortable on camera but I really love making these videos. Thank you for all your support! 😊
@aryanjain5362
@aryanjain5362 10 ай бұрын
😊 1:21 😊😊😊😊
@Elyabav
@Elyabav Ай бұрын
I’m so happy KZfaq recommended this video to me , I loveeee your channel it is amazing , all of your videos are so interesting and well explained , I’m learning so much from you , thank you very much for all your infos and efforts to making these fantastic videos ❤️
@Kayla-app
@Kayla-app Ай бұрын
Oh thank you! That makes me so happy to hear 😊 Just let me know if you have any questions or topics for videos you would like to see more of 🙌
@qudsiyahremtulla3831
@qudsiyahremtulla3831 7 ай бұрын
Love this Malin! Thank you for sharing its gorgeous!!!
@Kayla-app
@Kayla-app 6 ай бұрын
Oh I'm so glad to hear that! Just let me know if you have any questions at all 🙌
@ronydey5229
@ronydey5229 9 ай бұрын
Hello, I'm Rony, an aspiring graphic designer with a keen interest in branding. I'm based in Bangladesh. I'm so grateful for discovering your channel recently. Each video has been a valuable lesson, and I wanted to express my thanks for your knowledge-sharing.
@PolterPaige
@PolterPaige Жыл бұрын
Great video. Thanks for sharing! Such cute logos
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you! I'm so happy you found it helpful! 😊 🙌
@brownbabecc
@brownbabecc Жыл бұрын
Love this process and branding!!
@Kayla-app
@Kayla-app Жыл бұрын
Thank you! I'm so happy you are enjoying the videos 😊
@blkpanthercreative
@blkpanthercreative Жыл бұрын
I love how much you go in depth with the research phase💯nice video!
@Kayla-app
@Kayla-app Жыл бұрын
Thank you! 😊 It always feels easier to explain my designs to clients when I can show them the thinking process. It becomes less about what each person likes and more about which is the best solution 🙌
@phuong-anh11
@phuong-anh11 Жыл бұрын
Instant like, subscribe, and stalk after the first video!!! Thanks for the quality content, lovely video, and the nice vibe that you present! 🥰
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you! I'm so happy you find the videos helpful! 😊 I'm excited to create more, let me know if you have a favourite design topic 🙌
@phuong-anh11
@phuong-anh11 Жыл бұрын
@@Kayla-app I’d love to see more Editorial and Publication Design whether long form or short, if that’s a possibility. I’m struggling with long documents with foot notes, endnotes. You have provided so many great stuffs in Branding and Illustration that I found super helpful. Please keep up the great work and share the work process with us from time to time! I’d love to see different cases. Infographics is also a great topic. Like how to plan, choose what to include, and the type of infographics that works best with the content and objectives :) Thanks in advance! ✨
@williamanosike
@williamanosike Ай бұрын
This is extremely beautiful. Thank you very much❤
@Kayla-app
@Kayla-app Ай бұрын
I'm so happy you enjoyed the video! :) Just let me know if you have any questions at all!
@ThatMelaninLife
@ThatMelaninLife Жыл бұрын
That’s so cute! Thank for sharing
@Kayla-app
@Kayla-app Жыл бұрын
Thank you! I'm so happy you like it :)
@thebittersweetattitude5906
@thebittersweetattitude5906 2 ай бұрын
uhhhhh, THANKS. Am starting my journey in graphic design and this HELPED.
@Kayla-app
@Kayla-app 2 ай бұрын
Oh I'm so happy to hear that! So exciting that you are starting out, good luck with everything and just let me know if you have any questions at all 🙌
@davidmittchel
@davidmittchel 7 ай бұрын
Absolutely appreciate the deep dive into brand archetypes and mood boards. It reminds me of how I’ve been leveling up my social media game with boost app social. Their AI writing tools and unique reels have been a game-changer. 😍
@Kayla-app
@Kayla-app 7 ай бұрын
I'm happy you find the videos helpful! 🙌
@sarahnienow
@sarahnienow 7 ай бұрын
Love boost app too. Their AI-driven caption generator? Absolute gold!
@james-broderick
@james-broderick 5 ай бұрын
These two comments sound like literal bots from whatever app they're talking about. Sorry if you two aren't a bot, it just reads that way. lol
@harshadaaupare
@harshadaaupare 8 ай бұрын
Thank you so much for this video. I truly apricate your efforts.
