Mezcal Is The Fastest-Growing Liquor In The US. Why Aren't Mexican Producers Cashing In?

Рет қаралды 9,012,793

Жыл бұрын

Making mezcal is really hard work. Mexican producers harvest agave by hand and cook it in giant, earthen ovens. Then they crush it using a 1,000-pound, horse-drawn stone and distill it in copper pots. Despite all this effort, Mexican producers aren’t making the big bucks, even though demand for the spirit is booming.
While Mexican regulations do require mezcal to be made in Mexico, that hasn't stopped large, international companies from scooping up mezcal supplies, repackaging, and reselling bottles for huge profits abroad. And the only organization that can stand in the way, the mezcal certifying agency COMERCAM, has faced claims of favoritism of these large companies. This has left some century-old mezcal brands frustrated and fearful that their ancestral ways of making mezcal are at risk. So, there's a growing trend of brands leaving the certified industry and choosing to call their brands "distilled agave" instead of mezcal.
Special thanks to Casa Mezcal:
/ casamezcal
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Mezcal Is The Fastest-Growing Liquor In The US. Why Aren't Mexican Producers Cashing In?

Пікірлер: 3 900

@ShikiKaze Жыл бұрын

She's a Savage. "Any clown can call it Mezcal". Love it, and so true.

@rossdurden Жыл бұрын

Cranston and Paul being like 🤐🤐

@calvinl5726 Жыл бұрын

Wow

@Cosmic_Superman01 Жыл бұрын

Mexico el sucks

@Dec0y9 Жыл бұрын

I love her.

@MichaelMassie Жыл бұрын

When she said payaso, I felt that.

@RochelleHasTooManyHobbies Жыл бұрын

As a scientist, I was SO impressed to hear that she starts every agave plant from seed. That is disgustingly rare in modern agriculture, and the reason why mainstream bananas are dying right now. When you start a plant from cuttings, it is a clone. There is no chance for the plant to evolve, and they MUST evolve to keep up with diseases affecting them which evolve. And over the years, it also reduces genetic diversity of a crop, making it even more susceptible to disease. Kudos to her. I'll buy her mezcal before anyone else's.

@oscarmart1 Жыл бұрын

Real Minero

@Cmarier2 Жыл бұрын

Where and how can we buy her mezcal in the USA or order it!

@KenS1267 Жыл бұрын

? I have no idea what kind of scientist you are but you're clearly not a botanist. Functionally all tree crops, as in I don't of a single one that isn't, are grown only from cuttings, this is also true of all grape varietals and basically all other crops that are perennials that take several years to mature and fruit. It's very simple, to produce a stable variety through selective breeding takes many generations. If you're doing that with plants that takes many years to go from seed to fruit it quickly becomes the work of multiple lifetimes. However if you just take the seeds from many different crosspollinated fruit, plant them and let them mature you'll find some with roots you like, some with trunks and branches you like and some with fruit you like. It is trivial to graft root to trunk to fruit and get a tree that is hearty, healthy and bears the exact fruit you desire. On bananas, the fungus that is currently attacking the Cavendish banana is not that big a deal. Cavendish were developed because they were resistant to the previous race of this fungus. We'll just do it again and develop a new cultivar that is resistant to this one. For someone claiming to be a scientist you certainly don't seem to have any knowledge on the subject you opined about. But go on and keep telling how this woman who is salty about paying a fee and doing some paperwork to label her cheap booze mezcal is so great. I can go on at quite some length about all the stuff this video got wrong about mezcal if you want. It is pretty ridiculous. I only watched it because someone sent me the link because of how bad it was.

@abundantharmony Жыл бұрын

That is adaptation, not evolution.

@kayt4019 Жыл бұрын

@@KenS1267 Can you please elaborate on the stuff this video got wrong about mezcal?

@desireec2836 Жыл бұрын

i work at a bar here in houston and i’ll be letting the owner know (an irish guy who looooves mezcal) to buy her mezcal. i have to try it. and the fact the agave is grown from SEED! sooo impressive.

@michellecimmino6326 Жыл бұрын

Distilled agave

@Leonpavo Жыл бұрын

I'm from Jesus Maria, Jalisco: and my family has their own tequila brand and plantation. The reason you don't grow agave from seed is because of how inconsistent the piña becomes due to the mixed genes created in crossover and polination. Consistent tequila is good tequila: so all the agave we have are asexual sprouts from other successful agaves. I don't know much about the mescal industry, but I know customers. And customers appreciate consistency. I wouldn't advertise that they grow their agave from seed.

@ronneyrendon5045 Жыл бұрын

Quick question: do you like tequila?? Because, imo Mezcal tastes like burnt tequila. I was in Oaxaca 3 years ago and a friend took me to several of the "highest quality" mezcal makers and I kid you not: THEY ALL TASTED BAD. But then again, I don't like tequila. But hey, if you like tequila, maybe you'll like mezcal. It's def an acquired taste!

@christiannevarez4490 Жыл бұрын

@@Leonpavo That probably what makes mezcal so interesting though, it changes every time, consistent might be great for large produces but not for those who appreciate the constant change of nature and how it directly affects every batch of mezcal. Wine is a huge example, every vintage is slightly different from the other.

@Jsilv934 Жыл бұрын

@@ronneyrendon5045 I mean they do smoke the piñas for days 🤷🏽‍♂️

@grandepiano Жыл бұрын

I love that each fraction of the distilling process, the head, body, tail all have their uses, even the parts not used for drinking. Nothing goes to waste, a clean process.

@franskmering Жыл бұрын

It's wisdom from ancestor to not let anything became waste. Stuffs like alcohol and jams were invented because they couldn't afford to waste their abundance of harvest.

@lugia8888 5 ай бұрын

@@franskmering wisdom from one poor person to another 😂

@jasonhernandez8146 Жыл бұрын

I’m currently in my parents home town in Oaxaca and we grow our own agave here. I wouldn’t say it’s made everyone rich but I can see that all of us here in this village are happy. We all own houses and don’t struggle from a day to day bases. No rent and no actual bills. Money isn’t all that important to the people. It’s the laid back lifestyle of being able to say what you own, is truly yours.

@TheLostBijou Жыл бұрын

Indeed, you are blessed then! Does your village have its own type of spirit?

