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In this episode of #NAEEM_SIKANDAR_PODCAST, we have invited Mr. Ahmed Rauf Essa is a business graduate from IOBM. During his education, he started Telemart at the age of 23. Telemart is now considered to be the 2nd largest E-commerce marketplace in Pakistan and the largest tech retail company with its 23 retail stores across 17 cities in Pakistan. Ahmed Rauf Essa is the only Pakistani entrepreneur to win 9 Global Awards at the age of 30. He has been a jury member for 22 Global Awards where he has judged brands like Philip Morris, Bugatti, IBM, CISCO, Tata, Samsung, Turkish Airline, Upwork, First Abu Dhabi Bank, VakıfBank Turkey, DHL, Carrefour, etc. He was also selected as a Rising Star by the World Retail Congress. Ahmed Rauf Essa was also featured in Forbes's “30 Under 30” List 2019.
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00:00 Highlights
01:20 Ahmed Rauf’s introduction
03:36 Educational background
04:57 Ahmed’s business involvement with father
08:06 Telemart’s beginning journey
09:27 Ahmed’s motivation toward e-commerce
13:34 Ahmed on branding
18:27 Role of resources in building market places
23:25 How do companies exit on massive valuations despite making huge losses?
27:48 Role of investors in companies
33:55 Why did the airlift fail?
38:40 Reality behind counterfeit/damaged products
44:11 Launching and benefits of ECAP
48:27 Why do customers cheat?
55:40 Pakistani VS International E-commerce
59:34 Why Pakistan is not Internet Technology Oriented Country?
1:02:24 How does Ahmed deal with false negative feedbacks?
1:04:01 Ahmed’s achievements
1:06:35 USP of Telemart ( unique selling point )
1:12:24 Franchise criteria of Telemart
1:17:48 Issues integrated with e-commerce firms
1:20:05 Infrastructure issues that stop the growth of e-commerce in Pakistan
01:21:28 Mapping problem in Big cities of Pakistan
1:23:36 Payment gateways and problems associated with them
1:29:41 Positive side of Ecommerce industry/market
1:34:11 Ahmed Rauf’s advice for youth
1:42:25 Telemart’s core vision
1:47:12 Closing statements and outro
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