@Kayla-app
@Kayla-app 8 ай бұрын
I'm so glad to hear that! :) Thank you for watching and just let me know if you have any questions 🙌
@harshadaaupare
@harshadaaupare 8 ай бұрын
Ok, sure Kayla @@Kayla-app
@Mayz_original
@Mayz_original Жыл бұрын
This is so awesome, Thank you for sharing your skills🤯
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you! I'm so happy you enjoy the videos 😊
@nycto16
@nycto16 6 ай бұрын
You explained and showed everything so deeply, it feels like I'm in my branding class 😍 (I'm a 3rd year marketing major).
@Kayla-app
@Kayla-app 6 ай бұрын
Oh wow, thank you! Just let me now if you have any questions and good luck with your degree! 😀
@amsoso_
@amsoso_ 11 ай бұрын
OMG. That was very helpful, Thank youuuuu
@Kayla-app
@Kayla-app 10 ай бұрын
Oh amazing, that makes me so happy! 😊
@lrama6572
@lrama6572 Жыл бұрын
So crystal clear 👍
@Kayla-app
@Kayla-app Жыл бұрын
Oh I'm so happy it was easy to follow 😊 Thank you for watching!
@avergajixa6051
@avergajixa6051 11 ай бұрын
Thank you for sharing your process 😊
@Kayla-app
@Kayla-app 11 ай бұрын
You are so welcome! 😊 I'm so happy you found it helpful 🙌
@bbanggitanggit9320
@bbanggitanggit9320 Жыл бұрын
insightful! thank always sharing
@Kayla-app
@Kayla-app Жыл бұрын
I'm so happy the video was helpful, thank you for watching! 😊 🙌
@OrincyWhyteDesigns
@OrincyWhyteDesigns 3 ай бұрын
Lovely ❤️
@ibrahimewida22
@ibrahimewida22 Жыл бұрын
really awesome, thanks a lot ❤.
@Kayla-app
@Kayla-app Жыл бұрын
I'm so happy you found it helpful! 🙌🏽
@dawah17
@dawah17 Жыл бұрын
this is amazing! Subscribed!
@Kayla-app
@Kayla-app Жыл бұрын
I'm so happy you enjoy the videos. Welcome to our creative community! 😊
@andrewwalkerme
@andrewwalkerme 10 ай бұрын
You know what! Kayla is one of THE BEST TEACHER.
@Kayla-app
@Kayla-app 10 ай бұрын
Oh I'm so happy to hear that! 😊 Thank you for watching 🙌
@saifsayyed7342
@saifsayyed7342 Жыл бұрын
I really love it ✨
@Kayla-app
@Kayla-app Жыл бұрын
I'm so happy to hear that! I had a lot of fun creating it 😊✨
@MontageMajesty
@MontageMajesty Жыл бұрын
Thank You for this video it's very helpful.
@Kayla-app
@Kayla-app Жыл бұрын
Thank you! That is really nice to hear 😊
@nizamakon
@nizamakon 11 ай бұрын
Wow! Very helpful
@Kayla-app
@Kayla-app 11 ай бұрын
I'm so glad! Just let me know if you have any questions at all! 😊
@knowledgeandfun2239
@knowledgeandfun2239 Жыл бұрын
it is soo cool and amazing it is inspire me a lot and also help me to improve my work thanks
@Kayla-app
@Kayla-app Жыл бұрын
Oh I'm so happy to hear that! What is your favourite part about working with branding?
@fatimaezzahrab-bi3bl
@fatimaezzahrab-bi3bl Жыл бұрын
i got a lot of informations from you.Thank u for this
@Kayla-app
@Kayla-app Жыл бұрын
That is great! I'm so glad it was helpful 🙌🏽
@oumaimachoukrani4395
@oumaimachoukrani4395 Жыл бұрын
Really Awesome ❤😍
@Kayla-app
@Kayla-app Жыл бұрын
I'm so happy you like it! Thank you 🙌
@huda.saysyt
@huda.saysyt 11 ай бұрын
Amazing video 👍 love your content ❤️
@Kayla-app
@Kayla-app 11 ай бұрын
Oh thank you! I'm so happy you enjoy them 🙌 Thank you for watching!