@gregwilliams7208 Жыл бұрын

The rest of North America doesn't understand the culture. they are all work work make money buy a big house, but they miss life.

@bigboymamba Жыл бұрын

if you dont pay your taxes it will get taken, you own nothing in reality. dont get fooled.

@mikebaeyens8672 Жыл бұрын

A truly blessed village.

@richardraymond9108 Жыл бұрын

That's a good happy life!!

@Spirit451 Жыл бұрын

The small producers should unite and form their own Mezcal federation.

@tuckerbugeater Жыл бұрын

mexicans should know how to form cartels

@electrostatic1 Жыл бұрын

The get shot when they try. Mexican corruption makes Chicago look tame

@slickrick2420 Жыл бұрын

The Mezcal cartel

@ChangoGestor Жыл бұрын

Indeed, but also we shoiuld demands licor companies give the credit and share the profit. injustice is not about stating it, but avoiding it.

@electrostatic1 Жыл бұрын

@@ChangoGestor You don't get it. The only producers that are allowed to exist are the ones that don't. If you are a producer in Mexico and you start giving out "too much" money to your employees you will get demands to send that money elsewhere.

@byrond2184 Жыл бұрын

It would have been nice if the author of this video included the names and links to the Mexican owned producers for people to buy and support their products.

@RvLeshrac 11 ай бұрын

Of the producers in the video, only Real Minero is available in the US under their own brand.

@Jump2416 2 ай бұрын

@byrond2184 Sorry this is a late response but like the video explains the real mezcal you won’t be able to find in the states. Trust me it’s not this Patron, Casamigos bs. If you really want to try authentic mezcal go to Oaxaca. One of the safest parts of Mexico since it’s not close to the border. Best Mexican food you will ever try. Highly recommend Puerto Escondido

@javierjavier6132 Ай бұрын

Puerto escondido is one of the most tourist filled spots cmon

@VeloVasquez Жыл бұрын

It's such an art. Sad to see it being ruined by the bureaucracy and corruption. Como todo en mi Mexico lindo.

@fitz8923 Жыл бұрын

Desgraciadamente 😞

@frenchweewee4444 Жыл бұрын

This is how they do everything. They make it about the money, buy it on the low and jack up the price 200%, crazy.

@uik99 Жыл бұрын

Like everything else in this world, corruption everywhere, money is the root of all Evil

@ivonneflores1309 Жыл бұрын

México mágico 💔

@86i585 8 ай бұрын

More like being ruined by foreign corporations bribing Mexican officials into putting a lot of red tape to keep the local producers from competing. Truly disgusting practice.

@Nico-ln8ge Жыл бұрын

Seems like a traditional story of a booming product in a Latino country 1. The product gets popular 2. The government gets involved in order to make it "official" which works fine the first two years and then gets totally corrupt 3. The people lose their government support and become poorer than before 4. Outside country gets involved and do "business" with locals 5. The outside country gets richer and the local producers stay the same or even more poorer 6. The products ends up dying or losing his original formula. Pretty standard imo

@slozenger9000 Жыл бұрын

Go a step deeper. Why did a product become popular? I strongly suspect that "big money" formulates such trends, and can push the needle. Every few years the market moves from one product to the next. No way its just by chance. Farmers always get the worst of it, globally. Its not just Latino. If someone can tell me what the "next big thing" is, i'd love to buy some shares!

@brycek3434 Жыл бұрын

@@slozenger9000 it became popular because it's pretty similar to tequila, if you like tequila you'd probably want to try mezcal after hearing about it.

@tuckerbugeater Жыл бұрын

@@brycek3434 alcohol becomes trendy because of celebrities and hollyweird.

@purpleXpotion Жыл бұрын

*Distilled Agave* _”Because any clown can make Mezcal”_ Actually, please change this labeling to: *’Questionable Agave Beverage’* ..as nothing roasted in what appears to be horse manure can _properly_ be referred to as ‘distilled.’ We’ll gladly pay to ensure the bottles of consumer goods are labeled appropriately. 😛 Although (TIP) they may stand to gain more by ceasing to attribute ‘sanitary production practices’ with ‘being a clown.’

@rainerhorn9285 Жыл бұрын

Crazy

@stryfe8232 Жыл бұрын

good reportage, as an mexican i am very sad about how the whole lincenses and certifications work today. the mezcaleros deserve way better payment and recognition

@juancarlosnegron2358 Жыл бұрын

That's the problem the government wants to control and regulate everything but they dont want to put in the effort to help the people be recognized for their commitment to heritage. It's all about the money at the end of the day.

@jumboshrimps4498 Жыл бұрын

In your opinion, how would we go about removing these barriers? Who is benefiting from these tight regulations?

@RC-ns6eh Жыл бұрын

For what?because they work. Because it's mexican... why do they deserve anything

@mr.g816 Жыл бұрын

@@jumboshrimps4498 First, end the North American Free Trade Agreement. Second, stop letting International Business owners (like Coca Cola that murders Union Leaders - they even have their own mercenaries) make private deals with Mexican Politicians. Third, Mexico needs to let the people dictate how natural resources are used instead of privatizing everything and selling it for pennies on the dollar. Who is benefiting: Canada, US, and International Business Owners(Specifically, Non-Mexican land owners. Mexico is the US's #3 largest trading partner behind #1 China and #2 Canada. An example of this happening in the US is like how Hunter Biden is looking to sell all Natural Gas Resources in the US. JiaQi "Jackie" Bao is a Chinese Spy who was indicted in the US for bribing government Officials. Hunter and JiaQi "Jackie" Bao were having an affair while she worked as his secretary. JiaQi "Jackie" Bao encouraged Hunter to make Joe Biden run for presidency and said it would be good for the US and China. Then, JiaQi "Jackie" Bao gave Hunter Biden a Map of the US that showed where all Natural Gas resources are located and wants the Biden Administration to sell it to China. Selling your own countries natural resources to another country should be illegal, especially like how China is the US's largest trading partner - meanwhile China rapes and murders anyone that stands against them. Remember Chinese tennis star Peng Shuai who walked back her sexual assault allegations against a powerful Chinese official and said she was retiring from playing tennis competitively in a carefully-managed interview

@nikhilPUD01 Жыл бұрын

Martians don't have these licence and certifications Let's go to mars

@makukawakami 11 ай бұрын

I'm on the farmer's side here. I've had repackaged mezcal and it's like a warm embrace from a lover. I want the farmers to actually have the profits and keep this beautiful tradition alive.

