#OurGenerationMusic #BurberryErry #OGM
Vision is everything, especially for Burberry.Erry. The Opium creative not only prides himself on being "passionate and motivated," but has foreseen his success from the very start. To him, it's not about chasing clout -- which comes off as "whack" and "corny" -- it's about staying true to your roots with a "genuine, kind heart" and working towards what really matters to you.
Known for his longtime affiliation with Playboi Carti, the skater-stylist-model is everything that meets the eye and more. Donning pitch black spikes, stark eye make-up and a sauce so niche only his friend Carti can compare to, his lively persona speaks volumes to his come-up as a skater, designer and model for Balenciaga (among other labels). Now helming his own brand, KimKrueger, he was directly inspired by the late Virgil Abloh to pursue his passion in fashion.
While the punk creative's love for clothes is a derivative of the "aesthetic" he's created for himself, his roots in skating stem from the wildly entertaining Bam Margera -- who in his heyday gave Erry purpose amid loneliness. "I was alone a lot during my childhood, and all I wanted to do was skate," he divulged. "I never skated to get good, but it just distracted me from everything. Skateboarding brought me something that I wanted to escape. I wasn't alone when I was skating."
His relationship with Carti is even more interesting, as Erry remains humbled with constant quips of "not being famous" or being musically inclined -- asserting that he’s more of a friend to Carti than his "stylist." "I was signed to Opium as a creative consultant, stylist and a model. I style Carti, but he doesn't need me. We're just close friends and he asks things of me. I never want to say 'I'm his stylist.' I'm like 90% his friend and 10% everything else."
Erry's foray into the music industry happened by accident -- or so he tells it. He was a fan first, falling in love with the early SoundCloud era dominated by Lil Yachty, Lil Uzi Vert and of course Carti. First appearing in the visual for Frank Ocean's 'Forrest Gump,' Erry's bubbly yet focused character is further proof of the trajectory he's always been on. An innovator still at the cusp of his greatest achievements, Erry's sense of self is forever moving for the next generation of creatives -- poised to shift the culture much like his mentors and close peers.
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FULL STORY 💻: bit.ly/3WfunDI
CREDITS:
Hosted by: Hakeem Rowe
Shot by: Saint Hilaire
Edited by: Sam Sikora
Produced by: Jon Barlas
Written by: Jon Barlas
Research by: John Cotter
Burberry.Erry: / burberry.erry
STAMPS:
0:00 - Intros
1:44 - How Burberry.Erry got his name
4:18 - Erry's roots, influence of Bam Margera
5:55 - When and why Erry started skating, impact on him, reflecting on his childhood
11:16 - First job in the music industry, getting into the underground SoundCloud scene
13:35 - Uzi bringing Erry on stage in 2016-17: "You're going to remember me"
14:53 - "I knew I was going to go viral." Connecting with Virgil Abloh, skating in Off-White
17:19 - Signing a contract to StockX, being the first skater to do so
18:00 - "What was that moment like when you started to get money?"
19:35 - Being able to take care of his mom, his family
20:30 - Meeting Playboi Carti, manifesting success
22:40 - Relationship with Carti, affiliation with Opium
23:43 - First time helping Carti creatively
24:44 - Styling Carti for Rolling Loud LA
25:35 - Performing with Carti on 'NARCISSIST TOUR'
27:13 - The logistics of creative consulting, opportunity to work with Marilyn Manson
27:55 - Burberry.Erry's brand Kim Krueger, being inspired by Virgil
28:45 - What Virgil's legacy means to him
29:37 - How he goes about shopping and finding pieces
31:04 - Bum-Fly
31:22 - Donda 2 show in Miami, seeing Ye, Carti create
33:00 - Being sober, being allergic to alcohol
34:17 - How would you explain your fame?
35:42 - Meeting Elon Musk at Donda 2 show
36:39: "I'm not famous"
37:07 - Where Burberry's values come from
38:09 - His most expensive piece
38:45 - What's next for Burberry.Erry
41:00 - Message for Our Generation