@clarasepulveda9841
@clarasepulveda9841 Жыл бұрын
SO SO SOOOOO PRETTY OMG!!!!!!!
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you! 💕 I am just working on another branding video because it was so much fun to create this one! 🙌🏽
@clarasepulveda9841
@clarasepulveda9841 Жыл бұрын
@@Kayla-app yes please!!! so good to see your process and the final product 💓💓
@Design_Chillout
@Design_Chillout 14 күн бұрын
Great video! The "Simple Truth" products shown are actually the South African brand.
@user-iw6dd7qr8x
@user-iw6dd7qr8x Жыл бұрын
amazing project
@Kayla-app
@Kayla-app Жыл бұрын
I'm so happy you like it, it had a lot of fun creating it! 😊
@IdknkVlogs
@IdknkVlogs 7 ай бұрын
this is so pretty
@Kayla-app
@Kayla-app 7 ай бұрын
Oh thank you, I'm so happy you enjoyed the video! 🙌
@SamGoldenMan
@SamGoldenMan Жыл бұрын
Came out amazing
@Kayla-app
@Kayla-app Жыл бұрын
Thank you so much! 😊 That makes me really happy ✨ I am just working on a similar video, is there a type of business you would like to see a brand for? 🙌🏽
@SamGoldenMan
@SamGoldenMan Жыл бұрын
@@Kayla-app education or tech Especially education and i loved the video colors audio ... Everything
@LifeofhOfficial
@LifeofhOfficial 11 ай бұрын
Hello Kayla! Thank you for sharing your work process. It's so informative and I'm loving your channel. 👍 By the way, I'm also a graphic/logo designer. Just wondering if you would be interested in a quick casual video podcast regarding logo & branding? Would love to hear from you!
@mohamedabdelfattah4048
@mohamedabdelfattah4048 10 ай бұрын
Im studeing Brend identity design. I watched the video and i love it
@Kayla-app
@Kayla-app 10 ай бұрын
I'm so happy you found the video helpful! 🙌 Good luck with your studies
@chestezzz
@chestezzz Жыл бұрын
You are criminally undersubscribed
@Kayla-app
@Kayla-app Жыл бұрын
Haha, thank you! I'm really happy you like the videos 😊
@stebinalex
@stebinalex 10 ай бұрын
Nice one 👏🏻😍
@Kayla-app
@Kayla-app 10 ай бұрын
I'm so happy you liked it! 🙌
@allochilayla638
@allochilayla638 Жыл бұрын
Really awesome ,we need a logo presentation
@Kayla-app
@Kayla-app Жыл бұрын
Amazing, thank you for letting me know. It is in the works! 😊
@keis1486
@keis1486 Жыл бұрын
Your awesome 👏🏽
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you, and thank you for watching! 🙌
@michelafortuna7003
@michelafortuna7003 Жыл бұрын
Thanks for this video, one new subscriber here! I would love to see a more-in-dept video about typography and maybe some fonts suggestions :)
@Kayla-app
@Kayla-app Жыл бұрын
Hi! Welcome to our Creative community! I love that idea, I will make sure to create one, thanks! 🙌
@wephotogal
@wephotogal Жыл бұрын
Wow - super! The packaging is amazing, too. The only thing I can't help but wonder is if you added the "pea" over the "I" and "y" in nifty. Either in one or both just to see how it would look. I really love the final look and everything ties in well and encapsulates the brand.
@Kayla-app
@Kayla-app Жыл бұрын
What a cute idea! 😊 This is why I love collaborating on projects, you never know what ideas can come with a fresh perspective 🙌 Thank you for watching!
@wephotogal
@wephotogal Жыл бұрын
@@Kayla-app New sub! Your videos and designs are amazing! Your style of teaching is straight, to the point, and easy to understand. So clean and fresh. Thank you so much!!
@Yaratheyoutuber
@Yaratheyoutuber Жыл бұрын
Very interesting! Thanks for sharing. I personally got the idea of making the "y" a "u" with a dot instead of a "v" with a dot so it has a round corner like the "n" (which was inspired by the dot symmetry thing you mentioned).
@Kayla-app
@Kayla-app Жыл бұрын
Super nice! That is what I love about having multiple eyes on a design. Each person can see different opportunities 🙌
@Yaratheyoutuber
@Yaratheyoutuber Жыл бұрын
@@Kayla-app I agree 💖
@infusionchurchmd
@infusionchurchmd Жыл бұрын
WOW!!!