@DonnellOkafor-pd7yn 3 ай бұрын

What does it taste like?

@leltrash5683 2 ай бұрын

@@DonnellOkafor-pd7yn l.ike a mid tequila. Don't let descriptions like this entice you it's clear it comes from a bias perspective of someone who would say it's good even if it wasn't

@DonnellOkafor-pd7yn 2 ай бұрын

@@leltrash5683 I've heard it has a smokey taste

@woozworldbabe312 Жыл бұрын

i work at a tequila bar in new orleans, mezcal is soarinngggg people come in wanting the most unique spirit straight from mexico itself, and pay $12-$17 a shot for it… these workers should be getting way more for their efforts

@KaoticReach1999 8 ай бұрын

Lmao 12-17$ a shot...screw that The workers do deserve more money though

@cloud9_26 3 ай бұрын

@@KaoticReach1999 I would not mind paying that much for a shot of mezcal IF it ment that that same money would actually go to the farmers.

@homiedaclown4381 Жыл бұрын

The fact that Edgar and other distillers can tell what day the agave will be distilled just by tasting it is impressive in its own right

@nwinburn Жыл бұрын

Well, that's their job, and they have been doing it for decades. Impressive would be if they couldn't tell when the product they are experts at producing will be ready.

@TillsRojas7 Жыл бұрын

@BlockWatch impressive, since it’s their craft.

@TomSwiftAustinActor Жыл бұрын

@BlockWatch Neither. Just experienced.

@Dirkadew Жыл бұрын

It’s called being an alcoholic and it ain’t that impressive

@Hellsong89 Жыл бұрын

You taste how little sugar is left and how much alcohol is in there, thats about it, but the skill comes to preparing the fermentation and distilling since you can kill your self and others with wrong distilling practices. Then again in my mind person harmed of their family should south after damages from such distillery not by government mandate, specially if its for private use.

@erroneous6947 Жыл бұрын

I’m not a hard alcohol guy generally. But the best liquor I ever had was corn liquor (moonshine) from an old man back in the hills of the ozarks. Probably 120-140 proof but smooth with a clean finish. I’m glad people are keeping the old tradition methods alive. Machines can’t capture the subtlety that craft produced spirits have.

@oldtimergaming9514 Жыл бұрын

@Keshuel It is not just overcharging, it is having preferences for who gets certified. It is total and utter corruption just like 90 percent of the government.

@jaswik2023 Жыл бұрын

@Keshuel from where did you get that he is angry, he is simply stating that machine made alcohol cannot capture the subtleties that exist in certain spirits. Also ideally you should be able to let the customers trust you without the certifications forcibly coming in the way of you but i get that that is not the world we currently live in

@georgestanko2523 Жыл бұрын

Ive had some delicious moonshine myself. Good taste, but weird to drink it from a jar. Makes whisky taste like water.

@tito3640 Жыл бұрын

Based, I'm from Minnesota so I don't know if there is a "moonshine culture" here for me to try

@truthoverall3893 Жыл бұрын

Same. Got a few Mason jars of moonshine from an old couple down here in east Texas... better than anything I've tasted in stores.

@Soapartisan875 Жыл бұрын

I love to see a woman distiller and her wealth of knowledge . She and all of her staff are true master artisans. Their knowledge , skills and experience is priceless . She kept her brand true to self she should be extremely proud of her heritage and hard work .

@haven_lady675 Жыл бұрын

Back then, brewing beer was seen as women's work.

@vicariousjohnson9823 10 ай бұрын

Who cares if it’s a woman.

@anagonyaowusu3119 10 ай бұрын

@@vicariousjohnson9823LOOOOSEEEEERRRR!!!!

@biggiebaby3541 10 ай бұрын

I bet, if you were actually knowledgeable about TRADITIONAL culture...that the production of pulque was "women's work" you'd look down your nose and call it patriarchal..

@SiLaChaCha Жыл бұрын

I love Gracelia's Mexican integrity, tradition and heart💚

@lizj6314 Жыл бұрын

My family produces mezcal locally in Oaxaca, I always have bottles around here in the US and offer it to friends. I 100% think that if people try real mezcal they will not want to drink tequila after

@jamesb.9155 Жыл бұрын

What is a good brand to buy in a US Liquor store, amigo?

@swolltron Жыл бұрын

@liz J What’s brand does your family produce!? How can I pick myself up a bottle?? I live in Southern Cali, I love mezcal and this small documentary makes me appreciate it even more. Also I’m heading to SMA in November for my wedding, is there a local liquor store where I can pick some up? Hope to hear from you!

@keynotepablo3524 Жыл бұрын

@@swolltron lol if you're already heading to SMA you can literally find it ANYWHERE. just ask any locals and i promise you that you'll find artisanal mezcal no more than a 15 minute distance from you. it's that abundant.

@ats-3693 Жыл бұрын

@James B. I think Liz may be an amiga 😁

@lukeperkins8508 Жыл бұрын

I love tequila and am obsessed with Don Julio and herradudra reposado. Every mezcal I have tried doesn't even come close to the smoothness, the taste just isn't there for me. I wonder why that is. Maybe I just haven't tried the right mezcal yet

@xylem3996 Жыл бұрын

My grandpa was the last in my family That knew how to make the traditional way of making mezcal but sadly past away last year. I was interested how he made it because he had 3 big barrels full of mezcal stored in a old home that they use for farming. He told me that someone broke in and stole almost 2 barrels full of mezcal. He mentioned that making mezcal in this Pueblo is so rare nowadays because the only people that know are the older generation. When I visited I told him let’s take the last remaining of mezcal back with us. We couldn’t take the barrel because it was massive and heavy so we poured it in 2 liter coke bottles lol. I had a fun time because my grandma was helping pour and when some of it poured onto her hand she started licking her fingers. My reaction 😨 when I seen her lick it. She can’t have it cause of health issues but she was happy because she couldn’t have none for a long time. I’ve asked my grandpa if he could teach me but said it takes a long time to make and couldn’t move as he used to. Nowadays when I go visit my grandma going on the main road people have signs selling mezcal everywhere! The party’s I been to I see people bring out the coke bottles with mezcal 😂 you know that shiii the real deal when it’s in a coke bottle

@lachlank.8270 Жыл бұрын

Love the coke bottle thing, seen it in eastern Europe too 🤣

@edb8563 Жыл бұрын

Licking mezcal off your hands is one of the best ways to have it

@likeasparrowinthewildernes8333 Жыл бұрын

;;;;;;;;;; 2 Esdras2: 31-100 ''''''''''''''''''''''' ;;;;;;;;;;;;;;;;

@bluewaters3100 Жыл бұрын

I love your family. I hope you write down lots of good stories from your grandparents to pass on to your own grandchildren.

