My service for working producers: www.darklabelmusic.com
I share my business lessons here: rb.gy/wybbxr
Have a career question? Ask me here: rebrand.ly/3aizi7u
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What is Dark Label Music?
Dark Label offers 1-to-1 business consulting. creative development, and career strategy for music producers and songwriters. Since 2018 we’ve directly served over 500 clients from emerging producers to working freelancers to multi-platinum, GRAMMY winning producers and songwriters.
Our consulting roster / business support group is made up of (50%) producers making the transition to full-time, (35%) full-time producers growing their business, and (15%) major label producers building new projects.
You can find our success stories here: rebrand.ly/6ipe5hs
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In this video:
Build A Music Producer Career (From Scratch)
A lot of producers are trying to "win the game" when they aren't even on the playing field yet. In this video I walk you through twelve steps to follow that will help you build a sustainable career as a working music producer despite the market becoming more saturated. It's not the easy way. It's not the only way. But it's a way that I know works...
1. Start with an advantage by putting yourself in the most optimal position to pursue this career.
2. Apprentice under a veteran music producer to develop your skills and gain experience working with established artists & songwriters.
3. Use that experience to put together a portfolio that proves without a doubt that you can make great songs at a higher standard than the average producer.
4. Increase your value in the market by throughly understanding how to develop talent and how the music business works. Fill your toolbox with people and resources that you can bring to the table when needed.
5. By completing steps 1 - 4, you can now present yourself to the market with a newfound confidence - feeling 100% certain that you can deliver and be willing to promote yourself without any fear or insecurity.
6. Set measurable income goals and have a way to track your progress preferably under the guidance and accountability of an advisor and/or manager.
7. Do everything in your power to ensure that enough people know about you until you reach a point where paid work is coming to you. You’re now in demand.
8. Implement a business model that provides a consistent income, is fair to people you serve, and ensures the projects you work on have the highest chance of gaining traction.
9. Practice leadership, selflessness, and ethics in all of your business affairs.
10. Now that you’re a working producer… Leverage your reputation to expand your network so that you can contribute to projects that will add value to your catalog and lead to bigger opportunities.
11. Develop an entrepreneurial spirit and diversify your income streams so that you don’t have to depend on anyone else for your long-term financial security.
12. Give back by creating new opportunities for the next generation of music makers.