@Kayla-app
@Kayla-app Жыл бұрын
🙌 It was a really fun brand to create! Have you worked on any really fun projects recently?
@infusionchurchmd
@infusionchurchmd Жыл бұрын
@@Kayla-app I am still learning Illustrator. I used to do most of my designs in Fireworks and put off learning illustrator too long. I have completed an initial logo draft however.
@mariamatvienko5221
@mariamatvienko5221 Жыл бұрын
Wow 😍 That looks so cool! Great work) What program did you use to draw these cute illustrations?🥺
@Kayla-app
@Kayla-app Жыл бұрын
Oh thank you! 😊 I'm so happy you enjoyed the video 🙌 I use Procreate on my iPad. If you want to check it out, I made a video on how to get started with Procreate in 10 minutes. You can watch it here: kzfaq.info/get/bejne/aMCKmdJnq5qlo3k.html Thank you for watching!
@mariamatvienko5221
@mariamatvienko5221 Жыл бұрын
@@Kayla-app thank you so much! ♥
@mar-17905
@mar-17905 Жыл бұрын
Lol Kayla. I noticed in your mood board you had my name in it which is Marlow. What’s even funnier is that I have a sister named Makayla. I call her Kayla as a nickname. This has to be the funniest coincidence. 😂
@Kayla-app
@Kayla-app Жыл бұрын
What a coincidence! 😊 Funny that you spotted it!
@mahmoodkhanmandokhail
@mahmoodkhanmandokhail Жыл бұрын
Informative ✌️ I just plan to make footwear business
@Kayla-app
@Kayla-app Жыл бұрын
Oh that is exciting! A strong brand is a great place to start when you build a business. Good luck! 🙌🏽
@mahmoodkhanmandokhail
@mahmoodkhanmandokhail Жыл бұрын
@Kayla-app thanks 😊 a great start with alot of hope and motivation 🙏
@Anahide_design
@Anahide_design Жыл бұрын
Hello, love your video ! What did you make the illustration with ? Did you make them in illustrator or procreate? Where they SVG files ? Thanks
@Kayla-app
@Kayla-app Жыл бұрын
Oh I'm so happy you find the videos helpful! 😊 I work in both Illustrator and Procreate to create illustrations. In this case, I created the illustrations in Procreate and then exported them as png files. If you are using them specifically for print, you might want to go for a pdf file instead 🙌🏽 SVG is a great format though, but as far as I know, you can't export as an SVG from Procreate 😊
@m7r446
@m7r446 11 ай бұрын
Thanks for the amazing video. The more I watch Graphic design videos the more I realize I have to save money and buy a good pc because I can't go far with my shitty phone 😢
@Kayla-app
@Kayla-app 11 ай бұрын
I'm so happy you enjoy the videos! It can be hard to not have the tools. When I first started, I did not have a computer with the Adobe suite so I went to the library to work on projects 😊 Canva is a great free tool that you could use in the meantime. Good luck with your projects!
@ahmedalgrai
@ahmedalgrai Жыл бұрын
Wow, it looks so good! very inspiring, just carious how do you gauge legibility when working with type? the dotted Y is so creative but I fear people may read it as a V "Niftv"
@Kayla-app
@Kayla-app Жыл бұрын
That is a great point! Legibility is a huge part both of brand awareness and inclusion so it's worth having an extra think about. I try to put the design in a few contexts (colours, applications etc.) and sizes and then both review them myself and with the client. If we are unsure, we have used UsabilityHub in the past to run tests with people who don't know the brand. How about you? How do you like to approach legibility in your logo design process? 🙌
@ahmedalgrai
@ahmedalgrai Жыл бұрын
@@Kayla-appInteresting use for UsabilityHub I like that, me personally I just play it safe which is kinda boring, but I'll consider your approach next time, Thanks!
@ellaargo1004
@ellaargo1004 Ай бұрын
would love to know what brush you used in procreate for the doodles! They’re so sweet.
@Kayla-app
@Kayla-app Ай бұрын
Great question! I usually use the Drybrush that comes with Procreate so that is most likely the one I used 😊 Do you have a favourite brush?