@cristianmontesdeoca7392 Жыл бұрын

God bless you and down with satan ‼️✝️✝️✝️

@shaydjohnson8700 Жыл бұрын

There's a bit more to this story... Would love if there was a follow up about the larger producers over-harvesting the wild agave's. I think there should be a distinction between ancestral method mezcal and a distilled agave spirit. The traditional way is sustainable the non-traditional ways are often not. ( not in all cases )

@HelioPopTart Жыл бұрын

I worked at a liquor store for a number of years while studying at uni. In the last year I was there, more mezcal started coming through and I genuinely enjoy drinking it straight like tequila. Quite underrated here in Australia. It certainly was 500% better than the limited options prior to the introduction of new mezcal, although backed by Hollywood stars. I had two bottles of mezcal and couldn’t drink it no matter how I tried. I would try to give away free shots to friends and they said no thanks 😂. What a lovely documentary. Appreciate the traditionalist. They do what they do because of the passion they have for it, rather than massively profiting on it. Literal blood, sweat and tears. Like anyone who experienced a hard days work, that taste better!

@josephcv88 Жыл бұрын

El buen Mezcal se toma así, puro, sin mezclar con nada. El proceso de maduración del agave o maguey es de años y es sacrilegio agregar otros líquidos para alterar su sabor. Saludos

@dominick6809 Жыл бұрын

The folklore behind this drink makes me want to try it, very interesting creation process too. "Created with power, as if coming from a volcano". Not only that, I hope the individuals that create these drinks, from farming to distilling and packaging, get the notoriety, earnings and shares they deserve!

@boarderking133 Жыл бұрын

It's just smokier. Like scotch is to bourbon. And no they're definitely poor still

@redlight3932 Жыл бұрын

It's very good it tastes like flat grapefruit soda

@mr.g816 Жыл бұрын

Buck the Folklore. The Spanish started making liquor when they came to Mexico. The Indigenous only had fermented drinks like Pulque. The Spanish set up Haciendas (plantations enslaving Indigenous) and Missions (Churches built like prisons by Indigenous and to imprison Indigenous). Indigenous people were lashed, raped, or killed for trying to leave. The Spanish even had Dog Food stores that used to butcher Indigenous people as dog food. When Spanish bought land it came with people. It was common for the Spanish to kill like 1/5 of all their newly bought Indigenous people as an example of what would happen if anyone tried to fight back or leave. The Priest and Hencendados (plantation owners) started distilling liquor and would give it to the Indigenous people in large amounts to get them addicted and less likely to leave the plantation or Mission. Now the North American Free Trade Argeement (NAFTA, 1994) allows Canada and the US to buy raw materials from Mexico for cheap as'f since Wealthy Corporations (international owners) are allowed to pay workers whatever price (no minimum wage). Canada and the US continue the colonization of Mexico's resources, but with Neoliberal policies. Neoliberalism was made by economist the "Chicago Boys" like Milton Friedman (1976 Nobel Memorial Prize winner in Economic Sciences). Milton Friedman worked with Agosto Pinochet to private Chile's copper mines and force the Indigenous population into slavery. Pinochet's dictatorship killed tens of thousands of working class people (supposed Communists) during the Dirty War in South America's Southern Cone.

@Bat_Boy Жыл бұрын

Look up the Mexican drink PULQUE

@jordanp5469 Жыл бұрын

Unfortunately the folklore isn't true, distillation didn't exist in the Americas until the Spanish arrived

@GuamanianBlood619 Жыл бұрын

I love people that work hard work with their hands and are proud of what they produce 💪🏽

@enzop2835 Жыл бұрын

People who code?

@GuamanianBlood619 Жыл бұрын

@@enzop2835 modern mans hustle 👍🏽

@TheUnitedSardines Жыл бұрын

What about the horse?

@r3drift Жыл бұрын

@@TheUnitedSardines does said horse write comments on KZfaq? So no one will care.

@AwokenEntertainment Жыл бұрын

So interesting that it's more popular in the United States than Mexico..

@whattodowithlife._.5722 Жыл бұрын

Just like 5 de Mayo

@halloweenallyearround4889 Жыл бұрын

@@whattodowithlife._.5722 5 de Mayo celebrations started in the US. It's not a fair comparison.

@halloweenallyearround4889 Жыл бұрын

Mexicans do have a history of looking down at Indigenous peoples and traditions. Often times the people who appreciate them, other than Indigenous activists and local and foreign sociologists, are foreign capitalists.

@TheJCJexe Жыл бұрын

Currently enjoying Montelobos Espadin mezcal. Love it. I wish my North Carolina ABC liquor store had the other versions.

@cristobalarana7429 Жыл бұрын

has probado la edicion de pechuga, es aun mas sabroso

@SofiaCM2608 Жыл бұрын

This nearly made me cry! I come from a mezcalero family, from Tlacolula Oaxaca, maybe my close family is not the one that produces It but since I was a child my beloved abuelita told me the stories of how when they prepared the land to plant the agave they found zapoteco's figures, of how her grandfather with her mother created the mezcal de pechuga and how the first car of the town arrived on train. Even she told me that those quotes like "para todo mal mezcal y para todo bien también" where created by her family to promote the drink. I'm from Puebla and my mom but especially my abuelita get really angry to see how here are a lot of "mezcal producers". Even they got mad when they see the quality of the drink. "This is not mezcal, this is aguardiente" once told me my mom "a good mezcal will never hurt your throat when you drink it, is a smooth and fine drink." It's just too sad yo see the hipocrisy with "producers" and the denominación de origen.

