"BURBERRY" Celebrates London in Shanghai by Fashion Channel
On Thursday evening, Burberry celebrated the opening of its new mono-brand boutiques, the Burberry Kerry Centre , bringing the spirit , creativity and tradition of the brand, from London , his hometown , in the center of Shanghai, China.
Event was attended by over 1500 guests including: actors Jamie Campbell Bower, Chen Kun, Vicki Zhao, Guey Lun Mei , Xia Yu, Chen Ran, Dou Xiao , Huo Siyan , Angelababy , Carine Lau, Ke Zheng Dong, Chilling Lin and Du Juan , walking along a London street paved and lined with street lamps from the classic British, arrived at the theater auditorium rebuilt as a film set.
The venue, built for the occasion in the shipyards on the banks of Shanghai 's Huangpu River, presented handmade items inspired by the flagship store of 121 Regent Street, which was originally home to one of the first cinemas in London.
This striking space, which gives a nod to the golden age of cinema, theater has become a journey through the worlds of Britishness Burberry, tradition, music and fashion - the history of the brand has developed into a series of exciting music scene that included a Burberry family made ​​up of musicians, models and dancers , making indistinct, thanks to digital technology, the physical distance between London and Shanghai.
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Burberry brought the spirit of London to Shanghai with a night of live performance, music and fashion on 24 April 2014.
With performances from British musicians George Ezra, Ed Harcourt and Paloma Faith, we took guests on a journey from the streets of London to the A/W14 runway in Shanghai. Models included Cara Delevingne, Suki Waterhouse, Malaika Firth and Matilda Lowther.
The event was attended by over 1,500 guests including actors Jamie Campbell Bower, Chen Kun, Vicki Zhao, Guey Lun Mei, Xia Yu, Chen Ran, Dou Xiao, Huo Siyan, Angelababy, Carine Lau, Ke Zheng Dong and Lin Chilling.