@barbarapaola8822
@barbarapaola8822 13 күн бұрын
At the end when you show the logo with the sticker, website, and different choices How you did that??
@swancoffeehouse5983
@swancoffeehouse5983 Жыл бұрын
Currently doing a case study for a photography company. This video really came to my rescue because I have the ideas but I didn't know how to structure it. I have a question, tho: is it okay/ ethical if the final presentation has photos (for photography style) that are not my own?
@Kayla-app
@Kayla-app Жыл бұрын
Oh that is great, always nice when the timing works out like that ✨ For photographs, I like using sites like Unsplash where you are allowed to use the images without a specific license, but you can also buy access to places like Envato elements where they have a ton of photos, graphics and mockups you can use all within that license. As a rule, avoid using images you are not 100% sure about the license of since your client might like them and ask if they can use them :) Is that helpful? Let me know if you have any more questions 🙌
@swancoffeehouse5983
@swancoffeehouse5983 Жыл бұрын
@@Kayla-app Life has a way of giving answers when you need it most, haha. It was super useful, I was unsure if it was okay since it's a presentation, but you made a really good point about how the client might like it and ask if it can be used.
@kemoahmed1378
@kemoahmed1378 3 ай бұрын
Question: Is it possible for me to use the same information you provided about the brand Nifty and create a brand as a practice and a peace for my portofolio?
@Kayla-app
@Kayla-app 3 ай бұрын
Hi, of course, go ahead! :) Good luck with your portfolio!
@ShaheerXD69
@ShaheerXD69 Жыл бұрын
Just a little requst please make a tutorial on how to create brand identity on krita please...
@Kayla-app
@Kayla-app Жыл бұрын
Thank you for the request! I have never worked in Krita so I don't think I would be the best person to help. I always suggest creating anything related to logo design in Adobe Illustrator since you then have a vector that will scale to any size. Thank you for watching and commenting! 🙌 😊
@maryamhh
@maryamhh Жыл бұрын
Hi Kayla I hope you will answer my question. I am a beginner in branding, and I want to know what the correct size are, if it is a box, bottle, bag, etc. How do I know the sizes if I want to design and is it in pixels or inch ?
@Kayla-app
@Kayla-app Жыл бұрын
Hi Maryam, that is a great question. How big you need to make your design for print depends on the exact product your client has picked. The printers website usually lets you download something called "dielines" that will show how large the artwork is (usually in millimeters or centimeters/inches) and it will also have valuable information about what is called "bleed". Bleed is an additional area (often 3-5 mm) that we add to the outside of a design to allow the item to be printed safely without anything being cut off. For digital designs like social media posts or a website banner we often use pixels. I made a video on how to design packaging for print that you might find helpful. You can find it here. kzfaq.info/get/bejne/gdKRn7ll27LFaHU.html Good luck with all your designs! Just let me know if you have any other questions 🙌
@maryamhh
@maryamhh Жыл бұрын
@@Kayla-app Thank you so much for replying to me, it helped me alot.
@maryamhh
@maryamhh 8 ай бұрын
Hi thanks for sharing Just I wonder should I design brand identity for a client 3 design or just one and sent for him How do I know the size and shape of the box? Does the client send me the measurements and shape, or does the designer have to design the shape and size???
@Kayla-app
@Kayla-app 8 ай бұрын
Hi, those are all great questions! How many concept you show your client is up to you. Many designers just like to show one because they can put all their efforts into it. I show 3 because we usually have a few different directions that could work and clients sometimes surprise you with their choice :) For packaging design, in most cases, the client will already know of the printer they want to use. Printers have something called dielines. They can usually be downloaded from their website or you can ask them to send it to you over email. If the label is very simple, like the wrap of a bottle, they might only give you the dimensions and you can set up the document yourself in Adobe Illustrator or InDesign. Printers are usually very nice so don't be afraid to ask them for help! I hope that answers your questions, thank you for watching! :)
@maryamhh
@maryamhh 8 ай бұрын
@@Kayla-app thank you
@ArtfulAuraStudio
@ArtfulAuraStudio 6 ай бұрын
Plz anyone tell me after making all materials of branding in Adobe from which application or software I can gather all my stuff and make a presentation on pc
@Kayla-app
@Kayla-app 6 ай бұрын
Great question, are you thinking of the concept presentation or more about sharing the actual files with clients? You could use Power Point or even Canva to put together a brand presentation or brand guide. I also like using InDesign for brand guides. In terms of sharing files, any cloud storage that allows you to share a link (like Dropbox or Google drive for example) is perfect. I hope that helps! 🙌
@ArtfulAuraStudio
@ArtfulAuraStudio 6 ай бұрын
@@Kayla-app thank you so muchhh❤️❤️
@Victoriathewriter
@Victoriathewriter 11 ай бұрын
How do you decide the colors that your use?