@dianahernandez2426 Жыл бұрын

Wow what a great anecdote from your family and the history they have with mezcal. Me encantó! thanks for sharing.

@Eralen00 Жыл бұрын

i don't really drink but the way they make this is so beautiful. Planting from seeds, milling it in a mule powered stone mill, i love it! You can tell they have respect for the land and for the tradition. a million times better than big factories where everything is made of stainless steel and white concrete that get their ingredients on big freight ships from all over the world. Its a shame this type of local production is so rare nowadays. If anyone asks me what mezcal to buy i'll say REAL MINERO

@Darkstar-ux5yo Жыл бұрын

I love how they have respect for the plant and even the land and animals . Seeing Don Goyo pour some mezcal onto the ground thanking the land and the agave. If you know you know. Respect.

@b1zzarecont4ct Жыл бұрын

Drink more then, cmon

@Darkstar-ux5yo Жыл бұрын

@@b1zzarecont4ct 🍻

@Darkstar-ux5yo Жыл бұрын

@@b1zzarecont4ct by your comment seems you’re painting a picture thinking we’re active heavy drinkers ? Is that somewhere along the lines of being correct?

@Eralen00 Жыл бұрын

@@b1zzarecont4ct it just gives me a headache and makes me dizzy. Its not a fun experience for me. Maybe I'm jjust one of those people whose genetics arent compatible with alcohol.

@darrenjames4022 Жыл бұрын

Been watching Tim Smith’s tour around the Tequila and Mescal regions of Mexico. Been absolutely fascinating to see the process and the genuine respect for each others love of producing to quality alcohols.

@1995marixsa Жыл бұрын

1:14 love her so much, hats off to her and people like her

@Astrotamtv Жыл бұрын

im so glad you made this about small mezcal producers and not the big corpo ones.

@VictorSanchez-ji3wu Жыл бұрын

Those m,,f,, are stealing Mexican people💩💩💩

@wa-bu3ke Жыл бұрын

@Keshuel wut

@DaftLuv Жыл бұрын

@Keshuel sources?

@ilovecarnitas Жыл бұрын

@Keshuel you kidding right?

@andrewblack7852 Жыл бұрын

This is the same process that we in Hawaii use to make okolehao. In Hawaii we use the ti root, smoked in the ground called an Imu. During thanksgiving time we put turkeys in the ground along with all the other foods as thanksgiving falls during the traditional makahiki harvest holiday of old Hawaii nei.

@GreenCanvasInteriorscape Жыл бұрын

I lived in Hawaii for a few years and was the only haole at a all Hawaiian luau, killed, shaved and gutted the pig, beheaded ducks, built the imu etc... Is pig not eaten on Thanksgiving? Just the turkeys and such.. I just remembered taking a walk with my friends and we were eating apples off the ground, mountain apples they were called and they had all fermented but you couldn't taste the alcohol until you were past the point of no return then you felt it, good fun

@ivanleon6164 Жыл бұрын

check the pechuga type mezcal, very interesting.

@GabrielRamirez0 Жыл бұрын

For those that may ask what the difference is between Mezcal and Tequila, it simply is this. Tequila is only made from Agave Azul and Mezcal can be created with any variation of Agave/Maguey. The cooking process is traditionally the same. The rest of the difference is marketing... Oaxaca can't make Tequila because of trademarks so they focus on Mezcal. Regardless they both are great sprites. Great video!!

@boost3188 Жыл бұрын

The cooking is slightly different. For tequila, piñas are cooked in ovens while. For mezcal, piñas are cooked in the hole in the ground that gives it its distinct smoky flavor.

@jrh8302 11 ай бұрын

Tequila also can only be called tequila if it comes from tequila jalisco

@GabrielRamirez0 11 ай бұрын

@@boost3188 Original tequila and Mezcal are both cooked in the ground. The tequila industry moved away from that practice.

@MrGoblue1131 9 ай бұрын

HUGE difference in taste tho. Not anywhere near the same taste.

@josemariasandez1934 9 ай бұрын

@@jrh8302no..son como 5 Estados en los que se produce tequila y se puede nombrar tequila

@joecruz9401 Жыл бұрын

I know all these regions they talk about and it’s a delicacy for a short period of time. The taste is so amazing. Kudos to this informative video.

@aibanes1 Жыл бұрын

Amazing work you guys did here, it has been sad to see how international brands are taking mezcal and selling it for a lot of money, in the past four years we have seen how a bottle of mezcal went from 10usd to 20-25usd and some are no longer real Mexican brands. Oaxaca is very well know for good artisanal mezcal, great place to visit

@VictorSanchez-ji3wu Жыл бұрын

F,,,,, usa💩💩💩

@itsmederek1 Жыл бұрын

American brands still pay mexicans to make it...

@oldtimergaming9514 Жыл бұрын

@Keshuel Spamming your comment makes you look like a paid agitator. GO AWAY.

@itsmederek1 Жыл бұрын

@Keshuel HAHAHAHAHA

@jaswik2023 Жыл бұрын

@Keshuel please elaborate

@rafaelperalta1676 Жыл бұрын

I hope BI continues to produce more content like this to shed light on some issues unknown to some or even most of us.

@AwkwardYet Жыл бұрын

Doing what vice used to do

@rafaelperalta1676 Жыл бұрын

@@AwkwardYet what is vice up to, now?

@samuraiboi2735 Жыл бұрын

@@rafaelperalta1676 vice is going into more war and government related issues

@flamenmartialis6839 Жыл бұрын

Hopefully it will be more correct. In destillation you don't use the head or the tail because it contains toxic parts, also if the mezcal or other spirits have large amounts of methanol don't drink it that's toxic the alcohol you can drink is ethanol.

@joecostu1571 Жыл бұрын

@Keshuel boot

@kimzelaya1971 Жыл бұрын

Omg I wanna buy mezcal from Don Goyo because the humbleness he has and wanting to preserve that tradition make me want to support his craft even more 😢

@thighhighsenpaioof7423 Жыл бұрын

Wow, so many steps done by a small group of people, makes me proud of my Mexicans hermanos y hermanas

@doseplzkillme4089 Жыл бұрын

So proud of my culture , really taking the time to make quality product. something they are proud of .

