Building a Billion Dollar Brand Empire | Emma Grede of Good American, Safely, and SKIMS
Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely.
Impressive resume, right?
Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning-to work with creative people and empower their collective vision.
Listen to Nathan and Emma discuss:
How she first met and started working with Kris Jenner
Pitching the Good American business idea to Khloe Kardashian ​​
The key to the Kardashian/Jenner staying power
Why the power of inclusivity led to the success of SKIMS
Finding a better plant-based cleaning solution with Safely
How she became a shark on ABC’s Shark Tank
Her role as chairwoman of Fifteen Percent Pledge
And much more marketing and product advice for founders…
✅ Today's guest started EXACTLY where you are. It's time to start building the business of YOUR dreams. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business... foundr.com/free-training/?sl=...
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00:00 - Intro
00:59 - Emma’s Origins
02:51 - Emma’s Vision Board
04:55 - Building her first business
06:29 - How to hire the BEST
09:10 - Finding incredible talent
10:44 - The Kardashian Konnection
14:20 - The Kardashian’s Superpower
15:20 - Building Good American
20:44 - How to come up with a great product
23:03 - The SKIMS journey
29:15 - Starting Safely with Kris Jenner
34:44 - Being a ‘Shark’ on Shark Tank
40:20 - The Fifteen Percent Pledge
45:00 - THE HOT SEAT ROUND
✅ Foundr is a media and education company that produces content for entrepreneurs, and interviews world-class founders like Richard Branson, Arianna Huffington, Mark Cuban, Jack Dorsey and many more for its magazine, podcast, and online courses.
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