@Kayla-app
@Kayla-app 10 ай бұрын
When I am creating a new brand where they don't have anything to go from before, I start by looking at competitors and the feeling my client wants to create. By using mor vibrant, softer or even black and white in your brand, you can create a sense of energy, calm or timelessness. I try to start with the 60:30:10 rule where I pick three colours that compliment each other and use them in that proportion. This means that 60% colour can be backgrounds and larger areas, the 30% supportive and the 10% accents that you want to highlight. Like buttons for example. I have so many other things I think about so I am actually making a video all about colour so keep an eye out :) 🙌
@dawah17
@dawah17 Жыл бұрын
can u please tell me from where u have amazing mockups? please name the websites from where u have mockups
@Kayla-app
@Kayla-app Жыл бұрын
Yes no problem! I use Envato Elements mostly but I also look at Graphicpear and Creative Market for mockups. Hope that helps! 🙌
@dawah17
@dawah17 Жыл бұрын
@@Kayla-app thank u so much
@nitinrathore1695
@nitinrathore1695 Жыл бұрын
can you tell about pricing? what can we charge clients for such projects
@Kayla-app
@Kayla-app Жыл бұрын
That is a great question! It depends on your experience level and the client. It can also depend on your costs such as the tax rate in your country. Here is my example: I started in 2015 and had no experience with branding. My very first branding project was around £750 and we worked for a charity. This was super low compared to other studios in the same city but we learned a lot and at that point we had no process so it was a good learning experience. I have now worked on about 70 projects and my rate for branding is typically between £4.000 - £7000 for the core brand and then we create a separate price for bigger illustrations, packaging or website design. Charities get a lower rate and I also use value based pricing so if the client has a more well known brand and there is more risk involved, the price will be higher than for a single person startup if that makes sense. We are based in Sweden and pay about 50% tax so the amount we can take out of the business is about half of that. I would love to make a more in depth video on how to calculate your pricing. Let me know if you have any specific questions and I can make sure to include them in the video 🙌
@ndukwechiamaka2353
@ndukwechiamaka2353 8 ай бұрын
Which app did she use this
@Kayla-app
@Kayla-app 8 ай бұрын
Hi! I used Procreate to create the Illustrations, Milanote for the mood board and Adobe Illustrator to create the rest of the brand. I hope that helps! :)
@nehalali3792
@nehalali3792 10 ай бұрын
Program name please
@Kayla-app
@Kayla-app 10 ай бұрын
I Illustrate in Procreate on my iPad and build out the brand in Adobe Illustrator. Was there another tool you saw that you would like the name of?
@nehalali3792
@nehalali3792 10 ай бұрын
Thank you very much🌹
@sibbirart
@sibbirart 7 ай бұрын
I am Bangladeshi. It is very difficult to understand English.
@Pkatochman
@Pkatochman 16 күн бұрын
Use chatgpt to talk to you in mix Bangla and English
@emonkalyaniojha-hr3wg
@emonkalyaniojha-hr3wg Жыл бұрын
Nif tv
@caylaknight2855
@caylaknight2855 8 ай бұрын
I’m currently studying my diploma in graphic design and love your videos!! Can I ask what website you get your mock-ups from? Definitely gained a new subscriber here 🫶🏼
@Kayla-app
@Kayla-app 7 ай бұрын
Oh I'm so glad to hear that! :) I use Envato elements for most of my mockups - I have a yearly license which means you get unlimited downloads for things like fonts and icons as well. Photoshop and Illustrator have some great new mockup tools that you can use for free with a license to Adobe as well. Pages like Unsplash and Pexels have royalty free photos you can use as a base. I hope that helps! Welcome to the community ✨
@maryammerbouh2220
@maryammerbouh2220 Жыл бұрын
@Kayla-app
@Kayla-app Жыл бұрын
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