@mohammadahmadrocks Жыл бұрын

I love to watch videos like this very much.

@darby5987 Жыл бұрын

Thank you! This video shows what reporting the news is supposed to be all about. The video was informative and entertaining and gave a wonderful history or how mezcal is traditionally made in Mexico.

@01larana Жыл бұрын

Que Dios bendiga a Mexico ❤️ 🇲🇽 !

@Hakai11X Жыл бұрын

Que pesados sois los que hablais de dios

@01larana Жыл бұрын

@@Hakai11X Un poco de lectura te hace falta ..algo para que Puedas iluminar tu camino y ser un poco más Feliz.. Juan 3:16

@Alex-rj6sv Жыл бұрын

What a beautiful documentary. Bravo to the hard working people that make Mezcal the ancient way.

@ARQ93 Жыл бұрын

I enjoyed this video a lot more than I thought I was going to. Great content.

@samsonsoturian6013 Жыл бұрын

12:15 Obviously they were not prioritizing big mezcal makers over small ones, they were prioritizing big bribes over small ones.

@clementinabautista5057 Жыл бұрын

Obviously they were because who do you think is in a position to make bigger bribes?

@andrewburgess6417 Жыл бұрын

Great piece- loved watching the people work with expert movement and then the Don offers a sip to the land and the farmers after all that hard careful labor. This deserves an even longer segment I wanted more!

@MrAnthimos112 Жыл бұрын

I remember in the mid 90's bringing Mezcal to parties here in New England and being the odd duck. Now I am just a trendsetter lol.

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@Becky_Cal Жыл бұрын

What a fascinating process! So traditional and you can tell this is pre-Hispanic by the processes used, especially cooking it underground. Mexicans do the same thing with barbacoa and cochinita pibil. Cooking underground with agave leaves used to cover the meat and then covering it with dirt is a quintessential pre-Hispanic cooking technique that has been used for thousands of years including being used by the Mayas, Aztecs and other indigenous people of Mexico. Amazing!

@nic558 Жыл бұрын

Of Mesoamerica**

@renegadorivers4031 Жыл бұрын

Your absolutely right we also make quiote I have no idea how translated in English but quiote is so good sweetier than sugar cane it's seasonal every year they cook it in underground ovens I love it taste so good

@nic558 Жыл бұрын

@Josman wow I didn’t know that!! I say Mesoamerica because it encompasses other countries that do this as well. It’s always catered to Mexico when it’s not quite right. I didn’t know Tainos did too, and I have to admit I have no knowledge of Tainos. THANK YOU

@ericktellez7632 Жыл бұрын

@@nic558we are the chinese of latinos sorry we don’t make the rules 🕺💃

@giusepperesponte8077 Жыл бұрын

Mezcal has been my favorite liquor since I first tried it. The only stuff I could ever drink was tequila and I tried mezcal on my 21st birthday and never went back. It’s hard to describe the taste but I would say it tastes extremely clean. It’s got an herbal, almost antiseptic taste to it. I know that probably sounds gross but I love it.

@cmatin01 Жыл бұрын

Zacatecano is amazing. Try it.

@PolPotsPieHole Жыл бұрын

Im a scotch drinker too and if you like that Antiseptic flavor note you should try a Scotch from the Island of Islay(Laphroiag, Ardbeg ect).......I have too noticed similar flavor profiles from Mezcal and Islay Scotches. Way different but similar.I like Mezcals too much more than Tequila,..... Good day

@PolPotsPieHole Жыл бұрын

@@cmatin01 Their Anejo is off the charts. Very well worth the 70$ price tag

@Student0Toucher Жыл бұрын

Tequila is better 🇲🇽Viva Jalisco

@PolPotsPieHole Жыл бұрын

@@Student0Toucher drink tequila then

@loobly Жыл бұрын

It's stuff like this that makes me happy I learned Spanish as a kid, so badass to hear these people talk about what they love doing. Ojala q puedo viajar a oaxaca en el futuro y probar Mezcal buena

@anallelysanchez4963 Жыл бұрын

I just knew it would blow up. I just hope they value this drink and appreciate its craft. Delicious and one of my favorite spirits. Im filled with pride that a drink from oaxaca where my family comes from is being recognized .

@DarkWingDuck703 Жыл бұрын

I remember my Great grandfather use to tell me, this was my drink when I was poor and if it was good enough then it’s good enough now. This is the drink of our people in the fields. Even in his wealth he valued this drink 🙌🏼

@hemlock999 Жыл бұрын

My family grows Magueys in Oaxaca. Uprooting small offshoot magueys and replanting is common practice. However, as small plants, they are highly susceptible to plagues like insects and fungi. And because you cannot apply insecticide or fungicide, their rearing requires frequent attention. Generally speaking, most growers dont plant seeds because it is even more time consuming. Offshoot Magueys take about seven to eight years, on average, to reach maturity. The process between planting a seed and plant maturity is about nine to ten years.

@FloodExterminator Жыл бұрын

Wow! Didn't think it would take that long :S Doesn't Aloe Vera (I know it isn't the same species but I believe they are related) grow pretty quick?

@iwuchukwuimmanuel2576 Жыл бұрын

What happens to the large fleshy leaves,

@hemlock999 Жыл бұрын

@@FloodExterminator Aloe vera grows much quicker yes! It is also smaller on average, and that helps a lot!

@hemlock999 Жыл бұрын

@@iwuchukwuimmanuel2576 The leaves are dried and their fibers are used to make ropes, for example!

@ceciliamedrano4839 Жыл бұрын

Your family makes pulque right? We just came back from Mexico and we had some pulque from Amealco I think that’s the place. I was told it’s not the season for pulque. It was delicious and clean.

@rodericwalter2862 Жыл бұрын

What a wonderful, authentic education on mezcal!

@timberwolfdtproductions3890 Жыл бұрын

I learned a lot watching this. Thank you.

@darleenmcclung9615 Жыл бұрын

Such a beautiful process. Much respect for the growers.

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@politicsuncensored5617 10 ай бұрын

These are some really hard working good people. Thank you for putting up great content on how people work and live around the world. Shalom

@pegleg2959 Жыл бұрын

Tequila is my favorite drink, and I've always wanted to try Mezcal, it sounds so so good. I'm in England though, so I can't find it anywhere. I think I'm gonna have to order it online.

@frost5160 Жыл бұрын

This is so wholesome, he even pours one out for the homies.

@GT-xt5hm Жыл бұрын

BRAH🤣

@moni925 Жыл бұрын

Love the whole process and traditions they do; growing it from seed and planting new ones. Love the tradition of thanking and blessing the land, plants and everyone involved.

@kimberlysoto6864 8 ай бұрын

What an amazing amount of work ....with true artisan love. Wow.

@deicidalmaniac Жыл бұрын

Mezcal was the shot of choice at my high-school parties, That was back in the 1990's in Rural Australia. Crazy to think how a local traditional liquor can spread so far around the world.

@xAA7 Жыл бұрын

In the last couple of years I discovered Mezcal and I love the smokeiness of it so I can see why it's popular but I hope the farmers unionize.

@Shannon_Moore Жыл бұрын

I love these guys personalities ❤🙏😍

@Billaxle Жыл бұрын

The most wholesome people in this video are the two agave harvesting brothers IMHO.

@marytee1499 Жыл бұрын

I've been a fan of mezcal for a few years and went to Matatlán Oaxaca earlier this year. We had a great time visiting the smaller producers and getting a tour from the owners😍

@maxxxt68 Жыл бұрын

Very well done video. Thank you for showing us the traditional ways. I hope these small producers can find their deserved recognition.

@miketakacs4701 Жыл бұрын

It’s always heartwarming to see skilled people using time honored traditional methods to expertly concoct the poison which has caused more human suffering around world the every other factor put together 🍺

@shahansindhi8141 Жыл бұрын

I'm curious about the taste of Mezcal & Tequila; I love Mexico ❤️

@Imnotplayinganymore Жыл бұрын

I was a big fan of tequila and tasted my first mezcal at the mezcal festival in Oaxaca in 2000. I never turned back! I don’t mind paying a lot for my mezcal but I would like the Mescalero to get their fair share.

@luciusaureliuscommodus6520 Жыл бұрын

That’s why it’s always better to buy from small businesses win win for both

@tranderrick Жыл бұрын

eh what is fair anyways, they just produce it, not entitled to the markets that buy it.

@OGSumo Жыл бұрын

@@tranderrick Just because exploitation of the producers of products is common doesn’t mean it should be accepted.

@madkingmonty5089 Жыл бұрын

Funny story, I swiped this plant from the side of the road in Florida once. I thought it was aloe for a second. Then I realized I didn't know what it was and now I do. So thanks, it was years ago

@WanderingMiqo Жыл бұрын

Agave is everywhere in America if you look out for it. I believe only some varieties are good for fermentation and distilling though. Most of the ones you see are ornamental varieties that likely don't have the ideal sugar content

@burtenplays Жыл бұрын

I appreciate that the only place I replayed on the video youtube labeled as most replayed where it went from saying how much they make in a year to some random dude saying he makes sure he drinks two glasses of it before breakfast.

@franciscomorales501 9 ай бұрын

Amazing journalism thank you for this special topic 💖

@Loved_ Жыл бұрын

my dad used to work for a company that makes and sells them and got to tour one of the plants in mexico. really neat stuff. we got to pick which plant for our bottle and took it home as mezcal

@itsmederek1 Жыл бұрын

There is no way the bottle you took home was even 10% from the plant you picked out haha

@Loved_ Жыл бұрын

@@itsmederek1 fair assumption except we watched them do it so. tho this plant was def more industrialized than the one shown here. still big clay ovens tho

@phantomshtter Жыл бұрын

My Mexican coworker brought me a bottle back when he went last year. I had never had mescal before and was blown away by how excellent it was. I savored every shot. Immediately my new favorite alcohol above anything else. So good!

@Birginio420 Жыл бұрын

You.. you drank it as shots? you monster

@koejoe Жыл бұрын

Mescal and tequila are the only alcohols that agrees with my body. Spending time in Mexico has changed me forever. Taste as many as possible. The doors are open and can not be closed now.

@franciscosalazar2031 11 ай бұрын

@@MissCleo24 yup it's true

@taniaplay9204 10 ай бұрын

Y no da resacasa 🎉

@dchief2924 9 ай бұрын

Glad you enjoy the real americans drink of choice. (Native indigenous peoples of the americas)

@FinancialShinanigan Жыл бұрын

The Mexican government should cover the certification and testing costs to domestic distilleries benefit from this boom

@alexis1156 Жыл бұрын

The government should probably do nothing considering what happens most of the time the government gets involved in the market.

@samsonsoturian6013 Жыл бұрын

They never do.

@edyann Жыл бұрын

I'm in Mexico and Andrés Manuel López Obrador cares only about one thing: HIMSELF.

@dominick6809 Жыл бұрын

Facts but anything the gov touches now a days... Well you know the rest

@presterjohn1697 Жыл бұрын

@@alexis1156 The market (private capital) successfully uses the government often to generate billions of dollars via subsidies, land grants, trade liberalization, tax dodging, bailouts, corrupted elected officials, etc, etc, etc. But according to you, the small Mexican producers should "NOT" receive these same benefits.

@anthonyzhang4918 Жыл бұрын

Mezcal is one of my favorite spirits, I’m gonna have to find her stuff now, it’s looks fantastic

@remymerriex682 Жыл бұрын

Great article, just picked up a bottle and it's fantastic, what a great libation and a great story!

@yuro7213 Жыл бұрын

i hope business inside continues to make content like this

@user-yi2uv2rb7o Жыл бұрын

God bless my Mexican brothers and sisters the food and drink is beautiful hard to miss and they are a strong people Gracias 🙏!!

@AngrySinn Жыл бұрын

I really love my culture. Everyone here is so lively and hard working. I hope one day I can go to Mexico to see the rest of my family.

@tammibrown5074 Жыл бұрын

@Angrysinn im Jamaican and i appreciate Mexican culture too😭 very hardworking and hospitable.

@aeong_bread Жыл бұрын

Every Mexican family I've interacted with was exactly as you say, lively and hard working. Eating with my Mexican friends families for dinner would make me feel more at home and loved than I've ever gotten as a child from my own family. It's something I feel a lot of American families lack, so I always greatly appreciate and admire the culture as well, there's nothing else like a Mexican house party lol

@Latvijas_shiela Жыл бұрын

@@aeong_bread that's what happens when u dont lose touch with who you are. And ur culture etc. The reason americans "lack" this is because of how diverse and because its a giant pot where everyone just melts into one

@jacquestuber628 Жыл бұрын

Yeah if only you people would be so Lively and hardworking and make Mexico a country that you people would stay in

@tammibrown5074 Жыл бұрын

@@jacquestuber628 hahah you tried. R u comparing it to America? Look how the other day how many Americans choosing Mexico to live because of its affordabiltiy. Stop the nonsense.

@uriellopez3099 Жыл бұрын

As someone who’s from the town that’s known as the capitol of mezcal, this video makes me proud

@Bigp1077 Жыл бұрын

3:51 Okay that actually made me laugh out loud 🤣🤣🤣😂😂

@raae9310 Жыл бұрын

I first tried Mezcal over 20 years ago at a party in Berkeley, CA and had an indescribable experience I've never had with any other drink. The real, authentic Mezcal is definitely not for the faint of heart and I highly respect and value it as an elixir in a class all by itself 💜🙏.

@user-mj7eb2nv8s Жыл бұрын

not for the faint of heart? stfu with your faker ass. it's just smokier tequila that isn't made in Tequila, MX.

@dquad Жыл бұрын

The same horse was used to make your first bottle as your most recent one

@adrianfdze3810 Жыл бұрын

To me is the most underrated hard liquor ever!!!.

@GereDJ2 Жыл бұрын

Thanks, very informative vid and mostly accurate and timely. Anyone who likes Mezcal or Tequila should watch this several times. Since about 1995, the most popular mixed drink in America is not the Bloody Mary, Martini, Old Fashioned, Manhattan or Whisky Sour. It is, hands down, the "Margarita". The most popular mixed drink in Mexico is the fresh Grapefruit "Paloma" or Dove. Tequila and Mezcal are about to over-run Bourbon and Scotch as the most popular spirit liquor in the USA. PS: Cir 1540: Tequila and Mezcal were actually invented by the Spanish who, when they weren't busy slaughtering the Mexicans, distilled Mexican Pulque into spirit liquor because they ran out of brandy during their conquistador activities in Mexico. The Spanish got Mezcal, gold and a new country; the Mexicans got the Spanish language, Catholicism and Smallpox.

@ratchetstudybuddy6716 Жыл бұрын

I needa try dat fr, amazing culture and incredible back story & process. Even though people try to mimick, can’t fully copy greatness

@soundlysouth2962 Жыл бұрын

This was so awesome.... these farmers ARE heritage.... ARE history.... they are worth protecting!

@Oomzilla Жыл бұрын

"Any fool can make mezcal" well said lady. As below, form your own union. Screw the importers and imposters. ✌🏽❤️

@celebrityrog Жыл бұрын

Had Mezcal in a cocktail in San Diego over 10 years ago when Mezcal was barely coming into the USA restaurants. It was delicious. But after then as Mezcal hit the market more, the flavors I’ve tasted changed and weren’t as complex and smooth and enjoyable. Mezcal was something I enjoyed but now I can’t stand the stuff. It kinda sucks cause I’d really enjoy another smoked drink again with some quality flavors.

@jenniferrivera8627 Жыл бұрын

What an work of art.

@TheLucasAssis_ Жыл бұрын

This is the best reporting I’ve seen about traditional mezcal. Thank you!

@PhillyJoeD Жыл бұрын

My cousin grows maguey, which is what the plant is called in Oaxaca. The state has emphasized “artesenal” production, instead of mass production as with tequila further west. Result is those small-batch mezcales sell for very high prices in USA. It’s been good for the village-based industry

@KindaSemiCompetent Жыл бұрын

I love Mezcal. Always have to try it when I go somewhere that serves it.

@Nazi.Brains.0n.My.Hammer 2 ай бұрын

This process is just incredible!

@vennmay2886 Жыл бұрын

I love hearing stories about things like this that are so strongly rooted in the culture and history they belong to. Not an expert in the field, but it's certainly good to give these people a voice reaching far beyond Mexico. If I get a chance to try real Mezcal, I'm certainly going to do that. And, to be honest? I wanna know how this smells so badly. Especially the ovens. Don't get me wrong, heat of just being there would kill me. But the smell of smokey sweet agave and earthy scents has to be good.

@theloveofmezcal3873 9 ай бұрын

We just toured a vinata "the word for palenque in Michoacán" and the smell and taste of the freshly cooked agave is sweet, and very similar to a sweet potato. Only difference is that it's slightly fibrous in some parts.

@Superguru123 Жыл бұрын

Our ancestors used to make ropes and other bags from the fiber extracted from the leaves agave of this plant and using the stem that grows in the middle of it, dry it well and make a bot and use it for traveling on lake water for fishing. I did not really know there is a liqueur made from this plant. Thanks for the video.

@imo.124 Жыл бұрын

I love Mezcal! The smokey flavor is my thing. I will support her brand if I can find it.

@MrOnionRing Жыл бұрын

Bless Don goyo and men like him. Honest hard working man. He deserves so much more for the fruit of his labour

@Huppy1234567 Жыл бұрын

Respect, that they grow from seed. It’s a pain managing all those seedlings

@WanderingMiqo Жыл бұрын

I wonder why they don't take the offshoots from the older plants intead? Seems like it would be a lot easier.

@Vincent-nl4wc Жыл бұрын

@@WanderingMiqo because using the same plant over and over again weakens their genes to protect themselves from diseases and pests, if one plant gets sick the others will have an extreme chance to die as well, like banana trees.

@kiranreilly4916 Жыл бұрын

@@WanderingMiqo The extra sweat and tears make the drink so I'm told

@rp4712 Жыл бұрын

@@WanderingMiqo cause they’re clones, so they have no genetic variation. A disease can wipe out an entire farm if need he

@williamboyd2019 Жыл бұрын

@@WanderingMiqo You're talking about what is a clone which of course has only the same genetics as the mother plant which results in monoculture--and that just ain't healthy. Seed by contrast inherently brings a much more complete package of the historic genetics of that mother plant. But, yep, cultivating offshoots is quicker.